The

Fridge
Pro By: Isaac Herzog
What Are We (3) Materials (14)
Who Are We (4) USP (15)
Mood Board (5) Product Packaging (16-18)
Visual Inspiration (6) Marketing/Advertisment (19-32)
WWWWWH (7) The Enemy (33-34)
Logo (8-9) Marketing Stratigy (35)
Color Reasonong (10) Experience (36)
How Does the Style Communicate to Each Specific Target Audience (37)(41)
Audience? (11) Consumer Behavior Analysis (38-40)
Font (12) How do People Engage with you? (42)
How does the style of the brand communicate End. (43)
emotions for its different audiences? (13)
What Are We?

We are a groundbreaking cleaning solution that

prioritizes convenience and efficiency over strenuous
manual labor
Who Are We?

Experience the epitome of convenience with our

refrigerator cleaning service, expertly tailored to
require only 15 to 60 minutes of your time. Recognizing
the potential strain on the lower back, knees, and neck
during this task, our paramount goal is to alleviate
such concerns. We are steadfast in our commitment to
delivering not only a meticulous and efficient cleaning
process but also prioritizing the overall well-being of
our esteemed customers. Elevate your cleaning experience
with us, where efficiency meets a focus on your comfort
and health.
- Green

- Blue

- White
Visual
Inspiration

- Straight foward

- Clear

- Eco friendsly

- Minimalitic
WWWWWH
What: The only company to make this refrigerator cleaning product

Who: For anyone that wants to clean their fridge with minimal effort

Where: In most grocery stores and convence stores

Why: who wants to scrub a dirty fridge on your knees

When: Now

How: That cleans your fridge without scrubbing

Logo

Aesthetic Reasoning: The logo will feature a simple and modern Formal Reasoning: The fridge door icon communicates cleanliness
design, incorporating an icon symbolizing a clean fridge, such and conveys the product’s effectiveness. It visually represents
as a shining refrigerator door. the core brand promise of making fridge cleaning effortless.
Logo
- The clean logo, with
a shining refrigerator
door, reinforces the
product’s cleaning power

- White represents
cleanliness and hygiene

- Green signifies
eco-friendliness and
reinforces the product's
non-toxic nature.

- Blue adds a sense of

freshness and coolness,
which is important for a #00ab9c #0070c0 #2caadb #c8d7e6
cleaning product related
to refrigerators.
Color
Reasoning
Soft Blue: Trust and
reliability. It can also
represent Stability,
Responsibility, Integrity, Relaaxed
Dependability, Calm, Quality

Blue: Is associated with

freshness and cleanliness,
reinforcing the brand’s
message. Trusting

Soft Green: Represents eco-

friendliness, highlighting
the product’s non-toxic
nature. Confident

Soft White: Symbolizes

cleanliness and hygiene,

Clean
reflecting the product’s core
purpose.
How Does the Style Communicate
to Each Specific Audience?

The style communicates to every audience by offering a

easy, simple, reliable way to quickly clean their fridge
with practically no work/effort
Font
Courrier New
Courrier New - Regular Courrier New Courrier New
Courrier New - Italic Courrier New Courrier New
Courrier New - Bold
Courrier New - Bold Italic Courrier New Courrier New

Aesthetic Reasoning: Formal Reasoning:

Clean, sans-serif fonts create a The typography aligns with the brand’s
modern and professional appearance. values of efficiency and reliability.
How does the style of the brand
communicate emotions for its
different audiences?

This brand is able to communicate with every audience

immagineable because everyone is always looking for the
easiest option rather than the hardest.
MATERIALS
Will the material affect the way the product is perceived by the different
audiences? For my product the feel of the can does not matter, the way
it works matters.

Can the material influence the audience into buying or not buying the
product? The material INSIDE will absolutely influence the audience into
buying it due to its amazing results and ease of use,but yes it will
look “attractive” to the customer that does not know what it is

will it have cool packaging? Yes absolutely! But it’s what is inside my
product and every product that separate them for their competitors.
USP
Unique Selling Point
The Ability to clean Your Fridge in
20 minutes With Minimal Effort

“Clean Your Fridge,

Not Your Schedule”

The core USP of “The Fridge Pro” is its ability to

make fridge cleaning incredibly easy. Customers can
clean other areas of their home and return to a
ready to wipe fridge in just 15 minutes.

“Eco-Friendly Cleaning”: Highlight the product’s eco-friendly

and non-toxic formula.
Product Packaging

Designed with simplicity and clarity in mind,

emphasizing the ease of use and eco-friendliness.
It should feature the logo prominently along with
the product’s benefits
Product Packaging
100% Ozone safe Bitterant added to help discourage
inhalant abuse.

Oil-free: Many eco-friendly air compressors are

oil-free, which means they don’t emit polluting
smoke or other waste gases.

Fluids: Using fluids that are more sustainable and

better for the environment is best.

Materials: Whether the product is made with

recycled content, renewable materials,
renewable energy, carbon offsets, is recyclable,
biodegradable, compostable, or produces less waste.
Product Packaging

- Easily Recognisible

- Clear Instructions

- Bold yet Calm

- Acces to All Socials

Marketing/Advertisment
The following are unique marketing
approaches align with "The Fridge Pro"

If you wish please scan the QR code on

the can to check them out yourselves
Interactive Social Media Campaign
A social media challenge where users post ‘before’ and ‘after’
photos of their fridge cleaned with “The Fridge Bomb.”

Encourage users to nominate friends to take the challenge.

Use a dedicated hashtag to track entries and create a
viral trend.

will be clean, user-friendly, and visually appealing. Social

media channels will share quick, informative cleaning tips
and engage with an eco-conscious community.
Fridge Pro Youtube
Launch a series focusing on home cleaning
tips and hacks.

Feature experts discussing efficient cleaning methods.

Sponsor and offer exclusive discounts to

listeners.
Infographic Comics

Create a series of fun, educational

comics that visually explain the
product’s benefits.

These can be shared on social media

or used in email campaigns.
Commerical
Mini Fridge Air Fresheners

- Design and distribute small,

fridge-shaped air fresheners
featuring our branding.

- The brand will promote its

commitment to sustainability and
environmental responsibility
through eco-friendly materials
Branded Cleaning Kits

- Create limited edition cleaning

kits featuring “The Fridge Bomb,”
alongside other essential cleaning
tools.

- These can be sold as special

bundles, providing added value.

- The brand will promote its

commitment to sustainability and
environmental responsibility through
eco-friendly materials
Online Quiz

CLICK ME

- A fun and informative quiz that

helps users assess the cleanliness
of their fridge.

- Share personalized tips based on

the quiz results, along with product
User-Generated Content Contest

CLICK ME

- Organize a contest where users submit

creative videos of them using “The Fridge
Bomb” in unique and entertaining ways.

- Award prizes for the most engaging and

imaginative entries.
Fridge Bomb Art Installations
- Partner with local artists to create art installations using
cleaned fridge doors as canvases.

- Display these in public spaces or host art exhibitions with

a cleaning and color theme.
Collaborative Playlist

Create a collaborative
Spotify playlist for “The Fridge
Pro” owners and enthusiasts.
Encourage users to add
their favorite songs to the
playlist, making it a dynamic
and ever-evolving collection
that represents the brand’s
Who is the Enemy?

All of the billion dollar

corporate brands looking to buy/
copy/steal my product and be able to
mass produce it at a cheaper price
Who Shares
The Brandscape?
Other Brands include

2000 Flushes.
Ariel
Bosisto's.
Bounty
Brasso.
Calgon.
Cheer
Lysol
Clorox
etc…
Marketing Strategy

By positioning "The Fridge Pro" as a time-

saving, eco-friendly, and reliable cleaning
product, and designing the brand identity to
reflect these qualities, the brand can establish
a strong presence in the market. The formal and
aesthetic choices are aligned with the brand's
mission of simplifying fridge cleaning while
promoting a clean, green, and fresh lifestyle.
EXPERIENCE
Can the brand describe a specific experience? How relevant you
want the experience of interacting with the product be?

The experience you feel when using our product is

bliss, peace, ease, relief, because you are able to not
have to worry about physically scrubbing and cleaning the
inside of your fridge that’s a relief when you have more
important things in your life to take care of
Target Audience
Emma

Eco-conscious advocate at 32. As

an environmental consultant, she
embraces sustainability in her urban Amy
lifestyle. Committed to reducing
her carbon footprint, Emma prefers Allergy-conscious designer at 28.
reusable and natural products. Battling allergies, especially to dust
and pet dander, she lives in a pet-
Brian friendly complex with her cat. Amy
prioritizes a clean, allergen-free
Time-strapped sales manager at living space and opts for health-
40. Juggling a demanding job and a conscious,hypoallergenic products.
family with two kids, he prioritizes
convenience and time-saving
solutions. Brian’s suburban home
gets hectic, and he seeks effective,
hassle-free cleaning products to
keep up with his busy lifestyle.
Consumer Behavior
Analysis
Emma (Eco-conscious Emma):

Behavioral Traits: Emma values sustainability and eco-

friendliness. She prefers cleaning products that are
biodegradable, cruelty-free, and free from harmful chemicals.

Needs: Emma needs cleaning products that align with her values.
She looks for labels like “organic,” “eco-friendly,” and
“natural ingredients.” Clear information on sustainability and
environmental impact is essential to gain her trust.

Preference: Products with reduced packaging waste appeal to

her. She’s likely to be drawn to products with minimalistic,
eco-friendly branding.
Consumer Behavior
Analysis
Amy (Allergic Amy):

Behavioral Traits: Amy’s primary concern is allergen control.

She looks for cleaning products that reduce allergens,
eliminate odors, and are gentle on sensitive skin.

Needs: Amy needs cleaning products with allergy-specific

benefits. She prefers products labeled as “hypoallergenic” and
those that can effectively remove pet dander and dust mites.

Preference: Amy would appreciate allergen control information

on the product labels, as well as recommendations for reducing
allergens in her living space. She’s likely to trust products
endorsed by allergy associations or experts.
Consumer Behavior
Analysis
Brian (Busy Brian):

Behavioral Traits: Brian seeks convenience and efficiency in his

cleaning products. He wants products that deliver fast and effective
results.

Needs: Brian needs cleaning products that require minimal effort and
time. He values user-friendly packaging and clear instructions.
Multipurpose products that can tackle various cleaning tasks are a
plus.

Preference: Products with easy-to-use spray nozzles, quick-drying

formulas, and time-saving features like pre-moistened wipes would
resonate with him.
Target Audience

To successfully market our cleaning product,

target the unique needs of Emma with eco-
friendliness, Brian with convenience, and Amy with
allergen control. Customize packaging, labeling, and
marketing strategies accordingly to foster brand
loyalty and trust. Utilize surveys and feedback from
similar consumers to fine-tune product offerings.
How do people engage with you?
Online Where? Why?

Website Malls They are everyday places

TFP.com that people with fridges
Grocery Stores
can see or come into
Social Media Farmers Markets contact with on a daily
@TFP College Common Areas basis. This would allow us
@TheFridgePrp TV Advertisement to show consumers exactly
Trade Shows how our product works and
Customer Service see why it’s worth it,
CustomerService@TFP.com
When people find a easier
way to do something they
will always continue to
use it.
End.