Limited-Service Restaurants in

Morocco
Euromonitor International
February 2023
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport i

LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2022 DEVELOPMENTS ............................................................................................................... 1
Baskin-Robbins opens its first-ever restaurant in the desirable city of Casablanca .................. 1
Strong US-Moroccan links attract American Fatburger & Buffalo’s Express to open in
Marrakesh ................................................................................................................................. 1
Dunkin’ joins the expansion trend, with its first Moroccan restaurant in Rabat City .................. 1
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Ice cream player Baskin-Robbins set to continue its expansion plans...................................... 2
Global giants McDonald’s and Burger King will maintain their status ....................................... 2
Delivery apps will maintain their popularity, albeit with low usage outside of the large cities .... 2
CATEGORY DATA ....................................................................................................................... 2
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2017-2022 ........... 2
Table 2 Sales in Limited-Service Restaurants by Category: Number of
Transactions 2017-2022 .............................................................................. 4
Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value
2017-2022 .................................................................................................... 6
Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth
2017-2022 .................................................................................................... 7
Table 5 Sales in Limited-Service Restaurants by Category: % Transaction
Growth 2017-2022 ....................................................................................... 9
Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice
Value Growth 2017-2022 ........................................................................... 10
Table 7 GBO Company Shares in Chained Limited-Service Restaurants: %
Foodservice Value 2018-2022 ................................................................... 11
Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: %
Foodservice Value 2019-2022 ................................................................... 12
Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets
2022-2027 .................................................................................................. 13
Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number
of Transactions 2022-2027 ........................................................................ 14
Table 11 Forecast Sales in Limited-Service Restaurants by Category:
Foodservice Value 2022-2027 ................................................................... 16
Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets
Growth 2022-2027 ..................................................................................... 18
Table 13 Forecast Sales in Limited-Service Restaurants by Category: %
Transaction Growth 2022-2027 .................................................................. 19
Table 14 Forecast Sales in Limited-Service Restaurants by Category: %
Foodservice Value Growth 2022-2027 ....................................................... 20

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LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 1

LIMITED-SERVICE RESTAURANTS IN
MOROCCO
KEY DATA FINDINGS
▪ Foodservice value sales increase by 10% in current terms in 2022 to MAD8.4 billion
▪ Outlet numbers grow by 3% to 3,754 in the same year
▪ Pizza limited-service restaurants is the best performing category in 2022, with foodservice
value sales increasing by 22% in current terms to MAD523 million
▪ First Restaurant International is the leading player in 2022, with a foodservice value share of
17%
▪ Foodservice value sales are set to rise at a current value CAGR of 10% (2022 constant value
CAGR of 7%) over the forecast period to MAD13.2 billion
▪ The number of outlets is expected to increase at a CAGR of 2% to 4,078 over the same
period

2022 DEVELOPMENTS

Baskin-Robbins opens its first-ever restaurant in the desirable city of

Casablanca
Baskin-Robbins (Inspire Brands Inc), the large global chain of ice cream speciality shops,
opened its first-ever restaurant in Casablanca. After the pandemic, Morocco was labelled by
many as the new business hub in the region and it is starting to attract new international brands,
thanks to its stability and the security in the region. Casablanca is seen as a strong city for the
opening of new start-ups in the MENA region, positioned as a leading financial and economic
hub. Also ranked as the fourth best city to do business in Africa.
One of the Baskin-Robbins brand’s largest franchisees, Galadari Ice Cream Company, owns
and operates the new restaurant in Casablanca – adding to their portfolio of nearly 1,000
Baskin-Robbins around the world.

Strong US-Moroccan links attract American Fatburger & Buffalo’s

Express to open in Marrakesh
Following the trends for business expansion in Morocco, the country’s stability and huge
business opportunities offered to foreign investors have attracted American Fatburger &
Buffalo’s Express, which also opened its first restaurant in Marrakesh in 2022. Again, this shows
the growing importance of the Moroccan territory for North American chains, whether in ice
cream speciality shops or burgers. Indeed, the Morocco-US network is laying the groundwork to
establish a Chamber of Commerce and Investment between the two countries, with the aim of
encouraging members of the Moroccan diaspora and US businessmen to invest in Morocco. In
addition, their FTA continues to offer business opportunities for both countries.

Dunkin’ joins the expansion trend, with its first Moroccan restaurant in
Rabat City
Dunkin’ (Inspire Brands Inc), the global baked goods and coffee brand, also opened its first
restaurant in Morocco, at Arribat Center in Rabat City. Featuring a line-up of high-quality coffee,

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LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 2

handcrafted espresso drinks, premium teas and delicious bakery items, the new restaurant will
be owned and operated by Dunkin’ franchisee Alamar Foods Company, which operates 35
Dunkin’ locations in Egypt.

PROSPECTS AND OPPORTUNITIES

Ice cream player Baskin-Robbins set to continue its expansion plans

Ice cream player Baskin-Robbins is expanding its network of outlets fast in Morocco, already
at 11 outlets, having started in malls and now targeting different neighbourhoods. By the end of
2023 it intends to reach 20 outlets and is expected to grow further in the country thanks to
growing tourist numbers post-pandemic, as well as a hot climate which inspires people to
consume ice cream products.

Global giants McDonald’s and Burger King will maintain their status
Limited-service restaurant players such as McDonald’s (First Restaurant International) and
Burger King (Best Financière SA) have fared much better than their counterparts in the fine-
dining or night-time sectors in 2022. This is largely due to a flexible business model and a
consumer emphasis on convenience over atmosphere. Both companies are expected to
continue to offer such services and expand throughout the country over the forecast period. It is
likely that both companies will continue to dominate the sector thanks to their well-established
brand names and international standing amongst local consumers and tourists alike.

Delivery apps will maintain their popularity, albeit with low usage outside
of the large cities
Another reason supporting the sales of global brands such McDonald’s, Burger King, and
KFC (La Société Marocaine de Projets Touristique (SMPT - Americana)), is the fact that they
were able to maintain their operations through lockdowns via delivery services. Delivery
services are expected to become increasingly more important in Morocco, as people will
continue using the apps which they became accustomed to during the era of pandemic
lockdowns. This will be most notable in large, urban settings. However, delivery services will
suffer from the relatively low usage of apps across more rural settings in the country, and the
fact that most app delivery services only focus on big cities and do not tend to cater for people in
small to medium towns, or those living in or visiting rural areas.

CATEGORY DATA
Table 1 Limited-Service Restaurants by Category: Units/Outlets 2017-2022

outlets
2017 2018 2019 2020 2021 2022

--- Independent Other 866 886 906 816 808 822

Limited-Service
Restaurants
--- Chained Other 16 17 18 17 18 19
Limited-Service
Restaurants
-- Other Limited- 882 903 924 833 826 841
Service Restaurants

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LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 3

--- Independent Pizza 283 292 302 299 306 315

Limited-Service
Restaurants
--- Chained Pizza 49 52 54 48 49 68
Limited-Service
Restaurants
-- Pizza Limited- 332 344 356 347 355 383
Service Restaurants
--- Independent Middle 466 479 493 485 491 497
Eastern Limited-Service
Restaurants
--- Chained Middle 52 53 54 54 55 56
Eastern Limited-Service
Restaurants
-- Middle Eastern 518 532 547 539 546 553
Limited-Service
Restaurants
--- Independent Latin - - - - - -
American Limited-
Service Restaurants
--- Chained Latin - - - - - -
American Limited-
Service Restaurants
-- Latin American - - - - - -
Limited-Service
Restaurants
--- Independent Ice 116 120 124 114 116 118
Cream Limited-Service
Restaurants
--- Chained Ice Cream 55 59 64 64 65 82
Limited-Service
Restaurants
-- Ice Cream Limited- 171 179 188 178 181 200
Service Restaurants
--- Independent Fish 233 240 244 236 237 243
Limited-Service
Restaurants
--- Chained Fish - - - - - -
Limited-Service
Restaurants
-- Fish Limited-Service 233 240 244 236 237 243
Restaurants
--- Independent - - - - - -
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience - - - - - -
Stores Limited-Service
Restaurants
-- Convenience Stores - - - - - -
Limited-Service
Restaurants
--- Independent Chicken 358 360 363 355 359 362
Limited-Service
Restaurants
--- Chained Chicken 15 16 22 23 24 25
Limited-Service
Restaurants
-- Chicken Limited- 373 376 385 378 383 387
Service Restaurants
--- Independent Burger 177 188 201 196 197 199

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Limited-Service
Restaurants
--- Chained Burger 87 101 115 123 124 147
Limited-Service
Restaurants
-- Burger Limited- 264 289 316 319 321 346
Service Restaurants
--- Independent Bakery 693 710 727 642 635 644
Products Limited-
Service Restaurants
--- Chained Bakery 33 38 42 40 42 42
Products Limited-
Service Restaurants
-- Bakery Products 726 748 769 682 677 686
Limited-Service
Restaurants
--- Independent Asian 75 78 81 78 79 82
Limited-Service
Restaurants
--- Chained Asian 30 32 34 31 32 33
Limited-Service
Restaurants
-- Asian Limited- 105 110 115 109 111 115
Service Restaurants
- Limited-Service 3,604 3,721 3,844 3,621 3,637 3,754
Restaurants by Type
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 2 Sales in Limited-Service Restaurants by Category: Number of Transactions

2017-2022

'000 transactions
2017 2018 2019 2020 2021 2022

--- Independent Other 74,884.0 76,763.6 78,644.3 46,864.1 47,042.2 48,128.9

Limited-Service
Restaurants
--- Chained Other 378.7 394.1 417.2 293.5 300.8 311.2
Limited-Service
Restaurants
-- Other Limited- 75,262.7 77,157.8 79,061.5 47,157.6 47,343.1 48,440.1
Service Restaurants
--- Independent Pizza 5,607.0 5,836.6 6,078.3 4,405.6 4,885.8 5,486.6
Limited-Service
Restaurants
--- Chained Pizza 1,633.6 1,824.6 2,023.3 1,578.4 1,703.1 1,873.4
Limited-Service
Restaurants
-- Pizza Limited- 7,240.6 7,661.2 8,101.6 5,984.0 6,588.9 7,360.0
Service Restaurants
--- Independent Middle 24,794.5 25,592.9 26,516.8 16,999.9 17,282.3 17,843.9
Eastern Limited-Service
Restaurants
--- Chained Middle 4,708.5 4,793.7 4,955.7 3,493.8 3,582.7 3,755.7
Eastern Limited-Service
Restaurants
-- Middle Eastern 29,503.0 30,386.6 31,472.6 20,493.7 20,865.0 21,599.7
Limited-Service

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LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 5

Restaurants
--- Independent Latin - - - - - -
American Limited-
Service Restaurants
--- Chained Latin - - - - - -
American Limited-
Service Restaurants
-- Latin American - - - - - -
Limited-Service
Restaurants
--- Independent Ice 3,316.2 3,476.5 3,646.5 2,177.7 2,202.2 2,291.2
Cream Limited-Service
Restaurants
--- Chained Ice Cream 1,842.9 1,989.9 2,144.1 1,568.4 1,600.9 1,736.5
Limited-Service
Restaurants
-- Ice Cream Limited- 5,159.0 5,466.4 5,790.6 3,746.1 3,803.2 4,027.7
Service Restaurants
--- Independent Fish 12,676.4 13,584.0 14,598.7 9,988.4 10,234.3 10,861.6
Limited-Service
Restaurants
--- Chained Fish - - - - - -
Limited-Service
Restaurants
-- Fish Limited-Service 12,676.4 13,584.0 14,598.7 9,988.4 10,234.3 10,861.6
Restaurants
--- Independent - - - - - -
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience - - - - - -
Stores Limited-Service
Restaurants
-- Convenience Stores - - - - - -
Limited-Service
Restaurants
--- Independent Chicken 34,559.5 34,829.1 35,075.7 22,950.0 23,097.8 23,277.9
Limited-Service
Restaurants
--- Chained Chicken 1,720.7 1,733.1 1,780.2 1,252.2 1,264.9 1,309.8
Limited-Service
Restaurants
-- Chicken Limited- 36,280.2 36,562.1 36,855.9 24,202.2 24,362.7 24,587.8
Service Restaurants
--- Independent Burger 20,827.0 22,384.9 24,168.9 14,363.6 14,840.4 15,920.8
Limited-Service
Restaurants
--- Chained Burger 17,707.0 19,022.6 20,759.4 17,070.4 18,530.0 20,503.4
Limited-Service
Restaurants
-- Burger Limited- 38,534.0 41,407.5 44,928.3 31,434.0 33,370.4 36,424.2
Service Restaurants
--- Independent Bakery 31,460.4 32,521.3 33,581.4 21,475.3 21,850.4 22,464.4
Products Limited-
Service Restaurants
--- Chained Bakery 1,380.7 1,690.5 1,951.7 1,445.6 1,551.5 1,671.2
Products Limited-
Service Restaurants
-- Bakery Products 32,841.1 34,211.8 35,533.1 22,921.0 23,401.8 24,135.6
Limited-Service
Restaurants

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LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 6

--- Independent Asian 1,296.3 1,392.7 1,504.0 1,140.0 1,198.1 1,261.1

Limited-Service
Restaurants
--- Chained Asian 555.7 630.6 719.9 561.8 583.3 627.9
Limited-Service
Restaurants
-- Asian Limited- 1,852.0 2,023.3 2,223.9 1,701.8 1,781.4 1,889.1
Service Restaurants
- Limited-Service 239,349.0 248,460.6 258,566.2 167,628.9 171,750.6 179,325.8
Restaurants by Type
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 3 Sales in Limited-Service Restaurants by Category: Foodservice Value 2017-

2022

MAD million
2017 2018 2019 2020 2021 2022

--- Independent Other 1,555.0 1,622.3 1,687.4 1,005.7 1,038.3 1,079.4

Limited-Service
Restaurants
--- Chained Other 38.4 42.0 44.7 31.2 32.1 34.5
Limited-Service
Restaurants
-- Other Limited- 1,593.4 1,664.3 1,732.1 1,036.9 1,070.4 1,113.9
Service Restaurants
--- Independent Pizza 324.7 345.4 368.2 293.1 320.9 381.9
Limited-Service
Restaurants
--- Chained Pizza 109.1 119.6 127.4 101.2 108.6 140.9
Limited-Service
Restaurants
-- Pizza Limited- 433.8 465.0 495.6 394.3 429.5 522.8
Service Restaurants
--- Independent Middle 1,014.2 1,096.5 1,183.8 800.1 830.2 891.5
Eastern Limited-Service
Restaurants
--- Chained Middle 394.9 399.9 417.1 306.2 312.5 333.1
Eastern Limited-Service
Restaurants
-- Middle Eastern 1,409.1 1,496.4 1,600.9 1,106.3 1,142.7 1,224.5
Limited-Service
Restaurants
--- Independent Latin - - - - - -
American Limited-
Service Restaurants
--- Chained Latin - - - - - -
American Limited-
Service Restaurants
-- Latin American - - - - - -
Limited-Service
Restaurants
--- Independent Ice 90.5 97.3 104.9 64.7 66.8 71.4
Cream Limited-Service
Restaurants
--- Chained Ice Cream 86.3 93.2 99.3 71.1 74.0 81.4
Limited-Service
Restaurants

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LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 7

-- Ice Cream Limited- 176.8 190.5 204.2 135.8 140.7 152.8

Service Restaurants
--- Independent Fish 565.5 619.1 684.8 471.4 488.9 523.9
Limited-Service
Restaurants
--- Chained Fish - - - - - -
Limited-Service
Restaurants
-- Fish Limited-Service 565.5 619.1 684.8 471.4 488.9 523.9
Restaurants
--- Independent - - - - - -
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience - - - - - -
Stores Limited-Service
Restaurants
-- Convenience Stores - - - - - -
Limited-Service
Restaurants
--- Independent Chicken 1,440.5 1,525.2 1,606.6 1,059.7 1,111.4 1,168.4
Limited-Service
Restaurants
--- Chained Chicken 94.0 95.1 97.0 68.3 68.5 78.5
Limited-Service
Restaurants
-- Chicken Limited- 1,534.5 1,620.4 1,703.6 1,128.0 1,179.8 1,246.9
Service Restaurants
--- Independent Burger 751.2 821.9 898.6 549.7 564.6 618.9
Limited-Service
Restaurants
--- Chained Burger 1,947.5 2,120.3 2,298.6 1,829.4 1,980.5 2,326.6
Limited-Service
Restaurants
-- Burger Limited- 2,698.6 2,942.2 3,197.1 2,379.2 2,545.1 2,945.5
Service Restaurants
--- Independent Bakery 579.0 619.8 666.6 423.0 435.7 464.8
Products Limited-
Service Restaurants
--- Chained Bakery 51.5 60.9 72.0 52.2 54.7 61.5
Products Limited-
Service Restaurants
-- Bakery Products 630.5 680.7 738.6 475.3 490.4 526.3
Limited-Service
Restaurants
--- Independent Asian 55.1 63.4 72.9 55.3 59.0 63.0
Limited-Service
Restaurants
--- Chained Asian 57.2 62.9 70.0 53.0 55.4 58.7
Limited-Service
Restaurants
-- Asian Limited- 112.3 126.3 142.9 108.3 114.4 121.7
Service Restaurants
- Limited-Service 9,154.4 9,804.9 10,499.7 7,235.5 7,601.9 8,378.1
Restaurants by Type
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 4 Limited-Service Restaurants by Category: % Units/Outlets Growth 2017-2022

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LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 8

% Units/Outlets growth
2021/22 2017-22 CAGR 2017/22 Total

--- Independent Other Limited-Service 1.7 -1.0 -5.1

Restaurants
--- Chained Other Limited-Service 5.6 3.5 18.8
Restaurants
-- Other Limited-Service Restaurants 1.8 -0.9 -4.6
--- Independent Pizza Limited-Service 2.9 2.2 11.3
Restaurants
--- Chained Pizza Limited-Service 38.8 6.8 38.8
Restaurants
-- Pizza Limited-Service Restaurants 7.9 2.9 15.4
--- Independent Middle Eastern Limited- 1.2 1.3 6.7
Service Restaurants
--- Chained Middle Eastern Limited- 1.8 1.5 7.7
Service Restaurants
-- Middle Eastern Limited-Service 1.3 1.3 6.8
Restaurants
--- Independent Latin American Limited- - - -
Service Restaurants
--- Chained Latin American Limited- - - -
Service Restaurants
-- Latin American Limited-Service - - -
Restaurants
--- Independent Ice Cream Limited- 1.7 0.3 1.7
Service Restaurants
--- Chained Ice Cream Limited-Service 26.2 8.3 49.1
Restaurants
-- Ice Cream Limited-Service Restaurants 10.5 3.2 17.0
--- Independent Fish Limited-Service 2.5 0.8 4.3
Restaurants
--- Chained Fish Limited-Service - - -
Restaurants
-- Fish Limited-Service Restaurants 2.5 0.8 4.3
--- Independent Convenience Stores - - -
Limited-Service Restaurants
--- Chained Convenience Stores Limited- - - -
Service Restaurants
-- Convenience Stores Limited-Service - - -
Restaurants
--- Independent Chicken Limited- 0.8 0.2 1.1
Service Restaurants
--- Chained Chicken Limited-Service 4.2 10.8 66.7
Restaurants
-- Chicken Limited-Service Restaurants 1.0 0.7 3.8
--- Independent Burger Limited-Service 1.0 2.4 12.4
Restaurants
--- Chained Burger Limited-Service 18.5 11.1 69.0
Restaurants
-- Burger Limited-Service Restaurants 7.8 5.6 31.1
--- Independent Bakery Products 1.4 -1.5 -7.1
Limited-Service Restaurants
--- Chained Bakery Products Limited- 0.0 4.9 27.3
Service Restaurants
-- Bakery Products Limited-Service 1.3 -1.1 -5.5
Restaurants
--- Independent Asian Limited-Service 3.8 1.8 9.3
Restaurants

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--- Chained Asian Limited-Service 3.1 1.9 10.0

Restaurants
-- Asian Limited-Service Restaurants 3.6 1.8 9.5
- Limited-Service Restaurants by Type 3.2 0.8 4.2
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 5 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2017-

2022

% transaction growth
2021/22 2017-22 CAGR 2017/22 Total

--- Independent Other Limited-Service 2.3 -8.5 -35.7

Restaurants
--- Chained Other Limited-Service 3.4 -3.8 -17.8
Restaurants
-- Other Limited-Service Restaurants 2.3 -8.4 -35.6
--- Independent Pizza Limited-Service 12.3 -0.4 -2.1
Restaurants
--- Chained Pizza Limited-Service 10.0 2.8 14.7
Restaurants
-- Pizza Limited-Service Restaurants 11.7 0.3 1.6
--- Independent Middle Eastern Limited- 3.2 -6.4 -28.0
Service Restaurants
--- Chained Middle Eastern Limited- 4.8 -4.4 -20.2
Service Restaurants
-- Middle Eastern Limited-Service 3.5 -6.0 -26.8
Restaurants
--- Independent Latin American Limited- - - -
Service Restaurants
--- Chained Latin American Limited- - - -
Service Restaurants
-- Latin American Limited-Service - - -
Restaurants
--- Independent Ice Cream Limited- 4.0 -7.1 -30.9
Service Restaurants
--- Chained Ice Cream Limited-Service 8.5 -1.2 -5.8
Restaurants
-- Ice Cream Limited-Service Restaurants 5.9 -4.8 -21.9
--- Independent Fish Limited-Service 6.1 -3.0 -14.3
Restaurants
--- Chained Fish Limited-Service - - -
Restaurants
-- Fish Limited-Service Restaurants 6.1 -3.0 -14.3
--- Independent Convenience Stores - - -
Limited-Service Restaurants
--- Chained Convenience Stores Limited- - - -
Service Restaurants
-- Convenience Stores Limited-Service - - -
Restaurants
--- Independent Chicken Limited- 0.8 -7.6 -32.6
Service Restaurants
--- Chained Chicken Limited-Service 3.6 -5.3 -23.9
Restaurants
-- Chicken Limited-Service Restaurants 0.9 -7.5 -32.2
--- Independent Burger Limited-Service 7.3 -5.2 -23.6
Restaurants
--- Chained Burger Limited-Service 10.6 3.0 15.8

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Restaurants
-- Burger Limited-Service Restaurants 9.2 -1.1 -5.5
--- Independent Bakery Products 2.8 -6.5 -28.6
Limited-Service Restaurants
--- Chained Bakery Products Limited- 7.7 3.9 21.0
Service Restaurants
-- Bakery Products Limited-Service 3.1 -6.0 -26.5
Restaurants
--- Independent Asian Limited-Service 5.3 -0.5 -2.7
Restaurants
--- Chained Asian Limited-Service 7.7 2.5 13.0
Restaurants
-- Asian Limited-Service Restaurants 6.0 0.4 2.0
- Limited-Service Restaurants by Type 4.4 -5.6 -25.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 6 Sales in Limited-Service Restaurants by Category: % Foodservice Value

Growth 2017-2022

% value growth
2021/22 2017-22 CAGR 2017/22 Total

--- Independent Other Limited-Service 4.0 -7.0 -30.6

Restaurants
--- Chained Other Limited-Service 7.3 -2.1 -10.2
Restaurants
-- Other Limited-Service Restaurants 4.1 -6.9 -30.1
--- Independent Pizza Limited-Service 19.0 3.3 17.6
Restaurants
--- Chained Pizza Limited-Service 29.7 5.3 29.2
Restaurants
-- Pizza Limited-Service Restaurants 21.7 3.8 20.5
--- Independent Middle Eastern Limited- 7.4 -2.5 -12.1
Service Restaurants
--- Chained Middle Eastern Limited- 6.6 -3.4 -15.7
Service Restaurants
-- Middle Eastern Limited-Service 7.2 -2.8 -13.1
Restaurants
--- Independent Latin American Limited- - - -
Service Restaurants
--- Chained Latin American Limited- - - -
Service Restaurants
-- Latin American Limited-Service - - -
Restaurants
--- Independent Ice Cream Limited- 7.0 -4.6 -21.1
Service Restaurants
--- Chained Ice Cream Limited-Service 10.0 -1.2 -5.7
Restaurants
-- Ice Cream Limited-Service Restaurants 8.6 -2.9 -13.6
--- Independent Fish Limited-Service 7.1 -1.5 -7.4
Restaurants
--- Chained Fish Limited-Service - - -
Restaurants
-- Fish Limited-Service Restaurants 7.1 -1.5 -7.4
--- Independent Convenience Stores - - -
Limited-Service Restaurants
--- Chained Convenience Stores Limited- - - -
Service Restaurants

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-- Convenience Stores Limited-Service - - -

Restaurants
--- Independent Chicken Limited- 5.1 -4.1 -18.9
Service Restaurants
--- Chained Chicken Limited-Service 14.6 -3.5 -16.5
Restaurants
-- Chicken Limited-Service Restaurants 5.7 -4.1 -18.7
--- Independent Burger Limited-Service 9.6 -3.8 -17.6
Restaurants
--- Chained Burger Limited-Service 17.5 3.6 19.5
Restaurants
-- Burger Limited-Service Restaurants 15.7 1.8 9.1
--- Independent Bakery Products 6.7 -4.3 -19.7
Limited-Service Restaurants
--- Chained Bakery Products Limited- 12.4 3.6 19.5
Service Restaurants
-- Bakery Products Limited-Service 7.3 -3.5 -16.5
Restaurants
--- Independent Asian Limited-Service 6.8 2.7 14.3
Restaurants
--- Chained Asian Limited-Service 6.0 0.5 2.7
Restaurants
-- Asian Limited-Service Restaurants 6.4 1.6 8.4
- Limited-Service Restaurants by Type 10.2 -1.8 -8.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 7 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice

Value 2018-2022

% value
Company 2018 2019 2020 2021 2022

McDonald's Corp 48.1 46.8 53.9 53.0 45.7

KSD Le Tacos de Lyon 6.8 8.5 8.7 8.7 7.5
Restaurant Brands 4.1 4.5 4.6 4.6 6.1
International Inc
Yum! Brands Inc 4.4 4.2 4.0 3.9 5.0
La Grillardière SA 4.7 4.6 4.4 4.3 3.7
QSR Belgium NV 2.9 2.9 2.9 2.9 2.6
Aladdin Groupe 2.6 2.6 2.5 2.5 2.1
Resto Mall SARL 2.5 2.4 2.2 2.2 1.8
Groupe Rahal 2.1 2.0 1.9 1.8 1.5
Domino's Pizza Inc 1.4 1.4 1.4 1.3 1.1
Groupe Venezia Ice 1.9 1.9 1.8 1.8 1.1
Holder, Groupe 1.0 1.1 1.1 1.1 1.0
Llaollao Chesco, Grupo 0.9 0.9 0.8 0.8 0.7
Glacier Oliveri 0.5 0.5 0.5 0.5 0.5
Katsura Sarl 0.5 0.5 0.5 0.4 0.4
Le Duff, Groupe 0.4 0.4 0.4 0.4 0.3
Tacos de France 0.6 0.7 0.7 0.7 0.3
Inspire Brands Inc - - - 0.0 0.3
Papa John's 0.3 0.4 0.3 0.3 0.3
International Inc
Neuhauser International 0.4 0.3 0.3 0.3 0.3
Mandchouri Sarl 0.3 0.3 0.3 0.3 0.3
Fakieh Group 0.3 0.3 0.3 0.3 0.2
SOFTY CREAM FRANQUICIAS 0.3 0.3 0.2 0.2 0.2
SL

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 12

MTY Food Group Inc 1.9 0.2 0.2 0.2 0.2

CPF SAS 0.2 0.2 0.2 0.2 0.2
Brinker International Inc 0.1 0.1 0.1 0.1 0.2
SARL New Food 0.3 0.2 0.2 0.2 0.1
Wok to Walk Franchise BV 0.1 0.1 0.1 0.1 0.1
Food Opportunity SARL 0.1 0.1 0.1 0.1 0.1
La Pause Gourmande 0.2 0.2 0.2 0.1 0.1
Others 10.1 11.3 5.0 6.6 15.8
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

Table 8 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice

Value 2019-2022

% value
Brand Global Brand Owner 2019 2020 2021 2022

McDonald's McDonald's Corp 46.8 53.9 53.0 45.7

Tacos de Lyon KSD Le Tacos de Lyon 8.5 8.7 8.7 7.5
Burger King Restaurant Brands 4.5 4.6 4.6 6.1
International Inc
La grillardière La Grillardière SA 4.6 4.4 4.3 3.7
Pizza Hut Yum! Brands Inc 1.6 1.7 1.7 2.9
Quick QSR Belgium NV 2.9 2.9 2.9 2.6
Aladdin Aladdin Groupe 2.6 2.5 2.5 2.1
KFC Yum! Brands Inc 2.6 2.3 2.2 2.1
Pinchos Resto Mall SARL 2.4 2.2 2.2 1.8
Monsieur Brochette Groupe Rahal 2.0 1.9 1.8 1.5
Domino's Pizza Domino's Pizza Inc 1.4 1.4 1.3 1.1
Venezia Ice Groupe Venezia Ice 1.9 1.8 1.8 1.1
Paul Holder, Groupe 1.1 1.1 1.1 1.0
Llaollao Llaollao Chesco, Grupo 0.9 0.8 0.8 0.7
Oliveri Glacier Oliveri 0.5 0.5 0.5 0.5
Sushi Store Katsura Sarl 0.5 0.5 0.4 0.4
La Brioche Dorée Le Duff, Groupe 0.4 0.4 0.4 0.3
Tacos de France 0.7 0.7 0.7 0.3
Baskin-Robbins Inspire Brands Inc - - 0.0 0.3
Papa John's Papa John's 0.4 0.3 0.3 0.3
International Inc
Pomme de Pain Neuhauser International 0.3 0.3 0.3 0.3
Be Wok Mandchouri Sarl 0.3 0.3 0.3 0.3
Al-Tazaj Fakieh Group 0.3 0.3 0.3 0.2
Smöoy SOFTY CREAM FRANQUICIAS 0.3 0.2 0.2 0.2
SL
Tiki-Ming MTY Food Group Inc 0.2 0.2 0.2 0.2
Amorino CPF SAS 0.2 0.2 0.2 0.2
Chili's Brinker International Inc 0.1 0.1 0.1 0.2
Pasta Pizza SARL New Food 0.2 0.2 0.2 0.1
Wok to Walk Wok to Walk Franchise BV 0.1 0.1 0.1 0.1
Sushi Club Food Opportunity SARL 0.1 0.1 0.1 0.1
ChicKing Al Bayan Group 0.1 0.1 0.1 -
Lippolis Dolce & Caffé SARL 0.5 - - -
Others 10.9 5.1 6.7 15.9
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 13

Table 9 Forecast Limited-Service Restaurants by Category: Units/Outlets 2022-2027

outlets
2022 2023 2024 2025 2026 2027

--- Independent Other 822 835 848 860 872 886

Limited-Service
Restaurants
--- Chained Other 19 20 21 22 23 24
Limited-Service
Restaurants
-- Other Limited- 841 855 869 882 895 910
Service Restaurants
--- Independent Pizza 315 324 334 345 356 367
Limited-Service
Restaurants
--- Chained Pizza 68 69 72 75 78 81
Limited-Service
Restaurants
-- Pizza Limited- 383 393 406 420 434 448
Service Restaurants
--- Independent Middle 497 503 509 515 522 528
Eastern Limited-Service
Restaurants
--- Chained Middle 56 57 58 59 60 61
Eastern Limited-Service
Restaurants
-- Middle Eastern 553 560 567 574 582 589
Limited-Service
Restaurants
--- Independent Latin - - - - - -
American Limited-
Service Restaurants
--- Chained Latin - - - - - -
American Limited-
Service Restaurants
-- Latin American - - - - - -
Limited-Service
Restaurants
--- Independent Ice 118 120 122 124 126 128
Cream Limited-Service
Restaurants
--- Chained Ice Cream 82 85 90 95 100 105
Limited-Service
Restaurants
-- Ice Cream Limited- 200 205 212 219 226 233
Service Restaurants
--- Independent Fish 243 249 255 262 268 274
Limited-Service
Restaurants
--- Chained Fish - - - - - -
Limited-Service
Restaurants
-- Fish Limited-Service 243 249 255 262 268 274
Restaurants
--- Independent - - - - - -
Convenience Stores
Limited-Service
Restaurants

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 14

--- Chained Convenience - - - - - -

Stores Limited-Service
Restaurants
-- Convenience Stores - - - - - -
Limited-Service
Restaurants
--- Independent Chicken 362 365 367 369 371 373
Limited-Service
Restaurants
--- Chained Chicken 25 26 27 28 29 30
Limited-Service
Restaurants
-- Chicken Limited- 387 391 394 397 400 403
Service Restaurants
--- Independent Burger 199 201 203 204 206 208
Limited-Service
Restaurants
--- Chained Burger 147 149 151 153 156 159
Limited-Service
Restaurants
-- Burger Limited- 346 350 354 357 362 367
Service Restaurants
--- Independent Bakery 644 651 655 660 667 674
Products Limited-
Service Restaurants
--- Chained Bakery 42 42 43 44 45 46
Products Limited-
Service Restaurants
-- Bakery Products 686 693 698 704 712 720
Limited-Service
Restaurants
--- Independent Asian 82 85 88 90 93 96
Limited-Service
Restaurants
--- Chained Asian 33 34 35 36 37 38
Limited-Service
Restaurants
-- Asian Limited- 115 119 123 126 130 134
Service Restaurants
- Limited-Service 3,754 3,815 3,878 3,941 4,009 4,078
Restaurants by Type
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Sales in Limited-Service Restaurants by Category: Number of

Transactions 2022-2027

'000 transactions
2022 2023 2024 2025 2026 2027

--- Independent Other 48,128.9 49,207.0 50,274.8 51,330.6 52,398.2 53,477.6

Limited-Service
Restaurants
--- Chained Other 311.2 321.6 332.1 342.6 354.7 367.7
Limited-Service
Restaurants
-- Other Limited- 48,440.1 49,528.6 50,606.9 51,673.2 52,752.9 53,845.3
Service Restaurants
--- Independent Pizza 5,486.6 5,659.3 5,895.3 6,143.5 6,409.6 6,688.4

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 15

Limited-Service
Restaurants
--- Chained Pizza 1,873.4 2,056.4 2,252.6 2,462.3 2,694.8 2,952.7
Limited-Service
Restaurants
-- Pizza Limited- 7,360.0 7,715.7 8,147.9 8,605.9 9,104.3 9,641.0
Service Restaurants
--- Independent Middle 17,843.9 18,414.9 18,995.0 19,583.9 20,239.9 20,968.6
Eastern Limited-Service
Restaurants
--- Chained Middle 3,755.7 3,934.9 4,120.2 4,311.8 4,523.9 4,758.7
Eastern Limited-Service
Restaurants
-- Middle Eastern 21,599.7 22,349.8 23,115.2 23,895.7 24,763.9 25,727.3
Limited-Service
Restaurants
--- Independent Latin - - - - - -
American Limited-
Service Restaurants
--- Chained Latin - - - - - -
American Limited-
Service Restaurants
-- Latin American - - - - - -
Limited-Service
Restaurants
--- Independent Ice 2,291.2 2,382.8 2,477.2 2,574.3 2,675.7 2,781.7
Cream Limited-Service
Restaurants
--- Chained Ice Cream 1,736.5 1,882.6 2,039.8 2,208.9 2,394.2 2,597.5
Limited-Service
Restaurants
-- Ice Cream Limited- 4,027.7 4,265.4 4,517.0 4,783.2 5,069.9 5,379.1
Service Restaurants
--- Independent Fish 10,861.6 11,514.4 12,192.6 12,896.1 13,648.0 14,451.9
Limited-Service
Restaurants
--- Chained Fish - - - - - -
Limited-Service
Restaurants
-- Fish Limited-Service 10,861.6 11,514.4 12,192.6 12,896.1 13,648.0 14,451.9
Restaurants
--- Independent - - - - - -
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience - - - - - -
Stores Limited-Service
Restaurants
-- Convenience Stores - - - - - -
Limited-Service
Restaurants
--- Independent Chicken 23,277.9 23,438.6 23,579.2 23,699.5 23,863.0 24,070.6
Limited-Service
Restaurants
--- Chained Chicken 1,309.8 1,354.6 1,399.2 1,443.4 1,489.7 1,538.3
Limited-Service
Restaurants
-- Chicken Limited- 24,587.8 24,793.2 24,978.4 25,142.8 25,352.7 25,608.9
Service Restaurants
--- Independent Burger 15,920.8 17,052.8 18,236.2 19,470.8 20,816.2 22,283.8
Limited-Service

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 16

Restaurants
--- Chained Burger 20,503.4 22,605.0 24,831.6 27,178.2 29,771.0 32,637.9
Limited-Service
Restaurants
-- Burger Limited- 36,424.2 39,657.8 43,067.8 46,649.0 50,587.2 54,921.7
Service Restaurants
--- Independent Bakery 22,464.4 23,084.4 23,710.0 24,340.7 25,049.0 25,840.5
Products Limited-
Service Restaurants
--- Chained Bakery 1,671.2 1,792.7 1,915.0 2,037.0 2,170.0 2,315.2
Products Limited-
Service Restaurants
-- Bakery Products 24,135.6 24,877.1 25,625.0 26,377.6 27,219.0 28,155.7
Limited-Service
Restaurants
--- Independent Asian 1,261.1 1,326.8 1,395.3 1,466.6 1,542.6 1,623.6
Limited-Service
Restaurants
--- Chained Asian 627.9 675.3 725.4 778.3 836.3 899.9
Limited-Service
Restaurants
-- Asian Limited- 1,889.1 2,002.1 2,120.7 2,244.9 2,378.9 2,523.4
Service Restaurants
- Limited-Service 179,325.8 186,704.1 194,371.4 202,268.4 210,876.8 220,254.3
Restaurants by Type
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value

2022-2027

MAD million
2022 2023 2024 2025 2026 2027

--- Independent Other 1,079.4 1,118.6 1,155.5 1,189.8 1,224.9 1,260.8

Limited-Service
Restaurants
--- Chained Other 34.5 36.9 39.5 42.1 45.0 48.2
Limited-Service
Restaurants
-- Other Limited- 1,113.9 1,155.5 1,195.0 1,231.9 1,269.9 1,309.0
Service Restaurants
--- Independent Pizza 381.9 398.7 412.9 427.9 443.8 460.4
Limited-Service
Restaurants
--- Chained Pizza 140.9 150.4 160.0 169.9 180.6 192.1
Limited-Service
Restaurants
-- Pizza Limited- 522.8 549.0 573.0 597.7 624.3 652.5
Service Restaurants
--- Independent Middle 891.5 956.1 1,024.2 1,095.8 1,175.9 1,265.6
Eastern Limited-Service
Restaurants
--- Chained Middle 333.1 354.5 376.8 399.9 425.9 454.9
Eastern Limited-Service
Restaurants
-- Middle Eastern 1,224.5 1,310.6 1,401.0 1,495.7 1,601.7 1,720.5
Limited-Service
Restaurants

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 17

--- Independent Latin - - - - - -

American Limited-
Service Restaurants
--- Chained Latin - - - - - -
American Limited-
Service Restaurants
-- Latin American - - - - - -
Limited-Service
Restaurants
--- Independent Ice 71.4 76.1 80.7 85.3 90.2 95.5
Cream Limited-Service
Restaurants
--- Chained Ice Cream 81.4 89.5 98.4 108.1 119.0 131.1
Limited-Service
Restaurants
-- Ice Cream Limited- 152.8 165.6 179.1 193.4 209.2 226.6
Service Restaurants
--- Independent Fish 523.9 560.6 599.3 639.9 683.5 730.3
Limited-Service
Restaurants
--- Chained Fish - - - - - -
Limited-Service
Restaurants
-- Fish Limited-Service 523.9 560.6 599.3 639.9 683.5 730.3
Restaurants
--- Independent - - - - - -
Convenience Stores
Limited-Service
Restaurants
--- Chained Convenience - - - - - -
Stores Limited-Service
Restaurants
-- Convenience Stores - - - - - -
Limited-Service
Restaurants
--- Independent Chicken 1,168.4 1,227.0 1,287.3 1,349.1 1,414.9 1,485.1
Limited-Service
Restaurants
--- Chained Chicken 78.5 80.4 81.9 83.3 84.9 86.8
Limited-Service
Restaurants
-- Chicken Limited- 1,246.9 1,307.5 1,369.2 1,432.4 1,499.8 1,571.9
Service Restaurants
--- Independent Burger 618.9 674.7 735.4 801.5 872.4 950.8
Limited-Service
Restaurants
--- Chained Burger 2,326.6 2,566.3 2,820.5 3,088.6 3,384.9 3,712.8
Limited-Service
Restaurants
-- Burger Limited- 2,945.5 3,241.0 3,555.9 3,890.1 4,257.3 4,663.6
Service Restaurants
--- Independent Bakery 464.8 494.2 523.6 552.9 585.5 621.7
Products Limited-
Service Restaurants
--- Chained Bakery 61.5 69.0 77.1 85.8 95.7 107.0
Products Limited-
Service Restaurants
-- Bakery Products 526.3 563.1 600.7 638.8 681.2 728.7
Limited-Service
Restaurants
--- Independent Asian 63.0 67.3 71.8 76.6 81.3 85.8

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 18

Limited-Service
Restaurants
--- Chained Asian 58.7 62.2 65.8 69.6 73.7 78.3
Limited-Service
Restaurants
-- Asian Limited- 121.7 129.5 137.6 146.2 155.0 164.1
Service Restaurants
- Limited-Service 8,378.1 8,982.3 9,610.6 10,266.0 10,982.0 11,766.9
Restaurants by Type
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth

2022-2027

% Units/Outlets growth
2022/2023 2022-27 CAGR 2022/27 Total

--- Independent Other Limited-Service 1.6 1.5 7.8

Restaurants
--- Chained Other Limited-Service 5.3 4.8 26.3
Restaurants
-- Other Limited-Service Restaurants 1.7 1.6 8.2
--- Independent Pizza Limited-Service 2.9 3.1 16.5
Restaurants
--- Chained Pizza Limited-Service 1.5 3.6 19.1
Restaurants
-- Pizza Limited-Service Restaurants 2.6 3.2 17.0
--- Independent Middle Eastern Limited- 1.2 1.2 6.2
Service Restaurants
--- Chained Middle Eastern Limited- 1.8 1.7 8.9
Service Restaurants
-- Middle Eastern Limited-Service 1.3 1.3 6.5
Restaurants
--- Independent Latin American Limited- - - -
Service Restaurants
--- Chained Latin American Limited- - - -
Service Restaurants
-- Latin American Limited-Service - - -
Restaurants
--- Independent Ice Cream Limited- 1.7 1.6 8.5
Service Restaurants
--- Chained Ice Cream Limited-Service 3.7 5.1 28.0
Restaurants
-- Ice Cream Limited-Service Restaurants 2.5 3.1 16.5
--- Independent Fish Limited-Service 2.5 2.4 12.8
Restaurants
--- Chained Fish Limited-Service - - -
Restaurants
-- Fish Limited-Service Restaurants 2.5 2.4 12.8
--- Independent Convenience Stores - - -
Limited-Service Restaurants
--- Chained Convenience Stores Limited- - - -
Service Restaurants
-- Convenience Stores Limited-Service - - -
Restaurants
--- Independent Chicken Limited- 0.8 0.6 3.0
Service Restaurants
--- Chained Chicken Limited-Service 4.0 3.7 20.0

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 19

Restaurants
-- Chicken Limited-Service Restaurants 1.0 0.8 4.1
--- Independent Burger Limited-Service 1.0 0.9 4.5
Restaurants
--- Chained Burger Limited-Service 1.4 1.6 8.2
Restaurants
-- Burger Limited-Service Restaurants 1.2 1.2 6.1
--- Independent Bakery Products 1.1 0.9 4.7
Limited-Service Restaurants
--- Chained Bakery Products Limited- 0.0 1.8 9.5
Service Restaurants
-- Bakery Products Limited-Service 1.0 1.0 5.0
Restaurants
--- Independent Asian Limited-Service 3.7 3.2 17.1
Restaurants
--- Chained Asian Limited-Service 3.0 2.9 15.2
Restaurants
-- Asian Limited-Service Restaurants 3.5 3.1 16.5
- Limited-Service Restaurants by Type 1.6 1.7 8.6
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 13 Forecast Sales in Limited-Service Restaurants by Category: % Transaction

Growth 2022-2027

% transaction growth
2022/2023 2022-27 CAGR 2022/27 Total

--- Independent Other Limited-Service 2.2 2.1 11.1

Restaurants
--- Chained Other Limited-Service 3.3 3.4 18.2
Restaurants
-- Other Limited-Service Restaurants 2.2 2.1 11.2
--- Independent Pizza Limited-Service 3.1 4.0 21.9
Restaurants
--- Chained Pizza Limited-Service 9.8 9.5 57.6
Restaurants
-- Pizza Limited-Service Restaurants 4.8 5.5 31.0
--- Independent Middle Eastern Limited- 3.2 3.3 17.5
Service Restaurants
--- Chained Middle Eastern Limited- 4.8 4.8 26.7
Service Restaurants
-- Middle Eastern Limited-Service 3.5 3.6 19.1
Restaurants
--- Independent Latin American Limited- - - -
Service Restaurants
--- Chained Latin American Limited- - - -
Service Restaurants
-- Latin American Limited-Service - - -
Restaurants
--- Independent Ice Cream Limited- 4.0 4.0 21.4
Service Restaurants
--- Chained Ice Cream Limited-Service 8.4 8.4 49.6
Restaurants
-- Ice Cream Limited-Service Restaurants 5.9 6.0 33.6
--- Independent Fish Limited-Service 6.0 5.9 33.1
Restaurants
--- Chained Fish Limited-Service - - -
Restaurants

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 20

-- Fish Limited-Service Restaurants 6.0 5.9 33.1

--- Independent Convenience Stores - - -
Limited-Service Restaurants
--- Chained Convenience Stores Limited- - - -
Service Restaurants
-- Convenience Stores Limited-Service - - -
Restaurants
--- Independent Chicken Limited- 0.7 0.7 3.4
Service Restaurants
--- Chained Chicken Limited-Service 3.4 3.3 17.4
Restaurants
-- Chicken Limited-Service Restaurants 0.8 0.8 4.2
--- Independent Burger Limited-Service 7.1 7.0 40.0
Restaurants
--- Chained Burger Limited-Service 10.3 9.7 59.2
Restaurants
-- Burger Limited-Service Restaurants 8.9 8.6 50.8
--- Independent Bakery Products 2.8 2.8 15.0
Limited-Service Restaurants
--- Chained Bakery Products Limited- 7.3 6.7 38.5
Service Restaurants
-- Bakery Products Limited-Service 3.1 3.1 16.7
Restaurants
--- Independent Asian Limited-Service 5.2 5.2 28.7
Restaurants
--- Chained Asian Limited-Service 7.5 7.5 43.3
Restaurants
-- Asian Limited-Service Restaurants 6.0 6.0 33.6
- Limited-Service Restaurants by Type 4.1 4.2 22.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 14 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice

Value Growth 2022-2027

% value growth
2022/2023 2022-27 CAGR 2022/27 Total

--- Independent Other Limited-Service 3.6 3.2 16.8

Restaurants
--- Chained Other Limited-Service 7.1 6.9 39.7
Restaurants
-- Other Limited-Service Restaurants 3.7 3.3 17.5
--- Independent Pizza Limited-Service 4.4 3.8 20.6
Restaurants
--- Chained Pizza Limited-Service 6.7 6.4 36.3
Restaurants
-- Pizza Limited-Service Restaurants 5.0 4.5 24.8
--- Independent Middle Eastern Limited- 7.2 7.3 42.0
Service Restaurants
--- Chained Middle Eastern Limited- 6.4 6.4 36.6
Service Restaurants
-- Middle Eastern Limited-Service 7.0 7.0 40.5
Restaurants
--- Independent Latin American Limited- - - -
Service Restaurants
--- Chained Latin American Limited- - - -
Service Restaurants
-- Latin American Limited-Service - - -

© Euromonitor International
LIMITED-SERVICE RESTAURANTS IN MOROCCO Passport 21

Restaurants
--- Independent Ice Cream Limited- 6.5 6.0 33.8
Service Restaurants
--- Chained Ice Cream Limited-Service 10.0 10.0 61.1
Restaurants
-- Ice Cream Limited-Service Restaurants 8.4 8.2 48.3
--- Independent Fish Limited-Service 7.0 6.9 39.4
Restaurants
--- Chained Fish Limited-Service - - -
Restaurants
-- Fish Limited-Service Restaurants 7.0 6.9 39.4
--- Independent Convenience Stores - - -
Limited-Service Restaurants
--- Chained Convenience Stores Limited- - - -
Service Restaurants
-- Convenience Stores Limited-Service - - -
Restaurants
--- Independent Chicken Limited- 5.0 4.9 27.1
Service Restaurants
--- Chained Chicken Limited-Service 2.5 2.0 10.6
Restaurants
-- Chicken Limited-Service Restaurants 4.9 4.7 26.1
--- Independent Burger Limited-Service 9.0 9.0 53.6
Restaurants
--- Chained Burger Limited-Service 10.3 9.8 59.6
Restaurants
-- Burger Limited-Service Restaurants 10.0 9.6 58.3
--- Independent Bakery Products 6.3 6.0 33.8
Limited-Service Restaurants
--- Chained Bakery Products Limited- 12.1 11.7 73.9
Service Restaurants
-- Bakery Products Limited-Service 7.0 6.7 38.5
Restaurants
--- Independent Asian Limited-Service 6.8 6.4 36.1
Restaurants
--- Chained Asian Limited-Service 5.9 5.9 33.3
Restaurants
-- Asian Limited-Service Restaurants 6.4 6.2 34.8
- Limited-Service Restaurants by Type 7.2 7.0 40.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International