TABLE OF CONTENTS

Preliminaries Page

Title Page ………………………………………………………..............i

Approval Sheet …………………………………………………………ii

Acknowledgments ………………………………………...iii

Executive Summary …………………………………………………iv

Table of Contents ………………………………………………...vii

List of Tables ………………………………………………………….x

List of Figures ………………………………………………………...xii

Chapter 1: Introduction

Background of the Study ……………………………………….7

Objectives of the Study ………………………………………10

Scope and Delimitation of the Study ………………………….12

Definition of Terms ………………………………………….13

Chapter 2: Market Study

Objectives of the Market Study ………………………….14

Methodology ………………………………………………….16

Target Market Description ………………………………….18

Demand ………………………………………………………....18

Supply …………………………………………………..……..22

Demand and Supply Analysis …………………….…...24

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 Current Demand and Supply Gap …………………………24

Projected Sales …………………………………………………26

Proposed Marketing Programs …………………………26

Chapter 3: Technical Study

Objectives of the Technical Study …………………………31

The Product …………………………………………………32

Operational Process …………………………………………33

Production Schedule …………………………………………45

Housing and Facilities …………………………………………45

Farm/Project Location …………………………………………50

Farm Layout …………………………………………………52

Land and Building …………………………………………52

Operating Tools and Equipment …………………………54

Raw Material Equipment …………………………………55

Utilities ……………………………………………………......56

Waste Management …………………………………………58

Manpower Requirements ………….............................58

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Chapter 4: Management Study

Objectives of the Management Study ………………………...59

Form of Business Ownership …………………………………..59

Capitalization ……………………………………………..……….60

Organizational Structure ………………………………….…….61

Manpower Requirements ……………………………….……….61

Manpower Schedule ………………………………………….63

Hiring Process ………………………………………………….64

Salaries and Wages ………………………………………….65

Legal Requirements ………………………………………….66

Chapter 5: Financial Study

Objectives of the Financial Study ………………………….67

Project Cost/Initial Investment ………………………….68

Notes to Pre-operating Expenses ………………………….69

Source of Financing ………………………………………….70

Statement of Assumptions ………………………………….71

Projected Cost of Goods Produced ………………………….73

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 Cost of Goods Sold ………………………………………….73

Projected Statement of Financial Performance ………….74

Projected Statement of Financial Position ………………….74

Projected Cash Flow Statements ……………………………..…75

Financial Analysis …………………………………………..76

Net Present Value ……………………………………….....76

Payback Period …………………………………………………..76

Chapter 6: Socio-Economic Plan

The Government ………………………………………………….78

The Suppliers ………………………………………………….79

Employment ………………………………………………….79

Environment ………………………………………………….79

Customers ………………………………………………….80

Bibliography ……………………………………………………….…81

Appendix …………………………………………………….……84

Curriculum Vitae …………………………………………………….……89

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 List of Tables

Tables Page

Table 1 The quail family ……………………………………………….18

Table 2 Annex IID Provincial Quail Statistics Region III, 2006 ………….…..29

Table 3 Computation of Frequency of Purchase ……………….…………..…20

Table 4 Computation of Historical Demand ..……………..….…………………33

Table 5 Historical Demand ……...…………,,,,,,,,,,,,,……………………………21

Table 6 Projected Demand ….……………………...………………………….…22

Table 7 Supply of Existing Competitors .…………….………………………....34

Table 8 Projected Supply .…………………………….………………………...23

Table 9 Total Projected Supply ...….…………………..………………………24

Table 10 Current Demand and Supply Gap …………………………………..24

Table 11 Projected Demand and Supply .…..………………………………….25

Table 11 Projected Sales Summary ….…………………..……………………26

Table 12 Projected Price Increase Per Year ..……...……………..………….29

Table 13 Characters that Distinguish Good Layers from Poor Layers

………………………………………………………………….………………..……40

Table 14 Floor Space Requirement of Quails at Various Ages ……………..46

Table 15 Operating Tools .…………………………..……………………………54

Table 16 Auxiliary Equipment …….………………………………..……………55

Table 17 Initial Inventory Raw Materials .…...…………………….…………….55

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 Page

Table 18 Initial Packaging Inventory …….………………………………..….55

Table 19 Application for New Connection for Electricity ………………….....56

Table 20 Electric Consumption Summary ……………………………………57

Table 21 Schedule of Daily Operations (Caretaker/Maintenance) …………..76

Table 22 Manpower Requirement Rates ……………………………. ………64

Table 23 Statement of Total Project Cost …….……………………………....68

Table 24 Pre-operating Expenses …..…..………………………………….…..69

Table 25 Projected Cost of Goods Produced ..…………………………….….73

Table 26 Cost of Goods Sold .……………………………………………...…..73

Table 27 Projected Statement of Financial Performance ……..……………74

Table 28 Projected Statement of Financial Position ..……………………….74

Table 29 Projected Cash Flow Statement ………………………………..….75

Table 30 Financial Analysis ………………..……………………………….......76

Table 31 Net Present Value ………………….…..……………………………..77

Table 32 Payback Period ..……….……………...……………………………...77

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 List of Figures

Figures Page

Figure 1 Cotunix Quail birds (Female and Male)8

Figure 2 Quail Eggs

Figure 3 Quail Eggs in Boxes (100 pieces per box)

Figure 4 Sample Packaging for Quail Eggs

Figure 5 Channel of Distribution

Figure 6 Quail Eggs

Figure 7 Proposed Operational Process

Figure 8 Quail laying cage – Front View …………………..……...……………

Figure 9 Quail laying cage – Side View

Figure 8 Quail Laying Cage

Figure 9 A Quail layer house with slightly sloping flooring

Figure 10 Farm Lay-out Floor Plan ……………………….………..…….….….

Figure 11 Actual land with an Existing Building

Figure 15 Proposed Organizational Chart

Figure 16 Hiring Process…………………………………..…………………….....

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 CHAPTER 1
INTRODUCTION

In his book “The Science and Practice of Quail Production”. Capitan

(2004) noted that there was a time when quail raising was just for fun or some
hobbyists’ delight. The late 70’s according to him saw the birth of quail farming as
a commercial enterprise. This was the period when peddlers started selling “itlog
ng pugo” on the streets, and when buyers enjoyed eating them in the bus or
passenger jeepneys, in public places, or in restaurants as part of the regular
menu. Today, quail raising is considered as another addition to the expanding
food production industry in the Philippines.

Background of the Study

Quails by some distinctions are classified as “game-hunting” birds and
as such, quails should not be compared with chicken, whose requirements are
different. Quail raising is not expensive, easy, provides very healthy low-fat white
meat, and supplies the fertilizer you need for your home garden.

Figure 1: Cotunix Quail birds Female and Male

(NOTE: LABELING FOR TABLES SAME AS ABOVE)