PLEASE READ THE THEORY FIRST, THEN READ THE STUDY CASE

I. Introduction
II. Main Drivers and External Driving Forces of Tune Group’s Diversification and
Composition Portfolio (Minimum 2 Pages, Max 2.5 Pages)

A. Analysis of main drivers or factors influencing Tune Group's diversification and

Composition Portfolio.

• Entrepreneurial vision and leadership of Fernandes and Meranum.

• Market opportunities and competitive landscape in the ASEAN region.
B. External Driving Forces and Market Dynamics
Max:
• Examination of the economic, socio-cultural, and technological trends affecting Tune 5 Pages
Group.
• Impact of regulatory environments and globalization.
III. Types of Diversification Strategies and Challenges (Minimum 2 Pages, Max 2.5 Pages)
• Discussion on the types of diversification (related and unrelated) undertaken by Tune
Group.
• Evaluation of synergies and potential conflicts within the diversified portfolio.
• Challenges posed by market competition, operational complexity, and brand
alignment.
IV. Identified Corporate Value Addition and Strategic Synergy (2 Pages)

• Identification of core values and strategic advantages across Tune Group’s businesses
(Strong Mngmnt Capabilities?, Innovative Products?, Restructuring Mngmnt?, etc).
• Synergistic benefits and value creation through cross-business collaboration.
V. BCG Matrix Analysis (2 Pages)
• Application of the Boston Consulting Group Matrix to Tune Group’s various business
units (SBUs).
• Classification of SBUs into Stars, Cash Cows, Question Marks, and Dogs.
• Strategic implications for each category. Max:
8 Pages
VI. Corporate Parenting Role (0.5 page its ok, better 1 page)

• Examination of Tune Group’s corporate parenting style and its impact on SBUs.
• Alignment of corporate strategy with SBU needs and objectives.
VII. Ashridge Parenting Matrix (2 Pages)

• Application of the Ashridge Parenting Matrix to assess the fit between the corporate
parent (Tune Group) and its SBUs.
• Recommendations based on the matrix findings.
VIII. Directional Policy Matrix (1 Page)

• Assessment of the market attractiveness and business strength of each SBU.

• Strategic directions and priorities for each SBU based on the matrix.
Conclusion

ALL THE GRAPH/FIGURES/TABLES/PICTURES MUST IN APPENDIX