Professional Documents
Culture Documents
r4 (Practice+Vocab)
r4 (Practice+Vocab)
TIPS:
Douglas McGregor called these approaches Theory X and Theory Y in his book The
Human Side of Enterprise, published in 1960. You probably manage, or are managed,
according to one of his two theories. Theory X assumes people do not particularly want
to work and need to be ‘coerced, controlled, directed, and threatened with punishment'.
Theory Y assumes people want to do a good job (1) ...... McGregor favoured Theory Y.
However, many managers spoke of Theory Y, but practised Theory X.
There have always been exceptional workplaces - often in the professional services
or technology sectors – where managers gave their staff the freedom to set their own
hours, work from home or find the best ways of serving customers. (2) ......
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R4 PRACTICE R4 LECTURER: NG THAO TRANG
We need a different type of thinking about management. (4) ..... Diana Baumrind,
a US psychologist famous for her research on good parenting, outlines three ways of
dealing with children: permissive, authoritarian, and authoritative.
(5) .... Children cannot resign. But the authoritative parent, who sets clear
parameters but allows freedom within them, who reasons rather than rules (and makes
the numbers), strikes me both as an excellent model for managers and a realistic middle
route between Theories X and Y.
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A. But there are many more companies where managers claim to believe in their people
but micromanage and insist things be done their way.
B. They do not need to be ordered about and are naturally inventive, looking for the
best ways to get work done.
E. If we want to find an effective way of treating our staff like adults, perhaps we
should turn to an expert in dealing with children.
F. These take up a lot of time and managers, therefore, find themselves unable to do a
good job.
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• Look at the statements below and the comments made by team-building experts.
• Which section (A, B, C, or D) does each statement 1–7 refer to?
• For each statement 1–7, mark one letter (A, B, C, or D).
• You will need to use some of these letters more than once.
A Teamwork is about getting different people with different skill sets working
cooperatively and efficiently. A company I worked with had disorganised and
indecisive leaders who set unrealistic goals so that team members found it
impossible achieve the required results. Things went badly wrong on a very
important project, and conflict amongst the team threatened to damage the entire
project. Luckily, I was called in to help just in time and made sure that the leader
addressed the situation by involving the whole team, and we succeeded in saving
the project.
B We organise team-building events to improve a company’s team spirit. One
company said their staff were unenthusiastic about these and saw the previous
training as a waste of time, whereas the company believed it was a practical way
to develop loyalty and trust between team members. We explained to the
company that perhaps they had chosen the wrong type of activity in the past, as
some outdoor physical activities may be totally unsuitable for certain staff
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members. We spoke to the staff involved and suggested a less physical team-
building event, which was very successful.
C I remember one company that was notorious for choosing poor team leaders and
they might have avoided the failures had they chosen better. For one project, the
team was chosen, seemingly at random, to prepare the way for setting up a new
factory overseas. The leader was inexperienced and uncommunicative, and
everyone worked independently. Although the objectives had been clearly set out,
many team members hated the plan from the start so were uncooperative. The
company wished it had called us in earlier.
D In one company the team leader only chose people who were his close associates.
He should have chosen them according to their skills and ability to work in a team.
Furthermore, he failed to give team members enough time to complete tasks,
putting them under extreme pressure and leading to serious mistakes. He then
threatened staff with demotion if they failed and promptly succeeded in
demotivating the whole team. Leaders need training in the necessary skills of
managing, and that company should have chosen a more competent team leader.
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Financial advice always advocates that you don’t put all your (0) C in one
basket – in other words, you spread the risk, but for many companies that is not
easy. Poor (1) …... has caused many a company to go into (2) ….... They tell us
that we have to speculate to (3) …..., but most companies are not able to (4)
…... big risks. Companies need to be fully aware of the assets and (5) …... and
especially any bad (6) ….... There are many other things which have to be taken
into account: (7) …... payments on any loans and (8) …... repayments for any
monies borrowed against property. It is vital for the finance department of any
organisation to allocate realistic (9) …... and even more important for employees
to ensure that they do not overspend.
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and when companies are not doing well, they may start selling shares, making the
situation even worse. When companies need support, investors are often not
prepared to throw good money after (13) ….... There is no (14) …... that they
will make money, it is always a risk. Although it is ideal to always be in the (15)
…..., many businesses have to operate owing money, especially in the first few
years of business.
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• For each question 1–6, mark one letter (A, B, C or D) for the answer you choose.
Dixons Carphone case study: the hard work after the merger fanfare
When Dixons Retail merged with Carphone Warehouse this year, the two electrical goods
retailers turned some of their outlets immediately into joint stores. They decided to mark
out Carphone areas with lighter coloured flooring, to distinguish them from the spaces
occupied by the legacy Dixons brands: Currys and PC World. But Mr. James, Dixons
Carphone's Chief Executive, now worries the flooring may send the wrong message to
staff and customers about a partnership he hopes will be seamless.
It is just one tiny example of the many management challenges that groups face as they
enter the critical integration phase following a takeover or merger. Even the most
promising unions can be doomed by unanticipated culture clashes, problems with
combining systems, or tension at the top between executives who suddenly find they
have to share responsibility for businesses they once headed outright.
Almost exactly a year ago, Mr. James, who headed Dixons before the merger, met Andrew
Harrison, his opposite number at Carphone Warehouse to discuss how they could work
better together. Mr. Harrison says the deal discussions began with a vision of ‘what we
wanted to achieve and a vision of where the world was going’. It sounds corny but could
be a good start. Using a sample of recent US and UK transactions, Cass Business School
found that mergers and acquisitions based on clear strategic intent made up a far higher
percentage of those that succeeded.
Dixons and Carphone had to accelerate when rumours of the impending deal leaked in
February. While the leak put short-term pressure on the two companies, it also allowed
them to be more open with staff and suppliers. The same Cass research shows the
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By August, the two companies had gathered their 2,000 Store Managers together for
training and to get to know each other. Individual stores took responsibility for briefing
their own staff.
The retail infrastructure of the two companies is quite different, with Carphone staff
trained to sell mobile phone contracts, whereas Currys and PC World staff are more used
to selling hardware. At the moment, the staff are measured against separate in-store
targets. But Mr. James believes ‘selling intangibles’ will become more important for the
merged group, as it moves further into service, installation, and maintenance of
‘connected’ homes and offices.
A less obvious, but potentially significant concern is how to bring different warehouses,
stock systems, and information technology into line, to ensure, for instance, uniform
pricing of the accessories. While Dixons Carphone was able to decide not to rebrand, the
merging of the two companies' logistical infrastructure is unavoidable – and risky. To
differentiate between their roles, Mr. Harrison takes responsibility for the growth of
businesses and innovation, while Mr. James has day-to-day operational control of the
group. Mr. Harrison also heads the single team that now handles all global supplier
relationships.
As the same former Dixons executive points out, whether the combined group can win
even better terms from suppliers than Dixons and Carphone did separately will be critical
to the deal's success.
However, in many mergers of equals, one side eventually emerges dominant. The
difference in corporate mergers is that plenty of people, including staff, shareholders and
customers, mind a great deal if the honeymoon period eventually gives way to chaos and
acrimony.
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MATCHING HEADINGS
TIPS:
#1: Read the headings and underline the keywords in order to understand each
heading and predict the contents of the paragraph with each heading.
#2: Skim the first paragraph to conclude the main idea, ignore unimportant
details. Focus on some of the first and last sentences. (Some paragraphs have no
topic sentence)
#3: Read all the headings again and choose the most suitable heading for the
passage.
*The heading that matches the most with the MAIN IDEA of the paragraph is the
correct heading. Some headings might only contain a detail of the paragraph.
#4: If you are debating between two or more headings, move on to the next
paragraph and come back later.
• Choose the correct heading for sections A-D and F from the list of headings
below.
• Write the correct number i-ix in boxes 1-5 on your answer sheet.
List of Headings
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Section A ..........
Section B ..........
Section C ..........
Section D ..........
Section E ..........
Section F ..........
Reading passage:
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program to convert 11 per cent of its cropped land to meadow or forest. Topsoil
in India and China is vanishing much faster than in America.
D Government policies have frequently compounded the environmental damage
that farming can cause. In the rich countries, subsidies for growing crops and
price supports for farm output drive up the price of land. The annual value of
these subsidies is immense: about $250 billion, or more than all World Bank
lending in the 1980s. To increase the output of crops per acre, a farmer's easiest
option is to use more of the most readily available inputs: fertilisers and pesticides.
Fertiliser use doubled in Denmark in the period 1960-1985 and increased in The
Netherlands by 150 per cent. The quantity of pesticides applied has risen too: by
69 per cent in 1975-1984 in Denmark, for example, with a rise of 115 per cent in
the frequency of application in the three years from 1981. In the late 1980s and
early 1990s some efforts were made to reduce farm subsidies. The most dramatic
example was that of New Zealand, which scrapped most farm support in 1984. A
study of the environmental effects, conducted in 1993, found that the end of
fertiliser subsidies had been followed by a fall in fertiliser use (a fall compounded
by the decline in world commodity prices, which cut farm incomes). The removal
of subsidies also stopped land-clearing and over-stocking, which in the past had
been the principal causes of erosion. Farms began to diversify. The one kind of
subsidy whose removal appeared to have been bad for the environment was the
subsidy to manage soil erosion.
In less enlightened countries, and in the European Union, the trend has been to
reduce rather than eliminate subsidies, and to introduce new payments to
encourage farmers to treat their land in environmentally friendlier ways, or to
leave it fallow. It may sound strange but such payments need to be higher than
the existing incentives for farmers to grow food crops. Farmers, however, dislike
being paid to do nothing. In several countries they have become interested in the
possibility of using fuel produced from crop residues either as a replacement for
petrol (as ethanol) or as fuel for power stations (as biomass). Such fuels produce
far less carbon dioxide than coal or oil, and absorb carbon dioxide as they grow.
They are therefore less likely to contribute to the greenhouse effect. But they are
rarely competitive with fossil fuels unless subsidised - and growing them does no
less environmental harm than other crops.
E In poor countries, governments aggravate other sorts of damage. Subsidies for
pesticides and artificial fertilisers encourage farmers to use greater quantities than
are needed to get the highest economic crop yield. A study by the International
Rice Research Institute of pesticide use by farmers in South East Asia found that,
with pest-resistant varieties of rice, even moderate applications of pesticide
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frequently cost farmers more than they saved. Such waste puts farmers on a
chemical treadmill: bugs and weeds become resistant to poisons, so next year's
poisons must be more lethal. One cost is to human health. Every year some
10,000 people die from pesticide poisoning, almost all of them in the developing
countries, and another 400,000 become seriously ill. As for artificial fertilisers,
their use world-wide increased by 40 per cent per unit of farmed land between
the mid 1970s and late 1980s, mostly in the developing countries. Overuse of
fertilisers may cause farmers to stop rotating crops or leaving their land fallow.
That, in turn, may make soil erosion worse.
F A result of the Uruguay Round of world trade negotiations is likely to be a
reduction of 36 per cent in the average levels of farm subsidies paid by the rich
countries in 1986-1990. Some of the world's food production will move from
Western Europe to regions where subsidies are lower or non-existent, such as the
former communist countries and parts of the developing world. Some
environmentalists worry about this outcome. It will undoubtedly mean more
pressure to convert natural habitat into farmland. But it will also have many
desirable environmental effects. The intensity of farming in the rich world should
decline, and the use of chemical inputs will diminish. Crops are more likely to be
grown in the environments to which they are naturally suited. And more farmers
in poor countries will have the money and the incentive to manage their land in
ways that are sustainable in the long run. That is important. To feed an
increasingly hungry world, farmers need every incentive to use their soil and water
effectively and efficiently
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TRUE/FALSE/NOT GIVEN
NOTES
True: All parts of the statement agree with the information in the passage
False: At least one part of the statement contradicts the information in the passage
*Contradicting means the statement has the same type of information but with a
different meaning
STRATEGY
Step 2: Scan for the first answer (notice synonyms and paraphrases)
Reading passage:
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For people moving to Australia, Price (2001) has identified certain values which
may give rise to culture shock. Firstly, he argues that Australians place a high value on
independence and personal choice. This means that a teacher or course tutor will not tell
students what to do but will give them a number of options and suggest they work out
which one is the best in their circumstances. It also means that they are expected to take
action if something goes wrong and seek out resources and support for themselves.
Australians are also prepared to accept a range of opinions rather than believing
there is one truth. This means that in an educational setting, students will be expected
to form their own opinions and defend the reasons for that point of view and the evidence
for it.
Price also comments that Australians are uncomfortable with differences in status
and hence idealize the idea of treating everyone equally. An illustration of this is that
most adult Australians call each other by their first names. This concern with equality
means that Australians are uncomfortable taking anything too seriously and are even
ready to joke about themselves.
Australians believe that life should have a balance between work and leisure time.
As a consequence, some students may be critical of others who they perceive as doing
nothing but study.
Read the paragraph in bold in the passage and say which of these statements
is TRUE, which is FALSE, and which is NOT GIVEN.
1. Culture shock affects most people who spend time living in another country.
2. Culture shock affects certain types of people more quickly than others.
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1. Australian teachers will suggest alternatives to students rather than offer one
solution.
3. Australians use people’s first names so that everyone feels their status is similar.
4. Students who study all the time may receive positive comments from their
colleagues.
5. It is acceptable to discuss financial issues with people you do not know well.
18
2 Management styles 1
Motivation 1
Yolanda is a senior manager of a car rental firm:
'I believe that all our employees can find
satisfaction in what they do. We give them
responsibility-the idea that the decisions th¢y
take have a direct impact on our success - and
encourage them to use their initiative - they
don't have to ask me about every decision they
make. My style of managemenfis participative -
employees take part in the decision-making
process. They are given a sense of
empowerment (see Unit 3).
'We hope this feeling of empow�rment gives employees the feeling that they are valued - with
management knowing the effort they make. We believe that all this leads to a higher sense of
motivation - interest, enthusiasm and energt-among employees. When everyone feels motivated,
morale is good and there is a general feeling of well-being in the organization. This leads to
improved job satisfaction.'
Motivation 2
Xavier is a factory manager:
'I don't believe in all this talk about motivation.
My subordinates - the people working under
me-are basically lazy. They need constant
supervision - we have to check what they are
doing all the time. Some people think this is
authoritarian, but I think it's the only way of
managing. There have to be clear rules of
discipline-you have to be able to tell
subordinates what is right and wrong, with a
consistent set of disciplinary procedures.
'Decisions must be imposed from above without
consultation - we don't discuss decisions with
workers, we just tell them what to do.'
2.2 Look at Band C opposite. Read the text and answer the questions.
1 What have the long-term effects of McGregor's thinking been, according to the article?
2 Which factors reveal whether a manager believes more in Theory X or Theory Y?
3 Name two things that result from these factors.
4 Did McGregor think that Theory X or Theory Y represented the best way of doing things?
5 Who influenced McGregor's thinking? What did this thinker believe to be the main factor in
determining people's behaviour?
6 Is employee dissatisfaction due to something within employees themselves, according to this
thinker? Why? I Why not?
Over to you
Write a memo to the head of your organization or one you would like to work for, suggesting ways to
encourage initiative among employees.
Some aspects of work can lead to dissatisfaction if they are not at a high
enough standard.
These are what Herzberg calls the hygiene factors:
supervision - the way employees are managed
policy - the overall purpose and goals of the organization
working conditions - the place where you work, hours worked, etc.
salary
peer relationships - how you relate to and work with others on the same level of
the organization
security - level of confidence about the future of your job
Other aspects of work can give positive satisfaction. These are the motivator factors:
achievement - the feeling that you have been successful in reaching your goals
recognition - the feeling that your employers understand and value what you do by
giving positive feedback, which means telling you what a good job you are doing
the work itself - the nature and interest of the job
responsibility - when you are in charge of something and its success or failure
advancement - how far you will be promoted in the organization and/or how far you
will go up the career ladder
personal growth - how you develop personally in your work, and your opportunities
to do this
*Work and the Nature of Man, 'One More Time: How Do You Motivate Employees?' Harvard Business Review, 2008.
Email CV to jmartin@duvalandsmith.fr
3.2 Vanessa Holt got the job in the advertisement in 3.1 above. Three months later, she writes an email
to a friend. Complete the gaps in the email using expressions from B opposite.
••• From: vanessaholt@aol.com
Subject: Back to the UK?
Date: 14 November
To: jane.rourke@hotmail.com
Hi Jane, How are you? I've been at Duval and Smith, an Anglo-French law firm in Paris,
for three months now. I've had experience of translating a lot of different documents,
so (1) is interesting enough, but I don't get any
(2) for the work I do - my boss never says anything. He
never gives us any (3) for example, he never lets us deal
with clients directly. I never get a sense of (4) my boss
takes all the credit for the work we do.
There are quite good opportunities for promotion and (5) ............................................................................
at Duval and Smith, but I'm not sure I want to stay. I think there must be better opportunities
elsewhere for me to develop, and as (6) is important to me,
I've decided to move back to the UK and look for a job there.
So hope to see you in London soon - I'll give you a call.
All the best
Over to yc:,11
Describe your own organization, or one you would like to work for, in relation to Herzberg's motivator
factors.
In many manufacturing industries, a daily meeting is used to keep the plant running smoothly;
but this level of daily communication is seldom employed in knowledge work or administration.
Sarah manages a team of nurses. Sitting together in the morning and building positive emotion,
energy, and shared tasks for the day helps build their focus on the work of the whole unit.
Shared knowledge helps limit mistakes and keep people engaged in learning. And knowing who
may need help distributes the work of the unit across the formal team structures. The practice
of daily meeting and discussion of tasks is another crucial way in which Sarah builds engagement.
Sarah's transparency in terms of performance requirements is another leadership practice
that reinforces engagement. Once a month, Sarah shares information with the group that shows
the unit's overall productivity numbers and their clinic-by-clinic performance. This monthly
meeting, to discuss the unit's performance and the breakdown of each team's performance,
creates performance pressure for all members of the team.
9.2 Look at the types of team members in B opposite and say if these statements are true or false.
1 Implementers are not interested in final results.
2 Coordinators tend to take a leading, organizing role.
3 Shapers tend to follow what other people say.
4 Plants can be useful in providing new ideas when the team has run out of steam.
5 Some Resource Investigators probably need to use the internet.
6 Monitor Evaluators are not good at seeing all sides of a problem.
7 Team Workers may help to defuse arguments between members.
8 Completer Finishers are bad at finishing things on time.
9.3 Members of a team brought together to work on a design project said the following things. Match
what they said (1-5) with the stages (a-e) in C opposite.
1
We had such a great time working together.
2
We need to appoint a leader.
3
4
Who does Ana think she is, taking over and behaving like she's in charge?
5
We're really making progress now and we get on so well together.
Over to
������:l�'tl:t,."N"t
24 Customer satisfaction
- ThefourCs
Susanna Chang, mobile !)hone marketing manager (see Unit 23), continues:
'The whole marketing!effort can be looked at from the point of view of customers, rather than the
company, with the four ts:
•, Customer solution- we aim to find a solution to a customer "problem" by offering the right
combination of product(s) and service(s) to satisfy particular customer needs. For example,
pay-as-you-go was a dream solution for parents worrie,d about children running up big
phone bills.
• Customer cost - the price paid by the customer for the product. It includes the "price" related
to not buying another product of the san;ie or another type. For example, someone who buys
a sophisticated'mobile may not then have the money fo buy a laptop or tablet that they
wanted.
•, Convenience-idistributing our products_ in the way that is most convenient for each type of
customer. We have to decide, for instance, how many new shops to open and where they
should be. We also have to think about the people who prefer to buy online.
• Communication with the customer- customers are informed about products through
advertising, and so on, but the communication is two-way. Customers also communicate with
us, for example through telephone helplines. This is a good way for us to find out more about
what our customers want. We can then change or improve our offering, and get ideas for new
offerings.
'Thinking of the marketing mix in these terms h�lps us maintain a true customer orientation or
customer focus.'
- customer eKpec-ations
When customers get what they hoped for, their :expectations are met and there is customer
satisfaction. Products, sadly, often fall below expectations.
When expectations are exceeded - you get more than you expected - there may even be customer
-
delight (see Unit 12), but this partly depends on how involved you are in the purchase. There is a
difference in your degree of involvement when you buy different products. For example, there is low
involvement when yog buy something ordinaryJike petrol, and high involvement when you purchase
something emotionally important such as a family holiday.
Customer dissa.tisfaction
Research shows that �5 per cent of dissatisfied tustomers don't complain; they just change
suppliers. Satisfied customers create new busin;ess by telling up to 12 other people. Dissatisfied ones
will tell up to 20 peopfe* � Word-of-mouth is a powerful form of advertising.
Some say that encouragf:ng customer loyalty or allegiance is important for profitability. They say
that customer retention - keeping existing customers - is key. Getting repeat business is five times
cheaper than finding new customers.
Customer defection must be reduced as much as possible of course, but a company can learn from
lost customer analysis: analysing its mistakes by asking those who do leave why they defected.
Services like mobile phone and broadcasting companies have to reduce churn- the percentage of
customers who change suppliers or who stop using the service altogether each year. This is very
costly; the companies would prefer, of course, to keep existing customers and add more in;order to
bu
_ ild their customer base. ;
*Philip Kotler and Kevin Keller::Marketing Management, Pearson, 2008.
24.2 Match the two parts of these sentences containing expressions from B opposite.
1 The systematic analysis of D a loyalty programs for years and says the best
customer claims constitutes an programs allow customers to earn points outside
important source of information the business but redeem them inside.
on customer D b satisfaction, or more likely, on customer
2 Dreze has researched customer dissatisfaction.
3 The company's acquisition of its D c delight by delivering more than you promise.
rival led to customer D d defections, due to declines in service quality.
4 Maintaining customer
5 You can sometimes obtain
D e allegiance results from continuing to provide
excellent service, which dissuades your customers
customer from wanting to go elsewhere.
24.3 Match the words and expressions in C opposite to the examples below.
1 A language school that ran courses for a company's employees - the company was so pleased
with the result that it asked the school to run more courses. (4 expressions)
2 The people who use a particular supermarket chain, considered as a group.
3 A mobile phone company that grew quickly despite not advertising much - users just told
their friends how good it was.
4 A train company with such bad services that 40 per cent of passengers stopped using its trains
and took other forms of transport.
5 A newspaper website where half the subscribers left each year, but were replaced by new
subscribers.
6 The same newspaper website's questionnaire to customers that left, asking them to give their
reasons.
Over to fC1iJ
� '"' �- :ail."'1o"W'�1:��
Think about coffee shops, clothes shops, supermarkets, airlines, or the make of car that you drive, or
would like to drive. Are you/ Would you be a loyal customer? How is your loyalty rewarded?
Managers attempt to reduce or mitigate risk. It can be minimized, but never completely eliminated -
removed.
Risk analysts and others talk about worst-case scenarios, the worst possible combination of negative
future events.
I
Attitudes to risk
Attitudes to risk - how people feel about it- vary widely.
Adrienne is an entrepreneur. Entrepreneurs are knovm for their willingness
to take risks - their risk appetite. She is a risk-taker who has started several
businesses - two of them failed but one is very profitable. She tries to analyze
the risk factors involved in a potential business - the things that will
contribute to its success or failure.
Bernardo runs the family business founded by his grandfather. He i� more
risk-averse - he has a low risk appetite and is very cautious. For example,
he tries to limit his risk exposure by only trying to enter new markets where
he is sure of success. He believes in risk avoidance. His risk strategy- his
plan for dealing with risk - is basically to avoid it as much as possible.
Insurance
You can reduce uncertainty and take out insurance against negative future events. For example,
businesses can insure against risks such as damage to their property, theft of equipment and goods,
negligence - actions (or inaction) by employees that harm other people- to maintain business
continuity and against the cost of business interruption (see Unit 21).
The insurer will ask what level of cover is required - how much the insured business will receive if it
makes a claim. The insured firm agrees to an excess- a particular amount that will be deducted if it
makes a claim. In relation to all this information, the insurer issues-an insurance policy, and tells the
business how much it will have to pay monthly or yearly in insurance premiums for the particular
insurance cover.
Insurance companies have risk analysts who calculate the probability of various future events, and how
much the company will have to pay out if they happen.
22.2 Executives from various companies are talking about their attitudes to risk. Use appropriate forms of
combinations containing 'risk' in B opposite to complete what they say.
1 We have managers whose job is to find the right combination between activities that are risky,
and those that are less risky - they are the ones who work on our company's ...
2
When we look to export to new markets, there's always the things that can go wrong - we have
to look at all the ...
3
We've invested heavily in some politically unstable countries, so we have a certain degree of ...
(2 possibilities)
4
We put money into what we consider to be the safest activities - you could say that we have
a high level of ...
5
The economy of our country needs people like this if new companies are going to be started -
we need people who are real ...
6
We are a solid business growing at 2 per cent a year. We stick to what we know and have
a low ...
22.3 Look at C opposite and put these events into the correct order.
a Two weeks later, Greta made a claim for €550,000 for compensation to guests for their
inconvenience, lost income for cancelled bookings and the cost of new door locks.
b The insurance company agreed to provide cover of €1 million for this specific risk, and an excess of
' €25,000. She paid a monthly premium of €500.
c The claim took the insurance company six months to investigate and then they paid out €500,000
after deducting the excess.
d She was very glad to have obtained this cover because, one day, computer hackers attacked the
hotel's computer system so that guests were unable to lock and unlock their room doors with
their key cards - about 20 guests were locked in and another dozen or so were locked out as it was
impossible to open the doors manually.
e When the insurance company paid out, Greta was relieved that she had insured against this worst
case scenario, even if she had not realized exactly what it would consist of!
Greta had to call locksmiths to open the doors, and she had to cancel guest reservations for the
following week while the locks were changed.
g A hotel owner in Austria, Greta Schmidt, took out insurance against business interruption, in
addition to other more usual forms of insurance against fire, damage to buildings and so on.
Over to _ :_
If you work, are you a risk-taker, or are you risk-averse? Give examples. If you don't work, think
about a job you would like and decide if you would like to be a risk-taker.
Two companies may work together in a particular area by forming an alliance or joint venture –
they may remain separate companies, or form a new company in which they both have a stake.
5
company that might be
bought
expensive worker compensation plan. The purchase
carrier. The merger2 could well internet company said Mr Icahn’s reference to its
6
possible buyer
7
bring about further consolidation3 in employee plan as a poison pill9 ‘could not be buy
8
the US airline industry. further from the truth’. taking control by buying most
or all of its shares
9
something that makes a
C Conglomerates
1909 Lonrho began operating in Africa.
1961 Tiny Rowland started to transform the company into a worldwide conglomerate1.
1995 Lonrho’s African non-mining businesses had expanded, with the parent company2 controlling
approximately 90 subsidiaries3 that had diversified into4 a wide range of business activities.
1995 Lonrho decided to restructure5 these African non-mining businesses into five core activities6:
motors, agribusiness, distribution, hotels and property, and construction.
1998 These businesses were demerged7 in a process of divestment8 and a new company was
created.
2000 Lonrho began to refocus9 and to follow a strategy of divesting10 its non-core assets11 in order
to pay off its debt.
2005 Most of Lonrho’s assets had been sold and the disposal12 programme completed.
2006 Lonrho starts to rebuild an African conglomerate.
1 5 9
large group of companies reorganize change its activities
2 6 10
main company main activities selling
3 7 11
smaller companies separated non-essential property, etc.
4 8 12
become involved in selling unwanted companies sales
a venture company in which China will have a 46 per cent stake, Airbus 39 per cent and Singapore
Technologies 15 per cent.
b and keep a 55 per cent controlling stake.
c interest in the successful satellite channel UK Gold.
d holding of the company’s common shares.
e in a US airline so that they can work out a marketing alliance.
34.2 Which expressions from A and B opposite do the underlined words in these headlines refer to?
1 4
GERMAN TRUCKMAKER MAN IN FRIENDLY UK COMPANIES UP FOR
APPROACH TO SWEDISH RIVAL SCANIA SALE TO FOREIGN BUYERS
2 5
FORD TO BREAK UP ITS EUROPEAN Conoco in combined operation with
LUXURY DIVISION TO RAISE CASH origin energy in canadian natural gas
3 6
Midwest rejects airtran’s ‘inadequate’ MFI IN POSSIBLE COMBINATION
offer of $11.25 per share WITH HOMEFORM
34.3 Use correct forms of expressions from C opposite to complete what a journalist says about
conglomerates.
If a large company that has previously (1) d i a wide range of
activities then finds that some of these are becoming less profitable, it may decide to sell those
(2) s that do not fit in with its overall strategy. The board of the
(3) p c may talk about (4) d these activities and
(5) r so that they can get out of particular businesses. In this case, the group makes
(6) d of its (7) n -c a and uses the
money from these (8) d to invest in and concentrate on its (9) c
activities.
Over to you
• Why do companies form joint ventures?
• Describe a recent merger in your country or elsewhere. Why did the companies merge?
• What is the core activity of your country’s biggest company?
C Loan capital
A company can also obtain capital in the form of money lent by investors who do not then have part
of the ownership of the company. This is loan capital; an investor or a financial institution providing
money in this way is a lender, and this money is referred to by them as lending.
The company borrowing money is the borrower and refers to the money as borrowing or debt.
A company’s total debt is its level of indebtedness.
The sum of money borrowed is the principal. The company has to pay interest – a percentage of the
amount it has borrowed – on its debt whether it has made a profit in the relevant period or not.
D Security
Borrowing by companies and other organizations is often in the form of bonds or debentures
that they issue – make available and sell to lenders. Different types of bonds and debentures have
particular technical conditions.
One of these conditions is whether there is collateral or security for the loan – if the borrower
cannot repay the loan, the lender has the right to take equipment, property, etc. from the
borrower and to sell it in order to get their money back. This equipment or property may be an asset
that was bought with the loan (see Unit 30).
E Leverage
The amount of loan capital that a company has in
Note
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B A N K O F A M E R I C A T O R A I S E $ 1 0 B I L L I O N I N C A P I TA L
Bank of America, the largest US bank, said on share price falling, demonstrated the effect of the
Monday it would raise $10 billion in capital and crisis on banking’s surviving firms.
halve its dividend in an effort to survive the Bank of America said it would cut its dividend by
banking crisis. The moves came as the bank half to 32 cents, giving it an extra $1.4 billion in
reported earnings of $1.2 billion in the most capital each quarter. The latest capital raising,
recent period – a third of the level of a year which follows a big capital raising by the bank
ago. Ken Lewis, Bank of America chief earlier this year, would involve issuing stock.
executive, said it was “important to raise “Both economic and financial market conditions
capital to very high levels in this uncertain have changed significantly in the past two
environment”. months,” Mr Lewis said. “The outlook is for still
“These are the most difficult times for financial weaker economic performance which we expect
institutions that I have experienced in my 39 will reduce earnings.” Of the dividend cut, Mr
years in banking,” Mr Lewis said. But BofA’s Lewis said: “We cannot pay out what we have
announcement on Monday, which sent its not earned.”
Over to you
• Have you ever thought of starting your own business? What sort of business would it be? Where
would you get the capital?
• Where do existing companies in your country normally get capital? Describe two methods of doing
this, and give some of the advantages and disadvantages of each.