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Interview Workshop
Interview Workshop
Assessment Skills
UK GRAD
15th April 2005
Agenda
Agenda
•Group exercises
•Presentations
•Aptitude tests
•Interviews
•Case study
What you can expect - Group Exercises
Use a
Listen to the Take time Home in on relevant Offer
data, take to think key issues, framework actionable
notes, ask about avoid to structure solutions,
clarifying answers, distracting your not just
questions don’t rush tangents or answer, no theory
data jargon
Structured Problem Can you identify and prioritise the issues at hand?
Solving Can you break the problem into logical components?
Do you clearly state your assumptions?
Can you draw together your analysis of each component to make a sensible
conclusion?
Ensure that you Logically break- Use the data and Draw together your
have a good down the problem information findings to present
understanding of into its component provided to a sensible
the business parts investigate each conclusion
issue in hand component
Remember, there is no ‘right answer’ – you are being tested on your ability to think logically
and communicate persuasively
However, there can be wrong answers, reached by ignoring important facts that you have
been given
Organising your thoughts: models and frameworks
Frameworks are useful for providing structure to an analysis
Never try to squeeze a case into a framework, rather the framework should be
tailored to suit the case
We’ll consider 3 frameworks today:
SWOT analysis
Porters 5 forces
4 P’s of marketing
Health Warning!
It’s great to use frameworks for organising your thoughts, but it’s not necessary
to mention them explicitly during a case interview
Frameworks are not ‘magic wands’ that can solve any problem, you must be
creative to make good use of them
Models and frameworks: SWOT Analysis
Strengths and weaknesses
Positive and negative aspects internal to the entity
Substitutes
Threat of substitute
products or services
[Source: Competitive Strategy, Michael Porter]
Models and frameworks: 4 P’s of Marketing
Provides a checklist of factors to consider when marketing a product
4 P’s are Product, Place, Price and Promotion
Consider the organisational and process Be over-dominant in group case study
issues in addition to the strategic issues exercises
Demonstrate enthusiasm