Riga Technical University

Faculty of Engineering
Economics and Management

Study subject: Planning of Visual Environment in Real Estate

Lecturer: Nikita Kocanovs, nikita@oberoning.lv, GSM: +371 26 108 777

Learning objective: The students will learn skills of understanding and analysis of the
given space of Real Estate project and the ability to develop the concept for the Visual
Environment Planning project, using basic design elements and principles. Mentioned
concept can be used for the presentation of the design idea to the potential investor
and as a work assignment for the design team.

Assignment: For each group (3-4 students), to develop the concept of the visual
environment of the selected real estate project object, the timetable for the
implementation of the project taking into account the type of the selected space and
needs of the stakeholders. Explain the added value of the visual environment planning
to the project, using the approach of the design functional complex.

Performance assessment: Development and presentation of a case study.

1. To prepare a submittal in a paper/report format for a potential developer

(investor), a work assignment for the design team.

IMPORTANT!!!!
Please avoid doing evaluation, description of existing
project, renderings etc.
You can use images for the reference or inspiration.

Deadline: January 15, 2024

Recommendations/Study instructions:

Recommended content:
1. Description of the room functions and planning boundaries
2. Stakeholders
3. Idea description
4. Element description with inspirational images (shapes, colors, textures, furniture,
decoration elements, lighting)
5. Moodboard
6. Description of work process and timetable

1.1. Select (find on the Internet or draw) a room plan (~ 150-200 m2)
Examples:
- Sports Bar
- Hotel Lobby
- Real Estate Office
- Restaurant
- Beauty salon
- School library
- Shopping area
- …any other

1.2. Identify and describe the functional plan and visual areas of the space

- Invisible zones for visitors

- Visible zones

(example)
1.2. Identify and justify attention zones in interior.

(example)

1.3. Determine and justify circulation areas in the interior

(example)
 2. Stakeholders

Identify and describe the stakeholders for visual environmental planning, identify their
needs to understand the style and type of planning.

3. Idea description

Describe an idea for the planning of visual environmental, based on the stakeholder
analysis and context of the analysis, determine the concept and task of the planning,
determine the emotional environment in terms of perceptual qualities and desired
atmosphere. (Use inspiration images)

(example)
 4. Description of the elements

Use inspirational images and text to describe the visual environment planning elements
for a future project.

4.1. Lines, Forms and Shapes - Describe and explain the choice.

(example)

4.2. Colors. Choose a color palette for the project. Describe and explain the choice.

(example)

4.3. Textures and materials. Describe the desirable materials (walls, ceilings, floors,
etc.) for the project. Describe and explain the choice.

(example)
4.4. Furniture, fabrics, decoration elements. Make the list and description, describe
and explain the choice.

(example)

4.5. WOW factor. Try (not necessarily) to find an element that stands out and attracts
attention, describe and explain the choice.

(example)

4.6. Lighting. Create the layout for the lighting by specifying lighting functions in
certain areas (ambient lighting, focal glow, play of brilliance) and technical
parameters: luminance (lux), light color temperature (K), color rendering index (CRI).

3 Basic Lighting Functions by R.Kelly

4.7. Moodboard

Create a collage consisting of images, samples of objects and elements, shapes, colors
in the composition. Can be based on a specific topic or may be a randomly chosen
material. Moodboard can be used to explain the design idea and to create a certain
mood in the perception.

Example. Moodboard „Coffe shop”

5. The description of work process and management

Choose one of the five design project management processes, set up a schedule
for work execution, setting time limits for each step. Describe and explain the
choice.

6. Added value of the visual environment planning project.

Describe the benefits and possibility for added value of visual environmental
planning project.

In case of any questions please contact the lecturer: nikita@oberoning.lv