11th Financial Literacy and Small Business

Training Program

Ashley Adams Business Plan

Name of Business: WiFixiT Solutions

Legal Status: Registered

Principal Officer: Ashley Adams

Address: 1993 Williamstad Street, Festival City, North

Ruimveldt, Georgetown.

Mobile Telephone #: 5926983423

Line Telephone #: None

Fax #: None

Email address: wifiait.solutions@gmail.com

Website: None

Facebook: Ashley Adams

Twitter: None

Linked in: None

 WIFIXIT SOLUTIONS

Mission Statement:
Our mission is to provide quality and authentic Information Technology (IT) services, to our
community in a convenient and affordable way in order to enhance the quality of our customers’
lives.
Vision Statement:
Our vision is to become the first choice of all technology solutions in the country, and to provide
affordable countrywide IT services and distribution, while being a respected business as
measured by our customers, our employees and the community we live in.
Executive Summary:
“WiFixiT Solutions” is a technology repair, pc building and distribution service, that will
operate in the Information Technology (IT), Distribution and Manufacturing industry. The
buisness is located in South Ruimveldt, Georgetown, Guyana. The buisness is a registered
partnership buisness, owned and managed by Ashley Adams and Akeem Blackman with Ashley
being the principle owner. Both owners are well versed and experienced in the above mentioned
industry.
The buisness will be catering for those persons who are looking for laptops and desktops
according to their specification, which only a few stores in Georgetown can provide their
service. In addition to that we provide sale and repairs to laptops/desktop, phone and other
electronic devices and PC building. Currently, our biggest competitors are Stars Computers Inc.,
Riaz Computer Centre which are both located in central Georgetown. While they are a currently
a lot of buisnesses offering tech repairs and pc parts sales in Georgetown they are only a few
offering both and none handling pc building.
Our target group is mainly comprised of persons between the ages 14 – 75, employed/
unemployed, that are located in region 4. We will market to our target customers using social
media ads (Facebook, Instagram and twitter); flyers, cards and posters; radio and television ads;
coupons, deals and promotions. We plan to get our products and services to our customers using
the following distribution channels: an online store, retail outlets, and direct sales. Persons can
do pick-up or can have their products delivered to them.
In order to fully launch our buisness, we estimated that the buisness requires 4.514M within the
first 6 months to operate. Of that amount, 0.5M will be added by the owners and the remaining
4M will be burrowed from the bank via loan. Based on the size of our market and our defined
market area, our sales projections at the end of the first year is $9,100,000. We project a growth
rate of 5% in the second year and 8% in the third year. Hence we projected sales to be
$9,555,000 in the second year and $10,319,400 in the third year.
Business Description
“WiFixiT Solutions” is a repair, building, manufacturing and sales business that will operate in
the Information Technology (IT), Distribution and Manufacturing industry in Guyana. This
specific industry is a buisness sector that works with computation and digital media. It is
comprised of businesses that sell goods and services in electronics, software, computers,
artificial intelligence, and other industries related to Information technology (IT), and it is
expected to develop largely in Guyana. Given those predictions, our business will perform
successfully because the growing demand of these IT services is huge. Our plan is to open an IT
repair and distribution business that will start off with phone and computer repairs, then develop
into sales and repairs of many technology, e.g. IoTs, printers, etc. Within 2 years, we will also
be specialising in custom PC building and computer hardware, software distribution,
networking, and tech e-commerce shopping, for anyone interested in our services and products.
We (the owners) found that it is hard to find laptops and desktop with specifications to
accommodate the new software and tasks that are being released these days with affordable
pricing. That leaves the option of shopping online or asking someone abroad to get it for you
which most times end with you being frustrated because you didn’t get the computer that you
want, or having to wait very long for that item or in some cases spending and losing excessive
amounts of money. We also found that when electronic devices (phones, computer etc.) are
damaged or develop an issue where the parts are not readily available in the country. WiFixiT
Solutions will solve these problems by importing and distributing all kinds of PC and PC parts
to meet your needs and make your shopping experience easy. There are times when you may
want a computer with specific specs but it is not available or its too costly, we can build that
computer or one similar to it to meet your specification at a reasonable price. Also if there is a
need for online shopping you can have face to face interactions with our personnel to find the
item you need and we deal with the hassle of shipping to ease your frustration and at affordable
prices.
The business is a partnership and our management team consists of Ashley Adams and Akeem
Blackman with Ashley Adams being the principal owner. Our team has the relevant IT skills,
knowledge and expertise to successfully grow our business. Our market size is large, and our
customer base consists of people of all ages. We will market to our target customers using the
following methods: social media ads (Facebook, Instagram and twitter); flyers, cards and
posters; radio and television ads; coupons, deals and promotions. In order to get this business off
the ground, we require loans and financial investments, for the purposes of start-up. Our goal is
to reach $9,100,000 in sales and services, in the first year and to increase our annual sales to
$10,319,000 in the 3 years.
 Organisation and Management
Nature of Business: Service; Merchandising and Manufacturing

Industry: Computer, Electronics, Manufacturing

Economic Sub Hardware, Engineering services

Sector:

Ownership Structure

Owner #1 Owner#2
Name Ashley Adams Akeem Blackman

Profession IT Technician Android Developer

Age 20 23

Gender Female Male

% of ownership 60% 40%

Highest Qualification
Diploma in Computer Repairs
CXC
and Networking
Address:
1993 Williamstad Street,
Paradise 5th St, East Coast,
Festival City, South
Demerara
Ruimveldt. Georgetown.

Management Team

Position Highest Qualification Years of Experience

Name
in the IT sector
Managing Director Diploma in Computer Repairs 4
Ashley Adams and Networking
Marketing Manager CXC 4
Akeem Blackman
Production Manager Diploma in Computer Repairs 4/4
Ashley Adams/ and Networking/
Akeem Blackman CXC

Accountant Diploma in Computer Repairs 4

Ashley Adams and Networking
Operations and Management Plan
“WiFixiT Solutions” is initially home-based, but as our funds/profits, and clientele grow it will
become store based. Everything will be operated by the two partners in the beginning and
additional staffing will be hired if needed in the future as the business grows. All delivery will
be curb-side or pickup and payments can be done at our buisness location. Our physical business
location will be in Georgetown because there is where most of our target audience is located.
All necessary equipment for operation of the business would be located at home of the majority
owner (Festival City, South Ruimveldt, Georgetown). Our equipment includes: ATX power
supply tester, Multimeter, Cable tester, POST (power-on self-test) card, Computer repair toolkit,
Network repair toolkit, Antistatic mat, Solder gun/ soldering kit, Solder, Temperature gun,
Canned air/ Portable computer vacuum, Computer cleaning swab, Thermal paste (CPU). Other
physical requirements of our business are warehouse, office stationery, store equipment, etc.
Our production workflow involves persons consulting us with a request or an item to fix in
which they would be required to make an advanced payment of 50% of the fee. Upon
completion, the other 50% will be collected and the item will be picked up or delivery based on
the customers’ request. For our store-based department persons can come in for a service and/or
assistance someone will approach that person/s (salesperson). Then they will be send either a
technician or stay with that sales person (depends on their demands). Our buisness hours are
from 9am to 6pm on Mondays to Thursday and 11am to 4:30pm on Fridays to Sunday. We can
be contacted anytime by email and our social media platforms.
Our staffing requirements (dependant on buisness growth) are accountant, sales-person,
technicians etc. Employee training will be provided if needed. Our organizational structure will
be divisional based on product, with 2 management team members and 2 employees.

With the money sourced, we plan to invest in our retail and manufacturing department of our
business over the course of 2 years. One year out from launch, our goal is to have the retail part
of our business up a running. Five years out from launch, our goal is to have our graphics design
and signage department fully up and running.
Market and Competition Analysis
After analyzing the market and researching the demand for our product and service, we have
determined that this is the best time to permeate the market because the country is rapidly
developing and advancing technologically in line with global developments. Everybody is using
phones and computer especially, in the offices, in homes event in the factouries e.g. Bounty
Farm Limited uses computers to operate the machines to make feed.
Our market size is 70% of the region 4 population (which is 208,013 persons), and our target
market segment(s) can be described as follows:

SEGMENT 1 SEGMENT 2

AGE 14-75 REGION 4

GENDER ANY NEIGHBORHOOD ALL OF REGION 4

OCCUPATION ANY SOCIAL STATUS ANY

LOW INCOME TO HIGH

INCOME LEVEL INTEREST TECHNOLOGY
INCOME

LEVEL OF SECONDARY TO HIGHER

BELIEFS ANY
EDUCATION EDUCATION

MARITAL LIFESTYLE
ANY DIGITAL LIFESTYLE
STATUS PREFERNCES

We determined that there is enough demand for our computer building and parts services within
this particular segment due to the service being limited.
Currently, our biggest competitors are Stars Computers Inc. and Riaz Computer Centre. What
differentiate us from the competition are our repair service and our more modern products.

CATEGORY OUR COMPANY Starz Computers Inc. Riaz Computer Centre

Est. Yearly Revenue $9.100.000 $30,000,000 $25,000,000
Price Level Average High Medium
No. Employees 3 52 40
Quality High Average Average

Marketing and Sales Plan

Advertising and promotion are essential to getting the word out about our business, and we
expect to implement a Digital marketing strategy, which will include social media marketing,
SEO marketing (website), email marketing, content marketing and paid advertising/ PPC (pay-
per-click) marketing (web ads). This strategy will enable us to effectively target the
geographical and behavioural segment in the country.
Our key offerings include royalty cards, coupons, free stuff. Our offerings benefit our target
Accordingly, our pricing strategy is to have promos and deals depends on the event or day.
The various methods we plan to use to communicate our offerings to our target customers are
face to face, telephone, website/web-chat and social media messaging. Additionally, we aim to
promote our product/service by coupons/deals, competition, free gifts (a free product when
buying another product), loyalty cards, etc. We intend to distribute our product/service to
customers by direct distribution. WiFixiT Solutions will be selling both wholesale and retail and
will use cash, credit/debit card and mobile payments.

FINANCIAL COMPONETS
Start-up Cost

How much money will be needed to start the store and remain in business
Month 1 Month 6
ITEMS COST
Store Equipment & Stationery $500,000 (1x month) $500,000
Office equipment & Stationery $300,000 (1x month) $300,000
Rent $120,000 $720,000
Owners' wages $150,000 $900,000
Employees' wages $140,000 $840,000
Utility Bills $40,000 $240,000
Loan repayment $30,000 $180,000
Marketing &Advertising $20,000 $120,000
Shipping fees $50,000 $300,000
Packaging $25,000 $150,000
Maintaince $20,000 $120,000
Insurance $12,000 $72,000
Transportation $12,000 $72,000
TOTAL $1,599,000 $4,514,000

Operation Cost for 6 months $4,514,000

Amount I have $500,000
How much do I need to borrow $4,014,000

Projected Income Statement

 Income/Profit and Loss statement

Year 1 Year 2 Year 2

Sales $9.100.000 $9.555.000 $10.319.400
Cost of sales $1.500.000 $1.575.000 $1.701.000
Gross Profit/Loss $7.600.000 $7.980.000 $8.618.400

Less Expenses:
Rent $1.440.000 $1.440.000 $1.440.000
Loan repayment $360.000 $360.000 $384.000
Utilities $480.000 $480.000 $500.000
Employees salary $1.680.000 $1.680.000 $1.800.000
Owners salary $1.800.000 $1.800.000 $1.920.000
Marketing & Advertising $202.000 $210.000 $220.000
Transportation $183.000 $200.000 $220.000
Shipping fees $383.000 $390.000 $415.000
Packaging $286.000 $330.000 $400.000
Maintaince $167.000 $180.000 $250.000
Insurance $144.000 $150.000 $150.000
Total Expenses $7.125.000 $7.220.000 $7.699.000
Net Profit/Net loss $475.000 $760.000 $919.400
 Cash Flow Projections

ESTIMATED CASH FLOW PROJECTIONS

Year 1 Year 2 Year 3
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total
OPENING AT THE BANK $500.000 $391.000 $216.000 $289.000 $168.000 $181.000 $161.000 $307.000 $768.000 $681.000 $644.000 $1.307.000 $2.475.000 $4.450.000 $6.758.000
CASH SALES/SERVICES $500.000 $400.000 $600.000 $450.000 $500.000 $500.000 $700.000 $800.000 $400.000 $500.000 $700.000 $1.100.000 $7.150.000 $7.555.000 $8.004.400
PROMOTIONS - - $100.000 - $50.000 - - $300.000 $100.000 - $600.000 $800.000 $1.950.000 $2.000.000 $2.315.000
TOTAL RECEIPTS $1.000.000 $791.000 $916.000 $739.000 $718.000 $681.000 $861.000 $1.407.000 $1.268.000 $1.181.000 $1.944.000 $3.207.000 $11.575.000 $14.005.000 $17.077.400

DISBURSEMENT:

RENT $120.000 $120.000 $120.000 $120.000 $120.000 $120.000 $120.000 $120.000 $120.000 $120.000 $120.000 $120.000 $1.440.000 $1.440.000 $1.440.000
LOAN REPAYMENT $30.000 $30.000 $30.000 $30.000 $30.000 $30.000 $30.000 $30.000 $30.000 $30.000 $30.000 $30.000 $360.000 $360.000 $384.000
UTILITIES $40.000 $40.000 $40.000 $40.000 $40.000 $40.000 $40.000 $40.000 $40.000 $40.000 $40.000 $40.000 $480.000 $480.000 $500.000
EMPLOYEES' SALARY $140.000 $140.000 $140.000 $140.000 $140.000 $140.000 $140.000 $140.000 $140.000 $140.000 $140.000 $140.000 $1.680.000 $1.680.000 $1.800.000
OWNERS' SALARY $150.000 $150.000 $150.000 $150.000 $150.000 $150.000 $150.000 $150.000 $150.000 $150.000 $150.000 $150.000 $1.800.000 $1.800.000 $1.920.000
MARKETING & ADVERTISING $20.000 $10.000 $20.000 $17.000 $5.000 - $10.000 $25.000 $20.000 $5.000 $30.000 $40.000 $202.000 $210.000 $220.000
TRANSPORTATION $12.000 $10.000 $15.000 $12.000 $10.000 $10.000 $12.000 $17.000 $15.000 $10.000 $20.000 $40.000 $183.000 $200.000 $220.000
SHIPPING FEES $50.000 $30.000 $50.000 $20.000 $10.000 - $20.000 $50.000 $30.000 $13.000 $50.000 $60.000 $383.000 $390.000 $415.000
PACKAGING $25.000 $18.000 $30.000 $20.000 $15.000 $13.000 $15.000 $35.000 $20.000 $10.000 $35.000 $50.000 $286.000 $330.000 $400.000
MAINTAINACE $10.000 $15.000 $20.000 $10.000 $5.000 $5.000 $5.000 $20.000 $10.000 $7.000 $10.000 $50.000 $167.000 $180.000 $250.000
INSURANCE $12.000 $12.000 $12.000 $12.000 $12.000 $12.000 $12.000 $12.000 $12.000 $12.000 $12.000 $12.000 $144.000 $150.000 $150.000

TOTAL DISBURSEMENT $609.000 $575.000 $627.000 $571.000 $537.000 $520.000 $554.000 $639.000 $587.000 $537.000 $637.000 $732.000 $7.125.000 $7.220.000 $7.699.000
CLOSING BALANCE $391.000 $216.000 $289.000 $168.000 $181.000 $161.000 $307.000 $768.000 $681.000 $644.000 $1.307.000 $2.475.000 $4.450.000 $6.785.000 $9.378.400