Mental manipulation => dividend of the price of the products into the smallest units => justify that

they
are spending economically and judiciously

Consumer spending power

Eliminate consumers’ reluctance to purchase exorbitant products

Attract foreign investors

Lead a more fulfilling life => eliminate a feeling of guilt => level of happiness can be raised

Find an excuse for their wasteful spending habit => feel free to purchase

Impulsive decision rather than judicious ones, not considering the long-term consequence

 Budget deficits or

Financial repercussions : overspending can lead the consumers to be heavily in debt

Cut short on other expenses

Squander a huge amount of income => cannot make ends meet

Spendthrift habit

Engender social exclusion : negative social dynamics

Psychology: regard themselves as being surrounded by money

Develop unrealistic expectations

Feel inadequat

Run on the Slippery slope