PRINCIPLES OF ENTREPRENEURSHIP (ENT530)

SOCIAL MEDIA PORTFOLIO

HARDAN EXCLUSIVE

FACULTY & PROGRAMME CODE: BUSINESS AND MANAGEMENT (BA250)

SEMESTER: 4

PREPARED BY:

NAME GROUP STUDENT ID

MUHAMMAD DANIAL BIN ZAINOL KBA2504A 2022764441

HARIEZ DANIEL BIN ZULKEFLY KBA2504A 2022755971

PREPARED FOR: DR. RABITAH BINTI HARUN

SUBMISSION DATE: 22 JUNE 2023

ACKNOWLEDGEMENT

I would like to express my deepest gratitude and appreciation to my esteemed lecturer,

Dr. Rabitah Binti Harun, for her invaluable guidance, support, and expertise throughout
the duration of this assignment. Her dedication and passion for teaching Principles of
Entrepreneurship (ENT 530) have been instrumental in shaping my understanding of
the subject matter.

I am immensely grateful for Dr. Rabitah's constant encouragement and unwavering

commitment to fostering a conducive learning environment. Her insightful feedback,
constructive criticism, and engaging lectures have greatly enriched my learning
experience. Under her tutelage, I have gained a deeper understanding of the
fundamental principles of entrepreneurship and their practical applications.

Furthermore, I would like to extend my sincere appreciation to Dr. Rabitah for her
patience and willingness to address my queries and concerns promptly. Her
approachable demeanor and willingness to assist have been invaluable in overcoming
challenges and expanding my knowledge in the field of entrepreneurship.

I would also like to acknowledge my classmates and peers for their contributions and
stimulating discussions that have enhanced my understanding of the subject matter.
The collaborative learning environment created by Dr. Rabitah has allowed for fruitful
interactions and the exchange of diverse perspectives.

Lastly, I would like to express my heartfelt appreciation to my family and friends for their
unwavering support and encouragement throughout this academic endeavor. Their
belief in my abilities has been a constant source of motivation, and I am grateful for their
love and understanding.

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In conclusion, I would like to once again extend my deepest gratitude to Dr. Rabitah
Binti Harun for her exceptional mentorship and dedication. Her guidance has played a
pivotal role in shaping my understanding of entrepreneurship, and I am truly honored to
have had the opportunity to learn from her. The knowledge and skills I have acquired
during this course will undoubtedly prove invaluable in my future endeavors.

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 TABLE OF CONTENTS

NO. CONTENTS PAGE NUMBER

1.0 EXECUTIVE SUMMARY 4-6

2.0 REGISTRATION 7-15

3.0 INTRODUCTION OF BUSINESS 16-18

4.0 FACEBOOK PAGE 19-28

5.0 SALES REPORTING 29-30

6.0 CONCLUSION 31

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1.0 EXECUTIVE SUMMARY

Modern kurta, also known as contemporary or fusion kurta, is a reinterpretation of the

traditional kurta with modern design elements. It combines traditional aesthetics with
contemporary fashion trends, catering to the evolving tastes and preferences of
individuals.

Modern kurtas often feature sleeker silhouettes, experimenting with different cuts and
lengths. They may be tailored to be more fitted or have asymmetrical hemlines, creating
a more fashionable and stylish look. Additionally, modern kurtas may incorporate
Western-inspired elements such as collars, button plackets, or interesting sleeve
designs.

Fabrics used for modern kurtas can vary, ranging from traditional fabrics like cotton and
silk to contemporary materials such as linen, chiffon, or georgette. The color palette is
also diverse, including a mix of vibrant shades, pastels, and even monochromatic tones.

Embellishments on modern kurtas are often minimalistic and understated. Instead of

heavy embroidery, they may feature subtle prints, delicate beadwork, or unique
textures. This minimalist approach gives the modern kurta a clean and contemporary
appeal.

Modern kurtas are versatile and can be styled in different ways. They can be paired with
a variety of bottoms like trousers, jeans, skirts, or even shorts, allowing individuals to
create their own unique fashion statements. They are popular choices for both casual
and semi-formal occasions, providing comfort and style simultaneously.

Overall, modern kurtas embrace the essence of traditional Indian attire while
incorporating modern elements. They offer individuals the opportunity to showcase their
personal style and celebrate the fusion of cultures in today's fashion landscape.

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HARDAN EXCLUSIVE
FB Page link: https://www.facebook.com/hardanhq
Total FB likes & followers: 114 Likes & 125 Followers
When deciding to sell modern kurtas at a price of RM 59, there can be several factors to
consider:

Market Demand: Conduct market research to determine if there is a demand for

modern kurtas in our target market. Look for indications of people seeking trendy and
stylish clothing options that blend traditional elements with contemporary designs. If
there is a significant demand, selling modern kurtas can be a strategic choice.

Differentiation: Evaluate the competition in the market and identify how our modern
kurtas stand out. Consider factors like unique design elements, quality of materials, and
overall style. If our kurtas offer distinct features compared to other sellers, it can justify a
competitive price point.

Affordability and Accessibility: Setting a price of RM 59 positions our modern kurtas

as affordable and accessible to a wider range of customers. This price point may attract
individuals looking for fashionable options at a reasonable cost, thus increasing the
potential customer base.

Profit Margin: Assess the cost of production, including materials, manufacturing, and
other associated expenses. Ensure that the RM 59 price allows for a sufficient profit
margin after accounting for these costs. It's important to strike a balance between
competitive pricing and ensuring a viable business model.

Brand Perception: Consider how pricing affects the perceived value of our brand and
products. If customers perceive RM 59 as a fair price for the quality and style of our
modern kurtas, it can enhance our brand's reputation and attract more potential buyers.

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WHY FACEBOOK AS PRODUCT ADVERTISEMENT?

Large User Base: Facebook has a massive user base with billions of active users
worldwide. This provides businesses with access to a vast audience, allowing them to
reach a diverse range of potential customers.

Targeted Advertising: Facebook offers powerful targeting tools that allow businesses
to tailor their advertisements to specific demographics, interests, behaviors, and
locations. This level of precision targeting enables businesses to reach the right
audience with their product advertisements, increasing the chances of generating
relevant leads and conversions.

Advanced Analytics: Facebook provides robust analytics and insights into

advertisement performance. Businesses can track metrics such as impressions, clicks,
conversions, and engagement, allowing them to measure the effectiveness of their
campaigns and make data-driven decisions to optimize their advertising strategies.

Ad Format Variety: Facebook offers various ad formats, including image ads, video
ads, carousel ads, and more. This flexibility enables businesses to choose the format
that best suits their product and advertising goals, helping them effectively showcase
their products and engage with the target audience.

Social Media Integration: Facebook is deeply integrated into people's daily lives,
making it a prime platform for product discovery and sharing. Users often engage with
brands and products on Facebook through comments, likes, and shares, which can
significantly amplify the reach and impact of advertisements.

Cost-Effective Advertising: Facebook advertising allows businesses to set their

budget and control their spending. With the ability to choose between different ad
objectives and bidding strategies, businesses can optimize their ad spend to maximize
the return on investment (ROI) and ensure cost-effective advertising campaigns.

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2.0 REGISTRATION
1) Go-Ecommerce
Go-Ecommerce registration:

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Go E-commerce Certificate:

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10
2) MyENT

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3) SSM

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3.0 INTRODUCTION OF BUSINESS

a) Name: Hardan Exclusive

b) Address: Universiti Teknologi MARA Cawangan Kedah,
08400 Merbok, Kedah.
c) Organizational Chart:

d) Mission & Vision

Mission:
To empower individuals to express their unique style through our modern kurta
designs, delivering exceptional quality and innovative fashion that combines
tradition with contemporary trends.

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 Vision:
To be the leading provider of modern kurta fashion in the industry, renowned for
our commitment to craftsmanship, trendsetting designs, and exceptional
customer experience. We aspire to inspire confidence and cultural appreciation
through our stylish and versatile kurta collections.

e) Descriptions of product

Introducing our modern kurta, a fusion of timeless tradition and contemporary

style. Crafted with meticulous attention to detail, our modern kurta combines the
elegance of traditional kurta with modern design elements, creating a
fashion-forward garment that exudes sophistication.

Our modern kurta features a sleek silhouette that flatters all body types, tailored
to perfection using premium quality fabrics. With a focus on comfort, our kurta is
thoughtfully designed to provide a relaxed and comfortable fit, allowing you to
move with ease while maintaining a refined look.

The distinguishing feature of our modern kurta lies in its innovative design
elements. We embrace the latest fashion trends, infusing the kurta with modern
twists such as asymmetrical hemlines, contemporary prints, unique
embellishments, and stylish detailing. These design elements add a touch of
individuality and elevate the kurta to a statement piece that effortlessly blends
tradition and modernity.

Versatility is another key aspect of our modern kurta. Whether you're attending a
festive occasion, a cultural event, or a casual gathering, our kurta is designed to
be versatile, allowing you to dress it up or down according to the occasion. Pair it
with leggings, pants, or even jeans to create a variety of stylish and fashionable
looks.

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 At Hardan Exclusive, we take pride in our commitment to quality and
craftsmanship. Each modern kurta is crafted by skilled artisans who pay
meticulous attention to every stitch, ensuring a garment of exceptional durability
and longevity. We source the finest fabrics and materials, combining them with
expert craftsmanship to create a kurta that not only looks exquisite but also
stands the test of time.

Experience the perfect blend of tradition and contemporary style with our modern
kurta. Embrace your individuality, make a fashion statement, and feel confident in
our meticulously designed and thoughtfully crafted modern kurta.

f) Price List
Hardan Kurta - All sizes: RM 59 (included postage RM 9)

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4.0 FACEBOOK PAGE

URL Facebook (FB) Page:

https://www.facebook.com/hardanhq

Numbers of likers / followers:

114 Likers / 125 Followers

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Facebook (FB) post - Teaser

Teaser #1 Teaser #2

Teaser #3 Teaser #4

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Facebook (FB) post - Copywriting (Hard sell)

Hard sell #1 Hard sell #2

Hard sell #3 Hard sell #4

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Hard sell #5 Hard sell #6

Hard sell #7 Hard sell #8

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Hard sell #9 Hard sell #10

Hard sell #11 Hard sell #12

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Hard sell #13 Hard sell #14

Hard sell #15 Hard sell #16

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Facebook (FB) post - Copywriting (Soft sell)

Soft sell #1 Soft sell #2

Soft sell #3 Soft sell #4

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Soft sell #5 Soft sell #6

Soft sell #7 Soft sell #8

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Soft sell #9 Soft sell #10

Soft sell #11 Soft sell #12

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Soft sell #13 Soft sell #14

Soft sell #15 Soft sell #16

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SALES REPORTING

No. Name State Payment method Delivery method

1. Meor Kedah Cash Face to Face

2. Haiqal Perak Online Payment Shipping

3. Daniel Selangor Online Payment Face to Face

4. Syafiq Fauzan Kedah Cash Face to Face

Online payment receipt:

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We have managed to sell to a total of 4 customers and 4 pieces of Hardan Exclusive’s
kurta were successfully sold. Our total sales is RM236.

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CONCLUSION

Social media plays a significant role in helping businesses by providing a platform for
them to connect with their target audience, build brand awareness, and promote their
products or services. Businesses can benefit from increased brand visibility on social
media platforms, where they can reach a wide audience and attract followers through
engaging content and active participation. Direct communication with customers is
facilitated through social media, allowing businesses to address concerns, provide
real-time feedback, and foster stronger relationships. Targeted advertising options on
social media platforms enable businesses to tailor their advertisements to specific
demographics, interests, or behaviors, maximizing the chances of converting leads into
customers.

On the other hand, a social media portfolio can be highly beneficial for students looking
to expand their entrepreneurial knowledge. By actively managing their own social media
accounts and curating a portfolio, students can showcase their skills and expertise in
areas such as content creation, digital marketing, community management, and social
media analytics. Social media platforms also offer opportunities for networking and
connecting with professionals, entrepreneurs, and industry experts, allowing students to
expand their network and learn from experienced individuals in their field of interest. By
following influential figures, industry leaders, and relevant businesses on social media,
students can stay up to date with the latest trends, news, and innovations in their
chosen industry, thereby expanding their entrepreneurial knowledge.

Overall, social media's impact on businesses lies in its ability to increase brand visibility,
facilitate direct communication with customers, provide targeted advertising options, and
offer market research insights. Similarly, a social media portfolio can assist students in
showcasing their skills, networking, staying informed about industry trends, and gaining
valuable experience through experimentation and feedback. In today's digital
landscape, social media has become a powerful tool for both businesses and students
in their respective endeavors.

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