SIX PHASES OF GENDER

MAINSTREAMING
6 PHASES

Conscientization

Advocacy
• a realization that most
if not all of women’s
personal problems are
caused by
institutionalized patterns
of discrimination and
marginalization, and not
by personal
inadequacies
 1. Conscientization

• it is an interactive
participatory process
that seeks to enable
beneficiary groups
(men and women) to
examine their own
realities and enable
them to plan their
future
is the process of:
• creating support,
• strengthening that
support through
consensus building
• fostering a favorable
climate and a supportive
or enabling environment
Advocacy - is not just
about influencing opinion
but also about influencing
it in strategic areas where
issues and concerns are
decided upon
 Forms of Advocacy Campaign:

▪ Legislative advocacy- Advancing a

cause through a legislation

▪ Media advocacy - Advancing a cause

through the use of trimedia (print, radio
and television)
 Forms of Advocacy Campaign:
▪ Community advocacy - the process of
mobilizing the community for support
through:
❖ awareness-raising seminars,
❖ fora,
❖ special events,
❖ indigenous media, and
❖ group discussion with the community
members and sectoral organizations
 Key Steps in Planning an Advocacy
Campaign at the Community Level:
✔Organizing an advocacy group
✔Identifying advocacy issues through gender
analysis
✔Articulating the advocacy objectives for
appropriate designing and positioning
✔Identifying key policy audiences through
audience analysis and segmentation;
✔Data collection
 Key Steps in Planning an Advocacy
Campaign at the Community Level:
✔Developing advocacy messages through
information positioning
✔Developing advocacy materials – core
messages
✔Selecting communication channels;
✔Establishing and broadening the support
base
✔Establishing and strengthening advocacy
networks and coalitions
✔Fund raising.
Capability-building activities enable the
individual GAD advocates to develop
specializations that will help them facilitate
the attainment of gender equity. Training
-
themes include:
✔ Personal Effectiveness
✔ Leadership
✔ Interpersonal Comm
✔ Negotiation
✔ Public Speaking
✔ Advocacy
✔ Gender Mainstreaming and Gender Audit
Capacity-building activities enable the
organization to address gender issues and
concerns in all aspects of its work.Officers
Capacity-building includes:
P s
•Systems review and analysis PS
•Policy analysis
•Sharing of experiences/Field
• exposure Finance

•Strategic planning/Review of Mem

bers
VMGO Services
•Manualization of Process/
PSPs/Procedural Manual Cooperative
•Staff/Office Competency
▪ GAD multi-sectoral team
▪ Resource mobilization;
Recognition and Rewarding
of good/best practices
▪ Explicit integration of
GAD concerns in all aspects
of the org’n. and in the different
phases of the project cycle.
▪ Ensure gender is included
as a substantive area of
all policies and
programs of the org’n

▪ Alliance building

▪ Trainers’ pool
• Mechanisms and processes for
gender responsive planning
using gender analysis and
gender sensitive indicators
• Allocation of adequate
budget and sufficient logistics
• Gender responsive
information system and Gender Sensitive
Indicators
knowledge base
• Integrating gender accountability
and gender-related dimension
in key result area and
performance indicators
• Conduct of gender audit
for continuous
improvement.

Gender Sensitive
Indicators
 SAMPLE GM Gender Mainstreaming Framework of
FRAMEWORK DAR : THE WHEEL OF GENDER
MAINSTREAMING