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    Suresh Jayakar came up with the idea of a produce truck that would pick up fresh fruits and vegetables in the morning and sell them in the evening when people have finished work, in order to address the lack of grocery stores and farmers markets in his neighborhood. While provinces produce much of the food, they often face shortages themselves due to the long distances and lack of transportation between parts of provinces. Jayakar's idea uses design thinking, which is a process of understanding problems, ideating solutions, and developing feasible answers, to solve the problem of limited access to fresh produce through his mobile market truck concept.

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    Suresh Jayakar came up with the idea of a produce truck that would pick up fresh fruits and vegetables in the morning and sell them in the evening when people have finished work, in order to address the lack of grocery stores and farmers markets in his neighborhood. While provinces produce much of the food, they often face shortages themselves due to the long distances and lack of transportation between parts of provinces. Jayakar's idea uses design thinking, which is a process of understanding problems, ideating solutions, and developing feasible answers, to solve the problem of limited access to fresh produce through his mobile market truck concept.

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    11 views1 page

    Entrep-10 Review 1

    Uploaded by

    reyesmicaella68
    Suresh Jayakar came up with the idea of a produce truck that would pick up fresh fruits and vegetables in the morning and sell them in the evening when people have finished work, in order to address the lack of grocery stores and farmers markets in his neighborhood. While provinces produce much of the food, they often face shortages themselves due to the long distances and lack of transportation between parts of provinces. Jayakar's idea uses design thinking, which is a process of understanding problems, ideating solutions, and developing feasible answers, to solve the problem of limited access to fresh produce through his mobile market truck concept.

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    © All Rights Reserved
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    of 1

    REYES, MICA ELLA S.

    11/24/22
    BSMA 101
    ENTREPRENEURIAL MIND

    1. What was Suresh Jayakar’s project/idea?

    Suresh Jayakar’s project/idea is a produce truck that sells fresh fruits and
    vegetables. where the produce truck will pick up fresh produce in the morning and then
    operate in the evening when most people have finished their work so they can cater to
    more customers. He came up with this project in response to the neighborhood's scarcity
    of grocery stores and farmer’s markets that sell fresh fruits and vegetables.

    2. Do you think Jayakar’s idea is feasible here in the Philippines? Specifically, in


    provinces? Why?

    Yes, provinces are where most produce comes from, but that doesn't mean there
    isn't a shortage of produce in provinces. In reality, provinces are actually where most
    scarcity occurs because most parts of them are not really accessible or convenient to go
    to because of long distances and a lack of transportation. Another thing is that provinces
    with specific produce, such as those near the sea, where the majority of their products
    are fish and seafood, may face a shortage of fresh vegetables and fruits.

    3. With Suresh Jayakar’s idea, how did design thinking solve life’s problems?

    Design thinking is a framework, a step-by-step process that helps us resolve


    problems and innovate. With Suresh Jayakar’s idea, design thinking solve life’s
    problems by understanding the problem that society is facing which is the lack of
    markets that sells fresh produce, and then by ideating, creating, and developing a
    feasible solution to that problem.

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