S. K. N.

Sinhgad School of Business Management, Pune

MBA batch 2023-2025
Division- A

Sub : Business of Marketing ( New Company Capabilities )

Under the Guidance by : Prof. Ram Kolhe

Presented by :- chandale rahul dilip

Roll No : - 42
New Company
Capabilities in the
Basic of Marketing
Welcome to our presentation on the exciting world of marketing! In this
session, we will explore the latest trends, technologies, and strategies that
are revolutionizing the field.
Current Marketing Landscape
the marketing landscape has evolved in recent years, from traditional advertising to data-driven
approaches, and companies are leveraging these changes to reach their target audiences effectively.
Emerging Trends in Marketing
Personalization

Explore the power of personalization in marketing, how it creates better user experiences,
and boosts customer engagement and loyalty.

Influencer Marketing

Learn businesses are leveraging the reach and influence of social media influencers to
promote their products and services to a broader audience.

Video Content

the impact of video content in capturing the attention of consumers, driving engagement,
and conveying brand stories effectively.
New Technologies in Marketing
Virtual Reality
virtual reality is transforming
marketing experiences, allowing
businesses to create immersive
brand experiences and engage
customers on a deeper level.
1 Artificial Intelligence
Explore how AI-powered
technologies such as chatbots and
2 predictive analytics are
revolutionizing customer
interactions and decision-making
processes.
3 Augmented Reality
Learn about the potential of
augmented reality in creating
interactive and engaging marketing
campaigns that seamlessly blend
the digital and physical worlds.
 Disruptive Strategies in Marketing

Guerrilla Marketing Growth Hacking

unconventional and low-budget marketing Learn growth hackers use innovative and data-
tactics that create memorable experiences and driven approaches to rapidly experiment and
generate buzz around your brand. identify scalable marketing strategies for
business growth.

User-Generated Content Content Marketing

Explore the power of leveraging user- compelling storytelling, valuable content, and
generated content to build brand trust, social information sharing can drive brand awareness,
proof, and foster genuine connections with your generate leads, and nurture customer
audience. relationships.
Benefits and Challenges of Adopting
New Capabilities
1 Benefits: 2 Challenges:

Increased customer engagement, Integration complexities, data security

improved brand perception, enhanced and privacy, competition for attention,
targeting, better ROI, and real-time data and the need for continuous learning and
insights. adaptation.
Conclusion
As the marketing landscape continues to evolve, it is crucial for businesses
to embrace new capabilities and adapt to changing consumer behaviors to
stay ahead of the competition and achieve sustainable growth.