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  • The Honda Myth The Genius and His Wake by Masaak

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    This book provides an account of the birth of Honda Motor Company after World War 2 and its subsequent rise to become a major automaker. It details how Honda grew its market share in North America in the 1970s by introducing the first environmentally friendly car, the Civic. The book comes from the top Japanese auto-industry journalist and offers an unbiased look inside Honda's history and success.

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    The Honda myth

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    The Honda Myth The Genius and His Wake by Masaak…

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    This book provides an account of the birth of Honda Motor Company after World War 2 and its subsequent rise to become a major automaker. It details how Honda grew its market share in North America in the 1970s by introducing the first environmentally friendly car, the Civic. The book comes from the top Japanese auto-industry journalist and offers an unbiased look inside Honda's history and success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    28 views1 page

    The Honda Myth The Genius and His Wake by Masaak

    Uploaded by

    war10ckjupi
    This book provides an account of the birth of Honda Motor Company after World War 2 and its subsequent rise to become a major automaker. It details how Honda grew its market share in North America in the 1970s by introducing the first environmentally friendly car, the Civic. The book comes from the top Japanese auto-industry journalist and offers an unbiased look inside Honda's history and success.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    !

    "

    The Honda Myth:


    The Genius and His
    Wake
    Author Masaaki Sato

    # $ %

    THEHONDAMYTH

    THEGENIUSANDHiSWAKE

    Add to Goodreads

    From the top Japanese auto-


    industry journalist comes this
    inimatably informed account of
    Honda Motor Company's birth out of
    the ashes of World War II and
    subsequent rise. As gripping as it is
    enlightening on far more than its
    main subject. Sato's unbiased
    reckoning won him Japan's premier
    non-fiction award. Available in
    English for the first time with a new
    chapter exclusive to this edition and
    prefaced by Paul Ingrassia, The
    Honda Myth is indispensable
    reading for industry insiders,
    business leaders and car
    enthusiasts.

    The first Japanese automaker to


    open a factory in the U.S., Honda
    grew its North American share in the
    1970's with the introduction of the
    first environmentally friendly car, the
    Civic. Just as the manufacturer's
    combination of engineering…
    Keep Reading

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    $32.95
    December 19, 2006
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