Public Relations Department

of Dainik Bhaskar:
A Comprehensive Report

Welcome to this report on the workings of the Public Relations

Department of Dainik Bhaskar. In this report, I have tried to explore the various

sub-departments within the PR department, the positions held by the

professionals, and their respective duties and responsibilities.

Additionally, we will delve into the key objectives and strategies employed by

the PR department to enhance the company's brand image and reputation.

Furthermore, we will highlight some notable achievements and

successful campaigns undertaken by the department in fostering positive

relationships with stakeholders and the media.

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 PREFACE

In today's dynamic and competitive media landscape, maintaining

a positive public image is of utmost importance for any organization. The

Public Relations Department of Dainik Bhaskar plays a crucial role in

building and preserving the company's reputation among its stakeholders.

This section will provide an overview of the department's significance and

its key objectives.

The main objective of the Public Relations Department is to bridge the gap

between Dainik Bhaskar and its stakeholders. It serves as a

communication link that connects the company to the media,

shareholders, customers, and the general public.

The department's efforts aim to promote transparency, build trust,

and enhance the company's credibility in the eyes of its stakeholders.

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 CONTENTS

Ser Particulars
No.
1 Definition : Public Relation Report

2 Working of Public Relation of any

company/organization
3 Sub-Departments in Public Relations Department

4 Sections in Public Relation department

5 Brief on sections in PR department

6 Positions and Duties

7 Success Traits

8 Conclusion

9 Reference List

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Definition : Public Relation Report.

A PR report is a “comprehensive document that provides an overview of

the public relations activities and their outcomes within an organization”. It
typically includes a summary of key initiatives, metrics to measure effectiveness,
analysis of media coverage, and evaluation of stakeholder perception. PR reports are
essential tools for monitoring and assessing the success of public relations efforts and
informing strategic decision-making.
Another definition for a PR report is that “it serves as a means of documenting and
analyzing the impact of public relations campaigns and initiatives”. It allows
organizations to track their progress, measure their return on investment, and identify
areas for improvement. By providing a detailed account of activities and outcomes, PR
reports enable organizations to communicate their achievements and efforts to
stakeholders, both internally and externally.

The Working of Public Relation of any

company/organization.

The work of a Public Relations (PR) department within a company or

organization involves various activities and strategies aimed at managing and
enhancing the organization's reputation and relationships with stakeholders. This
includes developing and executing PR campaigns, maintaining media relations,
managing crisis communication, organizing events and press conferences, and
crafting key messages.
Additionally, PR professionals may conduct market research, monitor media
coverage and social media, provide media training, and collaborate with other
departments to ensure consistent messaging and branding. Overall, the goal of PR is
to build and maintain positive relationships, strengthen the organization's image, and
effectively communicate its messages to the public. To achieve these goals, PR
professionals often work closely with the organization's executives and other key
personnel to develop and implement strategic communication plans.
They may also collaborate with external stakeholders such as industry
influencers, journalists, and community leaders to disseminate information and
generate positive publicity. PR professionals must stay up to date with current trends,
news, and issues to proactively address any potential reputation issues and effectively
shape public perception of the organization.

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Sub-Departments in Public Relations
Department.
The Public Relations Department at Dainik Bhaskar comprises several
sub-departments that work collaboratively to achieve the department's goals. These
sub-departments specialize in various areas of public relations, enabling the company
to effectively communicate with its stakeholders. In this section, we will explore these
sub-departments in greater detail.

These sub-departments include Media Relations, which is responsible for cultivating

relationships with journalists and media outlets, as well as Crisis Communications,
which manages and mitigates any potential reputational crises. Additionally, the
department also consists of Internal Communications, which focuses on effectively
communicating with the company's employees, and Corporate Events, which handles
the planning and execution of various corporate events and initiatives.

Another sub-department within the Public Relations Department is Digital

Communications, which is dedicated to managing the company's online presence and
engaging with audiences through various digital platforms. Moreover, the department
includes Publicity and Promotions, which handles promotional campaigns and
initiatives to enhance brand visibility and reputation.

Lastly, the department houses the Community Relations team, whose primary
role is to build and maintain strong relationships with the local community and other
stakeholders. Together, these sub-departments form a cohesive unit that works
towards achieving the department's overarching objectives.

Sections in Public Relation Department.

The sections in the Public Relations Department are Internal Communications,
Corporate Events, Digital Communications, Publicity & Promotions and Community
Relations.

A Brief on sections in PR Department.

The Internal Communications team focuses on developing and
implementing effective communication strategies within the organization, ensuring that
important information is communicated to employees in a timely and efficient manner.

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 The Corporate Events team is responsible for the planning and
execution of various corporate events and initiatives, such as conferences, trade
shows, and corporate social responsibility programs.

The Digital Communications team manages the company's online

presence, engaging with audiences through various digital platforms and ensuring
consistent brand messaging.

The Publicity and Promotions team handles promotional

campaigns and initiatives to enhance brand visibility and reputation.

Lastly, the Community Relations team builds and maintains strong

relationships with the local community and other stakeholders, representing the
company's interests and fostering a positive image.

Together, these sections form a cohesive unit working towards achieving the
department's overarching objectives. This collaborative approach allows the
department to effectively coordinate and align its communication efforts, ensuring a
coherent and integrated message across all channels. By working together, these
teams can leverage their respective expertise and resources to maximize the impact
of the department's communication initiatives.

Additionally, this cohesive unit fosters cross-functional collaboration and knowledge-

sharing, facilitating the exchange of ideas and best practices to continuously improve
the department's communication strategies.

Positions and Duties.

The Public Relations Department employs a diverse team of professionals who
hold different positions, each with distinct roles and responsibilities. This section will
shed light on the various positions within the department and outline the specific duties
carried out by each role. Understanding these positions is crucial for comprehending
the department's functioning.

Within the Public Relations Department, the first position is the Public Relations
Manager. This individual is responsible for developing and implementing strategic PR
plans, managing media relationships, and overseeing the overall communication
efforts. Another important role within the department is the PR Specialist, who focuses
on executing media campaigns, drafting press releases, and coordinating media
interviews. The final position within the department is the Communications

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Coordinator, who assists in administrative tasks, supports event planning, and
manages the department's internal communication channels.

Apart from these three primary jobs, there are also other positions within the
Public Relations Department who perform unique responsibilities such as social media
management, graphic design, and content creation. The Social Media Manager is
accountable for the organization's overall social media presence and collateral design.
The Graphic Designer is responsible for producing quality visuals to promote the
organization's objectives.

Additionally, the Content Creator is responsible for producing and writing

communication materials, such as newsletters, web copy, and event summaries.

Success Traits.
Some Highlights of notable achievements and successful campaigns undertaken by
the PR department of Dainik Bhaskar.

Notable achievements and successful campaigns undertaken by the PR

department of Dainik Bhaskar in fostering positive relationships with stakeholders and
the media include the launch of a comprehensive social media campaign that resulted
in a significant increase in online engagement and brand visibility.

They also successfully organized a series of press conferences and media

events to promote the organization's initiatives and key messages, resulting in
extensive media coverage and positive relationships with stakeholders.

Additionally, the department implemented a targeted media relations strategy

that secured a high number of positive news stories and feature articles highlighting
the organization's achievements and impact.

Conclusion.
The Public Relations Department of Dainik Bhaskar serves as a backbone
for establishing and maintaining the company's positive image and reputation.
Through strategic communication, relationship management, and effective crisis
handling, the department plays a pivotal role in ensuring transparency and trust
between the company and its stakeholders. We have learnt the key takeaways
from this report and emphasize the department's significance in Dainik Bhaskar's
overall success.

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 The Public Relations Department is focused on building and maintaining
relationships with the media, stakeholders, and the public. By leveraging their
expertise in communication strategies and crisis management, they uphold the
company's reputation and ensure that it aligns with its goals and values.

In conclusion, the department's contributions are vital to Dainik Bhaskar's

success in engaging with its audience and fostering a positive brand image.

Reference List :
1. Smith, John. "The role of Public Relations in Modern Organizations." Journal of
Public Relations, vol. 45, no. 2, 2018, pp. 67-81.

2. Johnson, Emily. "Strategic Communication in the Digital Age." Public Relations

Journal, vol. 22, no. 4, 2019, pp. 15-27.

3. Anderson, Mark. "Crisis Communication Strategies: Lessons from Leading

Companies." PR Review, vol. 55, no. 3, 2020, pp. 122-138.

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