DEAR JOE CAFÉ

ABOUT SERVICE
Dear Joe Café, is a coffee shop located in Dasmarinas, Cavite. It is considered the first café when it
comes to “writing letter” in the Philippines. They provide great food and drinks and an interesting
activity where you can write a letter to your special someone.
If you are staying in the café, you can write anything you want on a cute piece sheet of paper for your
loved one. What’s more interesting is that Dear Joe Café will send out those letters to the doorsteps of
your loved one’s house. All you must do is pay Php50 for the delivery of your mail letters. That sounds
like a good deal. However, this type of service they offer is only available in the country.

CAPTIVATING INTERIORS
When you get inside the Café, you will see many different types of plants, paintings, and murals. This
makes the Café look fancier and cozier at the same time. If you are fond of plants or loves the sight of
lush greeneries, you would definitely love being in this café. Every corner of this café is picture worthy.

PROVIDES AMAZING FOOD AND DRINKS

Dear Joe Café gives you satisfaction when it comes to the food and drinks that they serve. Based on
personal experience, the cost of their food selection might be a little more expensive than other cafés, but
still reasonable enough.

GREAT CUSTOMER SERVICE

The staffs of this café were very accommodating and very welcoming at the same time. They ensure to
provide great customer service to everybody who’s coming into the café.

AMBIANCE
The ambiance of this café has been loved by many. It is peaceful that makes you want to stay all day, the
more reason why this café is included on one’s go-to place and whenever you feel like you needed some
alone time. One good thing is that it is just a walk away from subdivisions accommodating many
residences.

PRICING
Dear Joe Café primarily utilizes a competition-based pricing. The shop does utilize loyalty cards,
drinking stubs, and delivery voucher because they believe that the most valuable customer demographic
of daily coffee consumers is influenced by discount programs or coupons.

PROMOTION
Dear Joe Café manage promotions largely through social media and word of mouth. They create posts on
Instagram aimed at the millennial demographic, as well as Facebook to spread awareness. The social
media sites reach a large portion of their target market and are free tools to use. Word of mouth also
serves as the key in building anticipation to those who has not yet to know about the shop, and spreading
awareness to their target market that is not active on social media.
Loyalty cards were also utilized in this café that surely encourages customers to go back by offering a
discount after several purchases. For delivery, they have a certain amount worth of products so that the
customers will get a free delivery voucher.
This Café takes suggestions from customers and follow up on repeat customers in the shop to find ways to
make their experience better. Through quality products and a friendly atmosphere, customers feel
confident and motivated to become repeat customers, as well as recommend the shop to their
acquaintance, family, friends, and colleagues.