Full-Service Restaurants in Morocco

Full-Service Restaurants in
Morocco
Euromonitor International
February 2023
FULL-SERVICE RESTAURANTS IN MOROCCO Passport i
LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2022 DEVELOPMENTS ............................................................................................................... 1
Full-service restaurants slower to recover as they do not adapt as well to online sales and
home delivery ........................................................................................................................... 1
Full-service restaurants suffer from Casablanca cockroach scandal ........................................ 1
Lack of investment for full-service restaurants due to better investment opportunities in
limited-service outlets and café chains ..................................................................................... 2
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Challenges remain for full-service restaurants, due to time constraints, economic scenarios,
and hygiene scandals ............................................................................................................... 2
Fast food outlets set to pose growing competition over the forecast period ............................. 2
Ongoing recovery in tourism will attract visitors to high-quality full-service establishments ...... 3
CATEGORY DATA ....................................................................................................................... 3
Table 1 Full-Service Restaurants by Category: Units/Outlets 2017-2022 ................. 3
Table 2 Sales in Full-Service Restaurants by Category: Number of
Transactions 2017-2022 .............................................................................. 4
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value
2017-2022 .................................................................................................... 5
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-
2022 ............................................................................................................. 6
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth
2017-2022 .................................................................................................... 7
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value
Growth 2017-2022 ....................................................................................... 7
Table 7 GBO Company Shares in Chained Full-Service Restaurants: %
Foodservice Value 2018-2022 ..................................................................... 8
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: %
Foodservice Value 2019-2022 ..................................................................... 9
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-
2027 ............................................................................................................. 9
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of
Transactions 2022-2027 ............................................................................ 10
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice
Value 2022-2027 ........................................................................................ 11
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets
Growth 2022-2027 ..................................................................................... 12
Table 13 Forecast Sales in Full-Service Restaurants by Category: %
Transaction Growth 2022-2027 .................................................................. 13
Table 14 Forecast Sales in Full-Service Restaurants by Category: %
Foodservice Value Growth 2022-2027 ....................................................... 14
© Euromonitor International
FULL-SERVICE RESTAURANTS IN MOROCCO Passport 1
FULL-SERVICE RESTAURANTS IN
MOROCCO
KEY DATA FINDINGS
▪ Foodservice value sales rise by 4% in current terms in 2022 to MAD3.4 billion
▪ Outlet numbers grow by 3% to 1,460 in the same year
▪ Pizza full-service restaurants is the best performing category in 2022, with foodservice value
sales rising by 7% in current terms to MAD462 million
▪ Akwa Group is the leading player in 2022, with a foodservice value share of 8%
▪ Foodservice value sales are set to rise at a current value CAGR of 6% (2022 constant value
CAGR of 4%) over the forecast period to MAD4.6 billion
▪ The number of outlets is expected to increase at a CAGR of 1% to 1,561 over the same
period
2022 DEVELOPMENTS
Full-service restaurants slower to recover as they do not adapt as well

to online sales and home delivery
Full-service restaurants remain under pressure in 2022, despite the lifting of COVID-19
restrictions. These operators rely heavily on consumer experience and ambience, which is
difficult to translate over digital channels or home consumption. Therefore, recovery for full-
service restaurants is taking longer than seen in limited-service restaurants, who have been
able to more efficiently tap into the growing digital side of the consumer food service industry,
and who do not need to rely on ambience and consumer experience to stimulate demand. In
addition, full-service restaurants continue to suffer from the fact that many consumers are still
reticent to eat out just in case they fall ill (from either viral contamination or issues with the food
served) and the habit of home-cooked food at home and/or eating at home via delivery, has
taken hold and is proving difficult to break.
Full-service restaurants suffer from Casablanca cockroach scandal

Full-service restaurants have also suffered from the Casablanca cockroach scandal, as
mentioned in cafés/bars. Followed by a social media hashtag trend, food safety concerns arose
among the population after seeing food being served to consumers under extremely unhygienic
conditions. On some social media networks, it was mentioned that all of Casablanca, the capital
city, had eaten cockroach eggs due to the very bad hygiene practiced in most of Casablanca’s
independent consumer foodservice establishments, which caused an uproar. Indeed, whether
deserved or not, the scandal caused many full-service restaurants to suffer a loss of reputation
over 2022. Overall, post-pandemic, consumers remain concerned about their health, and some
are reticent to return to full-service restaurants – not just due to fear of COVID-19 but now also
of becoming sick from contaminants or getting food poisoning.
On the back of the 2022 health scares, Moroccan authorities are now becoming stricter when
it comes to hygiene and food preparation in restaurants, with more shutdowns of full-service
restaurants which do not adhere to the required standards being seen.
Lack of investment for full-service restaurants due to better investment

opportunities in limited-service outlets and café chains
Even though the chained full-service restaurants channel in Morocco is not mature, it is not
attracting new players – as is seen in other foodservice categories, such as limited-service
restaurants and chained cafés and coffeeshops. This is mainly due to the attractiveness of
limited-service restaurants (and chained cafés etc.), which is more profitable for foreign
investors. Indeed, increasing foreign investment in limited-service restaurants is likely to further
enhance the competitiveness of that channel and pose a reinforced challenge to full-service
restaurants players.
Furthermore, operators of full-service restaurants are by now acutely aware that digitalisation
is set to be crucial to success in consumer foodservice over the forecast period and beyond.
With huge numbers of consumers having turned to third party foodservice delivery apps to order
food to be picked up or delivered during the COVID-19 crisis when dining in was either difficult
or impossible, it has become apparent that the convenience that such online ordering systems
provide will become irresistible to increasing numbers of consumers during the forecast period.
This has encouraged many of the players in the channel to strive to develop new concepts that
will enable them to increase their customer bases and improve their sales performances.
PROSPECTS AND OPPORTUNITIES
Challenges remain for full-service restaurants, due to time constraints,

economic scenarios, and hygiene scandals
Despite the preferable economic conditions overall, considering that users of foodservice
channels in Morocco tend to be less price-sensitive than seen in many other territories, the
category still faces challenges ahead. Indeed, consumers are expected to lead increasingly
busy lifestyles and work longer hours in order to keep up with the cost-of-living trajectory. As
such, consumers are expected to have limited time to sit down and enjoy a meal in a restaurant
or outside terrace, instead preferring to eat on-the-go and/or to simply have a quick bite before
setting off again. Furthermore, Morocco is not exempt from financial challenges seen in the
lower income segments. Indeed, many middle- to low-income consumers have seen a drop in
purchasing power in 2022, and they have become price-sensitive, which means they are being
more selective with their spending and not investing as strongly in non-essentials – such as
dining in full-service restaurants. This is likely to continue over the forecast period, with many
lower-income consumers unable to afford to eat out in such establishments. Furthermore, the
recent health scares in 2022, concerning how food is prepared in many Moroccan independent
restaurants, will have a more long-term effect which is likely to see people preferring to eat at
international chains or to forego eating out entirely.
Fast food outlets set to pose growing competition over the forecast
period
Fast food has good potential in Morocco, given its convenience and popularity among
younger generations. Upper-income young consumers are increasingly desirous of eating out in
well-known international chains, which they have likely discovered while on holiday or studying
abroad. As a result, the growing interest in fast food will impact full-service restaurants in a
negative way, as a growing number of consumers are expected to shift to fast food
establishments due to convenience and international trends.
Ongoing recovery in tourism will attract visitors to high-quality full-

service establishments
Despite a relatively negative outlook for full-service restaurants, rebounding tourism will
herald support for sales. Indeed, higher numbers of inbound tourists will inevitably be attracted
to full-service restaurants – providing they are clean and hygienic. Tourism is therefore expected
to drive lodging consumer foodservice as well as independent foodservice around the country,
towards steady, if not dynamic, recovery.
CATEGORY DATA
Table 1 Full-Service Restaurants by Category: Units/Outlets 2017-2022
outlets
2017 2018 2019 2020 2021 2022
--- Independent Other - - - - - -

Full-Service Restaurants
--- Chained Other Full- - - - - - -
Service Restaurants
-- Other Full-Service - - - - - -
Restaurants
--- Independent Pizza 148 153 158 149 152 155
--- Chained Pizza Full- 42 43 44 43 44 63
Service Restaurants
-- Pizza Full-Service 190 196 202 192 196 218
Restaurants
--- Independent North - - - - - -
American Full-Service
Restaurants
--- Chained North - - - - - -
Restaurants
-- North American Full- - - - - - -
Service Restaurants
--- Independent Middle 769 776 785 756 765 773
Eastern Full-Service
Restaurants
--- Chained Middle 39 41 43 43 44 45
Restaurants
-- Middle Eastern Full- 808 817 828 799 809 818
Service Restaurants
--- Independent Latin 57 60 63 59 60 61
Restaurants
--- Chained Latin 3 3 3 3 3 3
Restaurants
-- Latin American Full- 60 63 66 62 63 64
Service Restaurants
--- Independent 168 171 173 159 160 162
European Full-Service
Restaurants
--- Chained European 39 41 43 42 43 44
-- European Full- 207 212 216 201 203 206

Service Restaurants
--- Independent Asian 107 121 135 126 128 130
--- Chained Asian Full- 20 21 22 22 23 24
Service Restaurants
-- Asian Full-Service 127 142 157 148 151 154
Restaurants
- Full-Service 1,392 1,430 1,469 1,402 1,422 1,460
Restaurants by Type
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2017-

2022
'000 transactions
2017 2018 2019 2020 2021 2022

Service Restaurants
Restaurants
--- Independent Pizza 3,250.2 3,365.7 3,487.5 2,451.7 2,515.3 2,588.0
--- Chained Pizza Full- 837.3 895.1 953.8 709.6 719.4 748.3
Service Restaurants
-- Pizza Full-Service 4,087.4 4,260.8 4,441.3 3,161.3 3,234.7 3,336.3
Restaurants
Restaurants
Restaurants
Service Restaurants
--- Independent Middle 14,023.9 14,396.2 14,787.5 8,758.7 8,875.5 9,400.0
Restaurants
--- Chained Middle 1,187.7 1,261.9 1,346.4 922.3 940.2 974.1
Restaurants
-- Middle Eastern Full- 15,211.6 15,658.1 16,133.9 9,680.9 9,815.7 10,374.2
Service Restaurants
--- Independent Latin 341.5 357.2 373.9 229.5 233.1 240.0
Restaurants
--- Chained Latin 59.6 62.9 66.6 48.2 48.8 50.0
Restaurants
-- Latin American Full- 401.1 420.1 440.5 277.7 281.8 290.0
Service Restaurants
--- Independent 1,568.4 1,587.9 1,606.8 1,016.8 1,021.9 1,035.6
Restaurants
--- Chained European 615.2 640.4 675.5 475.1 479.9 487.7
-- European Full- 2,183.6 2,228.3 2,282.3 1,491.8 1,501.8 1,523.3
Service Restaurants
--- Independent Asian 583.7 665.8 757.7 491.8 493.9 507.0
--- Chained Asian Full- 285.0 298.0 312.4 243.6 237.4 243.2
Service Restaurants
-- Asian Full-Service 868.7 963.8 1,070.1 735.5 731.3 750.2
Restaurants
- Full-Service 22,752.4 23,531.2 24,368.1 15,347.2 15,565.3 16,273.8
Restaurants by Type
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022
MAD million
2017 2018 2019 2020 2021 2022

Service Restaurants
Restaurants
--- Independent Pizza 399.0 414.3 429.9 302.8 311.2 321.9
Service Restaurants
-- Pizza Full-Service 532.7 555.8 578.8 420.7 431.3 461.9
Restaurants
Restaurants
Restaurants
Service Restaurants
Restaurants
--- Chained Middle 345.5 376.2 406.0 277.4 281.9 301.3
Restaurants
Service Restaurants
Restaurants
--- Chained Latin 13.3 14.1 14.8 10.7 10.8 11.3
Restaurants
Service Restaurants
--- Independent 584.7 613.4 638.5 403.5 407.4 413.9
Restaurants
-- European Full- 861.1 891.3 921.8 608.4 614.0 623.6
Service Restaurants
Service Restaurants
-- Asian Full-Service 295.1 319.2 345.8 235.2 233.6 240.0
Restaurants
- Full-Service 4,616.2 4,862.8 5,105.7 3,275.2 3,308.0 3,448.5
Restaurants by Type
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-2022
% Units/Outlets growth
2021/22 2017-22 CAGR 2017/22 Total
--- Independent Other Full-Service - - -

Restaurants
--- Chained Other Full-Service - - -
Restaurants
-- Other Full-Service Restaurants - - -
--- Independent Pizza Full-Service 2.0 0.9 4.7
Restaurants
--- Chained Pizza Full-Service 43.2 8.4 50.0
Restaurants
-- Pizza Full-Service Restaurants 11.2 2.8 14.7
--- Independent North American Full- - - -
Service Restaurants
--- Chained North American Full- - - -
Service Restaurants
-- North American Full-Service - - -
Restaurants
--- Independent Middle Eastern Full- 1.0 0.1 0.5
Service Restaurants
--- Chained Middle Eastern Full- 2.3 2.9 15.4
Service Restaurants
-- Middle Eastern Full-Service 1.1 0.2 1.2
Restaurants
--- Independent Latin American Full- 1.7 1.4 7.0
Service Restaurants
--- Chained Latin American Full- 0.0 0.0 0.0
Service Restaurants
-- Latin American Full-Service 1.6 1.3 6.7
Restaurants
--- Independent European Full-Service 1.3 -0.7 -3.6
Restaurants
--- Chained European Full-Service 2.3 2.4 12.8
Restaurants
-- European Full-Service Restaurants 1.5 -0.1 -0.5
--- Independent Asian Full-Service 1.6 4.0 21.5
Restaurants
--- Chained Asian Full-Service 4.3 3.7 20.0
Restaurants
-- Asian Full-Service Restaurants 2.0 3.9 21.3
- Full-Service Restaurants by Type 2.7 1.0 4.9
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-

2022
% transaction growth
2021/22 2017-22 CAGR 2017/22 Total

Restaurants
Restaurants
--- Independent Pizza Full-Service 2.9 -4.5 -20.4
Restaurants
--- Chained Pizza Full-Service 4.0 -2.2 -10.6
Restaurants
-- Pizza Full-Service Restaurants 3.1 -4.0 -18.4
Service Restaurants
Service Restaurants
Restaurants
--- Independent Middle Eastern Full- 5.9 -7.7 -33.0
Service Restaurants
--- Chained Middle Eastern Full- 3.6 -3.9 -18.0
Service Restaurants
-- Middle Eastern Full-Service 5.7 -7.4 -31.8
Restaurants
--- Independent Latin American Full- 3.0 -6.8 -29.7
Service Restaurants
--- Chained Latin American Full- 2.5 -3.4 -16.1
Service Restaurants
-- Latin American Full-Service 2.9 -6.3 -27.7
Restaurants
Restaurants
--- Chained European Full-Service 1.6 -4.5 -20.7
Restaurants
--- Independent Asian Full-Service 2.7 -2.8 -13.1
Restaurants
--- Chained Asian Full-Service 2.4 -3.1 -14.7
Restaurants
-- Asian Full-Service Restaurants 2.6 -2.9 -13.6
- Full-Service Restaurants by Type 4.6 -6.5 -28.5
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth

2017-2022
% value growth
2021/22 2017-22 CAGR 2017/22 Total

Restaurants
Restaurants
--- Independent Pizza Full-Service 3.4 -4.2 -19.3
Restaurants
Restaurants
-- Pizza Full-Service Restaurants 7.1 -2.8 -13.3
Service Restaurants
Service Restaurants
Restaurants
--- Independent Middle Eastern Full- 4.2 -6.8 -29.6
Service Restaurants
--- Chained Middle Eastern Full- 6.9 -2.7 -12.8
Service Restaurants
-- Middle Eastern Full-Service 4.6 -6.2 -27.5
Restaurants
--- Independent Latin American Full- 4.8 -6.2 -27.6
Service Restaurants
--- Chained Latin American Full- 5.0 -3.2 -15.0
Service Restaurants
-- Latin American Full-Service 4.8 -5.9 -26.0
Restaurants
Restaurants
--- Chained European Full-Service 1.5 -5.4 -24.1
Restaurants
--- Independent Asian Full-Service 3.1 -3.4 -15.7
Restaurants
--- Chained Asian Full-Service 2.1 -5.2 -23.2
Restaurants
-- Asian Full-Service Restaurants 2.8 -4.0 -18.7
- Full-Service Restaurants by Type 4.2 -5.7 -25.3
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice

Value 2018-2022
% value
Company 2018 2019 2020 2021 2022
Akwa Group 39.6 40.4 38.8 39.7 37.9

Yum! Brands Inc 12.0 12.1 13.4 13.9 17.7
Ristorante Pasta Di Luigi 20.6 19.6 19.7 18.5 16.8
Kiotori SA 6.0 5.8 5.9 6.0 5.4
Groupe Relais De Paris 5.5 5.4 5.6 5.3 5.2
Pousse Pousse Sarl 4.3 4.3 4.7 4.7 4.5
Matsuri France 1.2 1.1 1.1 1.1 1.0
Rigarruso & Asociados SL 1.2 1.1 1.0 1.0 0.9
Le Duff, Groupe 0.6 0.5 0.6 0.5 -
Manakeesh SARL 0.7 0.7 0.6 0.2 -
Planet Sushi Sarl 0.7 0.7 0.7 - -
Pizza Pino SA 0.8 0.7 0.7 - -

Francesca SA 1.5 - - - -
Groupe Flo SA - - - - -
TGI Fridays Inc - - - - -
Comptoir du Saumon & Cie - - - - -
Others 5.3 7.6 7.2 8.8 10.5
Total 100.0 100.0 100.0 100.0 100.0
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value

2019-2022
% value
Brand Global Brand Owner 2019 2020 2021 2022
Oasis Café Akwa Group 40.4 38.8 39.7 37.9

Pizza Hut Yum! Brands Inc 12.1 13.4 13.9 17.7
Luigi Ristorante Pasta Di Luigi 19.6 19.7 18.5 16.8
Kiotori Kiotori SA 5.8 5.9 6.0 5.4
Relais De Paris Groupe Relais De Paris 5.4 5.6 5.3 5.2
Pousse Pousse Pousse Pousse Sarl 4.3 4.7 4.7 4.5
Matsuri Matsuri France 1.1 1.1 1.1 1.0
La Bodega Toro Loco Rigarruso & Asociados SL 1.1 1.0 1.0 0.9
Pizza del Arte Le Duff, Groupe 0.5 0.6 0.5 -
Manakeesh Manakeesh SARL 0.7 0.6 0.2 -
Planet Sushi Planet Sushi Sarl 0.7 0.7 - -
Pizza Pino Pizza Pino SA 0.7 0.7 - -
Comptoir du Saumon Comptoir du Saumon & Cie - - - -
Francesca Francesca SA - - - -
Hippopotamus Groupe Flo SA - - - -
El Rancho Rigarruso & Asociados SL - - - -
TGI Fridays TGI Fridays Inc - - - -
Others 7.6 7.2 8.8 10.5
Total 100.0 100.0 100.0 100.0
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-2027
outlets
2022 2023 2024 2025 2026 2027

Service Restaurants
Restaurants
--- Independent Pizza 155 158 160 163 166 168
--- Chained Pizza Full- 63 64 65 66 67 68
Service Restaurants
-- Pizza Full-Service 218 222 225 229 233 236
Restaurants
Restaurants
Restaurants
Service Restaurants
--- Independent Middle 773 781 789 796 804 812
Restaurants
--- Chained Middle 45 46 47 48 49 50
Restaurants
-- Middle Eastern Full- 818 827 836 844 853 862
Service Restaurants
--- Independent Latin 61 62 64 66 67 68
Restaurants
--- Chained Latin 3 3 3 3 3 3
Restaurants
-- Latin American Full- 64 65 67 69 70 71
Service Restaurants
--- Independent 162 164 166 167 169 170
Restaurants
--- Chained European 44 45 46 47 48 49
-- European Full- 206 209 212 214 217 219
Service Restaurants
--- Independent Asian 130 132 135 138 141 144
--- Chained Asian Full- 24 25 26 27 28 29
Service Restaurants
-- Asian Full-Service 154 157 161 165 169 173
Restaurants
- Full-Service 1,460 1,480 1,501 1,521 1,542 1,561
Restaurants by Type
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of

Transactions 2022-2027
'000 transactions
2022 2023 2024 2025 2026 2027

Service Restaurants
Restaurants
--- Independent Pizza 2,588.0 2,658.4 2,726.2 2,791.0 2,862.2 2,940.1
Service Restaurants
-- Pizza Full-Service 3,336.3 3,436.1 3,533.7 3,628.9 3,732.3 3,844.5
Restaurants
Restaurants
Restaurants
Service Restaurants
Restaurants
--- Chained Middle 974.1 1,005.9 1,035.2 1,061.7 1,090.4 1,121.6
Restaurants
Service Restaurants
Restaurants
--- Chained Latin 50.0 51.3 52.6 53.9 55.2 56.6
Restaurants
Service Restaurants
--- Independent 1,035.6 1,048.8 1,061.6 1,074.0 1,092.6 1,118.0
Restaurants
-- European Full- 1,523.3 1,544.0 1,564.1 1,583.3 1,610.9 1,647.1
Service Restaurants
Service Restaurants
Restaurants
- Full-Service 16,273.8 16,970.0 17,648.5 18,304.0 19,018.1 19,795.2
Restaurants by Type
trade sources
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value

2022-2027
MAD million
2022 2023 2024 2025 2026 2027

Service Restaurants
Restaurants
--- Independent Pizza 321.9 332.6 343.3 354.0 366.5 381.0
Service Restaurants
-- Pizza Full-Service 461.9 481.0 500.5 520.4 542.8 567.8
Restaurants

Restaurants
Restaurants
Service Restaurants
Restaurants
--- Chained Middle 301.3 320.8 340.3 359.5 380.3 402.8
Restaurants
Service Restaurants
Restaurants
--- Chained Latin 11.3 11.9 12.4 12.9 13.3 13.6
Restaurants
Service Restaurants
--- Independent 413.9 420.3 426.5 432.4 439.6 448.1
Restaurants
-- European Full- 623.6 633.0 642.0 650.6 660.7 672.5
Service Restaurants
Service Restaurants
Restaurants
- Full-Service 3,448.5 3,576.2 3,702.4 3,826.7 3,961.5 4,107.6
Restaurants by Type
trade sources
Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2022-

2027
% Units/Outlets growth
2022/2023 2022-27 CAGR 2022/27 Total

Restaurants
Restaurants
Restaurants
Restaurants
Service Restaurants
Service Restaurants
Restaurants
Service Restaurants
Service Restaurants
Restaurants
Service Restaurants
Service Restaurants
Restaurants
--- Independent European Full-Service 1.2 1.0 4.9
Restaurants
Restaurants
-- European Full-Service Restaurants 1.5 1.2 6.3
Restaurants
Restaurants
trade sources
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth

2022-2027
% transaction growth
2022/2023 2022-27 CAGR 2022/27 Total

Restaurants
Restaurants
Restaurants
Restaurants
Service Restaurants
Service Restaurants
Restaurants
Service Restaurants
Service Restaurants
Restaurants

Service Restaurants
Service Restaurants
Restaurants
Restaurants
Restaurants
Restaurants
Restaurants
trade sources
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value

Growth 2022-2027
% value growth
2022/2023 2022-27 CAGR 2022/27 Total

Restaurants
Restaurants
Restaurants
Restaurants
Service Restaurants
Service Restaurants
Restaurants
Service Restaurants
Service Restaurants
Restaurants
Service Restaurants
Service Restaurants
Restaurants
Restaurants
Restaurants

Restaurants
Restaurants
trade sources

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LIST OF CONTENTS AND TABLES

Full-service restaurants slower to recover as they do not adapt as well

Full-service restaurants suffer from Casablanca cockroach scandal

Lack of investment for full-service restaurants due to better investment

PROSPECTS AND OPPORTUNITIES

Challenges remain for full-service restaurants, due to time constraints,

Ongoing recovery in tourism will attract visitors to high-quality full-

--- Independent Other - - - - - -

-- European Full- 207 212 216 201 203 206

Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2017-

--- Independent Other - - - - - -

Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2017-2022

--- Independent Other - - - - - -

Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2017-2022

--- Independent Other Full-Service - - -

Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2017-

--- Independent Other Full-Service - - -

Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth

--- Independent Other Full-Service - - -

Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice

Akwa Group 39.6 40.4 38.8 39.7 37.9

Pizza Pino SA 0.8 0.7 0.7 - -

Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value

Oasis Café Akwa Group 40.4 38.8 39.7 37.9

Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2022-2027

--- Independent Other - - - - - -

Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of

--- Independent Other - - - - - -

Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value

--- Independent Other - - - - - -

--- Independent North - - - - - -

Table 12 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2022-

--- Independent Other Full-Service - - -

Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth

--- Independent Other Full-Service - - -

--- Independent Latin American Full- 2.8 2.8 15.1

Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value

--- Independent Other Full-Service - - -

--- Independent Asian Full-Service 2.9 2.7 14.0

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