Assignment Brief

Qualification(s) Pearson BTEC HND in Creative Media Production

AMDT Unit Visual Development 1

Facilitator Narada Ranatunga

Assessor Narada Ranatunga

Written By Chalani Ritigahawattage

Date Issued Sunday, May 14, 2023

Submission Deadline Wednesday, September 13, 2023 Time 9.00 PM

Assignment Title Illustration Techniques

Important

80% attendance will be mandatory to submit this assignment. Resubmissions will affect your
course duration and assessed with a pass result. For any improper submission (eg. unreadable
DVD media, incorrect link, no access to link, error in submission, etc) your assignment will be
considered as a non-submission. So please check your submission thoroughly before sending
them. Refer assignment submission guidelines for more information.

Academic Integrity

You pledge and declare that the work submitted for this assignment has been researched,
undertaken, completed, and submitted solely by yourself, except the assignment guidelines
require you to work in groups. Further, you declare that the work entitled is your original work and
you have not copied from any other students’ work or any other sources except where adequate
reference or acknowledgment is made explicitly in the text, nor has any part been written for you
by another person.

How to Submit

This is an online submission. You are not required to print the assignment or create any
subfolders unless it’s specified to do so in the assignment brief.

Step 01 - Upload your work to your google drive first.

Step 02 - Make sure that your drive folder is visible/accessible for anyone with the link.

Step 03 - Fill the google form and copy your assignment drive folder link in the given space in the
google form under the “assignment link”.

Step 04 - Click to submit the google form.

Assignment submission link - https://forms.gle/6YgpKc8XJie5Eo2B6

AMDT Assessments – www.amdt.lk Page 1

 Resources

Textbooks

 Barber, B., The Fundamentals of Drawing: A Complete Professional Course for Artists
(2nd edition), Arcturus, 2009 (ISBN 978-1-8419-3317-7)
 Davies, J. and Edwards, M., Art and Design Active book: Building the Best Portfolio,
Edexcel, 2007 (ISBN 978-1-8469-0180-5)
 Sections and hints on the process of compiling and presenting an art and design
portfolio, with visual examples\
 De Reyna, R., How to Draw What You See (35th Anniversary edition), Watson-Guptill
Publications, 1996 (ISBN 978-0-8230-2375-2)
 New, J., Drawing from Life: The Journal as Art, Princeton Architectural Press,2005
 (ISBN 978-1-5689-8445-2)

Journals

 a-n Magazine
 Artists Newsletter magazine, contemporary arts practice, features, articles and case
studies.
 Art forum
 Contemporary arts practice.
 Modern Painters
 Art, film, performance.

Websites
 www.a-n.co.uk
 Artist’s newsletter. Also includes online a-n monthly newsletter. Up-to-the- moment
features and articles on contemporary art and design. Links to casestudies and
information on practice.
 www.nationalgallery.org.uk
 The National Gallery, with a section on paintings – established historical section, some
examples of contemporary projects.
 www.tate.org.uk/modern
 Tate Modern – links to all Tate sites. Information and visuals on contemporary
exhibitions and collections.
 www.vam.ac.uk
 Victoria and Albert Museum. Broad-based historical collections of culture, design and
crafts, with contemporary exhibitions

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 Assignment Brief and Guidance

Scenario
You are to develop a fine art portfolio exploring a concept of your choosing. This portfolio should
be evaluated and constructed gradually with the progression of course content and one’s creative
practice.

Task
Produce a portfolio consisting of a final collection with its statement and the sketchbook practice.
(A pdf document)

The sketchbook should consist a minimum amount of works from the compulsory areas as
mentioned below.

 15 still life drawings

 5 perspective drawings
 3 colour theory related works
 50 gestures
 10 characters sketches
 3 concept notes

The final collection consisting a minimum of 3 works, should be developed under one's concept
(A3 size. Scanned.)

The statement should be in the format of constructive criticism with a minimum of 500 words.
(Font size 12)

Previously evaluated sketchbook practice should reflect the conceptual and technical development
with appropriate research findings. (A3size. Scanned.)

Reference to be mentioned in Harvard referencing style (Font size 12)

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 Learning Outcomes and Assessment Criteria
Visual Development 1

PASS MERIT DISTINCTION

LO1 Understand how to analyze the use of drawing and painting media,
materials and techniques
P1 Research and record specific
qualities of various media in own
and others’ work.

P2 Evaluate use of own and others’

drawing and painting media,
materials and techniques.
LO2 Be able to use drawing and
painting techniques and processes
creatively.
P3 Produce creative work showing
D1 Use critical
imaginative approaches to drawing
reflection to evaluate
and painting techniques and
own work and justify
processes.
valid conclusions
M1 Identify and apply strategies
P4 Show originality and innovation in to find appropriate solutions
D2 Take
illustration practices.
responsibility for
M2 Select/design and apply
LO3 Be able to extend visual managing and
appropriate methods/ Techniques
language. organizing activities

M3 Present and communicate

P5 Demonstrate a creative and D3 demonstrate
appropriate findings
effective use of visual Language. convergent / lateral /
creative thinking.
P6 Develop new ideas and
approaches as a result of analysis,
evaluation and discussion

LO4 Be able to evaluate work for

further development.

P7 Analyze own work in meeting

personal intentions.

P8 Evaluate response of others to

own work.

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