Gamification: An Introduction

Dr Abhishek Behl
What was the first
mobile phone game?

And the second one?

 Difference between game and sport
Parameters of
Game Sport
Comparison
A game is an activity that is carried on A sport is an activity that involves the need for
when two or more people meet and some physical effort and mental skills and is
Meaning
play against each other for played for either recreation, self-enjoyment or
entertainment or amusement. competition.
Requirements A game requires more than one person. A sport requires one person with skills.
The performance of a game depends The performance of a sport depends on an
Depends on
collectively on all the players. individual’s skills and capabilities.
The participants of a game are called The participants of a sport are called sportsmen
Participants
players. or athletes.
A game is played with an attitude of A sport is played with an attitude of
Participant Attitude
friendliness. competition.
A participant cannot take independent A participant can take independent decisions in
Decision Making
decisions in a game. a sport.
 What is the most important thing to know
before playing?

• Rules
• How to win?
• Is winning always the end of play?
• What are the key components of a game/sport?
Brief History of Gamification
• Gamification – Recent word in the vocabulary
• Roots in early 80’s, while it started gaining traction in early 2000’s.

Released in 2007,
it is a task
management
application with a
role-playing game
inspired interface,
complete with
experience points,
monster battles
and loot
Foursquare
• Released in 2009, it used to be a location sharing application that
rewarded points and badges to users for using the service to “check-
in” to locations.

• Allow users to compete with each other via leaderboards that

compared their engagement with the service.
Gamification
• Gamification is the application of game-design elements and game
principles in non-game contexts. It can also be defined as a set of
activities and processes to solve problems by using or applying the
characteristics of game elements.

• Games and game-like elements have been used to Educate, Entertain

and Engage for thousands of years. Some classic game elements are;
Points, Badges, and Leaderboards.
Application of Gamification at Work
• Performance Measurement- individualized goals to be set and
clarity over what is expected of employees

• Drive Behaviour - some thrive on competition, such as

leaderboards, others will not find this motivating at all

• Allow Objective Review - opportunity for true, objective data to

be used for performance reviews
Most Commonly Used Game Mechanics

Fast
Transparency Goals Badges
Feedback

Leveling Up Onboarding Competition Collaboration

Community Points
Case Studies
 Gamification example
Gamification – In Action – Forest app uses tree planting
as the key
gamification concept

Helps you stay

focused on your tasks
without distractions
like social media

More focused you are,

the more trees you can
grow, and eventually
they can turn into a
forest.
Gamification – In Action - Todoist
• Todoist - app uses
gamification to
prompt users to
complete their
tasks by rewarding
them with karma
points for every
task they finish —
and negative
karma for missing
a deadline
Goibibo – Gamification for Travel
• Capitalize on the current trend: Indian Premier League

• goCashFest, where users can earn GoCash when time the Mumbai
Indians play

• By using the app while the team plays, users win GoCash for each 4s,
6s, 50, 100, wickets and wins during the match

• This goCash is valid until the next Mumbai Indians match and can be
used to make bookings on Goibibo
Google Pay
Pokemon Go
The Mechanics behind it
What was the world talking about?

JANE McGonigal - 2010

JESSE Schell - 2010

JANE McGonigal - 2012