Presenters Sara Lodge and Mark Sykes, Directors, Beehive and b.

SAFE

‘UNDERSTANDING SAFETY
CULTURE USING THE
BRADLEY CURVE’
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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Poll One

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Outline of the session:
1. Safety share
2. Introducing the Bradley Curve
3. Moving along the Bradley Curve - ‘Change
the conversation’
4. Invitation to trust-based safety webinar
series

© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
John Green – ‘Leading Light’ IOSH Special Issue
‘Safety Differently’
1. Frontline workers are
solutions, not cause
2. Safety is ‘capacity to get
things right’
3. Safety is moral
responsibility for all the
workforce
© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 1. Safety share

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
Organisational
culture – the
personality of an
organisation

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 The
Organisational
Iceberg

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
Steven Covey - ‘7 Habits of Highly Effective People’
“Maturity Continuum”

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Reactive

• Firefighting/ad hoc
• No management involvement
• Action only after incidents

• Belief - ‘Accidents just happen’

• Attitude – Can’t be helped

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Reactive

• Firefighting/ad hoc
• No management involvement
• Action only after incidents

• Belief - ‘Accidents just happen’

• Focus – not being found out

© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 How many of you recognise
Reactive behaviours in your/other
workplaces?

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Dependent

• Management
commitment
• Rules and regs
• Reward and punishment

• Belief – ‘If people follow

the rules we’ll be OK’.
• Focus – ‘You’
© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Dependent

• Management
commitment
• Rules and regs
• Reward and punishment

• Belief – ‘If people follow

the rules we’ll be OK’.
• Attitude – ‘You’
© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
What examples of dependent
behaviours have you
seen/experienced during
lockdown?

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Independent

• Personal accountability
• Pro-active
• Take responsibility

• Beliefs – ‘Safety is personal’.

• Attitude/focus – ‘I’

© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
‘Independent’ video

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Poll Two

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Interdependent

• Collaboration/problem solving
• Sharing resources
• Team accountability

• Beliefs – ‘we need others’

• Attitude – ‘We’
© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Quiz
1. ‘Better clean it 2. ‘What oil? It
up or I’ll get a wasn’t me.
b********g’ Happens all the
time’

3. ‘I didn’t spill it
but I’d better 4. ‘We need to find
clean it up or out how this
someone might happened to stop
get hurt’ it happening
again’
© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Quiz

2,1,3,4

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Poll Three

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
Interdependence is the human
condition

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
How do we move along the Bradley
Curve?

© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 1. By building trust
‘A Safety Differently route
….demands a level of trust
in the organisation’
John Green, IOSH Special
Issue Magazine

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 2. Development
as well as training
Training – for the job Development – for the person
• Skills and competency • Personal growth
• Short term • Longer term
• Present • Future
• Improve work performance • Prepare for future challenges

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 3. Changes to
recruitment
Competency-based or behavioural interviewing

STAR
• Situation or task
• Actions
• Results

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
4. With the participation of senior
management

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
4. By ‘Changing the conversation’

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
Thank you for your attention!

D2iT is a model of trust-based safety culture

developed by Beehive in partnership with
Bangor University.
Designed to help organisations build trust.
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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
• “An Introduction to Beehive’s D2iT Trust-
based Safety Culture”
• Series of 5 x one-hour webinars, live and on-
demand, starting July 23rd 2020
• Introduces each of the five trust principles
• Includes practical tools to help you build trust
in the workplace
• £150 plus VAT
• Go to Eventbrite
© Copyright Beehive Coaching and Leadership Development Ltd

Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307
 Safety culture - ‘What
people at all levels in an
organisation do and say
when their commitment to
safety is not being
scrutinised’
Dr James Reason

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Beehive Coaching and Leadership Development Ltd, PO Box 213, Conwy, LL30 9FX, www.beecld.co.uk; 07780606307