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The objective of my study is to understand and critically analyze the recruitment and
selection procedure at ICICI bank ltd.
1. To know the prospect or recruitment and selection procedure.
2. To critically analyze the functioning of recruitment and selection procedures.
3. To identify the probable area of improvement to make recruitment and selection
procedures and more effective.
4. To know the managerial satisfaction level about recruitment and selection procedure.
SCOPE OF STUDY
THE benefits of the study for the researcher is that it helped to gain knowledge and
experience and also provided the provided the opportunity to study and understand the
prevalent recruitment and selection procedures.
The Research
Research is a careful investigation or inquiry specially through search for new facts
in any branch of knowledge.´ The project is a systematic presentation consisting of
the enunciated problem, formulated hypothesis, collected facts or data, analyzed facts
and proposed conclusions in form of recommendations.
Kind of Research
Exploratory research:
This kind of research has the primary objective of development of insights into the
problem. It studies the main area where the problem lies and also tries to evaluate some
appropriate courses of action.
Sample Design
A complete interaction and enumeration of all the employees of icici bank Ltd. was not
possible so a sample was chosen that consisted of 30 employees.
DATA COLLECTION
The data for the survey will be conducted from both Primaries as well as
Secondary sources.
Primary Data: -
Using personal interview technique the survey the data will collect by using
questionnaire. The primary data collection for his purpose is supposed to be done by
judgment sampling conversation sampling. Questionnaire has been formatted with both
open and close structure questions.
Secondary Data: -
Research Design:-
A research design is the specification of methods and procedure for acquiring the
information needed to structure or to solve problems. It is the overall operation pattern or
framework of the project that stipulates what information is to be collected from which
source, and be what procedures.
A research design is the arrangement of condition for collection and analysis of data
in a manner that aims to combine Relevance to the research purpose with economy
in procedure´.
Review of Literature
REVIEW OF RECRUITMENT AND SELECTION
Most employers recognise the fact that their staff are their greatest asset, and the right
recruitment and induction processes are vital in ensuring that the new employee becomes
effective in the shortest time. The success of an organisation depends on having the right
number of staff, with the right skills and abilities. Organisations may have a dedicated
personnel/human resource function overseeing this process, or they may devolve these
responsibilities to line managers and supervisors. Many people may be involved, and all
should be aware of the principles of good practice. Even it is essential to involve others in
the task of recruitment and induction.
MANPOWER PLANNING-
All said and done, it cannot be define that the quality of manpower can be responsible for
significant difference in the short and long run performance among companies. As Ralph
Besse once said, There is nothing we can do about performance of past management or
the qualification of today’s management but tomorrow’s management can be as good as
Today’s manager care to make it. Herber H Mayer has emphasized the importance of
human assets and their utilization as under:
The efficient utilization of human resources may very well be the most important
determiner of success in the business world in the coming decade. I think that the
companies that prosper in the future will be those that do the best job in fully
utilizing their human resources.´
All organizations are basically human organizations. They need people to carry out
the organizational mission, goals and objectives. Every organization needs to recruit
people. The recruitment policy should, therefore, address itself to the key question; what
are the personnel/human resource requirement of the organization in terms of
number, skills, levels etc to meet present and future needs of production and technical
and other changes planned or anticipated in the next years.
MEANING
Higher education is a human resource intensive enterprise. It is not surprising, then, that
recruitment and selection of staff should be a very high priority in most if not all units
and divisions of student affairs. Recruitment and selection should include procedures
directed to analyze the need and purpose of a position, the culture of the institution, and
ultimately to select and hire the person that best fits the position. Recruitment and
selection policy should, then, be directed toward the following objectives:
Do not discard applicants who ³stopped out´ to provide care for a child, or for maternity
leave.
Consider the dynamics of the interview is the candidate being interviewed in an
environment that is representative of the office environment.
Understand questions that cannot be asked regarding family, children, pregnancy, etc.
Provide medical insurance that covers the full range of medical needs of women
employees, including reproductive health care.
Provide paid sick-leave policies for employees illness and illness of spouses, lifetime
partners, dependent children, and elderly parents. Provide life insurance, disability and
pension programs that are non discriminatory on the basis of gender.
Have clear and vigorously enforced sex, race and sexual orientation discrimination and
sexual harassment policies and include a statement about these policies in the
advertisement of the position.
Before attempting to diversify a staff and make it more gender equitable, you
must tackle issues such as, gender stereotyping; discrimination in hiring, pay, and
promotions; family issues; and sexual orientation discrimination. There are five
areas critical to this process:
1. Open communication.
2. A commitment to creating an inclusive Environment.
3. Clear preconceived expectations based on gender
4. A neutral supervisor who can observe different styles and facilitate
communication when a conflict arises.
5. Training sexual harassment as well as gender issues training (It is thought that
75-80% of sexual harassment complaints could be prevented by understanding
gender differences´
RECRUITMENTS
Recruiters need to keep abreast of changes in the labour market to ensure that their
recruitment efforts are not wasted or directed at too small a pool of labour. Skill shortages
may occur unexpectedly and recruitment and training processes need to be kept flexible.
It is a good idea for any organisation to plan its labour force requirements, matching
available supply against forecast demand. A skills audit of existing staff will increase
knowledge of the skills the organisation has available and those which are lacking, and
thus help pinpoint areas for future development. A human resource plan need not be
highly complicated. A straightforward plan will help organisations to: assess future
recruitment needs formulate training programmes develop promotion and career
development policies anticipate and, where possible, avoid redundancies develop a
flexible workforce to meet changing requirements control staff costs whilst ensuring
salaries remain competitive assess future requirements for capital equipment, technology
and premises.
Management is responsible for producing the human resource plan, senior management
for supporting it. Implementation is likely to be most effective if it carries the support of
the workforce, normally achieved through consultation with trade union or other
employee representatives.
Producing a human resource plan involves:
forecasting staffing requirements against business objectives
assessing the available supply of people to meet those requirements
matching available supply against forecast demand
Factors Affecting Recruitment:
In recruiting new employees management must consider the nature of labor market, what
sort of potential labour are available and how do look for works. The factor affecting can
be summed up under the following heads:
Available Skills:- Companies must locate the areas where they can find employees
who fit the jobs according to their skills.
This booklet describes the main features of such systems, and other related issues.
Systems should be:
Efficient cost effective in methods and sources
Effective producing enough suitable candidates without excess and ensuring the
identification of the best fitted for the job and the organisation
Fair ensuring that right through the process decisions are made on merit
alone.
PROCESS OF RECRUITMENT
Recruitment Process
A vacancy presents an opportunity to consider restructuring, or to reassess the
requirements of the job. This assessment is valid whether it is to fill an existing job or a
new one. Ask questions such as:
Answers to these questions should help to clarify the actual requirements of the job and
how it fits into the rest of the organisation or department. Exit interviews, or consultation
with the current job-holder and colleagues may well produce good ideas about useful
changes.
Purpose: Identify the aims and objectives of job and what the employee is
expected to achieve within department and company.
Position: The job title, its position in the hierarchy and for whom it is responsible
ought to be recorded. A sample organization chart may be useful for this purpose.
Main Duties: A list of key tasks may be written out; standards that need to be
reached and maintained must also be maintained. Methods of recording, assessing and
recording the key tasks must be determined.
The work Environment: Study the physical and social environment in which the work is
out because the work environment influences the quantity and quality of work.
External Sources
It refers to recruitment of employees from outside the organization. External sources
provide wide choice of the required number of the employees having the desired
qualification. It also provides the people with new ideas and specialized skills
required to cope with new challenge and to ensure growth of the organization.
Internal competitors have to compete with the outsiders. However, existing employees
resent the policy of filling higher-level vacancies from outsiders. Moreover it is
time consuming and expensive to recruit peoples from outside. Recruitment from the
outside may create frustration among the existing employees that aspires for
promotions. There is no guarantee that the organizations will attract sufficient
number of suitable candidates.
As with any work activity it is recommended that the recruitment and induction process
be reviewed for its effectiveness. If any stage of the recruitment process failed to produce
the expected result, eg if the advertising method has produced too many candidates, you
may want to examine what happened and why in order to make it more efficient in the
future. Future recruitment exercises may require modifications to the methods used - a
successful recruitment for one job does not automatically mean the same method will be
as successful again. This is particularly true if the labour market changes, with, for
instance, fewer school leavers but more mature workers being available. Recruitment and
induction may be a continuous process in your organisation, necessitating more or less
constant monitoring. Monitoring regularly will also ensure equal opportunity policies are
being actively pursued, and that internal candidates are receiving the same consideration
as external candidates.
Application forms
Application forms can help the recruitment process by providing necessary and relevant
information about the applicant and their skills. The design of the form needs to be
realistic and straightforward, appropriate to the level of the job. Using application forms
has the following advantages: comparing like with like is easier. CVs can be time-
consuming and may not provide the information required they provide the basis for an
initial sift(filter), and then for the interview the standard of completion can be a guide to
the candidate's suitability, if writing and presentation skills are essential to the job;
however, be aware of the possibility of disability discrimination they provide a record of
qualifications, abilities and experience as stated by the applicant.
Care also needs to be taken over some less positive aspects of application forms: there is
a temptation to use application forms to try to extract too much information, eg motives,
values and personality characteristics. The form should concentrate on the experience,
knowledge and competencies needed for the job some people may dislike filling in forms
and so be put off applying for the job.
Some very experienced people may find the form inadequate, whilst those with little in
the way of qualifications or experience may be intimidated by large empty spaces on the
form. Application forms add another stage, and therefore more time, to the recruitment
process. Some candidates may be lost if they can obtain work elsewhere more quickly
Any information such as title (marital status), ethnic origin or date of birth requested for
monitoring purposes (eg for compliance with the legal requirements and codes of practice
on race, sex, disability and age discrimination) should be clearly shown to be for this
purpose only, and should be on a separate sheet or tear-off section. Such information
need only be provided on a voluntary basis. Medical information should also be obtained
separately and kept separate from the application form.
METHODS OF RECRUITMENT
All methods of recruitment can be put into three categories:
a. Direct method
b. Indirect method
c. Third-party method
Direct Method: These include the campus interview and keeping a live register of
job seekers. Usually under this method, information about jobs and profile of
persons available for jobs is exchanged and preliminary screening is done. The short
listed candidates are then subjected to the remainder of the selection process. Some
organization maintains live registers or record of applicants and refers to them as and
when the need arises.
Indirect Method: They cover advertising in newspapers, on the radio, in trade and
professional journals, technical journals and brochures. When qualified and experienced
persons are not available through other sources, advertising in newspapers and
professional and technical journals in made. Whereas all types of advertisements can
be made in newspapers and magazines, only particular types of posts should be
advertised in the professional and technical journals. A well thought-out and planned
advertisement for appointments reduces the possibility of unqualified people applying. If
the advertisement is clear and to the point, candidates can assess their abilities and
suitability for the position and only those who possess the requisite qualifications will
apply.
Third Party Method: Various agencies are used for recruitment under these methods.
These include commercial and private employment agencies, state agencies, and
placement offices of schools, colleges and professional associations, recruiting firms,
management consulting firms, indoctrination seminars for college professors, friends and
relatives.
Employment Agencies: They are specializing in specific occupation like general office
help, salesman, technical workers, accountants, computer staff, engineers and executives
and suitable persons available for a job. Because of their specialization, they can
interpret the needs of their clients and seek out particular types of persons.
Trade Unions:
The employers to supply whatever additional employees may be needed often call on
Trade Unions. Unions may be asked for recommendations largely as a matter of courtesy
and an evidence of goodwill and cooperation
Professional Societies:
They may provide leads and clues in providing promising candidates for engineering,
technical and management positions. Some of these maintain mail order placement
services.
SELECTION
Whatever form the applications take, there may be a need to sift them before moving on
to the interview stage. Such a sift serves to match the applicants as closely as possible
to the job and person specification and to produce a shortlist of people to interview.
To avoid any possibility of bias, such sifting should be undertaken by two or more
people, and it should involve the direct line manager/supervisor as well as personnel. The
sifting stage can also help the organisation by providing feedback on the advertising
process and the suitability of the application form. It can also identify people who might
be useful elsewhere in the organisation. If references or medicals are to be taken up
before the invitation to interview stage, it should be made clear on the application
form/information pack sent to the applicant.
The candidates who best match the specifications may then be invited for interview. The
invitation letter should tell candidates that they should advise the organisation in
advance if any particular arrangements need to be made to accommodate them on
arrival or during the interview; for instance, ramp access or lighting levels. The
invitation letter should also clearly state whether the organisation will pay the
candidate's reasonable travel expenses for the interview.
Reliability: A reliable method is one that will produce consistent results when repeated
in similar situations. Like a validated test, a reliable test may fail to predict job
performance with precision.
The hiring procedures not a single acts but it is essentially a series of methods or steps or
stages by which additional information is secured about the applicant. At each stage, facts
may come to light, which lead to the rejection of the applicant. A procedure may
be considered to a series of successive hurdles or barriers, which an applicant must cross.
These are indented as screens and they are designed to eliminate an unqualified applicant
at any point in this process. That technique is known as the successive hurdle technique.
Not all selection process includes all these hurdles. The complexity of process
usually increases with the level and responsibility of the position to be fulfilled. A well-
organized selection procedure should be designed to select sustainable candidates for
various jobs. Each step in the selection process should help in getting more and more
information about the candidate. There is no idle selection procedure appropriate
for all cases.
This is essentially to check whether the candidate full-fills the minimum qualification.
The preliminary interview is generally quite brief. Its aim is to eliminate the
unsuitable candidate. The job seekers are received at the reception counter of the
company. The receptionists or other official interviews the candidates to determine
whether he is worthwhile or the candidate to fill up the application blank. Candidates
processing the minimum qualification and having some chances of being selected are
given the prescribed application form known as application blank.
Application Blank:
The candidates are required to give full information about their age, qualification,
experience, family background, aptitude and interests act in the application blank.
The application blank provides a written record about the candidate. The application
form should be designed to obtain all relevant information about the candidates. All
applications received from the candidates are carefully scrutinized. After the scrutiny
more suitable candidates among the applicants are short-listed for written tests and
others are rejected.
Employment Tests:
Candidates are asked to appear for written or other tests. Tests have become popular
screening devices. These tests are based on the assumption that human traits and work
behaviors can be predicted by sampling, however tests are not fully reliable and they also
involve time and money. Test is more useful in identifying and eliminating unsuitable
candidates therefore should be used only as supplements rather than an independent
technique of selection. The main types of tests are:
Intelligence tests
Aptitude Test
Interest Test
Personality Test
Selection Interview:
It involves a face-to-face conversation between the employer and the candidate; the
selector asks a job related and general questions. The way in which a candidate responds
to the question is evaluated. The objectives of the interview are as following:
To find out the candidate’s overall suitability for the job.
To cross-check the information obtained through application blank and tests, and
To give an accurate picture of the job and the company.
Interview is the most widely used step in employee selection. However, interview
suffers from several drawbacks: Firstly, it is a time consuming and expensive device.
Secondly, it can test only the personality of the candidate and not his skill for the job.
Thirdly, the interviewer may not be an expert and may fill to extract all relevant
information from the candidate. Fourthly, the personal judgment or bias of the
interviewer may make the result of the interviews inaccurate.
Candidates who are found suitable after interview are called for physical examination. A
Panel of doctors to insure that they are healthy and physically fit for the job does
a medical check-up of such candidates. A proper medical examination will also ensure
that the candidates selected do not suffer from any serious desirous which may
create problems in future.
Medical or Physical Examination:
Candidates who are found suitable after interview are called for physical examination. A
Panel of doctors to insure that they are healthy and physically fit for the job does
a medical check-up of such candidates. A proper medical examination will also ensure
that the candidates selected do not suffer from any serious desirous which may
create problems in future.
Checking Reference:
Generally, every candidate if required to state in the application form, the name
and address of at least two responsible persons who know him. The reference may not
give their Frank opinion unless promises made that in all information will be kept strictly
confidential. Moreover the information given by them may be biased in the form
of candidate.
Final Approval:
The candidates who are found suitable after the medical check-up and background
investigation are formally appointed by issuing appointment letter to them. They are
asked to join duty by the specified date. No selection procedure is foolproof and the best
way judge a person is by observing him working on the job. Candidate who gives
satisfactory during the probationary period are made permanent.
OVERVIEW
ICICI Bank is India's second-largest bank with total assets of Rs. 3,997.95 billion (US$
100 billion) at March 31, 2008 and profit after tax of Rs. 41.58 billion for the year ended
March 31, 2008. ICICI Bank is second amongst all the companies listed on the Indian
stock exchanges in terms of free float market capitalisation*. The Bank has a network of
about 1,308 branches and 3,950 ATMs in India and presence in 18 countries. ICICI Bank
offers a wide range of banking products and financial services to corporate and retail
customers through a variety of delivery channels and through its specialised subsidiaries
and affiliates in the areas of investment banking, life and non-life insurance, venture
capital and asset management. The Bank currently has subsidiaries in the United
Kingdom, Russia and Canada, branches in Unites States, Singapore, Bahrain, Hong
Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices
in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and
Indonesia. Our UK subsidiary has established branches in Belgium and Germany. ICICI
Bank's equity shares are listed in India on Bombay Stock Exchange and the National
Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed
on the New York Stock Exchange (NYSE).
HISTORY OF THE BANK
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial
institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was
reduced to 46% through a public offering of shares in India in fiscal 1998, an equity
offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition
of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary
market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was
formed in 1955 at the initiative of the World Bank, the Government of India and
representatives of Indian industry. The principal objective was to create a development
financial institution for providing medium-term and long-term project financing to Indian
businesses. In the 1990s, ICICI transformed its business from a development financial
institution offering only project finance to a diversified financial services group offering a w ide
variety of products and services, both directly and through a number of subsidiaries and
affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first
bank or financial institution from non-Japan Asia to be listed on the NYSE.
Basic Things:
ICICI Group expects all its employees, officers and directors to act in accordance
with high professional and ethical standards. You must be, and be seen to be,
committed to integrity in all aspects of your activities and comply with all
applicable laws, regulations and internal polices.
In accepting a position with ICICI Group or any of its subsidiaries, each of you
become accountable for compliance with the law, with the ICICI Group code of
conduct and with policies of your respective business units.
The standards of the Code are not necessarily prescribed by the regulators - they are
something, which a well respected institution must have in place and adhere to on an
ongoing basis. We therefore expect a high level of ethical conduct.
You must conduct your duties according to the language and spirit of this Code and seek
to avoid even the appearance of improper behaviour. You should be aware that even well
intentioned actions that violate the law or this Code may result in negative consequences
for ICICI Group and for the individuals involved.
While covering a wide range of business practices and procedures, these standards
cannot and do not cover every issue that may arise, or every situation where ethical
decisions must be made, but rather set forth key guiding principles that represent ICICI
Groups policy.
WORKPLACE RESPONSIBILITIES
As a fair employment practice, we expect that you shall not (during the course of your
service or upon cessation of your service for a period of six months from the date of
cessation) directly or indirectly on your own accord or on behalf or in conjunction with
any other person, convey or solicit or attempt to induce any employee or business
associate to leave their current employment with the ICICI Group and join the service of
the new employer or any competitor.
Fair Competition:
Although it is common to gather information about the general marketplace,
including competitors' products and services, the Company wants to compete fairly
ICICI Group has a Gender Neutral Policy that prohibits unwelcome advances,
requests for sexual favours, or other verbal or physical conduct where such conduct
has the purpose or effect of unreasonably interfering with an individual’s work
performance or creating an intimidating, hostile or offensive working environment.
Safety in the Workplace
ICICI Group considers safety of employees as the primary concern. The ICICI Group
is committed to safety of employees and expects its businesses and employees to
comply fully with appropriate laws and internal regulations. ICICI Group encourages
responsible behaviour of its employees and colleagues that result in the best possible
accident prevention measures. This applies both to the technical planning of workplaces,
equipment, and processes and to safety management and personal behaviour in everyday
workplace.
Awards & Recognitions
ICICI Bank wins Finance Asia Country Awards for Achievement 2008 for
Best Trade Finance Bank
Best Foreign Exchange Bank
Best Private Bank
ICICI Bank wins the 'Excellence in Remittance Business 2007 award by The Asian
Banker
Ms. Madhabi Puri Buch, ED, ICICI Bank wins FICCI's "Young Women Achievers"
Award
Mr. K. V. Kamath, MD & CEO, ICICI Bank wins "The Asian Banker Leadership
Achievement Award" for the Asia Pacific and Gulf Region 2007
EuroWeek award for ³Most Improved Market Profile´ The award is designed to
recognise the institution that has been most successful in building its own niche in
Asia's competitive syndicated loan market
The Asset Triple A Transaction Banking Awards, 2008
Best Trade Finance Bank in India
Best Transaction Bank in India
Best Cash Management Bank in India
Best Domestic Custodian in India
Global Finance Award for: Best "Trade Finance Bank and Provider" in India
ICICI Bank wins the Gold Shield for " Excellence in Financial Reporting" by
Institute of Chartered Accountant of India (ICAI) for the Year ended March 31, 2007
Mr. K. V. Kamath, MD & CEO, ICICI Bank awarded the "Padma Bhushan"
BOARD OF DIRECTORS
Based on the analysis through the questionnaire responses the following is the conclusion
of the study.
The organization follows the rules and regulation involved in their Recruitment and
Selection Procedure of the organization. However, there is some scope for improvement
with regard to following:
1. The managers are fully satisfied with the existing Recruitment and Selection
procedure.
2. The recruitment and Selection procedure should not be lengthy.
3. To some extent a clear picture of required candidates should be made in order
to search for appropriate candidates.
4. The Recruitment and Selection procedure should be impartial.
LIMITATIONS OF STUDY
Since Bank is a large organization with its strongly set business practices, so extensive
efforts and change in organization thinking will be necessary in order HR Department.
BIBLIOGRAPHY