E Commerce

DIGITAL & TRENDS
Cross-border e-commerce in
North America
Table of Contents
01 Overview Revenue share of the cross-border e-commerce market in Canada 2017-2025 22

Main cross-border online shopping markets in Canada 2022, by market share 23
Global B2C cross-border e-commerce market size 2021-2030 04
Foreign countries where Canadian shoppers last bought online 2022 24
Domestic and cross-border e-commerce revenue share 2023, by country 05
Main products bought online from abroad by consumers in Canada 2022 25
Share of cross-border digital buyers 2022, by select countries 06
Reasons for shopping online from abroad in Canada 2022 26
Merchants where global shoppers made their latest cross-border purchase 2022 07
Main payment methods for cross-border e-commerce in Canada 2022 27
Main foreign countries where global shoppers last bought online 2022 08
Main devices used for cross-border e-commerce in Canada 2022 28
Leading cross-border online shopping product categories 2022 09
Reasons for shopping online abroad worldwide 2022 10
04 Mexico
02 United States Retail e-commerce revenue in Mexico 2017-2027 30

Revenue share of the cross-border e-commerce in Mexico 2017-2025 31
Revenue of the e-commerce industry in the U.S. 2017-2027 12
Main cross-border online shopping markets in Mexico 2022, by market share 32
Revenue share of the cross-border e-commerce market in the U.S. 2017-2025 13
Foreign countries where Mexican shoppers last bought online 2022 33
Main cross-border online shopping markets in the U.S. 2022, by market share 14
Main products bought online from abroad by consumers in Mexico 2022 34
Foreign countries where U.S. shoppers last bought online 2022 15
Reasons for shopping online abroad in Mexico 2022 35
Main products bought online from abroad by U.S. consumers 2022 16
Main payment methods for cross-border e-commerce in Mexico 2022 36
Reasons for shopping online from abroad in the U.S. 2022 17
Main devices used for cross-border e-commerce in Mexico 2022 37
Main payment methods for cross-border e-commerce in the U.S. 2022 18
Main devices used for cross-border e-commerce in the U.S. 2022 19
05 Spotlight: U.S.-China cross-border e-commerce
03 Canada Leading markets for cross-border sellers from China 2022 39

Cross-border e-commerce share in China 2022, by country 40
Retail e-commerce revenue in Canada 2017-2027 21
1
Table of Contents
Main target market for online B2B exporters in China 2021 41

Share of B2B buyers purchasing on Alibaba 2022, by country 42
2
CHAPTER 01
Overview
Cross-border business-to-consumer (B2C) e-commerce market value
worldwide in 2021 and 2030 (in billion U.S. dollars)
Global B2C cross-border e-commerce market size 2021-2030
9,000
7,938
8,000
7,000
Market value in billion U.S. dollars
6,000
5,000
4,000
3,000
2,000
1,000 785
0
2021 2030*
4 Description: The global B2C cross-border e-commerce market is expected to reach a value of 7.9 trillion U.S. dollars by the year 2030. In 2021, the cross-border online shopping sector was valued at roughly 785 billion U.S. dollars. Read more
Note(s): Worldwide; 2022; * Forecast. The figure was rounded. Read more
Source(s): Facts & Factors; GlobeNewswire
Distribution of domestic and cross-border e-commerce revenues in 2023,
by country
Domestic and cross-border e-commerce revenue share 2023, by country
Share of revenue
Cross-border Domestic
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Japan 2% 98%
Sweden 3% 97%
United States 3% 97%
Brazil 3% 97%
Canada 3% 97%
China 3% 97%
South Korea 3% 97%
Finland 4% 96%
Germany 4% 96%
United Kingdom 4% 96%
Argentina 5% 95%
Indonesia 6% 94%
Mexico 6% 94%
Spain 7% 93%
5 Description: The Statista Digital Market Outlook estimates that the share of cross-border e-commerce retail revenue in 2023 will be only around two percent in Japan. The United States and China also had a relatively low share of cross-boarder revenue, at three
percent. Belgium and Austria, on the other hand, had a significantly higher share of their e-commerce revenue generated cross-border, at 32 and 19 percent, respectively. Read more
Note(s): Worldwide; estimates
Source(s): Statista; Statista Digital Market Insights
Percentage of cross-border online shoppers in selected countries
worldwide in 2022
Share of cross-border digital buyers 2022, by select countries
Share of cross-border shoppers

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Israel 84%
Austria 83%
Singapore 78%
Belgium 75%
Chile 73%
Hong Kong 73%
Peru 71%
Russia 68%
France 66%
South Africa 66%
Mexico 65%
Nigeria 65%
Portugal 65%
Spain 65%
Switzerland 65%
6 Description: Israel is one of the most popular markets for cross-border e-commerce worldwide. In 2022, more than eight in ten Israeli digital buyers purchased online from abroad. Among the countries analyzed, Austria had the second-highest share of cross-border
shoppers, at 83 percent. On the other hand, Turkey showed the lowest cross-border e-commerce usage, at only 15 percent. Read more
Note(s): Worldwide; 2022; * The data was compiled from different regional reports published by the source. The source does not specify the date of survey. Read more
Source(s): PPRO
Online retailers from which global shoppers made their most recent cross-
border purchase in 2022
Merchants where global shoppers made their latest cross-border purchase 2022
Amazon 27%
Other 33%
Shein 6% Alibaba/AliExpress 17%
Zalando 3%
Wish 5% eBay 9%
7 Description: According to a survey conducted in October 2022, over one-quarter of online shoppers surveyed in 40 countries made their most recent cross-border purchase via Amazon. Alibaba/AliExpress came in second, as 17 percent of e-commerce users placed
their latest order from abroad there. Read more
Note(s): Worldwide; October 2022; 33,009 respondents in 39 countries*; * Argentina, Austria, Australia, Belgium, Brazil, Canada, Chile, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Ireland, [...] Read more
Source(s): Dynata; IPC
Leading market of most recent cross-border online purchase in selected
countries worldwide in 2022
Main foreign countries where global shoppers last bought online 2022
Share of respondents
China United States Germany United Kingdom Australia Netherlands Greece Japan
0% 10% 20% 30% 40% 50% 60% 70% 80%
Brazil 68%
Chile 68%
Hungary 50%
Poland 50%
Spain 48%
Lithuania 48%
Slovakia 47%
Latvia 44%
France 42%
United States 41%
Portugal 40%
Netherlands 39%
Estonia 38%
Greece 38%
8 Description: China is the market where most consumers worldwide made their last cross-border online purchase, according to a survey conducted in October 2022 in 39 countries globally. Brazilian and Chilean cross-border shoppers took the lead, with up to 68
percent of respondents having bought from China the last time they purchased abroad. Digital buyers in South Korea, Canada, Mexico, Argentina, and India primarily purchased from the U.S. In turn, Germany was the main market where shoppers [...] Read more
Most popular cross-border online shopping product categories worldwide
in 2022
Leading cross-border online shopping product categories 2022
0% 5% 10% 15% 20% 25% 30% 35% 40%
Clothing, footwear, and apparel 36%
Consumer electronics and accessories 20%
Personal care and beauty 16%
Sport, leisure, and hobbies 14%
Home and garden 11%
Jewelry and watches 11%
Books, music, and media 11%
Toys 10%
Household appliances 8%
Computers 8%
Pharmaceuticals and medication 7%
Pet food and accessories 6%
Baby and child 6%
Car and motorbike 6%
Other 7%
9 Description: Clothing, footwear, and apparel make up the most popular shopping product category to buy online from abroad, an October 2022 survey showed. Over one-third of respondents had purchased these items across borders and via the internet in the
previous 12 months. Consumer electronics and accessories was the second most-demanded segment, with 20 percent of the online shoppers surveyed. Read more
Leading reasons for cross-border e-commerce among global online
shoppers in 2022
Reasons for shopping online abroad worldwide 2022
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
The product was more affordable compared to other offerings 47%
The brand offered a wide variety of products 37%
The item was of better quality than offered in my domestic market 28%
The brand offered low shipping costs 27%
The brand's delivery and/or returns operation looked reliable and fast 26%
10 Description: Global e-shoppers mainly bought online from abroad for price reasons, according to a July 2022 survey. The product being more affordable than other offerings was the most chosen answer, with 47 percent of respondents. The wide variety of items
offered by the brand came in second, with 37 percent. Read more
Note(s): Worldwide; July 2022; 9,000 respondents; online shoppers in 9 countries*; * Buyers who have shopped online in the past year and bought from a brand or retailer based outside of their country. Approximately 1,000 respondents per the [...] Read more
Source(s): Censuswide; Global-e
CHAPTER 02
United States
Revenue of the e-commerce industry in the U.S. 2017-2027 (in billion U.S.
dollars)
Revenue of the e-commerce industry in the U.S. 2017-2027
1,600
1,400
1,200
Revenue in billion U.S. dollars
1,000
800
600
400
200
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
12 Description: The revenue in the E-commerce market in the United States was forecast to continuously increase between 2023 and 2027 by in total 490.4 billion U.S. dollars (+53 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 1.4
trillion U.S. dollars and therefore a new peak in 2027. Notably, the revenue of the E-commerce market was continuously increasing over the past years. Read more
Note(s): United States; 2017 to 2027
Revenue share of cross-border e-commerce share in the United States
from 2017 to 2025
Revenue share of the cross-border e-commerce market in the U.S. 2017-2025
Domestic Cross-border
120%
100% 2.68% 2.69% 2.71% 2.73% 2.74% 2.75% 2.76% 2.76% 2.77%
80%
Share of revenue
60%
97.32% 97.31% 97.29% 97.27% 97.26% 97.25% 97.24% 97.24% 97.23%

40%
20%
0%
2017 2018 2019 2020 2021 2022 2023 2024 2025
13 Description: Significant fluctuations are estimated for all segments over the forecast period for the cross-border revenue. Only for the segment Cross-border, a significant increase can be observed over the forecast period. Here, the cross-border revenue exhibits a
difference of 0.0900 percent between 2017 and 2025. Read more
Note(s): United States; 2017 to 2025
Leading countries for cross-border online purchases in the United States
in 2022, by market share
Main cross-border online shopping markets in the U.S. 2022, by market share
60%
49%
50%
Share of the cross-border market
40%
30%
20%
12%
10% 7%
0%
China United Kingdom Japan
14 Description: China was the foreign country most U.S. online consumers shopped from in 2022. It accounted for nearly half of cross-border purchases from the United States. In second place was the United Kingdom, with a 12 percent market share, while Japan
accounted for about seven percent of the cross-border e-commerce market. Read more
Note(s): United States; 2022
Source(s): PPRO
Countries of most recent cross-border online purchase in the United
States in 2022
Foreign countries where U.S. shoppers last bought online 2022
45%
41%
40%
35%
30%
25%
20%
15%
15%
10% 9%
5%
0%
China United Kingdom Canada
15 Description: Most of the latest online purchases from abroad among U.S. shoppers were made in China, according to a 2022 survey. Up to 41 percent of the e-commerce users surveyed in the United States had made their most recent purchase from there. The United
Kingdom ranked second, with 15 percent, followed by Canada, with nine percent. In turn, the U.S. was the main market where Canadian cross-border shoppers last bought online. Read more
Note(s): United States; October 2022; 33,009 respondents in 39 countries*; * Argentina, Austria, Australia, Belgium, Brazil, Canada, Chile, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Ireland, [...] Read more
Leading product categories for cross-border online shoppers in United
States as of 2022
Main products bought online from abroad by U.S. consumers 2022
35% 33%
30%
25%
20%
15% 14%
11%
10%
5%
0%
Clothing/apparel Toys/hobbies Consumer electronics
16 Description: As of January 2022, clothing and apparel made up the most popular product category for items that U.S. online shoppers bought from abroad, with 33 percent of respondents. In turn, 14 percent of the digital buyers surveyed in the United States used
cross-border e-commerce to purchase toys or hobby items. Read more
Note(s): United States; December 2021 to January 2022; 14,000 respondents in 14 markets*; * Based on an online survey of adults who have purchased online in the past 3 months. The source does not provide the exact number of respondents in [...] Read more
Source(s): Ipsos MORI; PayPal
Leading reasons for cross-border e-commerce in the United States in 2022
Reasons for shopping online from abroad in the U.S. 2022
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
The item was of better quality than offered in my domestic market 36%
17 Description: Online shoppers in the United States mainly bought online from abroad because the price was more affordable, according to a July 2022 survey. This was the top reason chosen, with almost half of respondents. The wide variety of items offered by the
brand came in second, with 38 percent. The third most common purchase factor was the product's quality. Canadian cross-border shoppers, in turn, were more concerned about shipping costs. Read more
Note(s): United States; July 2022; approx. 1,000 respondents; online shoppers*; * Buyers who have shopped online in the past year and bought from a brand or retailer based outside of their country. To answer the question posed on the survey, [...] Read more
Preferred means of payment for cross-border online purchases in the
United States as of 2022
Main payment methods for cross-border e-commerce in the U.S. 2022
40%
35%
35%
32%
30% 28%
25%
20%
15%
10%
5%
0%
PayPal Debit card Credit card
18 Description: In the United States, 35 percent of cross-border shoppers used PayPal to pay for online purchases abroad. As of January 2022, debit cards were the second most chosen means of payment for this purpose, with 32 percent of respondents. In Mexico, more
cross-border shoppers preferred debit cards, compared to the U.S. Read more
Preferred devices for cross-border online purchases among shoppers in
the United States as of 2022
Main devices used for cross-border e-commerce in the U.S. 2022
90%
80% 78%
70%
60%
50%
50%
40%
30%
20%
10%
0%
Smartphone Laptop
19 Description: As of January 2022, nearly 80 percent of U.S. e-commerce users surveyed placed online orders from abroad using a smartphone, a significantly larger percentage than with a laptop. Buyers from neighboring Mexico were more inclined to use a
smartphone to shop abroad, compared to the U.S. Read more
CHAPTER 03
Canada
Retail e-commerce revenue in Canada from 2017 to 2027 (in billion U.S.
dollars)
Retail e-commerce revenue in Canada 2017-2027
100 94.14
87.93
90
82.82
80
71.7
70
62.12
60
53.82 52.17
50
42.42
40
32.83
30.51
28.59
30
20
10
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
21 Description: In 2022, retail e-commerce in Canada generated over 52 billion U.S. dollars in revenues. According to estimates, this figure is projected to increase to 94 billion U.S. dollars by 2027. Read more
Note(s): Canada; 2017 to 2027
Revenue share of cross-border e-commerce share in Canada from 2017 to
2025
Revenue share of the cross-border e-commerce market in Canada 2017-2025
120%
100% 3.25% 3.26% 3.28% 3.29% 3.3% 3.31% 3.32% 3.32% 3.32%
80%
Share of revenue
60%
96.75% 96.74% 96.72% 96.71% 96.7% 96.69% 96.68% 96.68% 96.68%

40%
20%
0%
2017 2018 2019 2020 2021 2022 2023 2024 2025
22 Description: Comparing the two different segments for the year 2025, the segment 'Domestic' is forecast to lead the ranking with 96.68 percent. Contrastingly, 'Cross-border' is estimated to rank last, with 3.32 percent. Their difference, compared to Domestic, lies at
93.36 percentage points. Read more
Note(s): Canada; 2017 to 2025
Leading countries for cross-border online purchases in Canada in 2022, by
market share
Main cross-border online shopping markets in Canada 2022, by market share
60%
49%
50%
40%
32%
30%
20%
10%
4%
0%
United States China United Kingdom
23 Description: The United States and China were the source markets for around 81 percent of cross-border purchases from Canada as of 2022. The United Kingdom was a distant third, accounting for four percent of the cross-border e-commerce market. Read more
Note(s): Canada; 2022
Source(s): PPRO
Countries of most recent cross-border online purchase in Canada in 2022
Foreign countries where Canadian shoppers last bought online 2022
50%
46%
45%
40%
35%
32%
30%
25%
20%
15%
10%
6%
5%
0%
United States China United Kingdom
24 Description: Almost half of Canadian online shoppers had made their last cross-border purchase from the United States, a 2022 survey showed. China came in second, as it was the market where one-third of the Canadians surveyed said they had last bought from
when buying overseas. Read more
Note(s): Canada; October 2022; 33,009 respondents in 39 countries*; * Argentina, Austria, Australia, Belgium, Brazil, Canada, Chile, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Ireland, Italy, [...] Read more
Leading product categories for cross-border online shoppers in Canada as
of 2022
Main products bought online from abroad by consumers in Canada 2022
40%
35%
35%
30%
25%
20%
16%
15% 13%
10%
5%
0%
Clothing Toys and hobbies Consumer electronics
25 Description: A survey conducted between December 2021 and January 2022 showed that clothing was the leading category for cross-border online purchases made by Canadians. Toys and hobbies were the second main sector, with 16 percent of respondents,
followed by consumer electronics, with 13 percent. Read more
Note(s): Canada; December 2021 to January 2022; 14,000 respondents in 14 markets*; * Based on an online survey of adults who have purchased online in the past 3 months. The source does not provide the exact number of respondents in each [...] Read more
Leading reasons for cross-border e-commerce in Canada in 2022
Reasons for shopping online from abroad in Canada 2022
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
The brand offered low shipping costs 32%
26 Description: According to a July 2022 survey, Canadian online shoppers usually buy from e-retailers based abroad for three main reasons: the product's affordable price, the variety of items the merchant offers, and low shipping costs. Canadian digital shoppers buy
most of their products overseas from the United States. Read more
Note(s): Canada; July 2022; approx. 1,000 respondents; online shoppers*; * Buyers who have shopped online in the past year and bought from a brand or retailer based outside of their country. To answer the question posed on the survey, [...] Read more
Preferred means of payment for cross-border online purchases in Canada
as of 2022
Main payment methods for cross-border e-commerce in Canada 2022
60%
55%
50%
40%
40%
30%
19%
20%
10%
0%
Credit card PayPal Debit card
27 Description: Canadian shoppers who buy online abroad prefer to pay with a credit card than any other payment method, a 2022 survey showed. Over half of respondents used credit cards for cross-border online purchases, while another 40 percent chose PayPal.
Read more
Note(s): Canada; December 2021 to January 2022; 14,000 respondents in 14 markets*; * Based on an online survey of adults who have purchased online in the past 3 months. The source does not provide the exact number of respondents in each [...] Read more
Canada as of 2022
Main devices used for cross-border e-commerce in Canada 2022
70% 66%
60% 56%
50%
40%
30%
20%
10%
0%
Smartphone Laptop
28 Description: Canadian cross-border e-shoppers slightly preferred to use their smartphones when shopping abroad, a 2022 survey showed. Two-thirds of respondents used smartphones, whereas 56 percent chose laptops to make cross-border orders online. Read
more
Note(s): Canada; December 2021 to January 2022; * Based on an online survey of adults who have purchased online in the past 3 months. The source does not provide the exact number of respondents in each market. Read more
CHAPTER 04
Mexico
Retail e-commerce revenue in Mexico from 2017 to 2027 (in billion U.S.
dollars)
Retail e-commerce revenue in Mexico 2017-2027
80
70.44
70
64.77
59.99
60
50.16
50
42.16
40 35.87 34.7
30 26.73
20 17.66
12.9
9.11
10
0
2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
30 Description: Forecasts suggest that e-commerce revenues in Mexico will grow from about 42 billion U.S. dollars in 2023 to approximately 70 billion by 2027. Statista`s Digital Market Insights offers forecasts, detailed market insights, and essential performance
indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide. Read more
Note(s): Mexico
Revenue share of cross-border e-commerce share in Mexico from 2017 to
2025
Revenue share of the cross-border e-commerce in Mexico 2017-2025
120%
100% 4.6% 4.82% 5.06% 5.26% 5.43% 5.58% 5.71% 5.81% 5.9%
80%
Share of revenue
60%
95.4% 95.18% 94.94% 94.74% 94.57% 94.42% 94.29% 94.19% 94.1%

40%
20%
0%
2017 2018 2019 2020 2021 2022 2023 2024 2025
31 Description: Over the forecast period until 2025, the cross-border revenue is forecast to exhibit fluctuations among the two segments. Only for the segment Cross-border, a significant increase can be observed over the forecast period. Here, the cross-border revenue
exhibits a difference of 1.3 percent between 2017 and 2025. Read more
Note(s): Mexico; 2017 to 2025
Leading countries for cross-border online purchases in Mexico in 2022, by
market share
Main cross-border online shopping markets in Mexico 2022, by market share
60%
49%
50%
40% 37%
Market share
30%
20%
10%
5%
0%
United States China Japan
32 Description: The United States was the country from which most Mexicans shopped online when buying from abroad in 2022. Mexico's North American neighbor accounted for approximately 49 percent of its cross-border purchases. China followed with a 37 percent
market share, while Japan made up five percent. Read more
Note(s): Mexico; 2022
Source(s): PPRO
Countries of most recent cross-border online purchase in Mexico in 2022
Foreign countries where Mexican shoppers last bought online 2022
50%
46%
45%
40%
40%
35%
30%
25%
20%
15%
10%
6%
5%
0%
United States China Japan
33 Description: Almost half of the Mexican shoppers surveyed in October 2022 had made their latest cross-border purchase from the neighboring United States. China was the second primary market for Mexican ordering abroad, with 40 percent of respondents. Read
more
Note(s): Mexico; October 2022; 33,009 respondents in 39 countries*; * Argentina, Austria, Australia, Belgium, Brazil, Canada, Chile, China, Croatia, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, India, Ireland, Italy, [...] Read more
Leading product categories for cross-border online shoppers in Mexico as
of 2022
Main products bought online from abroad by consumers in Mexico 2022
50%
46%
45%
40%
35%
30%
25% 23%
22%
20%
15%
10%
5%
0%
Clothing/apparel Consumer electronics Cosmetics/beauty
34 Description: As of January 2022, clothing and apparel was the most popular cross-border e-commerce category for online shoppers in Mexico, with 46 percent of consumers making these purchases. Additionally, 23 percent of respondents bought consumer
electronics online from abroad, followed closely by cosmetics with 22 percent. Read more
Note(s): Mexico; December 2021 to January 2022; 14,000 respondents in 14 markets*; * Based on an online survey of adults who have purchased online in the past 3 months. The source does not provide the exact number of respondents in each [...] Read more
Leading reasons for cross-border e-commerce in Mexico in 2022
Reasons for shopping online abroad in Mexico 2022
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
To discover new and interesting products 48%
Better prices 44%
Access to items not available locally 38%
35 Description: As of early 2022, approximately half of e-commerce users surveyed in Mexico said they preferred to buy on international websites to discover new and interesting products. Better prices were the second most popular reason to make this decision.
Shopping for unavailable items in the domestic market was the third leading factor in purchasing cross-border. Mexican consumers mainly buy from the United States when shopping online abroad. Read more
Preferred means of payment for cross-border online purchases in Mexico
as of 2022
Main payment methods for cross-border e-commerce in Mexico 2022
60%
51%
50%
41%
40% 38%
30%
20%
10%
0%
PayPal Debit card Credit card
36 Description: More than half of the online shoppers surveyed in Mexico in 2022 said they prefer to use PayPal when shopping online on international sites. Meanwhile, approximately 41 percent of respondents said they preferred paying with a debit card, while 38
percent used credit cards. Read more
Mexico as of 2022
Main devices used for cross-border e-commerce in Mexico 2022
100%
90%
90%
80%
70%
60%
53%
50%
40%
30%
20%
10%
0%
Smartphone Laptop
37 Description: When asked about the devices they had used to purchase something from an online shop located abroad, approximately nine in ten Mexican shoppers said they used a smartphone. Furthermore, more than half (53 percent) of respondents made
purchases from another country using a laptop. Read more
Note(s): Mexico; December 2021 to January 2022; * Based on an online survey of adults who have purchased online in the past 3 months. The source does not provide the exact number of respondents in each market. Read more
CHAPTER 05
Spotlight: U.S.-China cross-

border e-commerce
Major target markets for surveyed cross-border sellers from China in 2022
Leading markets for cross-border sellers from China 2022
Share of survyed sellers

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
North America 39%
Europe 25%
Southeast Asia 12%
Russia 6%
Japan and South Korea 5%
39 Description: According to a survey among more than 800 Chinese cross-border sellers, approximately 39 percent of respondents said they operated in North America. About a quarter of respondents reported selling their products to Europe. Meanwhile, Southeast
Asia is becoming another popular market for Chinese sellers. Read more
Note(s): China; 2022; 836 respondents; among Amazon sellers from China
Source(s): 199IT; Yuguo Cross-border
Market share of cross-border e-commerce in China in 2022, by country
Cross-border e-commerce share in China 2022, by country
25%
21%
20%
15% 14%
Market share
13%
10%
5%
0%
Japan South Korea United States
40 Description: According to a report conducted by PPRO, 21 percent of cross-border e-commerce transactions in China was with Japan in 2022. South Korea was the second largest cross-border e-commerce source in China. Read more
Note(s): China; 2022
Source(s): PPRO
Leading export countries or regions for B2B cross-border e-commerce
sellers in China as of 2021
Main target market for online B2B exporters in China 2021
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
United States 43%
Singapore 25%
Russia 24%
United Kingdom 21%
Canada 20%
Japan 20%
South Korea 19%
Germany 19%
Middle East 18%
France 18%
Italy 17%
Australia 15%
Thailand 12%
India 12%
Spain 11%
41 Description: According to a survey conducted among Chinese cross-border B2B e-merchants in 2021, around 43 percent of respondents said they exported products to the United States. Singapore, Russia, and the United Kingdom were also listed as the most
important export market for Chinese B2B online exporters. Read more
Note(s): Worldwide, China; 2021; 636 respondents; among B2B cross-border sellers
Source(s): NielsenIQ
Share of B2B buyers purchasing on Alibaba in 2022, by country
Share of B2B buyers purchasing on Alibaba 2022, by country
Share of B2B buyers

0% 10% 20% 30% 40% 50% 60% 70%
China 66%
India 35%
UAE 33%
South Africa 31%
Brazil 26%
United States 19%
Australia 19%
Netherlands 19%
United Kingdom 17%
Germany 15%
42 Description: Alibaba is a popular business-to-business (B2B) marketplace in China, where the company is headquartered. A survey carried out at the end of 2022 showed that usage rates were significantly lower in cross-border markets like India (35 percent) or the
United Arab Emirates (33 percent). In Europe, the Netherlands had the highest share of B2B buyers shopping on Alibaba, with 19 percent. Read more
Note(s): Worldwide; November 21, 2022 to December 5, 2022; 2,261 B2B buyers; 20 years and older
Source(s): Censuswide; Wunderman Thompson Commerce
Sources
199IT
Censuswide
Dynata
Facts & Factors
Global-e
GlobeNewswire
IPC
Ipsos MORI
NielsenIQ
PayPal
PPRO
Statista
Statista Digital Market Insights
Wunderman Thompson Commerce
Yuguo Cross-border
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DIGITAL & TRENDS

01 Overview Revenue share of the cross-border e-commerce market in Canada 2017-2025 22

02 United States Retail e-commerce revenue in Mexico 2017-2027 30

03 Canada Leading markets for cross-border sellers from China 2022 39

Main target market for online B2B exporters in China 2021 41

Share of cross-border shoppers

Hong Kong 73%

South Africa 66%

Shein 6% Alibaba/AliExpress 17%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Clothing, footwear, and apparel 36%

Consumer electronics and accessories 20%

Personal care and beauty 16%

Sport, leisure, and hobbies 14%

Home and garden 11%

Jewelry and watches 11%

Books, music, and media 11%

Pharmaceuticals and medication 7%

Pet food and accessories 6%

Baby and child 6%

Car and motorbike 6%

The product was more affordable compared to other offerings 47%

The brand offered a wide variety of products 37%

The brand offered low shipping costs 27%

97.32% 97.31% 97.29% 97.27% 97.26% 97.25% 97.24% 97.24% 97.23%

The product was more affordable compared to other offerings 49%

The brand offered a wide variety of products 38%

96.75% 96.74% 96.72% 96.71% 96.7% 96.69% 96.68% 96.68% 96.68%

The product was more affordable compared to other offerings 45%

The brand offered a wide variety of products 36%

The brand offered low shipping costs 32%

95.4% 95.18% 94.94% 94.74% 94.57% 94.42% 94.29% 94.19% 94.1%

To discover new and interesting products 48%

Better prices 44%

Access to items not available locally 38%

Spotlight: U.S.-China cross-

Share of survyed sellers

North America 39%

Southeast Asia 12%

Japan and South Korea 5%

United States 43%

United Kingdom 21%

South Korea 19%

Middle East 18%

Share of B2B buyers

South Africa 31%

United States 19%

United Kingdom 17%

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