'24 Feb Racquet Mag

MANAGEMENT PICKLEBALL RETAIL CAREERS
Seven habits of The fastest growing These specialty Underpaid, overworked

highly successful sport is revitalizing retailers are scoring pros leave industry at
racquets directors unused structures big with customers a critical crossroads
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Contents February 2024

DEPARTMENTS CONSTRUCTION
4 Our Serve Outstanding Facility-of-the-Year Awards

7 Industry News
15 Raising the Bar RSI and the ASBA bring you the best in tennis and pickleball court construction and design.
P. 32
16 Tennis Advocacy
18 Facility Management
20 Pickleball
24 Retailing
29 Stringing Machine Review:
Babolat Evolution Tour
32 Construction
37 Your Serve,
by Kim Bastable
40 Ask the Experts
INDUSTRY NEWS
7 Tennis Express founder
re-acquires company
7 Paes, Amritraj, Evans to be
inducted into Hall of Fame
8 USTA National Campus
to host BJK Cup match
8 ASBA announces new
officers and directors
8 Researchers say 'thwack' of
tennis ball reduces anxiety
9 Peoplewatch
10 Short Sets
12 David Pettit honored with
C OV E R P H O T O O F S PA RTA H I G H S C H O O L A N D T H I S PA G E O F B I L L N O B L E PA R K C O U RT E S Y A S B A
ASBA Industry Merit Award
12 Simon, Lawler to leave
executive posts at WTA
13 Venus Williams collaborates
with BlendJet PICKLEBALL RETAIL STARS CAREERS
14 RacquetX conference offers Filling the Gap Sales Forecast The Continuing Crisis
deal with Miami Open
14 Tennis: Europe celebrates The growth of pickleball Specialty retailers score big With a pool of professionals
50 years, plans 2024 trips is putting a new spin with customers when it comes who are underpaid and
on revitalizing empty and to service, selection and overworked, tennis—like
14 New book focuses on unused structures. community involvement. golf—is at a crossroads.
tennis and relaxation P. 20 P. 24 P. 37
PLUS
42 CEO's Message
p. 41
46 First Vice President's
Message
42 46 50 54 50 Member Feature
The New There Would The Doubles Court Projecting a 54 USPTA Reflections
'You'-SPTA: We Be No USPTA Divided into Thirds, Stellar Season
57 Member Benefits
Are Professional Without 'U' not Halves for the Men
Grade in 2024 59 Membership Update
Read more articles online at www.ADDvantageUSPTA.com
2 RACQUET SPORTS INDUSTRY February 2024

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OurServe
PUBLISHER
EDITOR'S NOTE
It’s All About Advocacy

KEN SOLOMON
EDITOR
PETER FRANCESCONI
Few things in this sport are as important MANAGING EDITOR
as advocating—and if you’re reading this,

SCOTT GRAMLING
you need to step up.

CREATIVE DIRECTOR
IAN KNOWLES
SENIOR EDITOR
I
ED McGROGAN
ART DIRECTOR
received the email in early are important. But we’ve learned over CRHISTIAN RODRIGUEZ
December from our USTA the years that to truly grow this sport,
SPECIAL CONTRIBUTOR
Advocacy Committee staff we need to make it local. We need to BOB PATTERSON
liaison: The new, revised USTA tell our story in communities, at local
National Advocacy Handbook was board meetings, to our park & rec CONTRIBUTING EDITORS
KIM BASTABLE, CYNTHIA CANTRELL,
ready to go live on USTA.com. departments, with community groups, PEG CONNOR, DAVID LASOTA, JUDY LEAND,
As chair of the USTA’s National in our schools. KENT OSWALD, CYNTHIA SHERMAN,
Advocacy Committee, it was a huge So, no matter what you do in tennis— MARY HELEN SPRECHER, JOE TEDINO
relief to have this key handbook revi- whether a teaching pro, facility man- CONTRIBUTING PHOTOGRAPHER
sion finalized. Keeping the handbook ager, retailer, CTA or NJTL volunteer DAVID KENAS
up to date—with new and revised or staff, stringer, organizational “suit,”
EDITORIAL DIRECTION
information, resources, case studies avid player, league captain, or some 10TEN MEDIA
and more—is an important and ongo- other role—you need to be an advocate.
ing initiative for the committee. (Full You need to show up when something
disclosure: I’ve been a USTA national is happening, or about to happen, that RACQUET SPORTS INDUSTRY
and section volunteer for many years, can affect the sport in your community. 60 East 42nd St., Suite 740, NY NY 10165
and in 2017 helped push for the re- You need to use your passion, knowl- info@tennisindustrymag.com
formation of what has now become edge and all the other tools out there to
the National Advocacy Committee, of help advocate for this sport. ADVERTISING DIRECTOR
JOHN HANNA
which I was vice chair for two terms Among the members of the National 770-650-1102, x125
and then became chair in 2023.) Advocacy Committee, that passion hanna@knowatlanta.com
The National Advocacy Handbook is on display all the time. It helped to
(which is available to download for drive this revision of the Advocacy
free at USTA.com/advocacy) is geared Handbook, and it’s driving other im- APPAREL ADVERTISING
to helping promote tennis locally, and portant projects that we’re working on CYNTHIA SHERMAN
203-558-5911
it’s a resource that anyone can use to help promote this sport.
cstennisindustry@gmail.com
to engage public- and private-sector As a “mature” industry, tennis has
decision-makers. never had the challenges that we
And that’s where I hope these words face today. But no other sport has the
might have an impact. advantages that tennis has. No other Racquet Sports Industry is published 10 times per
If you’re in any way involved in sport has built the local infrastructure year: monthly, January through August with combined
issues in September/October and November/
this sport and industry, whether as a that we’ve built. No other sport ser- December, by Tennis Channel, Inc., 60 East 42nd St.,
volunteer or as someone who makes vices the community, and importantly Suite 740, New York NY 10165. Periodical postage
paid in Duluth, GA and at additional mailing offices
your living in tennis, or somewhere youth, like we do in tennis. (USPS #004-354). February 2024, Volume 52, Number
in between, then you must also be in As tennis advocates, we all need to 2 © 2024 by Tennis Channel, Inc. All rights reserved.
Racquet Sports Industry, RSI and logo are trademarks
the business of advocating for tennis. promote these amazing benefits and of Tennis Channel, Inc. Printed in the U.S.A. Phone
Being an advocate is possibly the most advantages. Advocating for tennis in advertising: 770-650-1102 x 125. Phone circulation
and editorial: 646-381-8735. Yearly subscriptions
important thing we can do—it crosses your community is a big deal. After all, $25 in the U.S., $40+ elsewhere. POSTMASTER: Send
all lines, all departments, all commit- it’s about our future. address changes to Racquet Sports Industry, 60 East
tees, all organizations and all busi-
42nd St., Suite 740, New York NY 10165. Racquet
Sports Industry is the official magazine of the USRSA,
nesses. It builds for our future. Peter Francesconi TIA and ASBA.
What I’m talking about is advocating Editor Looking for back issues of Tennis Industry/Racquet
in your community—that’s where this Peter@TennisIndustryMag.com Sports Industry? Visit the archives at our website
at TennisIndustryMag.com for free digital versions.
sport is going to grow. Yes, the big, at-
tention-grabbing efforts like lobbying
on Capitol Hill and courting celebrities

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IndustryNews
IndustryNews Information to help you run your business
RETAIL
Tennis Express Founder

90,000-square-foot building that has
become a destination for recreational,
Brad Blume Re-Acquires

junior and collegiate players as well as
ATP and WTA tour professionals. A full-
Company from Signa Sports size indoor tennis court hosts seasonal
events, including new merchandise
trunk sales, clinics, coach and captain
meetings, as well as branded demo days.
Tennis Express, which was named
RSI's Retailer of the Year in 2009, also
supports the tennis community on both
the national and local level as a longtime
partner of a variety of organizations,
including schools, clubs, non-profits, and
humanitarian groups. Tennis Express
also works with RecycleBalls.org, a non-
profit program that collects and converts
used tennis balls into recycled materials.
“We are looking forward to a robust
2024 as we build on the entrepreneurial
spirit that has successfully helped Tennis
Express become one of the world’s
largest tennis retailers,” Blume said.
“Customer satisfaction remains our
No. 1 priority.”
Paes, Amritraj, Evans to Be

Inducted into Hall of Fame
T
Former doubles world No. 1 Leander
Paes, broadcaster and promoter Vijay Am-
ennis Express recently acquire Tennis Express. The change in ritraj, and renowned journalist and writer
announced that Brad ownership went into effect on Nov. 10. Richard Evans will be inducted into the
Blume, founder of Tennis “Recently, several news outlets International Tennis Hall of Fame in July.
Express, has re-acquired mistakenly reported that Tennis Amritraj and Paes become the first two
full ownership in the retail and online Express was still part of SSU and was Indians to receive tennis’ “ultimate honor”
business. involved in bankruptcy proceedings,” and the first Asian men to be elected in
Previously, Blume had sold a majority Blume said in December. “Of course, their respective categories. Paes, an 18-
interest in Tennis Express to Signa this is completely inaccurate. I am time Grand Slam champion in doubles and
Sports United (SSU) but had remained the sole owner of Tennis Express and mixed doubles, has been selected in the
president of Tennis Express and a have re-established our long-standing Player Category. Amritraj and the United
minority shareholder. But on Oct. 20, partnerships with our vendors.” Kingdom’s Evans are inductees in the Con-
C O U RT E S Y T E N N I S E X P R E S S
Signa Sports said that due to the loss of As a cornerstone to the Houston tributor Category, which is considered for
a major funding commitment from its business community for more than 20 election every two years.
parent company, its subsidiary, Tennis- years, Tennis Express (tennisexpress. The Class of 2024 will be inducted into
Point GmbH, had filed for insolvency. com) was named one of Houston's the International Tennis Hall of Fame on July
Blume said that with these financial Fastest Growing Companies in 2021 20 in Newport, R.I. Paes, Amritraj and Evans
challenges faced by SSU, both he and and 2022 by Houston Business Journal. will join an elite group of 264 inductees from
SSU agreed that it would be in the best Their headquarters, warehouse and 27 nations in the Hall of Fame. Visit tennis-
interest of the company for Blume to re- superstore are housed in a more than fame.com/enshrinement for more.
www.tennisindustrymag.com February 2024 RACQUET SPORTS INDUSTRY 7

IndustryNews
INTERNATIONAL COMPETITION
USTA National Campus to Host

U.S. vs. Belgium in BJK Cup
ASBA Announces New
Officers and Directors
Randy Resley of Sport Court of the
Rockies in Highlands Ranch, Colo., has
been named chairman of the American
Sports Builders Association for the next
two-year term. The new slate of ASBA
officers and directors took its place at the
conclusion of the ASBA’s Technical Meet-
ing in early December, which was held in
Houston.
Allen Verdin, CFB, of The Motz Group
in Cincinnati, is the ASBA’s new Secre-
tary/Treasurer. The new President of the
Supplier Division is Anthony Graham of
MAPEI in Dalton, Ga. David Clapp, CTB,
CTCB, of Baseline Sports Construction in
T
Knoxville, Tenn., remains on the board as
Past Chairman.
New members on the ASBA Board of he USTA National Campus Cup. This is the highest level of
Directors are: Alex Fletcher (Sportsfield in Orlando, Fla., will host professional tennis to be hosted at the
Specialties), Supplier Division; Rick the U.S. vs. Belgium Billie USTA National Campus and the first
Hardin (Stockmeier Urethanes USA), Jean King Cup by Gain- time Orlando has hosted a Billie Jean
Supplier Division; Sam Titchener (Colony bridge qualifying competition from King Cup event. The qualifying event
Landscape & Maintenance), Builder April 12 to 13. The best-of-five match is one of eight being held around the
Division. series will determine which country world in April, with the winners of
Continuing in their positions on the advances to the 2024 BJK Cup Finals each advancing to the Finals.
Board of Directors are: Tennis Divi- in Seville, Spain, in Novermber. The U.S. leads all nations in all-time
sion President Todd Dettor (Fast-Dry More than 100 nations compete titles, with 18.
Courts/10-S Tennis Supply); Kirk Grego, annually in the Billie Jean King
CFB (Mid-America Golf and Landscape,
Inc. DBA Mid-America Sports Construc-
tion), President of the Fields Division; Researchers Say ‘Thwack’ of
Jordan Fisher, CTB (Fisher Tracks, Inc.), Tennis Ball Reduces Anxiety
President of the Track Division; and Craig A study from a university in China sug-
Honkomp, PE, PS, LEED, AP (Sportworks gests that listening to the sound of tennis
Design), President of the Professional balls being hit can reduce anxiety and
Division. stress. The UK’s Daily Mail reported that
Others continuing on the ASBA Board scientists at China West Normal University
of Directors as representatives of the found that stress levels dropped by up
Builder Division are: Ryan Auer (Leslie to half for those diagnosed with chronic
Coatings), Fred Kolkmann, CTCB (Fred anxiety after they listened to the “soothing
C O U RT E S Y U S TA , S H U T T E R S T O C K
Kolkmann Tennis & Sport Surfaces, sound” of tennis.

LLC), John Nelson, CFB (Peacock Servic- The study involved 100 people with
es) and Jonathan Wright, CTCB (Court chronic anxiety who were divided into two Writing in the journal Frontiers In Psy-
One). groups, one of which listened to tennis for chology, the researchers claimed the
Continuing in their positions as rep- five minutes, with anxiety levels measured stable rhythm—described as a deep bass
resentatives of the Professional Division before and after. The symptoms stayed note with a subtle crispness and variable
are Tim Gerrits, ASLA (GMB Architecture the same among the control group, but pitch—allowed the brain to predict the
+ Engineering) and Sean Hufnagel, PLA, fell significantly—up to 50 percent—in the next sound, creating a sense of order and
ASLA (HNP, LLC). tennis group. calmness.
8 RACQUET SPORTS INDUSTRY February 2024 www.tennisindustrymag.com

IndustryNews
People
Watch
The Sports & Fitness Industry 20 industries, showcasing who will lead The USTA and the Hispanic Association
Association has appointed Glenn the way in the next generation of talent. of Colleges and Universities (HACU)
Horine to serve as Chief Operating announced four recipients of the USTA
Officer, overseeing business operations, Future Leaders in Sport Scholarship,
marketing and communications, events, each of whom will receive $5,000
and membership. As a veteran in the awards: Dakota Berreth, Arizona State
sports industry, Horine has extensive University; Alondra Rayo Vergara, Texas
experience in licensing, marketing, Woman's University; Giovanni Baltazar-
sponsorships, academia and executive Hernandez, University of Nevada, Las
search. His sports property experience Vegas; and Pablo Maldonado Cuellar,
includes the NFL, FIFA World Cup, NHL, Warner Pacific University.
European Soccer Championships, PGA
of America, Madison Square Garden, Hologram device maker Proto Inc.
USA Hockey, TopGolf, NASCAR and announced that Cartan Capital, led by
Arena Football. Founder and Managing Partner Cici
Bellis, a former WTA tour player, has
World No. 5 Jessica Pegula has been joined its latest investment round. The
included in Forbes' "30 Under 30" for venture capital firm is known for its
2024. The magazine annually singles support for innovation in sports and
out go-getters and innovators spanning health technology.

IndustryNews
Short
Sets
The Intercollegiate Tennis Association facility with over 80 U.S. locations, is pillar of leadership, what must be
has relaunched the College Tennis partnering with US Sports Camps to run done in order to create more leaders,
Alumni Network, which is designed Nike Pickleball Camps at various Picklr and what challenges the tennis
to help college tennis alumni connect facilities nationwide. The first camp will industry faces moving into 2024. Visit
and network as they transition to be for adults age 18+ and is scheduled ustaflorida.com for more information.
the professional world, and build an to launch in the first quarter of 2024.
advocate base for college tennis. Visit
wearecollegetennis.com for more info. The 15-court, indoor Pickleball Kingdom–
North Texas will open in Plano in January.
On March 3, two of the top men
players in the world—Rafael Nadal Major League Table Tennis, the first
and Carlos Alcaraz—will square off in a professional table tennis league in the
special one-night championship match U.S., has a strategic licensed content
in Las Vegas. “The Netflix Slam Nadal distribution partnership with Bally Live.
vs. Alcaraz” will take place inside the The collaboration will enhance global
Mandalay Bay Michelob Ultra Arena, exposure and fan engagement.
with the winner taking home the Lion’s
Cup, presented by MGM Rewards. USTA CEO Lew Sherr recently joined
USTA Florida’s “Here to Serve” podcast
The Picklr, a premiere indoor pickleball to talk about how innovation is a key
C O U RT E S Y U S TA

Play Tennis Your Way
WITH THE NEW USTA TENNIS APP
Let’s Tennis! The USTA Tennis app connects
players of all skill levels, abilities, and ages to
the tennis court. Stay up to date with all of your
ratings and USTA rankings while finding your next
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MANAGE YOUR
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Get in the game
© 2023 USTA. All rights reserved.

IndustryNews
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David Pettit Honored With

ASBA Industry Merit Award
David Pettit of Charlottesville, Va., has
been honored by the American Sports
Builders Association with the Industry
Merit Award, the ASBA’s highest honor,
given in recognition of exemplary service
to the association. Pettit, the ASBA’s legal
counsel who has been with the asso-
ciation for 40 years, was the unanimous
choice of the board of directors to receive
the award.
“It would be hard to overestimate
David Pettit’s contributions to the asso-
ciation,” said outgoing ASBA Chairman
• Nets David Clapp. “Much growth and success
is attributable to his guidance and profes-
• HarTru sionalism.”
• Windscreen
• Lights Simon, Lawler to Leave
• Fence Executive Posts at WTA
Steve Simon will relinquish his CEO du-
• Rollers ties at the women’s tennis tour while stay-
• Benches ing on as executive chairman under an
• Brooms organizational restructuring of the WTA.
and More... Simon said the restructuring has been in
the works for several months and is not
Welch Sport Surfaces™

related to player complaints that emerged
during the season-ending championships
in November.
The upcoming changes in leadership
“The World’s Largest Builder of Har-Tru Clay Tennis Courts” will include the hiring of a new CEO who
HydroGrid | HydroCourt | DecoTurf

will report to Simon, as will the CEO of
WTA Ventures, the commercial enter-
prise with CVC Capital Partners that was
EQUIPMENT & SUPPLIES

C O U RT E S Y A S B A , B L E N DJ ET
formed earlier in 2023. WTA President

Micky Lawler also will leave, and will not
Most Ship Same Day! be replaced.
Simon said he thinks “our preference
800-543-9111 is” to “find a female candidate” for the
CEO position. He has led the WTA since
www.WelchTennis.com/Site/Catalog succeeding Stacey Allaster in 2015; Lawl-
er has been in her role since 2014.

IndustryNews
ENDORSEMENTS
Venus Williams
Collaborates
with BlendJet
B
lendJet and Venus Willliams
have introduced the BlendJet
2s, a compact and powerful
blender that can create smoothies,
shakes or mixed drinks, blending
through ice, frozen fruit and more in
20 seconds. The BlendJet recharges
in a USB port and delivers multiple
blends per charge. Visit BlendJet.com
Williams also is the founder of the
Happy Viking plant-based superfood
nutrition company, including protein
powder formulated from 60 super-
foods and nutrients. Investors include
Serena Williams, Megan Rapinoe,
Michelle Wie West, Kevin Durant and
Reilly Opelka. Visit drinkhappyviking.
com.

IndustryNews
RacquetX Conference Offers to the 5,700 past teenage participants, and

Deal with Miami Open especially to the nearly 400 coaches,” says
RacquetX, the all-racquet-sport confer- Tennis:Europe founder Dr. Martin Vinokur, a
ence taking place March 24-26 in Miami, USPTA Elite Pro.
has announced a joint ticket experience His first team of five players in 1973 came
with the Miami Open, which runs March about after one of his school players sug-
17-31. “Racquet X Night at the Miami gested playing tournaments in Europe to
Open” will take place March 25 at Hard improve league results. In 1977, his team
Rock Stadium. Attendees also will have traveled to Romania—the first junior team fatigue, fewer injuries and faster improve-
access to the three-day RacquetX con- to travel behind the Iron Curtain. In 1992, ment. “Relaxation influences all of this,
ference at the Miami Beach Convention the U.S. State Department selected Tennis: and the skill of relaxation can help you play
Center. Europe for exhibitions at the World’s Fair in tennis for more years and with greater
Organizers say the conference repre- Spain. Past participants include former pros enjoyment,” Fisher says. “Tennis and re-
sents a milestone for the racquet sports Mel Purcell, Chip Hooper, Larry Scott, Luke laxation are intertwined at nearly every
industry as the first event dedicated to all Jensen and Audra Cohen. level.” The book is $26, available from your
racquet sports, giving businesses, profes- The 2024 travel schedule kicks off on favorite book retailer.
sionals, fans and enthusiasts the chance June 28. Interested players and coaches
to exchange ideas, make connections and should visit www.tenniseurope.com or call USRSA Names New MRTs
play on one of the nine multi-sport courts. 203-322-9803. Sebastian Atehortua, North Miami
C O U RT E S Y D A RY L F I S H E R
Visit theracquetx.com. Beach, Fla.
Tennis and Relaxation Book Debuts Angel Julian Gonzalez Determe, San
Tennis: Europe Celebrates Veteran USPTA pro Daryl Fisher has Antonio, Texas
50 Years, Plans 2024 Schedule released a new book, Tennis and the Skill Brandon Garcia, San Antonio, Texas
This summer, Tennis: Europe will celebrate of Relaxation, for players of all levels, Scott Nagle, Hernando, Fla.
50 years of taking student-athletes overseas designed to help them with more power, Christian Soto, Rochester, N.Y.
to improve their match play. “I’m so grateful more efficient and refined technique, less Franklin Truong, Clackamas, Ore.

Raising The Bar
QUALITY OF LIFE confusing the developing player with
Progress, Not Perfection

changes in approach and how each
coach prioritizes their coaching.
For example, some tennis coaches
When we emphasize perfection, mandate a Continental grip on volleys
we run the risk of setting up

and serves from the start—often
called teaching with an “advanced
our students and staff for failure. foundation.” Other coaches let new
players evolve on their own, making
By Joe Dinoffer tennis as easy as possible for them,
then after a few years, if the player
P
gets more serious, they try to change
the foundation and the grips. Both
erfectionists are generally who have self-limiting skills and/or approaches have their own challenges.
overachievers. “Type athleticism. In business, perfectionists Here is what we know:
A” individuals are often also can face many challenges, which 1. Learning advanced foundations is
notorious perfectionists— can affect all parts of their lives. best, since changing later can be very
agonizing over getting things just right In sports, there is no single way to difficult.
and berating themselves (or others) learn, teach or play. Yes, there are some 2. If learning advanced foundations, it
when projects don't live up to ultra- fundamental truths based on physics, must be made fun and engaging, other-
high standards. but there are also different “styles” that wise most newcomers will lose interest
The upside of being a perfectionist each player demonstrates. Think of it and stop playing.
is often a pattern of hard work and like a cake: The basic cake is made with 3. Coaches (and parents) need to see
determination alongside a high level the same ingredients—the fundamentals. what new players are doing “right” as
of responsibility and achievement. But The different style of each player is like opposed to harping only on what they
the flip side includes the anxiety of a unique icing, with different textures, are doing wrong.
falling short and the stress that follows. colors, flavors and designs. 4. Encourage progress and don’t set
Sometimes this stress can paralyze us For new young players in particular, players up for failure by overemphasiz-
from procrastination; in competition parents try to find coaches who are ing perfection.
we can freeze or become tight, and then the right fit based on competency in 5. For some players, the “hit and
“choke.” coaching, relatability to children and giggle” approach is just fine.
Today, through technology, we see their potential to inspire. Ideally, find As I told my own daughter in her
greatness all the time. For players, one coach and facility and stick with early days of playing tennis: “You are no
it can be frustrating trying to play them for years. longer the worst player in the world, and
like your favorite pro, since we will The opposite would be to take the chances are you will never become the
inevitably fall short. For many high- child from one coach or facility to best player in history. It is always about
achieving coaches, it can also be another, where commonly each one doing your best, if that is your desire.”
frustrating working with players has a different approach, inevitably Striving for perfection adds pressure
on everyone involved, and anxiety,
stress and disappointment are
inevitable. After all, does perfection
even exist?
So, it is about progress and not
perfection. And along the way, make
sure to set realistic expectations,
but not limitations. After all,
greatness comes from people who do
extraordinary things. •
Joe Dinoffer is a 50-year industry

veteran, Master Professional in both
the USPTA and PTR, National USPTA
Industry Excellence Award winner, and
SHUTTERSTOCK
author. He is also the Founder and Presi-

dent of OnCourt OffCourt, dedicated
to serving tennis and pickleball with
creative products.

Tennis Advocacy
private-sector decision-makers in sup- The revised handbook includes sec-
port of tennis at the local level. tions on: stating the case for tennis in
Revising and updating the Advoca- your community; youth play and how
cy Handbook was a key initiative of the tennis is the ideal sport for youth develop-
volunteer National Advocacy Commit- ment and education; how to develop and
tee, which worked closely with USTA staff fund an advocacy project; working with
and with volunteers to expand this edi- the media; business development; public
RESOURCES tion. The new handbook includes updates facilities and parks; adaptive tennis and
USTA
to all areas, along with the addition of wheelchair tennis; tennis at colleges and
dozens of “success stories.” universities; CTAs; NJTLs; diversity, equi-
Releases
“Each chapter has been updated by its ty and inclusion; school and after-school
related volunteer USTA National Com- programs; resources from the USTA’s
Revised
mittee, along with the appropriate staff Tennis Venue Services; and more.
departments, so we have the absolute “It was great to collaborate with the
Advocacy
latest information available for those Advocacy Committee and our USTA
looking to advocate for this sport in staff departments—especially market-
Handbook
their communities,” says Robin Jones of ing, which made this manual come alive
Cary, N.C., the vice chair of the National with updated images and layouts,” says
Advocacy Committee, who spearheaded Lauren Parr of Orlando, Fla., a USTA
the handbook revision project. “This Tennis Venue Services manager and the
The new, updated edition of the USTA handbook serves as an important re- staff liaison to the Advocacy Committee.
National Advocacy Handbook is now source for anyone looking to grow this “We expect to be sharing this handbook
available for all tennis enthusiasts, play- sport locally, and we’ll regularly update throughout the industry.”
ers, providers and advocates, providing and revise it to keep it as relevant as To download this free resource, visit
a key tool to help engage public and possible.” USTA.com/advocacy.
THERE IS ALWAYS TIME TO PLAY.
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HalfPage-InsideTennis.indd 1 11/17/19 2:19 PM

In Full Swing
ADVERTORIAL
With assistance from USTA Tennis Venue

Services, the renovated Leftwich Tennis
Center in Memphis is elevating facilities.
By Judy Leand
Mitchell, CEO of Tennis Memphis and GM
B
of the Leftwich Tennis Center. “We are in
the beginning stages with implementing
oasting 24 outdoor and 12 expertise such as technical construction much-needed programming, events and
indoor courts, the newly support, business consultation, concept tournaments for Tennis Memphis but we
refurbished and expanded and design support, and other resources. are seeing tremendous growth already. Our
Leftwich Tennis Center in “It was a great public/private collaborative state-of-the-art facility will allow us to bring
Memphis, Tenn., is one of the largest tennis effort and was driven by Memphis Mayor Jim large tournaments, USTA State Leagues,
centers in the Southern U.S.—and is on track Strickland,” notes the USTA’s Todd Carlson, NCAA tournaments, events, and even the
to becoming one of the nation’s premier director of Tennis Venue Services, Parks & possibility of bringing back a professional
public tennis venues. CTAs. “Prior to the renovation, the facility tournament or two.” Mitchell anticipates the
The new Leftwich Center opened in had four indoor and eight outdoor courts. venue will bring several million dollars of
November 2023 and serves as the home The idea was to enhance the facility and give economic impact to Memphis each year.
of the University of Memphis tennis it the ability to host national events. This is He is also quick to credit the USTA as
teams. It is also the home base for Tennis one of the largest projects that we’ve been being “a huge partner throughout the
Memphis, a non-profit youth development engaged with.” project with their insight on facility design.
organization and a 4-star chapter of the Brian Bendersky, a member of Tennis We could not have asked for a better group
USTA Foundation’s National Junior Tennis & Memphis’ board of directors, notes that the to help us through it all than the TVS team.”
Learning Network. project started years ago as a partnership The overall consensus is that the Leftwich
Along with new courts, the facility with the city, the University of Memphis and Tennis Center is elevating tennis facility
features a VIP suite with bar/lounge; private donors. “The private donors raised design. “It’s a leveling up of facilities and
University of Memphis lockers, lounge, most of the funds. We worked closely with it’s impacting the vision of future venues
training room, recovery room, and offices; USTA’s Tennis Venue Services to be sure we throughout the country,” says Carlson. “It
Daktronics scoreboards; NJTL learning met all the USTA guidelines for handling is a great example of how tennis can impact
space; covered viewing on every court; tournaments. In fact, we redesigned the the health and well-being of communities.”
pro shop; and public locker rooms. The original plans and added courts [to be For other communities looking to build,
approximately $32 million project received able to attract] more tournaments. Having expand or refurbish tennis facilities, Carlson
funding from the City of Memphis, 12 indoor courts as a weather backup to advises, “Have patience and stick to the
University of Memphis, Tennis Memphis our 24 outdoor courts is a plus to be sure vision. It’s a marathon, not a sprint.”
NJTL/CTA and the USTA. tournaments are completed on time.”
The USTA’s Tennis Venue Services was The efforts are already paying off in For more on how USTA Tennis Venue Services
involved from the project’s inception to its a big way. “We saw 10,000 visitors to can help your facility or project, visit usta.com/
opening, delivering business and technical the facility in the first month,” says Scott facilities or email facilities@usta.com.

YourBusiness
FACILITY MANAGEMENT vide in terms of medical aid.
7 Habits of Highly 3. Relationships Matter Most
Successful Directors • Your relationships with your staff

and the staff in other departments will
of Racquets
determine a lot about how effective you
are as a director or manager.
• Maintenance staff are a key to your
By Ken DeHart success—meet with them at least weekly
to find out how they are doing, what
they need to do their job better, and any
suggestions they have for you. And make
In my years in this industry, I’ve had • Think about your game plan for the sure to ask them about their families.
the chance to work with and observe day, week and month. • Leave thank you notes for outstanding
hundreds of racquet sports directors • Consider what your coworkers need to service provided by any of your staff, and
and managers across the country know about your plans for the day. notify other department heads if their
and the world. Combined with my staff were outstanding.
own experience managing clubs, I’ve 2. Safety First • Recognize outstanding service with
come up with these characteristics • Always look for areas that could put gift cards to staff; plan a party for any
that successful facility directors and your staff, your members and the club season, event or birthday; do all you can
managers have in common. at risk. to bring your staff together.
• Check steps, hanging items, and the • Highlight a staff member in your
1. Be the First floor for slippery situations. newsletter.
• Be the first to get to your facility each • Each quarter, have a risk management • Talk about the culture of the club,
day, then do a walk-through. expert walk the facility with you history of the club and long-term
• If there’s trash anywhere, pick it up. to document conditions and fixes. relationships with staff members. Be
• Make note of areas that are damaged • Check all first aid supplies and AEDs— sure to get new hires familiar with the
or need to be physically improved, make sure they’re easily accessible, history and culture you are developing.
repaired or cleaned. visible, fully stocked and operational. • Do tours of your facility with other
• Check all courts, accessories and • Make sure certifications for you and departments so they get to know you,
amenities and schedule repairs. your staff are up to date for first aid, CPR your staff and your goals.
• Note any equipment that is out of and AED operation—plan ahead and • Attend events and meetings in other
place, broken or dirty. schedule classes well before any certifi- departments.
• Once at the club, before all the daily cation expiration dates. • Ask staff what they need to make their
activity starts, get yourself “in the zone.” • Be aware of what staff can legally pro- jobs easier.
• Conduct annual evaluations of depart-
ments and staff performance.
4. Make Membership a “Moving

Experience”
• Plan and host social events, and be
sure to appear at all activities, events,
matches, etc.
• Get out of the office frequently—don’t
be “out of sight, out of mind.” Show
support for the facility and its programs
and members. Members and staff want
to see you and to talk to you.
• It’s better to talk directly than through
email or phone. Head off potential prob-
lems face to face.
• Ask members what they would like to
see through surveys and by talking with
SHUTTERSTOCK
them and your staff.

• Talk to members about upcoming
events, their families and their plans.
• Highlight new members and get them

involved in a program particular to their they received value for your time spent. members and staff on all topics, includ-
needs and interests. ing injury prevention, rehab, etc. Have
• Highlight member and team achieve- 6. Hire Ahead key, knowledgeable people you can use
ments. • Always be looking for the next great for reference to help others.
• Work with other departments to cross- employee. Staff seldom let you know • Be prepared to help your staff go to
train staff and to introduce staff to other ahead of time when they are thinking of their next level, even if it is away from
activities and others to your programs. leaving. you.
• Look within other departments to • Prepare for your own second career.
5. Check Your Calendar have people who already know your Have a game plan for your next position
• Plan well in advance for all activities facility history and culture. in life.
and events. • Places to look: PTR and USPTA certi- • Love your life. Take time to think
• In addition to your own calendar, be fication courses, divisional newsletters, about why you love your job, your family,
sure your staff has the same informa- job listings, friends, other pros in your your friends. Know that you are working
tion, dates and times. area. for a greater cause—your own enjoy-
• Have a club calendar so all the mem- • Encourage continuing education for ment.
bers can see what’s coming up. pros and when possible, assist them
• Highlight in detail immediate events with expenses. Let members know Ken DeHart is the director of racquets
and tease the upcoming ones. about the continuing education efforts. at Alpine Hills Tennis & Swimming Club
• Do a review with staff after the event. • Give staff the job descriptions of posi- in Portola Valley, Calif. A member of the
• Notify your owner or manager of your tions above them, so they have a “road PTR Hall of Fame, he is a PTR Interna-
plans, trips or upcoming activities. map” for advancement. tional Master Professional, a USPTA
Report on how these events enhanced Master Professional, a USA High Perfor-
your expertise or promoted your pro- 7. Network for Life mance Coach and a member of the Yonex
grams, staff or the club so they will know • Become a resource center for your Racquets Tennis Speakers Team.
Congratulations Class of 2023

Alejandro Serrano | Becky Shtilkind | Benjamin DeLuca | Brandon Fallon | Calvin Kemp | Chuck Gill | Daniel Hernandez
Diego Motivar | DJ Butler | Frank Fanning | Ivan Pizarro | Jarrett Chirico | Jeremy Preiss | Jimmy Dunseith
John Sanders | Julien Curatella | Kam Kuchta | Lilo Pelegrino | Lisa Teer | Lori Burdell | Matthew Johnson
Michelle Brown | Nate Engler | Rafael Curbelo | Romain Ambert Russell Benkaim | Stephen Welt | Susie Pizzuti
Tom Daglis | Thomas Whitten | Tye Myers | Will Adkisson
mcmahoncareers.com/ crse

Pickleball
CONSTRUCTION
Filling the Gap

the color layers, and painted the
lines,” Breneman says, adding that
SportMaster Sport Surfaces supplied
Pickleball growth puts a new spin on the materials. The courts, with fixed net
posts, opened for play in August.
revitalizing empty and unused structures. Opportunities for Builders, Clubs
By Joe Tedino The nation’s pickleball trend and the
availability of vacant and unused space
A
across the nation have combined to cre-
ate opportunities for court builders and
s the industry races to deal “At first I thought about turning [the club operators.
with America’s pickleball manure tank] into a swimming pool,” For example, startups like Pickle-
craze, courts have sprung farmer and pickleball player Arlin ball America in Stamford, Conn., and
up everywhere you look— Benner told a Lancaster, Pa., farming Dallas-based Picklemall Inc. are reus-
on city playgrounds, in empty big-box journal about plans to repurpose his ing mall space to build dozens of indoor
retail stores, on urban rooftops and unused 360,000-gallon tank in Mount courts in former retail stores that fell
even in an abandoned manure tank Joy. But then he wondered who would on tough times in the pandemic.
in the heart of Pennsylvania’s Amish clean it. Picklemall put 24 courts in 104,000
country. Instead, he hired the Breneman Co., square feet of space in a former At
With pickleball participation which builds tennis and pickleball Home furniture store at Arizona Mills
experiencing double-digit growth, the courts from its base in eastern mall in Tempe, Ariz. Pickleball America
industry is hard-pressed to keep up with Pennsylvania, to install a single,
demand for courts. Nearly $1 billion regulation-size court inside the tank,
could be invested in court construction which had a 6- to 8-inch concrete pad In rural Pennsylvania, an old
by the end of the decade, according to under the muck, according to owner manure tank (below) was
one sports association, and operators Tom Breneman. turned into a pickleball court,
while Picklemall in Tempe, Ariz.
and enthusiasts are racing to put courts “We cleaned it up, applied muriatic (right), converted a former
anywhere they can. acid, then laid down the acrylic and furniture store into 24 courts.
B R E N E M A N C O. , P I C K L E M A L L I N C.

leased 80,000 square feet in a former pickleball at least once in the 12 months facilities development and equipment
Saks Off Fifth department store for 27 ending March 2023. The Sports & Fit- standards.
courts at the Stamford Town Center. ness Industry Association, in its annual Putting pickleball inside a closed retail
The Stamford mall was already experi- survey of more than 120 different sports store creates opportunities for mall oper-
menting with an indoor soccer zone, a and activities, puts the number at 8.9 ators, while also meeting the demand for
comedy club and ballet school to com- million participants in 2022, an 85.7 places to play a paddle sport that offers
pensate for the loss of dozens of retail- percent increase from 2021 and a 158.6 physical, social and cognitive benefits.
ers. Pickleball seemed to fit right in. percent increase since 2019. “It’s widespread and it’s only increas-
Dan Stolzenbach, the Stamford mall’s ing,” says Wes Cosgriff, the CEO of
general manager, expects the courts The Need for More Courts Ground Rule, a firm that helps companies
will “drive additional traffic to the mall, Either way, pickleball is the fastest find and revamp space for sports courts.
particularly as players realize they can growing sport in the country, generat- “And it’s not just retail. We’re seeing
play almost any time of day and without ing a need in coming years for nearly [repurposing] in flex space, warehouses,
the interruptions from Mother Nature.” 26,000 courts nationwide, with a price office space and some industrial space.”
The club is open daily from 7 a.m. to tag of about $900 million, the SFIA Unobstructed views, 18-foot-high
10 p.m. and can support about 1,000 estimates. As of 2022, there was just shy ceilings, and concrete floors make retail
memberships. of 52,000 pickleball courts in the U.S., stores ideal for pickleball courts, which
According to estimates from the As- about 35% of them indoors. can cost as little as $10,000 to set up one
sociation of Pickleball Players, which Some $300 million is now in the court in a small store, Cosgriff says.
joined with national researcher YouGov construction pipeline for courts, a In a large department store space with
to survey 2,500 adults about their third of what could be spent in the next dozens of courts, adding new lighting,
pickleball interest, about 48 million five to seven years, says Carl Schmits, upgrading HVAC systems, installing
Americans aged 18 and above played USA Pickleball managing director of locker rooms, and addressing noise
Pickleball is the fastest growing sport in the country, generating a need

in coming years for nearly 26,000 courts, the SFIA estimates.

Reusing abandoned or unused spaces requires careful consideration
of safety, environmental impacts and legal regulations.
issues in order to obtain municipal launched its Quiet Category initiative Toys “R” Us store in a Chicago suburb,
permits can cost more than $2 million, in 2023 to encourage manufacturers plans to open 50 more locations across
industry experts say. to design equipment that can reduce the country in the next two years.
Reusing abandoned or unused noise during recreational play. The new Pickleball America will focus on large
spaces—whether a former retail store, category of products includes every- cities in the Northeast before expanding
warehouse or farm structure—requires thing from paddles and balls to paddle nationally, says Mia Schipani, the chief
careful consideration of safety, environ- covers and noise mitigation screens for marketing director who also has looked
mental impacts and legal regulations, pickleball courts. at vacant Class A office buildings and
so these projects involve collaboration USA Pickleball has asked hundreds strip shopping centers as venues.
with local authorities and experts. of manufacturers to prioritize research Pickleball is growing “at a pace that
into quieter equipment. A new paddle cannot be sustained without more
Opportunities for Noise Control from Owl Sport—the first one released facilities coming online,” Cosgriff says.
“Everyone is so passionate about pickle- as part of the initiative—can lower total “Add to that the number of retail store
ball, but you’re going to be hearing from noise output by 50 percent, according closures that have been happening and
people who aren’t so passionate about to the company. More products from it creates an opportunity and challenge
it,” says Cosgriff. One reason: The slap of major brands are on the way. for these malls and landlords, and an
the paddle hitting the plastic ball every The lion’s share of indoor pickleball opportunity for pickleball to fit in.”
few seconds is jarring to the human ear growth is in the Northeast and upper
and is similar to a vacuum cleaner or a Midwest, where demand for year-round
hammer striking metal—loud, high- court time is high, but the trend has
Pickleball America in Stamford,
pitched and annoying, according to engi- caught on in the South, too, as extreme Conn., is one of a number of
neers at Pickleball Sound Mitigation. It heat forces the game indoors. companies that are reusing mall
can drive some people crazy. Picklemall Inc., which recently leased space to build dozens of indoor
courts in former retail stores that fell
To address this, USA Pickleball 46,000 square feet of space in a former on tough times in the pandemic.
P I C K L E B A L L A M E R I CA

RETAIL
STARS
2024
Second Serve
Tennis Center
LOUISIANA
Second Serve Tennis Center has three

stores in Louisiana—in Metairie,
Mandeville and Baton Rouge. The
business started as part of a chain
which later went bankrupt, but the
store in Metairie remained open and
became individually owned in 1979.
Rob Provence, the current owner of
Second Serve Tennis, began working
for the previous owners in 2001
and purchased the store in 2014. In
2018, he opened a second location in
Mandeville, followed by the Baton
Rouge shop this past September.
The clientele is a fairly even mix
of adults and juniors of varying skill
levels. “We see new customers every
day, but we get a lot of advanced
players who trust us to string their
racquets,” Provence notes. “We get
a lot of junior players, too, many of
whom end up as employees.”
The three stores focus on the
Sales
necessities—racquets, strings, grips
and shoes—but carry a little of
RACQUET SPORTS everything. “We offer demos in tennis
racquets and pickleball paddles, but
we are mostly known for our stringing,
PHOTOS COURTESY SECOND SERVE TENNIS CENTER

which we take very seriously,” says
Forecast
Provence. “Most of our employees
string, so our turnaround time is
usually an hour or so. We’re also very
strict on how it is done, so no matter
which employee strings, we expect it
to be the same.”
Toward this end, all three shops
share employees, use the same model
stringing machines, and have their
Specialty retailers score big with machines calibrated by the exact same
scale. “They all share very detailed
customers when it comes to service, stringing records thanks to our
custom-made software which keeps
selection and community involvement. track of not just each customer, but
each individual racquet we string, sell
By Judy Leand or demo,” Provence says. Second Serve

We are seeing players get into pickleball because of the
pick-up-and-play aspect, and many of them are adding tennis.
Tennis strings tennis, racquetball Serve Tennis apart. “Whether it’s acceptance of pickleball in general,”
and squash racquets, but doesn’t sell stringing, regripping, or just helping says Provence. “I see a lot of resistance
equipment for the latter two sports. a customer pick out racquets or to it, and a lot of fear that it will hurt
The proprietary software to which shoes, we try to go above and beyond tennis, but I believe the opposite. We
Provence refers is called Advantage what is expected,” he explains. “We are seeing players get into pickleball
Server. The platform features a also always try to be involved in the because of the pick-up-and-play
racquet stringing module that can local communities—our policy for aspect, and many of them are adding
track each customer’s racquet history sponsoring charity events that are tennis. I’ve seen more of that than
and preferences, has inventory tennis-related is to always say ‘yes.’” I have seen people quit tennis for
management tracking and multiple Looking ahead, the focus will pickleball. I would certainly say it has
shop capability that provides real- remain on growing the new Baton been a net gain for tennis.”
time stringing and inventory access. Rouge location, and also ramping
While products and technology are up the pickleball selection and The three Second Serve Tennis stores
carry a little of everything, but they are
hugely important, Provence believes knowledge. “I think we should, as mostly known for their topnotch stringing
customer service is what sets Second tennis shops and players, have more services, which focuses on consistency.

RETAIL
2024 STARS
Solow Sports “We seek to provide tour-quality

services to the everyday player,”
a staff of tennis fanatics with unique
experience working in some of the
HUNTINGTON, N.Y.
says owner Julien Klein. “We most elite situations, including the US
are a full-service shop that offers Open and Davis Cup, and catering to
everything. Tour racquet stringing pro players. Plus, the retailer is able to
When Solow Sports was founded with proprietary techniques, offer programs that no one else does,
more than a decade ago, the staff customization, racquet painting, notes Klein.
was comprised primarily of tour gripping, demos, an on-premises test For example, there’s a 24/7
stringers, players and coaches. area, ball machine rental, and much racquet drop box for orders, demos
While the business still caters to more. We do this for all racquet/ and more at both locations. A 24/7
elite competitors, it is also devoted paddle sports including tennis, text line is manned by staff that will
to serving recreational players. squash, racquetball, badminton, make appointments, send web links
The operation includes a location pickleball, platform tennis, padel, POP and more via text. For on-court
in Huntington Village, N.Y., a store tennis, beach tennis and ping pong.” consultations, staff will take players
on the grounds of the USTA Billie He adds, “We work with pro players, on court with a massive selection
Jean King National Tennis Center in college players, nationally ranked of racquets, a coach and a racquet
Flushing Meadows (home of the US juniors, and everyday players looking technician to analyze strokes, game
Open), plus an e-commerce site, www. for that equipment edge.” style, injuries and expectations to
solowsports.com. But Solow Sports’ secret sauce is curate the best racquet options.
A fully adhered cushioned system designed

specifically for Pickleball & Tennis
“No bubbles, no dead spots, no hollow
sounds,
exceptional ball bounce, tournament ready”
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Fresh stringing, quick turnaround, expert advice, and the hands-on, in-store experience cannot
be beaten by the ever-confusing alternative of online shopping.
Moreover, a broad trade-in program or local. With the growth of the

accepts all new or used equipment online industry, racquet sports thrive
trades for store credit. locally in the community. The ability
To further expand its reach, Klein to touch, feel, test and chat with live
says Solow Sports will continue to humans seemingly will always be the
grow its YouTube channel. “On our preferred method for racquet sports.
channel we review all the latest gear; Fresh stringing, quick turnaround,
divulge some secrets to stringing, expert advice, and the hands-on,
gripping and tools; do giveaways in-store experience cannot be beaten
for swag and unreleased products; by the ever-confusing alternative of
offer holiday gift guides and injury online shopping. We continue to grow
prevention; answer customer our customer base by meeting new
questions and even feature customers players each day. Once they see what
in the videos,” he notes. we offer, they wonder how they did it
For good reason, Klein is any other way before.”
enthusiastic about business in
particular and the industry in general.
“We are so excited with the racquet
For Solow Sports, the ability to touch, feel
and test product, combined with chatting Tennis Ballerz
with live experts, "will always be the CHICAGOLAND AREA, ILL.
sports industry and shopping small preferred method," says Julien Klein.
With three locations in the

Chicagoland Area—Darien, Evanston
and Naperville—Tennis Ballerz has
been serving the tennis community
for a decade. Owner Curtis Ikeuchi
was a longtime member of the
financial community, but he grew
increasingly dissatisfied with that
line of work, so decided to follow his
passion for tennis. He opened the
Darien, Ill., location in 2014, followed
by the Naperville store in 2018 and
Evanston in 2021.
“We’re a full-service operation and
we offer stringing, demos and limited
racquet customization. We also
network with local pros to provide
lessons, and some of our own staff give
lessons, too,” says Ikeuchi.
But bending over backwards to
serve customers is the hallmark of
the business. In fact, recently Ikeuchi
made the hour-and-a-half drive to the
Naperville store to pick up a racquet
so that he could have it ready for a
customer the following morning.
Ikeuchi notes that the clientele
varies with each of the three Tennis
Ballerz locations. Because Darien is
a tennis hotbed, that store attracts

RETAIL
STARS
2024
many tournament-active juniors competition isn’t from other local pickleball, but now we’re going to
and women’s league players. shops, but from the internet, which embrace it. We’re working on making a
The Naperville shop sees a lot of makes top-notch customer service nice pickleball display.” Further down
juniors and all-around players. The that much more important. the road, perhaps within five years,
Evanston store, situated in a densely “The internet makes local retail Ikeuchi would like to open a fourth
populated area near Northwestern tough and it cuts margins,” he says. location, but cautions, “It all depends
University, caters to adult players, “But people still need to come in to on how we do with our pickleball
the recreational crowd and college get their racquets strung. We’re very initiative.”
students. friendly with other shops—we often Overall, “It’s really been a good
“We have to market to each a little trade merchandise—but we still have experience opening the stores and I’ve
bit differently,” he says. “And we try to to promote our brand. We do have learned new things from each. If you
cultivate relationships with everyone a fair amount of inventory, and you believe in something, you’ll make it
in the community.” Ikeuchi also says can offset a lot of pressures from the live. We try really hard.”
Tennis Ballerz tries “to sponsor every internet with great customer service.”
event that we can.” In 2024, Ikeuchi says he plans to Curtis Ikeuchi says he markets to each of
Like many other tennis specialty make a big push into pickleball. “For his three Chicagoland locations slightly
differently, but one constant is cultivating
retailers, Ikeuchi says his biggest a long time, we resisted carrying relationships within each community.
But you haven’t

met this one...yet!
SCAN THE CODE

TO LEARN MORE
gammasports.com

STRINGING
MACHINES
2024
ASSEMBLY
The Babolat Evolution Tour arrived in a large box
supported by a wooden pallet with an additional box
strapped on top. The manual provided a step-by-step
pictorial for easy assembly, but we also received a
helpful video. It does take two people to lift the machine
and steady it on the stand, but otherwise assembly was
a one-person task.
There are three components—the base, stand and
machine itself. Since the stand is motorized for height
adjustment, it is fairly hefty and attaches to the base with
four bolts. The machine mounts to the top of the stand
with four bolts, so assembly was simple and quick. (You
also can use the machine without the stand.)
OPERATION
Control Panel
Babolat
MACHINE REVIEW
The machine’s operation is straightforward, with a
simple and intuitive display. I especially liked the fact
that everything I needed, and more, was right there on
the color touch screen. There was no need to delve into
Evolution
sub-screens or search for various settings, although you
can do that if you’d like a deeper dive.
Tension is the most prominent icon on the screen,
which can be set in pounds or kilograms, and can be
Tour
adjusted using a simple slide button or toggle. You can
turn on the alert for tension reached, or toggle it off
for a quiet session. If you like the alert, you can choose
from an array of sounds, some quite amusing.
To the right of the tension control is a button for
a one-time tension increase pull for knots. The next
By Bob Patterson button controls the automatic turntable lock and can be
switched to “Auto” or “No.” When activated, this feature
locks the turntable with tension pulls and releases it
> “Revolutionary” is an adjective that is probably overused, when the tensioner is released. I found this feature to
since everything seems to change so quickly in today’s be most useful, but liked the fact that I could switch it
world. off when I wanted to.
But when I began to unpack the new Babolat Evolution The next button is the pre-stretch setting, which can
Tour Stringing Machine, I was immediately transported be implemented from 0 to 25%. The last button is the
back more than 30 years ago to unpacking my first electronic traction speed, and you have five settings to choose
machine, the Babolat Star 3. For me, the Star 3 was truly from, progressing from slow to fast. At the bottom of
revolutionary. Over the next few years, I ended up with the display are icons to choose the sport for the type of
PHOTOS COURTESY BABOLAT
several in my shop and took them to pro tournaments. I used racquet being strung, an icon to take you to the stringer
the Star 3 for nearly 20 years. set up, media settings, general settings, and finally an
Fast forward to just a few months ago, as I assembled the info button.
Evolution Tour. This machine looks stunning, from the full- The screen mimics the feel of a tablet computer.
color control panel to the 360-degree turntable that looks A unique feature is that the screen can flip over for
like a modern work of art. viewing from the front of the machine. I could not
But there is much more to this machine than looks—it is imagine how I would ever use that feature—but then
packed with unique features to make the task of stringing I watched a YouTube video tutorial of the machine by
racquets a breeze. You might even say it’s revolutionary. 2022 RSI Stringer of the Year Albert Murata. He flipped

STRINGING
MACHINES
2024
the screen as he demonstrated the usefulness of all String Clamps

the features—and I knew then the folks at Babolat had At first glance, the clamps appear similar to the ones used on
thought of everything! the Sensor models. But while the look and basic operation
is the same, these are much improved. As I mentioned
Turntable earlier, the operation of the base clamps is effortless, but it
The six-point mounting system is an evolution of cannot be overstated just how easily the clamps glide around
the previous Star 5 and Sensor models, with easy the ring into position. Similar to the Sensor models, the
adjustments for mounting and two knobs on each end base clamp can be released by simply dropping the clamp
of the table. The knobs turn with almost no effort as triggering the base release, or if you prefer to manually
everything glides with ease. One controls the inner release, then by simply lifting the locking lever.
supports (billiards) and the other controls the outer The string clamps also look similar to the older models,
arms, which have a much thinner profile than previous with three teeth, and a large dial to make adjustments, but
machines and have a plastic covering to provide you really do not need to touch that dial, since the clamps
protection to the racquet and the machine. are self-adjusting. Babolat calls it “automatic precision
A badminton kit can be purchased separately that tightening,” but I call it pure magic. John Lyons of Babolat
includes two badminton billiards and clamps, four went into great detail to explain to me how it works, with
interlocking V-shaped caps, and a set of badminton basically a clutch-type system.
billiard pads and tension distributor. This kit is a quick I used a 1.23-mm string and then a 1.35-mm string and
switch for stringing badminton racquets. back to a 1.28-mm string—and never adjusted the clamps
Of course, the most obvious difference is the turntable once. I checked for any slippage on all three strings, and
itself—or should I say the lack of one. Instead of the there was none. There was also no damage or even an
large bowl we’ve seen on previous models, the turntable indentation in any of the strings. The dial on the back does
is simply a small metal ring with the clamps attached. allow for manual adjustment from the factory setting for
This clean-looking design allows great access within less or more pressure, but I never needed it.
the working area, but it also allows both clamps to
rotate a full 360 degrees, which means that in those rare Traction Head
instances of needing to have both clamps on the same The traction head, or tensioner, is well-positioned. As
side of the racquet, there is no need to use a starting with its predecessor, the Sensor, there is no diablo. Like
clamp or flying clamp. The clamps slide effortlessly. the magic string clamps, the clamping mechanism is self-
adjusting and automatic, which did take some getting used
to. On my Sensor, I simply place the string in the jaws of the
tensioner and pull it toward me, which activates the jaws to
slide forward and grasp the string before you activate the
pull. The Evolution has automated this action: You simply
place the string in the jaws and press the button. The jaws
close a millisecond ahead of the traction head activating.
The manual says, “You will get used to performing this
specific action after a few tries,” and they were right. Soon it
became second nature. I admit to having some trust issues
at first, but I never had a problem with it not grabbing the
string properly. I will say that if you have a particularly
curly string with a memory, you will need to make sure it
PHOTOS COURTESY BABOLAT
stays put in the jaws once you place it there, but I had no
problems as I strung several racquets using all types of
string.
During the traction cycle, the screen displays the actual
tension applied until it reaches the set tension. As with
With the new Evolution Tour, Babolat has created a stringing machine
that looks stunning and is a marvel of technology.

There is much more to this machine than looks—it is packed with unique features
to make the task of stringing racquets a breeze.
BABOLAT EVOLUTION TOUR

PROS
Heavy (stable)
High-tech but simple and easy to

operate
Wow factor appearance and

operation
Great clamp system
Quick mounting
CONS
Heavy (not very portable, although
can be used without the stand as a
tabletop)
The touch-screen color display on the Evolution Tour is simple and The full color display and control panel is very intuitive
intuitive and like having a tablet computer at your fingertips.
and is packed with many other features. When you first
turn on the machine, the Babolat logo appears. You can also
configure your own logo to display. Initially you will set up
other machines, when the tension is reached, you things like the language and date formats. Then you can add
will clamp the string and release the traction head user (technician) profiles. You can even save certain settings
by pressing the button again. As mentioned earlier, if such as kilograms or pounds, knot tensions, preferred
you have the turntable lock function set to Auto, the machine height, etc. to each user profile.
turntable locks when the traction is initiated, and then Once you’re ready to string, you can then choose the
releases when it is completed. profile saved and the machine knows how to set up, or you
can choose “New Profile” to add a new technician. (You can
Bells and Whistles even upload a photo—there is a USB port on the machine.)
There are plenty of additional features, starting with You can also password-protect each user profile.
the String Measuring Device. As the name implies, this There is a plethora of options you can use in customizing
simply and quickly measures your desired string length, the screens—too many to detail here. But it’s all very
so if you’re stringing from a reel, you can easily measure impressive. You can upload videos and music, too. The
your needed lengths. The device is conveniently located video option is an awesome add if you are training new
directly under the control/display panel. It consists of technicians—how cool to have a video tutorial right in front
two holes on either side of the machine’s power button, of you. The machine can also connect to Wi-Fi, with any
which is easy to access; I didn’t have to search for it. changes or software updates as simple as logging in.
To operate the string measure feature, simply insert
the string into one of the holes. The measurement is CONCLUSION
activated as the string reaches the other hole where it Simply put, the Babolat Evolution Tour is, well,
exits and the measurement is displayed on the screen. “revolutionary”—a marvel of technology. But, I’m sure in
Once you have your desired measured length, simply cut a few years, Babolat will show me again how it can be even
the string at the exit hole and click “OK” on the screen better. •
to return to the normal machine display. If you need
to take a second measurement, you can click “Reset” For more information on the Babolat Evolution Tour
and the counter resets to zero, and is ready for the next stringing machine, contact Babolat at 877-316-9435,
measurement. or visit www.babolat.com.

COURT
CONSTRUCTION
2024
Best in Show
OUTSTANDING FACILITY-OF-THE-YEAR AWARDS
Racquet Sports Industry and the ASBA bring you the best in
tennis and pickleball court construction and design.
S
ince 1996, the American Sports five pickleball projects that were honored outstanding project or facility are encour-
Builders Association has been at the ASBA’s Technical Meeting, held aged to submit an application for one
recognizing outstanding con- in Houston. All 13 projects, including of several industry awards. A complete
struction projects through its the unique residential court winner, are listing of this year’s award winners, along
Awards Program, presenting honors multi-court complexes. Two of the tennis with the winners from the past three
at the annual Technical Meeting each winners (Sparta Public Schools High years, can be found on ASBA’s website at
December. The winning projects—in the School Courts in Sparta, Mich., and the www.sportsbuilders.org.
ASBA’s Courts Division, Fields Divi- Root Residence in Leawood, Kan.) and
P H O T O S C O U RT E S Y A S B A
sion and Track Division—exemplify the one pickleball venue (Pickleball Facility The deadline for the ASBA’s 2024 Out-
ASBA’s theme, “Build It Right,” and are at Bill Noble Park in Gardendale, Ala.) standing Facility-of-the-Year Awards is
shining examples of the collaboration were cited by the ASBA panel of judges June 14, and awards will be presented at
between designers, builders and suppliers for “Outstanding” honors and are recog- the 2024 Technical Meeting scheduled for
who have worked together to produce the nized here. Orlando, Fla., Dec. 2-6. Contact the ASBA
highest quality in sports construction. Any ASBA members contributing to at 443-640-1042 or info@sportsbuilders.
For 2023, there were eight tennis and the design and/or construction of an com, or visit www.sportsbuilders.com.

OUTSTANDING OUTDOOR TENNIS
FACILITY OF THE YEAR
Sparta Public Schools

High School Tennis
Courts
Sparta, Mich.
Nominated By: GMB Architecture + Engineering

Number of Courts: 8
Architect/Engineer: GMB Architecture +
Engineering
Specialty Contractor: Racquet Sports Inc.
Surface: Laykold APT
Suppliers: Classic Turf Co., Nova Sports USA
Suppliers: ACO Inc., Edwards/Roldri Div. of
Athletic Connection, Putterman Athletics,
Advanced Polymer Technology
Completed: Fall 2022
The high school tennis complex in Sparta,

Mich., was the final piece of a major
project to upgrade buildings and sports
facilities for Sparta Area Schools. One of
the main challenges for the tennis project
was the lack of level ground and the steep
slopes. The solution for the eight new,
post-tensioned concrete courts was to
build them on three tiers, integrating
stairs, seat-walls and ADA-compliant
ramps to provide accessibility and view-
ing for all courts. A masonry and metal
arch, along with ornamental fencing,
create an entryway into a small plaza. A
small storage building has a window so
it can double as a concessions building OUTSTANDING OUTDOOR PICKLEBALL
FACILITY OF THE YEAR
The City of Gardendale decided to com-
during events. pletely rebuild its park facility and also
Pickleball Facility at install a new 11-court pickleball facility
Bill Noble Park due to demand for the sport. The new
pickleball complex is next to the existing
Gardendale, Ala.
tennis courts (which also were renovat-
ed), sharing a social room and restrooms.
In 2023, there were Nominated By: Lower Bros. Co. Inc. The pickleball facility was designed with
Number of Courts: 11 generous areas between and behind the
eight tennis projects and five Architect/Engineer: HNP LLC courts for observation and socializing.
pickleball projects Surface: Plexipave A stadium court was installed with con-
that were honored at the Suppliers: Putterman Athletics, California crete tiered seating on three sides. Since
ASBA's Technical Sports Surfaces the entire park was being renovated,
Meeting. Certified Tennis Court Builder: Linn Lower construction of the pickleball courts was
Completed: March 2023 constantly interrupted and delayed to
accommodate work elsewhere. Yet the re-
sult is a venue ideal for both recreational
and tournament use.

MACHINE REVIEW
COURT
CONSTRUCTION
2024
Distinguished Tennis
The winning projects are shining examples and Pickleball Facilities
of the collaboration needed to produce In addition to the three Outstanding
the highest quality in sports construction. Facility Award winners, the following 10
locations were chosen by the 2023 ASBA
panel of judges as excellent examples of
court construction, receiving Distinguished
Facility-of-the-Year Awards. The ASBA
also awarded Silver and Bronze awards in
various categories. You’ll read about these
winners in upcoming issues of RSI. (The
nominating company is in italics.)
OUTDOOR TENNIS FACILITY–SILVER AWARD

IMG Academy, Bradenton, Fla.
Welch Tennis Courts Inc.
OUTDOOR TENNIS FACILITY–BRONZE AWARD

The Eren Family Tennis Center
at Rumsey Hall School
Washington Depot, Conn.
Classic Turf Company LLC
DISTINGUISHED OUTDOOR TENNIS FACILITIES

Hotchkiss School, Lakeville, Conn.
Classic Turf Company LLC
Pingree School, Hamilton, Mass.

Huntress Associates Inc.
Verdana Village, Estero, Fla.

OUTSTANDING RESIDENTIAL
TENNIS FACILITY OF THE YEAR
The homeowner wanted three tennis
courts designed to simulate three of the Williston Northampton School
Root Residence major tennis playing surfaces—the hard Easthampton, Mass.
Leawood, Kan. courts (on post-tensioned concrete slabs) Classic Turf Company LLC
at the US Open and Australian Open,
and the clay of the French Open. To deal OUTDOOR PICKLEBALL FACILITY–SILVER AWARD
Nominated By: McConnell & Associates Corp. with a significant grade change, a large City Walk Park, Birmingham, Ala.
General Contractor: McConnell & Associates retaining wall had to be built first in order Lower Bros. Co. Inc.
Corp. to align the courts from north to south,
Number of Courts: 3 which delayed construction of the courts OUTDOOR PICKLEBALL FACILITY–BRONZE AWARD
Suppliers: Tech-Con Systems Inc., Douglas themselves and created access challenges. Esplanade at Azario Lakewood Ranch
Sports Inc., Har-Tru LLC, Aer-Flo Inc., Advanced Sloping trench drains and drain tiles Bradenton, Fla.
Polymer Technology Corp., California Sports installed behind the retaining wall create Welch Tennis Courts Inc.
P H O T O S C O U RT E S Y A S B A
Surfaces an area for runoff to flow to the adjacent

Irrigation: ACO Inc. storm sewer line. • DISTINGUISHED OUTDOOR PICKLEBALL FACILITIES
Certified Tennis Court Builders: Pictona at Holly Hill, Holly Hill, Fla.
Mike Mehaffey, J.R. Rockenfield Nidy Sports Construction Inc.
Completed: June 2022
Verdana Village, Estero, Fla.

Laykold Tennis
Court Chemistry v
‘Just Paint’ DO YOU KNOW WHAT
YOU ARE PAYING FOR?
• Laykold is not re-purposed • Higher quality latex means • Laykold’s automotive grade
paint court pace lasts longer pigments retain color for
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• Advanced chemistry ensures • Laykold Gel is the world’s
greater court consistency greenest court (60% recycled • Laykold’s is made in
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• Laykold’s sand blend delivers Germany, USA and Australia
greater control of court pace
and prolongs life of the court • Laykold product yields are
typically 10 to 20% greater
than our competitors
WWW.LAYKOLD.COM | INFO@LAYKOLD.COM
YourServe
RACQUET SPORTS CAREERS just as racquet sports does.
The Continuing Crisis “We’ve gone from a demand problem,

in terms of players, to a supply problem
With a pool of professionals who are [of pros],” PGA CEO Seth Waugh said
two years ago at the PGA’s annual meet-
underpaid and overworked, tennis—like ing. “Virtually everyone has been asked
to raise the bar, to do more with the
golf—is at a critical crossroads. same, to work insane hours. It’s abso-
lutely unsustainable.”
By Kim Bastable A 2022 Golf Digest story further told
of pros learning to play well and get-
A
ting proper certifications, only to find
themselves working more than 60 hours
re you aware of the staffing For years I heard that golf was “ahead a week at minimal compensation.
crisis the racquet sports of tennis,” with numerous university- The Firepit Collective podcast
industry is facing? level professional golf management discussed the golf crisis further in a
Well, guess what? Golf is degree programs, which tennis needed six-part series. Addressing pros who left
feeling it, too. to emulate. As well, golf has one central the career because it wasn’t what they
Amid the ups and downs of national place for certification (PGA of Ameri- thought it was going to be, the podcast
participation numbers, a pandemic that ca)—and tennis needed the same. Golf stated:
sent players to courts and courses, and a seemed like a “healthy sport,” while ten- “The ones who got out, they are
total change in the work expectations of nis was a leaky bucket, with no growth. looking at the head pros, the ones they
a new generation of workers, both ten- But I recently found that the reality worked under, and what they see is that
SHUTTERSTOCK
nis and golf now have a pool of current is much different than the perception: head pro never sees his children, that
teaching professionals who are under- Golf is not in greener pastures. Golf has head pro got divorced…. Time is the
paid and overworked—and very few new both a challenge with current staff over- critical issue. [Hiring] more people is
pros entering the field. load and a shortage of new prospects, the only thing that will reduce the

“Post-pandemic, the need for coaches
has become even more urgent,” says
Craig Morris, the USTA’s chief ex-
ecutive of Community Tennis. “We’re
researching all segments of the coaching
ecosystem to understand all the needs
within the market and how best to cre-
ate systems to fill those needs.”
I believe a recent move by golf needs
to be adopted by tennis. Golf created
clarity around careers through the app
and website MyJourney.Golf, which
shows numerous careers from teaching
to executive management to apparel
design to product engineering, and it
shares tools to help golfers reach those
careers.
Fortunately, the USTA and the Tennis
Industry United group are looking at us-
ing the CareersInTennis.com platform
for something similar, which will be
an important start to provide career
The majority of racquets pros spend more hours at the options and role clarity in the racquets
club than they spend with family, and often do it for low pay and industry.
no health or retirement benefits. The website won’t stop the over-
whelming work schedules, though, but
it can be done. About a year ago, USTA
National Campus Director of Racquet
collective hours that everyone works.” • 78% of the 192 tennis pros surveyed Sports Simon Gale shifted the pro staff
Cody Sinkler, a director of golf op- worked six or seven days a week. to five-day work weeks (from a six-day
erations in South Florida, said on the • 83% reported “some” level of burnout. week) to “attract and retain talent and
podcast: “If we are being expected to kill • 27% said they were burned out “often” foster motivation,” according to Gale.
ourselves, so to speak, someone’s got to or “most of the time.” “Initial feedback from our staff has been
just stop it and say, ‘enough is enough.’” Burnout isn’t just bad for today’s overwhelmingly positive.”
Every tennis/racquet club that has customers, but it’s also bad for tomor- Limiting workdays, a radical idea to
hired staff in the last few years (which row’s customer because “burned out” the racquets industry, is not so radical
is most of them) has faced a short list of pros, the survey said, don’t recommend elsewhere, it seems. I read of a school
qualified candidates. They’re forced to the career to others, for the most part. district transitioning to four-day school
steal seasoned staff from other clubs; When young players see a tennis or golf weeks and, in doing so, found it was fully
put staff on court teaching clients they pro at the club every day, working long, staffed with teachers for the first time
don’t prefer teaching (i.e, high-perfor- hot hours, the player doesn’t grow up in years. After a bit of research, I found
mance coaches teaching red ball); or wanting that job. The UF survey found that the district was not the first to make
they throw just about anyone on court, that just 17% of competitive junior and the change. As of June 2022, 24 states
without regard to proper training or college players answered that they were had at least one school district utilizing
certification. considering tennis or racquet sports as a four-day vs. five-day week, and the
Like golf, due to demand, the majority a career. results involved higher student atten-
of racquets pros around the U.S. spend So, without change, it seems like self- dance and easier teacher recruiting.
more hours at the club than they spend destruction for both tennis and golf. What other ideas can improve our in-
with family, and, very often, do it for low dustry’s human capital motivation and
total pay and no health or retirement The time to address this challenge work experience? Let’s band together to:
benefits. The hours are, often, nights is now. Some steps are being taken, but • Immediately work to change the in-
and weekends, and entry-level pros more are needed. dustry norms of poor work-life balance
receive the worst hours. Along with the USTA’s efforts to through education and advocacy.
SHUTTERSTOCK
A survey conducted by the University standardize coach education through • Stop glorifying work-life imbalance
of Florida’s Director of Racquet Sports an accreditation program, more USTA and stop exhibiting it.
program in early 2022 revealed our efforts are in the works, because they are • Pros: Advocate for what you need and
painful truth: aware of the situation. how you have already contributed.
38 RACQUET SPORTS INDUSTRY February 2024 Comments? Opinions? Email info@tennisindustrymag.com. www.tennisindustrymag.com
• Clubs: Put funds earned from partici- way we can, and that can include guides
pation growth into human capital and for compensation, coach contacts and
not, as is most often done, back into industry trends in markets across the
facilities. country.”
• Build our own pipeline. Let’s all men- “It’s about making sure the next gen-
tor and inspire players toward careers in eration has it better than we have,” said
our sport. PGA of America President Suzy Whaley
on the podcast. And I can’t agree more.
It will take all of us to make real We are at a crossroads. The person-
change. The industry must support alization of a racquets lesson cannot be
coaching as a profession, we must create replaced by artificial intelligence. It’s an
value for being educated and what this experience in need of great leadership.
means for our players and their experi- Let’s make racquets players want to
ence. join racquets workplaces. Let’s provide
“The sport is only going to continue competitive compensation and positive
to be successful if we can attract the work cultures built on trust and shared
next generation of coaches,” says Mor- vision.
ris. “The USTA is doing all we can to We need to make our industry known Florida's College of Health and Human
centralize data so we can use analytics far and wide as a “best place to work.” Performance. She directs UF’s Director of
and insights in a meaningful way to be Racquet Sports specialization—an online
intentional in supporting the industry.” Kim Bastable is a former All-America program that equips Directors of Racquet
Morris says that, while the USTA player who is now Professor of Practice Sports to understand the business aspects
would never tell facilities how to oper- and the Director of Professional Ten- needed to succeed. She has been a certified
ate, “We are here to support them in any nis Management of the University of pro for 35 years.
Your source for qualified builders,

designers, and suppliers who will help you...
Visit SportsBuilders.org for more

information and to purchase a
construction and maintenance manual

AskTheExperts
Re-Securing Butt Caps
Q: When I re-secure butt caps on
racquet handles, I’ve noticed that
the staples I pull out are 18-gauge
with a 1/4-inch crown and just
under 1/2-inch in length. Would you
recommend stapling the butt cap
back in on the four unstapled sides?
Would re-stapling potentially further
weaken the foam pallet? Do you think
adhesives such as super glue would
be a better option? If staples are the
way to go, what staples and staple gun
would you recommend?
A: If you need to re-secure a butt cap,

the narrow crown staple guns with
1/4-inch crowns are for you. Normally,
these are used for upholstery and carpet
installation, so look for staple guns
Is It OK to Add An such approvals for tennis racquets. that indicate those uses. Also look for
Extra Cross String? As for whether the technique is
detrimental to the life of the racquet,
guns that allow some adjustment in
the power level, since racquet handles
that would be for each manufacturer to usually require much less power than
Q: On many of my customers’ determine. It is certainly possible that would be required for upholstery or
racquets, the first cross strings start while it extends the life of the string carpet installation.
on the eighth grommet, which leaves job by lessening shearing on mis-hits, As for reapplication, it depends on
a fairly large area at the top of the it could also affect the integrity of the other circumstances, which will vary
frame without a cross string—in some frame. I know that certain stringing from case to case. Most handles are
cases the space is more than an inch. practices can do this, most notably made of a dense PU resin, which will
Often, when a player mis-hits a flat installing crosses from the bottom up also vary. This means you will find
serve or overhead, one or two of the rather than the top down. some handles are denser than others
main strings will break at the top of (Some manufactures will void the and you’ll find that some staples and/or
the frame. warranty for frames strung bottom up. staple guns may not penetrate easily. On
To try to solve this, I’ll install an Others say that while the bottom-up these denser materials, it is not unusual
“extra” cross string through the fifth installation will greatly shorten the life to see the staple “legs” roll up or bend.
or sixth grommet, depending on the of the frame, in most cases it will hold Some may require a hammer blow to
make of the racquet. The results have up for the one-year warranty period and seat fully. But a good quality gun with a
certainly helped in extending the life then leave the decision to the stringer.) steady hand works most of the time.
of the string job, but I’m concerned While installing an extra cross at Where to place the staples also varies,
this additional cross string may the top may seem benign and even but the rule of thumb is the fewer the
compromise the life of the frame. helpful, I would advise against it unless penetrations, the better. If the old
Is this practice OK, or should I stop you have specific knowledge from the staples are removed and leave a small
adding that cross string? manufacturer that it is OK to do so on hole with no cracks or deformations,
that particular frame. At a minimum, try to staple in that same spot. If the
A: I’ve seen others employ this I would advise the client of the risk, holes are enlarged and look as though
technique for the same reason. It was minimal though it may be, and have they may not hold a new staple, move to
widely used a couple of decades back them sign off on the practice. This is another bevel if possible.
on several racquetball racquets and the something I have always done for things As for using glue, just know that it will
technique was approved by a couple of such as a requested tension above the be permanent, and will likely ruin the
SHUTTERSTOCK
manufacturers of those particular RB recommended max or other situations racquet if you or someone else attempt
frames. However, I’m not aware of any outside the norm. to remove it later.
We welcome your questions. Email them to bob@racquettech.com.

CEO MESSAGE
THE NEW
YOU ®
WE ARE PROFESSIONAL GRADE

DIRECTOR OF RACQUET SPORTS SKILLSET
your career and to make you the best you
that you can be. You elected the board Customer Service
who nominated the Search Committee
that managed the interview process and Commission Sales
brought us to this point. Thank you!
Brian Dillman My vision is clear for the future of the Human Resources
USPTA CEO USPTA, our industry and racquet sports.
We need to Educate Better, Partner Better, Event Planning and Management
M
y wife called this my dream job. Recruit Better and Service Better. One of
She is right, like always. My kids the best bosses I worked with made t-shirts Budgeting and P&L Responsibility
said I was famous in a very, very, for the entire company that said, simply:
very small industry. Not sure they Do Better. I think that sums it up perfectly. Managing Multi-million Budgets
are right (about the famous part). My We need to elevate the prestige of a racquet
mentors said they were proud and thrilled. sports career with advanced career devel- Retail and Facility Management
I am humbled by their comments because opment through multi-faceted education,
of the time, effort and faith they have in networking, coaching (mentoring) and Capital Improvements
me. It is very hard to write this first letter industry connections.
without being trite, so I looked at ChatGPT Being in the tennis/racquet sports Project Management
to uncover the best words to describe how I world is an amazing career with fantastic
feel about this role. It was useless. So back advancement potential and multiple career Mentorship
to my original reaction when I got the final paths with very lucrative opportunities. If
call: Wow! I were to describe the skills of a racquet Strategic Planning
We exist for you. We are here to sports director at any facility, what skills
serve you, to educate you, to help advance would be highlighted? And on and on and on.
42 - ADDvantage Magazine February 2024

CEO MESSAGE
Is it just me, or do all these skills, Having met privately with the nation-
when you hide the title of racquet sports, al staff, the new USPTA Board of Direc-
describe a well-rounded, experienced, tors, the division executive directors and
desirable CEO? We have a packaging the incoming presidents, I am overwhel-
problem and a communication problem. med by the energy, passion and commit-
My goal as leader of our organization is to ment they have for your organization, but
put “Professional” back in our industry and we need you. Go to a division meeting, join
change the perception (real or imagined) to a webinar, attend a Level II certification,
help you elevate your career through new take advantage of Tennisresources.com,
skills, mentorship, coaching and caring. sign up to be part of the mentorship pro-
As a not-for-profit trade association, gram, join another division conference or,
led by a volunteer board of directors and to top it off, come to the World Conference.
executive committee, we have a lot of When I joined the USPTA in 1990 on
stakeholders who care deeply about our or- the recommendation of my mentor Nony
ganization. The volunteer commitment re- Michulka, John Ingram III certified me
quired to support our entire organization is at Prestonwood Country Club in Dallas.
much higher than I ever imagined. Nights, From the minute I received my USPTA
weekends, using PTO days for travel is just Elite designation, I felt like I was part of a
the beginning of what your leaders do to prestigious club and immediately had 100
support your USPTA. new friends. My experience playing soft-
We also rely on our partners and ball on the DPTA softball team was a blast.
endorsees to help add value with their Craig Bell recently reminded me that John
products and services to help make your Ingram would sit on the bench, smoking
life, your business and your customers' a pipe and would hit with a wooden bat.
lives better. We need their support, and Brett Schwartz, now the president of
they need your support. USTA Southern, called me when I first
As a not-for-profit trade association, got to Lake Nona and we reminisced
we must change our culture to be: about my time in Louisiana playing
doubles with professionals like Ray
ENERGIZED Andres, Jimmy Livesay, Bill Johnson
Let’s tell great stories about our members and Chris Dazet. Even 30+ years
and celebrate them. later, the memories and the feel-
ings of these friendships and
ELEVATED connections are just as strong
Let’s raise the level of professionalism as ever.
and LEAD. I am the third leader of our
organization in the past 41 years.
ETHICAL I am humbled and motivated to
Safe Play certified with high integrity to be called to this role thanks to the
enhance our reputations as professionals. path my mentors showed me and
the impact tennis and racquet
EDUCATED sports have had on my life and on
Be the best of the best. other people’s lives.
Feel free to reach out to me by
EXPERTS calling 773-551-6541 or emailing me
Focus on areas of expertise in all at brian.dillman@uspta.org.
racquet sports. My commitment to you is to be
THE LEADING advocate for our indus-
ENGAGED try. I will use my passion and energy
Staff and members all working together for service, health and racquet sports
toward the same goal, while mentoring to improve your lives and lead, guide,
and coaching along the way. coach and serve the next generation
of leaders. *
FIRST VICE PRESIDENT MESSAGE
“U”SPTA Mark Faber

USPTA First Vice President
I
am guessing that many of you out there
have heard the oldie-but-goodie saying
about being a part of a team, “There is
Speak at or host an Become a
no ‘I’ in team.” As a coach of several of educational event. division leader.
my kids’ team sports, I know I certainly
have. At this time, I would like to have you
think about this one: “There would be no
USPTA without ‘U.’”
As a member-led and member-driven Mentor a young high Serve on a
trade association, this is an association
about and for “U.” Over the years, my school student to get division or
fellow board and executive committee
members have always had you in mind in
into the industry. national committee.
every discussion and decision.
Now, I will also use another famous
line from a former president, who said,
“Ask not what your country can do for Become a mentor Write an article
you, ask what you can do for your coun-
try.” While our leadership, national staff
in our mentoring for your division
and volunteers are working hard for “U,” I program helping newsletter or
would like to ask, “What are ‘U’ doing or
what can ‘U’ you do for the association?” our younger pros. ADDvantage magazine.
Here are a few possibilities:

FIRST VICE PRESIDENT MESSAGE
As we continue to move our associa- some scratch their head; however, we have Through the efforts and leadership
tion forward, we must continue to have always been on the forefront of things for of Tim Heckler, John Embree and now
an association that reflects who “U” are. “U.” We were leaders in adding Padel, plat- Brian Dillman, our association continues
By doing this, we continue to build a form and pickleball certifications which to evolve, not just in the tennis industry,
diverse base that does not reflect one but have allowed “U” to be more marketable but the racquet sports industry for “U.”
reflects many. Our association is truly one Our national staff works hard for all of “U”
for all people, as it is an association built every day. We are very fortunate.
by and for “U.” I can promise you that under the
Now, there are members (and leadership of the USPTA presidents I have
non-members) who at times tend to be Our association is truly served under (Gary Trost, Feisal Hassan,
critical of the association, its leadership, Rich Slivocka and now Trish Faulkner),
its staff and decisions that have been or
need to be made. Hey, that is not always
one for all people, as it each of “U” has been what motivated them
to lead our association. What I am asking
a bad thing. For those of you out there,
I’m always open to listen to you and discuss
is an association built all of “U” to do, is to find a way to get more
involved, educate our customers on what it
the concerns “U” might have—you’re
welcome to contact me through my email
by and for 'U.' means to have “U”SPTA certified profes-
sionals on the staff and encourage new
(mfaber@twosathleticclub.com) or in the industry and way ahead of others. people to come into the industry that has
phone (419-241-2222). I invite “U” to When we raised the level of education provided so much to all of us.
be part of the solution of your concern. credits needed, it was done to help “U” to In closing, I would just like to thank
At the end of the day, the “U”SPTA is be recognized as someone who believes in all of “U” and let “U” know you are appr-
an association that has been, currently is the highest standards and importance of eciated. Let us all take the “U”SPTA to
and always will be leaders in our industry. continuing education, which many other new heights and continue to be leaders
Some of the decisions, at the time, made professions require. in our industry!*
SUPPORTING OFFICIAL LOW MAST

TEACHING PROFESSIONALS LIGHTING OF THE USPTA
SINCE 1964!
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February 2024 ADDvantage Magazine - 47
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MEMBER FEATURE
THE
DOUBLES
COURT
DIVIDED Robert Stewart Russell
USPTA Elite Professional
INTO O
ne of the first questions a tennis play-
er may ask a new doubles partner
upon their first match together is,
“Which side of the court do you pre-
THIRDS,
fer playing—the deuce side or the ad side?”
Normally, the new partner’s response
will sound something like, “Well, my fore-
hand is better, so I prefer the deuce court
NOT
side.” While it is perfectly rational to pick a
side of the court to play based on whether a
player prefers to return from the deuce side
or the ad side, the mentality of breaking
the court into halves becomes a problem
HALVES
when the point progresses past the return
of serve. The reluctance to cover a middle
ball simply because it is not clearly on “my
side of the court” may impede the versatili-
ty of doubles teams.

MEMBER FEATURE
When teaching a team to play better should hit the middle ball based on the
doubles, the job of the tennis profession- placement and validity of the ball previ-
al is to coach the team to envision the ously hit. Don’t worry so much about what
court as split into thirds, not into halves. ball the other team plans to hit from the
By charting the ball placement during other side of the court. Instead, focus more
several games in a doubles match, it on what is happening on your own side
becomes apparent that most balls are hit of the court and what ball your partner is
down the middle third of the court, not in setting you up to hit! Nine times out of ten,
the outside thirds near the alleys. Court you can proactively determine who should
coverage in the middle third of the court hit the middle ball based on the pattern of
is of utmost importance for the success of play and opportunities that you and your
a doubles team, and too often players are partner create.
traditionally taught that the person who Truly, it is both players’ responsi-
should cover a ball down the middle is the bility to venture into the middle third of
person hitting a forehand. That perceived the court. Whose ball the shot down the
rule should not exist in high-performance middle becomes should be based on who
doubles play. Instead, players need to be hit the previous shot, court positioning,
and each partner’s individual strengths and
weaknesses. Who takes the ball down the
taught that both partners should be eagerly middle should never be based on what side
attempting to hit the ball down the middle. of the court you initially chose to return
Stop deferring to your partner and shying your opponent’s serve to, as that mentality
away from the middle ball based on what turns doubles into glorified cross-court
side of the court you play! singles rallies. When coaching players to
Coaches should take a proactive serve in matches, there are three basic
approach to coaching partners in dou- service placements: out wide, into the body
bles. Too often, coaches wait until after and down the "t." It is time to think of the
the point ends to instruct players on who doubles court split into thirds in the same
should have hit the middle ball. This manner. It is easy to determine which play-
approach is reactionary—coaches are er should hit the balls out wide to the ad
teaching doubles players to react to the ball court or deuce court based on the side of
that their opponent hits. Coaches should the court they traditionally prefer to play.
change their instruction to a proactive Envisioning the doubles court in thirds
approach where players can pre-plan what rather than halves can help transform two
shot to anticipate next. If coaches can iden- separate players covering separate sides
tify independent movement triggers for into one unified team that is unbeatable
players, partners can better anticipate who down the middle of the court.*

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REFLECTIONS
PROJECTING A STELLAR
SEASON FOR THE MEN IN
Steve Flink year, winning 56 of 63 matches, taking sev- Sinner claimed four titles, went 64-15 and
International Tennis en of the 12 tournaments he played, sweep- led Italy to victory in the Davis Cup.
Hall of Fame ing three of the four majors, claiming two These four individuals were irrefut-
Photo Credit: Masters 1000 crowns and prevailing at the ably the standout performers of 2023.
Fred and Susan Mullane; prestigious year end ATP Finals. He raised They will remain front and center in 2024.
Camerawork USA his total of Grand Slam titles to a men’s At 36, Djokovic is driven by incomparably
record number of 24, achieved an eighth powerful private engines, determined to
M
ost of us steadfastly stand by the year-end No. 1 ranking and made the most keep making the strongest possible case for
notion that the past is prologue, of his many opportunities. himself as the greatest player ever to lift a
which is why each year in the world Meanwhile, Spain’s charismatic Carlos racket, and motivated by the reality that
of tennis is so intriguing. Prognos- Alcaraz took his second career major at the next two years will be crucial as
ticators understand how precarious it can Wimbledon and five other titles, conclud- he looks to add luster to his record.
be to bank on their forecasts, and so they ing the year at No. 2 in the world. He was The view here is that Djokovic will
use history as their guide. followed by the impenetrable Daniil Med- take two of the four majors this year,
I believe the 2023 men’s season in vedev at No. 3 and Italy’s surging Jannik demonstrating his enduring excellence,
professional tennis is a good barometer of Sinner at No. 4. Medvedev finished the garnering more of the highest honors in
what will happen in 2024. Novak Djokovic year with a 66-18 match record, reached tennis. Djokovic had captured 12 of his
was the sport’s unassailable pace-setter last the US Open final, and took five titles. last 19 Grand Slam tournaments as he

REFLECTIONS
headed into 2024. span at the end. among the five best players on the planet
The way I see it, he will be joined in He took two of three meetings last year again in 2024, but I doubt Medvedev will
the major champion’s circle this season against Alcaraz. His controlled brand of win one of the majors.
by both Alcaraz and Sinner. The Spaniard backcourt firepower and a vastly improved In closing this piece, I must mention
upended Djokovic in an enthralling five set serve are the twin motors of his success. Denmark’s Holger Rune, who finished
Wimbledon final but did not win a tour- He will surely win one of the premier priz- 2023 at No. 8 in the world despite a dis-
nament thereafter. Sinner did most of his es this season. rupted, injury-ridden season. He can worry
finest work in the second half of the year, Alcaraz will not be left out of the any adversary with his match playing flexi-
reaching his first Grand Slam semifinal equation either. His shot-making artistry bility and healthy defiance as a competitor.
at Wimbledon, taking his first Masters is breathtaking. No one in his field is more No one has a larger supply of gumption.
1000 crown over the summer in Canada, gifted, versatile or ambitious. He fin- I expect him to finish this year at No. 4 in
finishing the year with a flourish as the ished 2022 at No. 1 in the world and only the world.
runner-up to Djokovic in Turin at the ATP Djokovic surpassed him in 2023; that did Finally, keep your fingers crossed
Finals. He then improbably rescued him- not happen by accident. He is going to win that Rafael Nadal’s comeback bid is suc-
self from triple match point down to defeat another major this year. cessful. If he can reestablish himself as he
Djokovic in the Davis Cup semifinals a day Medvedev’s triumph in Rome last approaches the age of 38 and avoid another
before sealing the Cup triumph for Italy year was his fifth title of the season, but he serious injury, then a 15th Roland Garros
against Australia. did not take another. Sinner ousted him title run for the dynamic left-hander is
Sinner is poised to realize even larger three times in a row across the autumn. not out of the question. His fighting spirit
dreams in 2024. He split four matches This enigmatic player will inevitably reside knows no bounds.*
against Djokovic over the
2023 season, winning two
of their last three clashes
in a stirring twelve-day
Most of us steadfastly stand
by the notion that the past
is prologue, which is
why each year in the
world of tennis is
so intriguing.
Ge t t o K n o w MEMBER BENEFITS
WHAT GROWTH OPPORTUNITIES DO YOU

SEE WITH PICKLEBALL AND PADEL FOR BOTH
COACHES AND THE INDUSTRY?
It’s an exciting time to be in the
racquet sports industry. For many years,
nothing really changed and innovation and
participation stalled. Now, if you want to
try pickleball, there are plenty of places
to play and a wide range of products to
enjoy. Padel is also fun to play. We know
from our business in Europe that Padel is
WHY DID TENNIS WAREHOUSE CHOOSE TO strongly embraced by tennis players, too.
SPONSOR THE USPTA? Padel courts are more expensive to build,
We wanted to find a way to give back but they are being built and it is growing in
to the industry. It really started with a the U.S.
Rick Kerpsack brainstorming call with John Embree.
President John and I worked together at Wilson
Tennis Warehouse many years ago. We talked about how
we both liked the way the PGA gathers
support from all their major suppliers.
HOW LONG HAVE YOU WORKED AT This was the idea behind the TW USPTA
TENNIS WAREHOUSE? partnership. Tennis Warehouse sits in the
I have been working for Tennis middle, which allowed us to bring some
Warehouse for 16 years. Prior, most of major brands to the table to help with
my experience came from the supplier side their support. In footwear and apparel, we
of the business—starting at Prince, then have the support of Nike, adidas, Asics and
Wilson and then adidas. In 2007, I came Fila and in racquets and equipment we
to Tennis Warehouse to expand the busi- receive support from Babolat, Tecnifibre
ness into Europe. We now have warehous- and Prince. WHAT’S NEXT FOR TENNIS WAREHOUSE?
es in Germany to support our European Tennis Warehouse is constantly
business and a warehouse in Melbourne, looking for ways to grow and add value to
Australia, to support our business there. our customer experience. I see growth op-
I'm very proud of our team and how we portunities everywhere, but we also need to
have been able to expand and thrive as a be disciplined to make sure we invest our
global business. resources where it makes the most sense
for the company.
WHAT MAKES TENNIS WAREHOUSE DIFFERENT
FROM OTHER SPECIALTY RETAILERS? As the official apparel, shoe, &
I believe our passion for the sport and equipment shop of the USPTA, Tennis
the products we select come through when Warehouse is proud to offer USPTA
you shop at Tennis Warehouse. Our em- WHAT VALUE DOES TENNIS WAREHOUSE OFFER members 30% off MSRP on shoes &
ployees are very similar to our customers TO COACHES, BESIDES THE OBVIOUS DISCOUNTS? apparel, 20% off racquets (including
we serve and are passionate about tennis. Access to information about the Padel racquets and pickleball paddles),
We hope we add value to the purchasing products, custom embroidery and fast bags and string. Some exclusions apply.
decision with our reviews and unique point delivery from two warehouses, just to name Go to www.tennis-warehouse.com/uspta
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JIM
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INSURANCE Racquets, Pickleball Paddles, Padel a 15% commission on sales.
• $6 million of on-court liability insur- Paddles, and other accessories) • Ambassadors will offer a 10% dis-
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• USPTA members get a free month of quarterly basis to member accounts.
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NATIONAL BOARD OF DIRECTORS ADDVANTAGE MAGAZINE

President................................................................ Trish Faulkner Editor...............................................................................Marisa Lampe ADDvantage is published monthly by the
Managing Editor...............................................................Collin Brazan United States Professional Tennis Association.
First Vice President.................................................... Mark Faber
Layout/Design........................................................... Kerry Schneeman The opinions expressed in ADDvantage are
Vice Presidents.....................................Jason Gilbert, Jenny Gray, Editorial Assistance ........................ Jim Stockwell, Ellen Weatherford, those of the authors and not necessarily those
Kevin Theos, Rob Scott, Milos Vasovic of ADDvantage or the United States
Phoebe Allan Professional Tennis Association.
Immediate Past President....................................... Rich Slivocka Circulation............................................................................. Tim Baum
CEO.......................................................................... Brian Dillman USPTA World Headquarters Copyright© United States Professional Tennis
Association, Inc. 2024. All rights reserved.
Legal Counsel........................................................George Parnell 11961 Performance Dr. Reproduction of any portion of the magazine
Orlando, FL 32827 is not permitted without written permission
407-634-3050 – www.uspta.com from the USPTA.

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MANAGEMENT PICKLEBALL RETAIL CAREERS

Seven habits of The fastest growing These specialty Underpaid, overworked

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Contents February 2024

4 Our Serve Outstanding Facility-of-the-Year Awards

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USTA National Campus to Host

Kolkmann Tennis & Sport Surfaces, sound” of tennis.

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THE LOBSTER ADVANTAGE

David Pettit Honored With

Welch Sport Surfaces™

HydroGrid | HydroCourt | DecoTurf

EQUIPMENT & SUPPLIES

formed earlier in 2023. WTA President

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RacquetX Conference Offers to the 5,700 past teenage participants, and

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Progress, Not Perfection

we run the risk of setting up

Joe Dinoffer is a 50-year industry

author. He is also the Founder and Presi-

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iGENIE Ball Machine

HalfPage-InsideTennis.indd 1 11/17/19 2:19 PM

16 RACQUET SPORTS INDUSTRY February 2024

With assistance from USTA Tennis Venue

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7 Habits of Highly 3. Relationships Matter Most

Successful Directors • Your relationships with your staff

4. Make Membership a “Moving

them and your staff.

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Congratulations Class of 2023

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Filling the Gap

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Pickleball is the fastest growing sport in the country, generating a need

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Second Serve Tennis Center has three

'24 Feb Racquet Mag

'24 Feb Racquet Mag