BUSIVENT
Graded Task 2
Identifying Your UPS
6 Questions that can help you Identify you USP.….
Answer the following questions in outline format, brief phrases, concise
and accurate only:
 Who is my customer? Give
a demographic profile –
ex. Gender, age,
education, job, type of
lifestyle, etc. You may add
more…
 How do customers find
me? Ex. Social media,
referral, flyer, etc.
 Do you have the money to
invest? Where will it come
from?
 What do you do that you
are passionate about?
 What type of selling might
be involved? Ex. Retail,
online, etc.
 Is the field you want to
enter competitive? What
type of field? Ex. Food -
You may be more
specific.. Ex. Bakery, etc.
Age: Owners or managers of retail businesses may fall within the age of
range 18-25.
Job Type: Owners or managers of clothing stores, boutiques, and
department stores.
Demographic:
- This group is likely to be diverse in terms of gender and
background.
- In the case of smaller businesses, the owner may also be
involved in the day-to-day operations.
Education:
- Education Backgrounds can vary, individuals may have a
business background or relevant experience in the retail industry.
- Formal education may include business degrees or management
certifications.
They will find me on platforms such as Instagram, facebook, and
Pinterest to showcase products, engage with customers, and drive traffic
to their stores. And Paid Ads utilizing online advertising platforms, such
as social media advertising, can target specific demographics and
increase visibility.
Can be Personal Savings, Family and Friends
I am deeply passionate about creating a space for individuals to surround
themselves with the unique fashion industry and home decor. Our retail
business is not just about selling products; it’s about curating a collection
of handmade items that tell a story of craftmanship, sustainability and
personal style. And not just that, I am also passionate about providing our
customers with more than just products; I want to offer them experience
that resonates with their values and enhances the beauty and uniqueness
of their living spaces and the fashion. The joy that comes from knowing
our customers have a piece of our carefully curated collection in their
homes and they’re being a fashionable is what keep me motivated and
excited about what we do every day.
Online Retail where customers can browse and purchase mannequins
through a website. This allows for a broader reach, as customers can
access the store from anywhere with an internet connection.
Market size and demand: if there is a significant demand for mannequins,
the market may attract more competitors. Understanding the overall
market size and potential for growth is crucial.
Online Presence: The online retail space for mannequins is competitive,
especially if there are established e-commerce platforms or retailers
 dominating the market. The ability to effectively market and sell online
can impact competitiveness.

Customer Loyalty: Establishing strong relationships with customers and

fostering loyalty can be a competitive advantage. Repeat business and
positive word-of-mouth can help a business stand out.

Upload this output in Canvas. All the best and God bless us all…