AGENDA

1- Facebook objectives overview

2- Definition of awareness objective

Day 2 3- Definition of Traffic objective

4- Definition of Engagement objective

5- Definition of Leads objective

6- Definition of App promotion objective

7- Definition of sales promotion objective

Day 2 workshop :- Select Different 3 categories and determine objectives for this categories
1- Facebook objectives overview :-
- Facebook objective old version
2-Definition of awareness Objective :-
- Facebook objective New version
2-Definition of awareness Objective :-
- Facebook objective New version
2-Definition of awareness Objective :-
- Facebook objective New version vs Old version
2-Definition of awareness Objective :-
- Facebook objective New version Awareness (Campaign Tap )

Awareness objectives are perfect for getting

eyeballs on your business. This can either be
through sheer numbers or making specifically
local people aware of who you are, what you
do, and how you do it.
2-Definition of awareness Objective :-
- Facebook objective New version Awareness (Campaign Tap )
2-Definition of awareness Objective :-
- Facebook objective New version Awareness (Campaign Tap )
2-Definition of awareness Objective :-
- Facebook objective New version Awareness (Campaign Tap )
2-Definition of awareness Objective :-
- Facebook objective New version (Adset Tap )

•Optimization for ad delivery:

•Reach when I use post or video
•Impressions when I use post or video

•Ad recall lift (Tooltip: We'll serve your ads to

maximize the total number of people who will
remember seeing your ads.)
•ThruPlay when I use video

•2-second continuous video views when I use

video
2-Definition of awareness Objective :-
- Facebook objective New version (Adset Tap )
2-Definition of awareness Objective :-
- Facebook objective New version (Adset Tap )
3-Definition of Traffic Objective :-
- Facebook objective New version Awareness (Campaign Tap )

increase traffic to an online destination of your

choice. Send people to a destination, like your
Facebook or Instagram shop, website or app.
For example, if you’re having a flash sale in your shop
or want to send potential customers to a web page
that describes your services, this may help drive
traffic to those destinations.
3-Definition of Traffic Objective :-
- Facebook objective New version Traffic (Campaign Tap )

CONVERSION

Website :- Send Traffic to your website

APP : Send Traffic to your app

Messenger : Send Traffic to Messenger

Ig – Profile – Send Traffic to your Instagram Profile

WhatsApp : Send Traffic to WhatsApp

Calls : Get People to call your Business

3-Definition of Traffic Objective :-
- Facebook objective New version Awareness (Campaign Tap )

increase traffic to an online destination of your choice.

Send people to a destination, like your Facebook or
Instagram shop, website or app.
For example, if you’re having a flash sale in your shop or
want to send potential customers to a web page that
describes your services, this may help drive traffic to those
destinations.
3-Definition of Traffic Objective :-
- Facebook objective New version Traffic (Campaign Tap )

increase traffic to an online destination of your choice.

Send people to a destination, like your Facebook or
Instagram shop, website or app.
For example, if you’re having a flash sale in your shop or
want to send potential customers to a web page that
describes your services, this may help drive traffic to those
destinations.
4-Definition of Engagement Objective :-
- Facebook objective New version
Campaign Objective: Post Engagement

Post engagement indicates that your

ads are relevant to your target
audience, which helps your ads
perform better. When people see ads
that are relevant to them, they're more
likely to interact with those ads. This
metric lets you measure these
interactions and compare them to
engagement from other ads or
campaigns.
4-Definition of Engagement Objective :-
- Facebook objective New version
Campaign Objective: Post Engagement
4-Definition of Engagement Objective :-
- Facebook objective New version
4-Definition of Engagement Objective :-
- Facebook objective New version
Campaign Objective: Page Likes
4-Definition of Engagement Objective :-
- Facebook objective New version
Campaign Objective: Page Likes

Your Facebook Page lets you promote your

business and engage with people on Facebook.
When people like your Facebook Page, they can
follow your Page posts to stay informed about
your business. You can also use geographic and
demographic insights about people who like your
Page to make marketing decisions.
4-Definition of Engagement Objective :-
- Facebook objective New version

Find people more likely to engage with your business online, send a message or take
desired actions on your ad or Page.
For example, if you want people who are interested in your products or services to start a
conversation via Messenger, this objective can reach potential customers more likely to
do so.
4-Definition of Engagement Objective :-
- Facebook objective New version
4-Definition of Engagement Objective :-
- Facebook objective New version
5-Definition of Leads Objective :-
- Facebook objective New version
5-Definition of Leads Objective :-
- Facebook objective New version

2
1
5-Definition of Leads Objective :-
- Facebook objective New version

4
5-Definition of Leads Objective :-
- Facebook objective New version

4
5-Definition of Leads Objective :-
- Facebook objective New version

5
5-Definition of APP PROMOTION Objective :-
- Facebook objective New version

This objective replaces App Installs.

If you specifically want to promote your app, then you’re going
to want to use this objective. If you do, you’ll be able to use
unique call to actions to encourage viewers to either install or
head over to your app.
5-Definition of Sales Objective :-
- Facebook objective New version

Sales – we all want them!

This objective replaces Conversions and Catalogue Sales and
should be used when you want people who see your advert to
go on to become a Conversion and generate a sale. You can still
use this objective to display products from your ecommerce
store and drive sales for specific products.
THANK YOU