BUSINESS PLAN

NAME: Spin & Fold Laundry Co.

BUSINESS PLAN FOR: EDUCATIONAL PURPOSES

1 Executive summary
1.1 Name of Business

Spin & Fold Laundry Co. is a professional laundry service committed to providing efficient and quality
laundering for the residents of Manila, Philippines. Our brand focuses on simplicity, reliability, and affordability,
making laundry an effortless and convenient experience.

1.2 Business address

The business is to be situated Outside and inside Batangas State University.

1.3 Nature of business

Spin & Fold Laundry Co. specializes in offering comprehensive laundry services, including washing, drying,
folding, and ironing. Our mission is to make laundry hassle-free for our customers, providing a convenient
solution to their laundry needs.

1.4 Business Vision

Our vision is to be the preferred laundry service in Manila, known for our reliability, quality service, and
commitment to customer satisfaction. Spin & Fold Laundry Co. aims to redefine the laundry experience,
making it a seamless and enjoyable part of our customers' routines.

1.5 Business Mission

To provide a convenient, reliable, and affordable laundry service to the residents of Golden Country Homes,
Alangilan, Batangas, ensuring their garments are treated with care and returned in impeccable condition.

Product/ Service to sell

PRODUCT DESCRIPTION
Spin & Fold Laundry Co. offers a full suite of laundry services, including washing, drying, folding, and ironing.
We use high-quality detergents and equipment to ensure the cleanliness and longevity of our customers'
clothes.

UNIQUE SELLING PROPOSITION

Our unique selling proposition lies in our commitment to efficiency and quality. Spin & Fold Laundry Co.
employs direct laundry processes, ensuring a quick turnaround time without compromising on the quality of
service. We prioritize customer convenience and garment care.

BENEFIT
Customers benefit from our services by saving time and effort on laundry chores. Spin & Fold Laundry Co.
ensures that garments are handled with care, extending their lifespan. Affordable pricing makes our services
accessible to a broad customer base.
CORE COMPETENCIES
Our core competencies include advanced laundry technology, efficient processes, quality detergents, attentive
customer service, and a commitment to environmental sustainability through responsible water and energy
use.

B. Target Market
Target market: Students

Demographic

Age. 12-20
Gender. Female & male
Income.
Occupation. Student
Generation. Generation Z

Pyschographic
Social class. Middle class, upper class
Our target market values time, convenience, and quality service. They appreciate the importance of well-
maintained clothing and are willing to invest in a reliable laundry service.

Coverage area
The coverage area of Spin & Fold Laundry Co. will be Batangas State University in Alangilan, Batangas City.
This strategic choice is driven by the university's significant student population and esteemed academic
reputation. Focusing on Batangas State University allows us to establish a strong presence and foster brand
loyalty among the students and faculty.

C. EXPENSES

In the laundry service industry, various providers exist that could be perceived as our competitors. However,
after careful consideration, Spin & Fold Laundry Co. has strategically chosen its approach, drawing inspiration
from the success factors of Rollin Dog Haus in the food sector. Similar to Rollin Dog Haus being chosen for its
affordability, simplicity in preparation, and alignment with students' taste preferences, Spin & Fold Laundry Co.
positions itself as the preferred laundry solution by offering competitive pricing, user-friendly services, and a
commitment to meeting the specific needs and preferences of our clientele.

EXPENSES
ingredients Possible Costs
Detergents 20,000
Machinery Maintenance 15,000
Staff Salaries 50,000
Delivery Expenses 10,000
Marketing 15,000
Miscellaneous 5,000
TOTAL PHP 115,00
D. Marketing program and strategies

Practices of competitors
Identify local laundry businesses, analyze their services, pricing, and customer reviews. Differentiate Spin &
Fold Laundry Co. by emphasizing advanced technology, quick turnaround, and attentive customer service.

Product Strategy
Highlight the efficiency and quality of our laundry services. Offer promotions such as loyalty programs,
discounts for bulk orders, and express services to attract and retain customers.

Price Strategy
Set competitive yet profitable prices based on local market rates. Consider offering bundle packages and
subscription plans for regular customers.

Place strategy

Alangilan Batangas State University is situated in the bustling area of Alangilan, Batangas. With a significant
student population and active campus life, Spin & Fold Laundry Co. sees a promising opportunity to establish
its laundry services within the university community. The proximity to the university, coupled with the diverse
laundry needs of students and faculty, provides a prime setting for Spin & Fold Laundry Co. to be recognized
as the go-to laundry solution for the Batangas State University community.
.
Promotion strategy
Utilize social media platforms, local advertising, and partnerships with residential communities to create
awareness. Offer promotions during the launch and collaborate with influencers for a wider reach.

Marketing strategy

Focus on online marketing through a user-friendly website and social media channels. Implement SEO
strategies to ensure visibility in online searches. Engage with the community through sponsorships and
participation in local events. SEO stands for "Search Engine Optimization." It is a set of practices and
strategies aimed at improving a website's visibility in search engine results pages (SERPs). The primary goal
of SEO is to increase organic (non-paid) traffic to a website by optimizing various elements, such as content,
keywords, on-page elements, and technical aspects, to align with search engine algorithms. The purpose is to
enhance the website's relevance and authority, making it more likely to appear prominently in search results
when users enter relevant queries. SEO is crucial for businesses and websites seeking to reach a broader
audience and improve their online presence.

By implementing these strategies, Spin & Fold Laundry Co. aims to establish a strong presence in the Manila
laundry service market, providing a reliable and efficient solution for residents' laundry needs.