Professional Documents
Culture Documents
Chapter I and II
Chapter I and II
Chapter I
Introduction
This chapter provides a brief overview of the presented study. This chapter
introduces the reader to the scope, problem statement, significance of the study, and
research.
Cavite, is tagged as the “Kaong Capital of the Philippines” because of the countless
kaong trees that thrive along its waterways. This rustic university town with a population
of 70,000 is home to the 72-hectare main campus of the 109-year-old Cavite State
University. Indang—with a lofty 380 m (1,247 feet) elevation with a lush rolling terrain
bisected by numerous creeks and streams that are fed by over 80 springs—is the ideal
place for kaong trees to flourish along its tributaries. Sugar palm is a medium-sized palm
growing up to 20 meters (m) tall. Called ‘sugar palm’ in English, it is native to tropical
Asia, from eastern India to Malaysia, Indonesia, and the Philippines. Also called Irok in
other Southern Tagalog provinces, this solitary palm with a dark fibrous bark that wraps
around its trunk thrives best in places straddling between 300 to 1,000 m above sea level.
Urlanda, R. (2018, May 31). A Peek Into Indang, Cavite's Kaong Industry.
Irok Festival will be held during November 30 to December 2 in Indang, Cavite.
It is done during the celebration of Indang Day. Float parade, street dancing, sports
activities, lantern contest made out of irok leaves and grand parade is held in the town
plaza.
Almost 40.36% of its total land area is within the slope grade of 3-8%, while 2,135
terrain. The land elevation range from 230 to 380 meters above sea level. The land area is
furthermore fairy well dissected by numerous creeks and streams that are deeply cut,
characterized by steep and abrupt banks. Rivers, creeks and spring supply the water
needed for both agricultural and households purposes. Municipality of Indang (2018).
https://indang-cavite.ph/for-residents/about-the-lgu/profile/
Local resources are the supply used by a particular place to increase its wealth.
The business opportunity is the potential business that can be made using the present that
The coverage of this study consists of the businessman as the beneficiary and the
society of Indang to become popular because of the Irok products that will be making.
This study will be conducted to determine the possible business opportunity out of irok as
Indangs local resources. To know if these is any emerging business out of irok.
“Since the colonial days, Indang has been producing the much sought after
sukang irok (vinegar) from kaong”, (Arturo C. Erana).”Sukang Irok (vinegar) is the only
existing product out of irok that can be made to introduce specially next year there will be
a feast of irok.
Since the “Irok Festival” will be celebrated this 2020, we decided to conduct a
study because we would like to know if there is any emerging business were its main
This study will be conducted to determine the business opportunities out of Irok
as Indang’s local resource. Specifically, the study aims to answer the following question.
1. What are the different products that can be produced out of Irok tree?
3. What are the utensils and equipment used in making those products?
5. What are the marketing strategies will be used to promote products from Irok
tree?
This study entitled Irok: Indang’s Local Resource for Business Opportunity” is
Indangeño’s
This study will help the Indangeño’s to have an idea on how they are going to
build and upgrade thier business using Irok as their product and to produce distinctive
Indang Community
This study will help the Indang Community to become popular because of the
This study will help future researchers to know what is the the possible business
This study was limited only in determining the possible source of business
opportunity using Irok as the local resource of Indang. This study utilized an interview
about is there any existing business of Irok here in Indang. And also to know what is the
Definition of Terms
anything else.
The Irok (Tagalog) or sugar palm (English) is a member of Palmae (palm) family.
This plant commonly grows in the tropical regions. Just like Philippines, Malaysia and
Indonesia. Kaong is a medium-sized palm growing up to 20 meters (m) tall. Called ‘sugar
palm’ in English, it is native to tropical Asia, from eastern India to Malaysia, Indonesia,
and the Philippines. Also called irok in other Southern Tagalog provinces, this solitary
palm with a dark fibrous bark that wraps around its trunk thrives best in places straddling
between 300 to 1,000 m above sea level. A Peek Into Indang, Cavite’s Kaong Industry.
Kaong or sweet palm is a promising cash crop with potential for the establishment
of plantations or, at the least, for deliberate growing to supplement the natural stands
about 30-40 cm. Leaves are pinnate, up to 8.5 m long. Leaf sheaths with fibrous black
hairs cover the stem. Axillary inflorescences arise singly first from the top and continue
downward until the palm dies. Fruits turn yellow at maturity, having a diameter of about
5 cm. Each fruit has 2-3 seeds. (ICRAF, undated). Also called gomuti and sweet palm
(Arenga pinnata), this plant has multiple uses. Practically all parts, from root to apex, are
useful. In the Philippines, its major product is the sweetened, cooked meat (endosperm)
from young fruits. Average number of fruits per inflorescence is 480. Every tree produces
5,000 to 7,000 seeds. (Ben G. Bareja. 2010) Growing Kaong or Sweet Palm (Arengga
Pinnata)
kaong palms (Arenga pinnata). Kaong palms or sugar palms are best known for its fruit
processed into salad ingredient and the popular kaong vinegar. A recent study under the
“Development of Low GI Palm Sugar” Program, researchers found out that kaong sap
contains a GI value of 40 which is five points higher than coco sap sugar. “While a tad
higher compared to coconut sap sugar, kaong sap sugar is still categorized as low GI
According to Dr. Manguiat, kaong sap sugar has been in existence ever since,
especially in Cavite and Quezon are. It is served as a local delicacy in the form of
pakaskas. “With its distinct caramel taste, the local palm sugar can be developed into a
high-value commodity, as well as its by products,” she added. According to Dr. Lorenzo
Lapitan of Cavite State University, “Kaong palms have a high potential for sugar
production due to the abundance of palms in the country coupled with its high sugar
conversion ratio.”
According to CavSU’s studies, a single kaong plant can produce 2500 liters of sap
which totals roughly to about 1000 kg of sugar per hectare. Similar with the coco sap
sugar, kaong palm sugar is also a very good source of many key minerals and vitamins
including potassium, magnesium, protein, calcium, and iron in beneficial quantities not
present in refined sugars “The program will greatly enhance the palm industry, which can
help our local farmers augment their income as well as providing healthy options to sweet
lovers,” Dr. Manguiat claimed. Aside from kaong, other local palms such as nipa and buri
are being studied for their sugar production potential and other by products such as
syrups and vinegars. Escondo, A. (2013, April 01). Sweet Guilt-free options for
Unhealthy Sugar.
distributed, except for the Pacific Islands and a few places in Africa where it has been
through India, Sri Lanka, Southern China, Southern Asia, New Guinea and Guam. It is
mostly found near villages. It is found growing wild in primary or secondary forest from
The most popular commercial by-product of the sugar palm is it’s being
sweetened fruit, which is used an ingredient in fruit salads and desserts. Philippines
exports of processed kaong fruit grew annually by an average of 5.3 percent over the last
five years. Bottled kaong preserves are also very popular on the domestic market
particularly during graduation months, fiesta months, and the Christmas season. This only
sprouted naturally from the seeds. According to the rural farmers their spread were
indirectly conducted by the civets which eat the Arenga pinnata fruits, digested them and
discharged them in some places not far from their main trees. That is why commonly the
Arenga pinnata trees are grown in cluster within certain are either a forest or a dry land.
These clusters of Kaong trees are seldom approached by the villagers they try to avoid as
far as possible being injured by their thorn which can cause infected wounds, and can
lead to death. It means that kaong is not very hard to plant because it do not need much
Masano (1989) showed that 85% of kaong seeds taken from the excrement of
civet were successfully germinated and grow while those which were taken from the tree
and directly planted by man only 44% succeeded to germinate and grew. This experiment
is in accordance with the folk believe that it is the Civet which has the role to generate
and spread the Kaong and that is grows only naturally (without the intervention of man).
If It is true that there are some difficulties to plant this tree intentionally, then there is
posiibility that sooner or later the kaong trees comes extinct because of the continuously