Madonna

By Koe Koe Zaw

Matriculation no- 315059
International Business and Economics
Fachhochschule Schmalkalden
Table of Contents
Background
Success
Who really is Madonna..
Phases of Madonna
Products and Services of Madonna
Estimated earnings breakdown
Building her brand
Brand awareness
SWOT of Madonna
Madonna Vs Competitors
Conclusion
1.Background
Madonna Louise Ciccone
born on 16 August 1958
dropped out of college in 1978
self-titled debut album in 1983
First rock band " Breakfast Club "
the first film "desperately seeking Susan" in
1985
2. Success of Madonna
ranked at number 2 on the 100 All-Time Top Artists
crowned the 'Greatest Woman in Music '
14 Albums
335 million records sold
the best-selling female rock artist of the 20th Century
Induction into Rock and Roll Hall of Fame
850 million net worth
7 Grammy Awards
14 Albums and 9 World tours
appeared in 19 Films as leading role
3. Madonna is

SINGER SONG WRITER ACTRESS AUTHOR

DIRECTOR DANCER PINUP ENTREPRENEUR

12MOVIES
 4. Phases of Madonna

Pop Madonna(1983) The Vamp(1984) Blonde Bombshell Kinky Madonna Spiritual Madonna
(1985) (1987 to 1994) (1998 to 2000)

English Aristocracy Cowgirl Madonna Disco Madonna Madame X Madonna with Kids
(2000 to 2004) (2000 to 2002) (2005) (2019)
5. Products/Services of Madonna

MUSIC

FILMS
English Children Books

Clothing lines and Perfume

6. Estimated Earnings Breakdown
7. How Madonna built
her own brand
Reinvention and Adaptability
Building collaborative and mutually beneficial relationships
Creating the controversial and provocative image
Inventing the distinctive image
Diversification
Pursuing global reach and diverse generational fanbase
Being innovative and setting trends
Leverage current platforms and distribution
Sustain fan engagement and loyalty
 Brand Recognition

memorable
meaningful
likable
innovative

Brand Recall
change of styles
constant exposure
8. Brand Awareness diverse career
media attraction
9. SWOT of Madonna

STRENGTH
large, diverse fan base
strong and unique brand
WEAKNESS
associations losing fans when she
OPPORTUNITIES
well established brand continually reinvent herself collaborations with older
name new artists are taking her
and younger artists THREATS
significant market share brand position make good use of social media
aging artists who are more
sponsoring young and talented
hard to get new fans relevant to the teen market
teens for better education
competitors
expand into markets such
other fashion brands
as perfumes
in the market
 controversial
empowering the younger generation
use her fame and name to help
famous for her costumes

known for her brightly colored wigs

pop/ rap industry
known for distinct vocal delivery,
rap skills, witty wordplay

lack of creativity and innovation

controversial
10. Madonna
lasted in the industry for 3 decades
creative and daring
Vs
queen of reinvention
Competitors
 Conclusions
Madonna was able to stand in the music industry for three decades and her net worth is
approaching to billion dollars. She has been regarded as one of the most successful
artists of all time.

being creative and daring to be distinctive

constantly reinventing herself
attracting media attention
exposing herself to fans
diverse her careers
provoking the controversial topics
collaborating with contemporary artists
interacting with young musicians
aligning herself with her own brand
reaching globally and multi-culturally
References

BBC News, https://www.bbc.com/culture/article/20190418-the-10-iconic-

ages-of-madonna
Madonna, retrieved from: https://www.madonna.com
https://www.growthink.com/content/3-business-growth-lessons-madonna
https://www.yahoo.com/lifestyle/madonnas-net-worth-insane-proves-
172600518.html
https://www.researchgate.net/publication/4885047_Material_Girl_or_Manag
erial_Girl_Charting_Madonna%27s_brand_ambition
Thank
You!

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