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Challenge Details - Candidate Package - Group Work Challenge - TMP Fall 2022 - AIESEC in FHN 2223
Challenge Details - Candidate Package - Group Work Challenge - TMP Fall 2022 - AIESEC in FHN 2223
As the Organizing Committee (OC) of a new social project, your job now is to develop a project plan for
the following stakeholders.
Stakeholders
These students:
● Are 16-18 years old
High school ● Come from Hanoi and if possible, other provinces in Northern
students Brief Vietnam
description ● Can be developed through our projects (passive role) and/or want
to create positive impacts on society (active role) (*)
● Have intermediate to advanced listening and speaking English
skills
(*) Note: In your project, high school students can play either a passive role (for example, being inspired to learn
about information technology) or an active role (for example, inspiring the elderly to learn about information
technology). Sometimes they can do both, and there are occasions when the third type of stakeholder (apart
from high school students and partners) is introduced to your project - the elderly in the example above is one
case.
You can choose 1 of the 3 topics below for your project; any other topics are considered irrelevant.
Your project plan will consist of two parts: project overview and department plans.
You can work on the department plans and then later return to the project
Notices
overview to finish it when you have more inputs.
2. Department plans
● Core information about the project: theme/concept & its description for
public audiences
Content
● Key activities (in ‘project overview’)
● Detailed content for at least 2 sessions/spaces during the event days
● Empathy map canvases for high school students & insight statement
(in ‘project overview’)
Marketing ● A deployment plan for your attraction campaign
● A one-page brand guideline
● Two Facebook posts of different purposes - with visual materials
● Empathy map canvases for different types of partners (in ‘project overview’)
External
● A list of potential partners (partners hitlist)
Relations
● A project proposal - you can use Vietnamese in this case