BUSINESS PLAN iDESIGN CLOTHING MANUFACTURING COMPANY 2021

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ENTERPRISE ENHANCEMENT PLAN

SUBMITTED BY:
Carl Andrei M. Palomar
Bea Doreen N. Faicol
SUBMITTED TO:
Frances Aimee N. Barrera
Ms. Jonadhe C. Mondeja
Ester Faith P. Silva
Subject Teacher
Kiara Faye F. Cerenado
Ashley Dyn Napilan
Vincent John Fondales
Faith Nicole Delgado

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WORKSHEET NO. 3

DESCRIPTION OF THE BUSINESS


1. BRIEF HISTORY:
Name of the Business: iDESIGN Clothing Manufacturing Company

HOW WAS IT CONCEIVED: Way back in 2021 in their senior high school days, a
group of friends with a group name CNSA; namely Carl Andrei Palomar, Bea
Doreen Faicol, Frances Aimee Barrera, Ester Faith Silva, Kiara Faye Cerenado,
Vincent John Fondales, Ashley Dyn Napilan and Faith Nicole Delgado worked on a
Business Plan as a requirement for their Entrepreneurship Subject. As
Accountancy, Business and Management Strand Students they wanted to
formulate a business that is profitable and suits their personalities. This group is
well-known in their school Alejandro Firmeza Memorial National High School as
Fashion Icons. It became their inspiration for their business plan. They decided to
build a Fashion Clothing Brand that will set fashion trends among teenagers like
them. Eight years later, they reunited from different places they are working. One
of the topics they talked about during the reunion is about investing money and
starting a business together. They remembered that they have a business plan
which is a clothing brand. They saw this plan as outdated due to a lot of new
opportunities that emerged. Cerenado as a Software Engineer suggested that
incorporating technology will make it more market competitive since technology is
very influential and a powerful tool.

HOW DID THE BUSINESS DEVELOP: After that reunion, they formally started
building the business. Palomar suggested that their business will become more
marketable and innovative if they will make an application where target customers
can design their own clothing and this company will manufacture it for them. All
the members agreed to him and start building the business. They all contributed
4,000,000 pesos for their capital. Out of the 32 million pesos capital, they rented a
three-floored building and manufacturing area at Iloilo City and bought all the
things they needed. They do all the transaction to legalize the business by
registering it to the Securities and Exchange Commission (SEC) and the
Department of Trade and Industry (DTI) and opened a bank account for it.
Cerenado built an application called iDESIGN which is the name of the brand and
worked on the application system. Faicol, as a Fashion Designer and an actress
worked on the different designs that will be posted in the app for customers to put
and match to create their designs and she also became the ambassadress and
endorser of the business. Silva was tasked to lead the hiring of employees while
Napilan was tasked to lead the production and she find suppliers for the garments
and other things needed for clothing as well as the machineries. Barrera on the
other hand, took charge with the marketing. Delgado handled the sales and
finances while Fondales was in charged with logistics including the shipping of
orders to customers and receiving of supplies from suppliers. While Palomar

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became the over-all Manager of the Business who oversee all the tasks in the
company.

2. BUSINESS FORM:
 Single Proprietorship  Partnership  Corporation

3. Principal Activity:
 Retail  Manufacturing  Service  Wholesale

 Agriculture, forestry, or fishing  Others (Specify) __________________

4. OWNER(S):
Name: Carl Andrei Palomar Name: Bea Doreen Faicol

Description of Skills: Description of Skills:


Bachelor’s Degree in Management Bachelor’s Degree in Fashion Designing
Good Entrepreneurial Skills Creative Designing Skills
Innovation Skills Persuasion Skills
Leadership Skills Leadership Skills

Relevant Experience: Relevant Experience:


Assistant Manager for 2 years Fashion Designer and Actress for 2 years

Name: Frances Aimee Barrera Name: Ester Faith Silva


Description of Skills: Description of Skills:
Bachelor’s Degree in Marketing Bachelor’s Degree in Psychology
Marketing Skills Good Human Skills
Entrepreneurial Skills Negotiation Skills
Organizational Skills Communication Skills

Relevant Experience: Relevant Experience:


Online Marketing Person for 2 years Human Resource Officer for 1 year

Name: Kiara Faye Cerenado Name: Ashley Dyn Napilan

Description of Skills: Description of Skills:


BS Degree in Software Engineering Bachelor’s Degree in Operations Mgmt.
Programming (C++, Java, Python) Organizational Skills
Technical Skills Technical Skills
Technological Literacy Skills Selling Skills

Relevant Experience: Relevant Experience:


Software Engineer for 3 years Production Staff for 3 years

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Name: Vincent John Fondales Name: Faith Nicole Delgado

Description of Skills: Description of Skills:


Bachelor’s Degree in Operations Mgmt. Bachelor’s Degree in Financial Mgmt.
Organizational Skills Organizational Skills
Technical Skills Financial Handling Skills
Human Skills Accounting Skills

Relevant Experience: Relevant Experience:


Transport Planner for 2 years Bank Clerk for 3 years

5. PRODUCTS AND SERVICES: iDESIGN, is an online based company that


manufactures clothing and apparel based on the designs of their customers. It has
a pre-registered design in their own application where customers can mix and
match the parts of the clothing based on their preferences and to make it
personalize. They can choose between the color, design, and quality and type of the
cloth, the size, printed or embroidery design, texts to be put, and objects to apply.
Clients can personalize outfits from top to bottom, of any gender and for teens and
adults. Aside from it, they can also choose from designs of other users that chose
to upload their own design to the app, and whenever customers used it, the
designer of the said design will get a commission from it. Upon approval of their
design and paying the half of the amount, it will be sent to the company where we
will start manufacturing it. After manufacturing it, the company will pack it and
deliver to the customers through our carrying company partner.

6. SALES/ MARKETING GEOGRAPHICAL AREA: All over the Philippines since it is


online based.

7. CUSTOMERS: The customers of this company are the people who wanted to wear
they own design or personalized clothes from every part of the Philippines. They
can access the products and the services by the downloading the iDESIGN
Application through App Store. They can acquire the product without going out
their homes as long as they have internet connection and devices to design their
clothing and to buy it.

8. SELLING METHODS OR TECHNIQUES: After the customers confirm their designs


and pay the half of the account through the company’s application, the
manufacturing committee will produce the clothes based on the designs. After
manufacturing the clothes, it will be packed and then shipped & send to the
customers through the company’s carrying company partner. After the product
deliver to them, they will pay the half of the account to the carrier before receiving
the products they bought. They can send feedback, complains, and suggestion on
our application.
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9. WORKFORCE COMPLEMENT: 25 Workers 8 Administration 17 Staff
10. CUSTOMER’S NEEDS BEING SATISFIED: End-customers will enjoy wearing the
clothes they personally designed based on their preference and style. They can
wear it without worrying that they have the same clothes as others. Wearing the
outfit, they personally designed will give them brand satisfaction & good service
experience which in return makes them proud and confident.

WORKSHEET NO. 4

VISION DETAILS
iDESIGN Clothing Manufacturing Company foresees to become a way for clients to wear
their own designs and to be more confident about it. To bring out their creativity and the
skills they have in designing clothes through technology. It is a wonderful feeling to wear
your own design and iDESIGN wanted to extend it to the whole Philippines and soon to
the whole world.
Five years from now, the company itself will be sufficing these goals:

Current Goal
No. of Products 5 10
No. of Customers (Monthly) 2000 10000
No. of Countries to Operate 1 2
No. of Employees 50 150

Current Goal
Sales:
1. iDESIGN Women Casual 5, 609, 732 Pesos 11, 000, 000 Pesos
2. iDESIGN Men Casual 4, 978, 448 Pesos 9, 000, 000 Pesos
3. iDESIGN Top Clothing 7, 984, 374 Pesos 13, 000, 000 Pesos
4. iDESIGN Bottom Clothing 3, 148, 475 Pesos 7, 000, 000 Pesos
5. iDESIGN Headwear 1, 198, 424 Pesos 5, 000, 000 Pesos
Total 22, 919, 453 Pesos 45, 000, 000 Pesos

Net Profit:
1. iDESIGN Women Casual 1,567, 345 Pesos 5, 000, 000 Pesos
2. iDESIGN Men Casual 993, 583 Pesos 3, 000, 000 Pesos
3. iDESIGN Top Clothing 884, 512 Pesos 6, 000, 000 Pesos
4. iDESIGN Bottom Clothing 944, 542 Pesos 4, 500, 000 Pesos
5. iDESIGN Headwear 359, 526 Pesos 1, 500, 000 Pesos
Total 4, 749, 508 Pesos 20,000,000 Pesos
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iDESIGN
BUSINESS PROCESS WORKFLOW

DELIVERY FROM
THE SUPPLIERS

DESIGNING THE UPLOADING THE


PRE-DESIGNS DESIGNS ON THE
APPLICATION

CUSTOMERS DESIGN
TAILORING THE
AND CONFIRM THE
BASE PRODUCT
DESIGN CUSTOMERS

SALES COLLECTION

MANUFACTURING THE
THE FINAL PRODUT
BASED ON THE DESIGNS OF
SHIPPING TO
THE CUSTOMERS
THE CUSTOMERS

PACKAGING
PROMOTIONS/MARKETING
MANAGEMENT

IT DEPARTMENT
SALES DEPARTMENT

OPERATIONS
DESIGNING TEAM

APPLICATION
LOGISTICS

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iDESIGN
BUSINESS THRPOUGHPUT CYCLE Part 1
(One Week Production)
Delivery Pre- Uploading Tailoring Customer’s
from the Designing The Base design and
Suppliers Product confirm the
design
Machinery Delivery Computer Computer Sewing Application
or Truck Machine System
Equipment
Pushcart Table Air Fabric Computer
conditioner Cutting
Machine
Air Table
conditioner
Printer
Tools Scissors Mouse for Mouse for Scissors Their own
Computer Computer devices
Sketchpad Measuring
Tape
Needles
Materials Paper and Thread
Ink
Supplies Boxes

Workers/ Logistics Designing IT Team Production IT Team


Staff Supervisor Team Supervisor Supervisor Supervisor
Supervisor
Drivers Designing IT Tailors and Customer
Team Team Production Service
Members Members Workers Officer
Utility Management Marketing Quality IT Team
Supervisor Control Members
Officer
Stockman Marketing Management Marketing
Employees Supervisor
Management Management Marketing
Employees
Other Gasoline Power Power Power Power and
Inputs Internet
Internet Internet Internet
Connectivity Connectivity Connectivity
Production 1 2 1 6 7
Cycle
(days)
Business Throughput Cycle

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iDESIGN
BUSINESS THRPOUGHPUT CYCLE Part 2
(One Week Production)
Sales Manufacturing Packaging Shipping to Sales
Collection the Final the Collection
(Down Product Customers (Full
payment) Payment)
Machinery Application Computer Tables Delivery Application
or Sales Truck Sales
Equipment System System
Printer and Embroidery Waybill Pushcart Printer and
Ink Machine Printer Ink
Computer Fabric Printing Computer
Machine
Sewing
Machine
Table
Tools Mouse for Scissors Scissors Scissors Mouse for
Computer Computer
Needles Tape
Dispenser
Stabilizer Strapping
Materials Paper and Tread Tape Paper and
Ink Ink
Paint Paper and
Ink
Buttons and
Zippers
Supplies Box
Workers/ Sales Production Production Logistics Sales
Staff Supervisor Supervisor Supervisor Supervisor Supervisor
Sales Staff Tailors and Packaging Drivers Sales Staff
Production Employees
Staff
Financial Management Utility Utility Financial
Supervisor Supervisor
Finance Quality Control Quality Management Finance
Team Staff Officer Control Team Staff
Officer
Management Management Management
Other Power Power Power Gasoline Power and
Inputs Internet
Internet Internet
Production 7 6 6 3 7
Cycle
(days)
Business Throughput Cycle

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WORKSHEET NO. 5
CUSTOMERS OF THE BUSINESS

Product/Service: Clothes/Attires
Characteristics:
WHO WILL YOUR CUSTOMERS BE?
 Individuals  Families  Other Businesses  Domestic Use Work-related
AGE:
 Adults  Elderly  Teenagers  Children  Parents of Children
GENDER:
 Mostly Female  Mostly Male  All
INCOME LEVELS:
 High  MEDIUM  LOW

NUMBER OF CUSTOMERS: 1, 000 Monthly

WHEN WILL THEY BUY THE PRODUCT OR SERVICE?


 Daily  Weekly  Monthly  Once a year  Seasonally

HOW MUCH WILL CUSTOMERS BUY?


 Large quantities  One item regularly

FUTURE SIZE OF MARKET: IN THE FUTURE, THE NUMBER OF CUSTOMERS WILL…


 Increase  Decrease  Stay the same

WHY DO CUSTOMERS NEED THIS PRODUCT OR SERVICE? The business is following


the law in supply and demand of products. There is a demand for clothing and there is a
market for said product as well. In addition, the product made from their skills in
designing and it shows their personality. They can customize clothes and apparel which
there is a very small percentage that other people can have these design. A lot of people
do not like that they have the same clothes as others, so it is perfect for them. Marketers
have seen a change in the likings of customers throughout the years. In the past, mass
marketed products are preferred, thereby affecting the behavior of customers when it

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comes to procurement. However, in the more recent past, marketers noticed that
customers now prefer a more personal and customized way of acquiring things. With
this being said, the business model is deeply rooted to the personal likings of each
customer, therefore is manifested to be successful when implemented.

COMPETITORS
A B
NAME CLIPSHOPPE HYDROGEN
TYPES OF PRODUCTS Jeans, Bags, Accessories, Dresses, Pants, Polo,
T-shirt, Head clothing and Accessories, and other
other streetwear casual attire

PRICE RANGE 400-1,200 Pesos 800-3,400 Pesos


QUALITY OF PRODUCTS Trendy, Durable, and a lot Aesthetic, Elegant, and
of different choices Durable.
STAFF SKILLS/PAY N/A N/A
LOCATION All over the Philippines All over South-east Asia
DISTRIBUTION Store Branches in the malls Store Branches in the malls
PROMOTION/ Social Media Marketing and Social Media Marketing and
ADVERTISEMENT TV advertisement Posters
CUSTOMER SERVICE Salespersons are Loyalty Card
approachable

QUALITIES WANTED BY CUSTOMERS:


 Size  Color  Price  Personalization
WORKSHEET NO. 6

COMPETITOR CHARACTERISTICS

My competitors’ major strengths are: The major strength of the company’s


competitors is that people can see their products physically in their different store
branch. They have a great brand identity and customers already trust their products.

My competitors’ major weaknesses are: Their designs are overuse and customers buy
the same design as others. Moreover, their distribution style is inconvenient for some
customers.

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Given this information, I can improve myself and my business in the following
ways: First, by strengthening our promotional activities through partnering with some
social media influencers and YouTube vloggers. Second, we will develop a nice customer
service like awarding the best designer of the month and giving this person 5,000 pesos
worth of our products. Third, to create pre-designs that are market competitive. Last, to
improve the application system so that it will give the customers enjoyable and amazing
experience while designing their clothes so that they will love doing it regularly for them
to be or loyal customers.

WORKSHEET NO. 7
MARKETING PLAN-PRODUCT
iDESIGN Women’s Casual

1 2 3 4 5
PRODUCT Simple Elegant Patterned Contemporary Dress With
Minimal Grand Dress Designed Belt
Dress Dress Dress
GENERAL A casual A casual A casual The design of It is a
DISCRIPTION dress for dress for dress with the dress is casual
simple grand different so cool that dress with
occasion or occasion pattern of suits the belt to
event. It is and event. choice like contemporary make it
very The design floral, era. It is more
minimalistic used checkered, unique. stylish.
but with expensive or any
aesthetics. materials. object they
would like.
QUALITY Very good Very good Very good Very good Very good
quality quality quality quality quality

COLOR Customers Customers Customers Customers Customers


Choice Choice Choice Choice Choice
SIZE XXS, XS, S, XXS, XS, XXS, XS, XXS, XS, S, XXS, XS,
M, L, XL S, M, L, XL S, M, L, XL M, L, XL S, M, L, XL
PACKAGING Elegant Elegant Elegant Elegant Elegant
Printed Box Printed Printed Printed Box Printed
Box Box Box
DELIVERY Direct Direct Direct Direct Direct
Delivery/ Delivery/ Delivery/ Delivery/ Delivery/
Shipping Shipping Shipping Shipping Shipping

INSTRUCTION N/A N/A N/A N/A N/A


MANUAL
SPARE PARTS N/A N/A N/A N/A N/A

REPAIRS N/A N/A N/A N/A N/A


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OTHER N/A N/A N/A N/A N/A
FEATURES

iDESIGN Men’s Casual


1 2 3 4 5
PRODUCT Simple Elegant Patterned Contemporary Denim/Leather
Designed Polo/ Long Polo/ Long Designed Long sleeve
Polo/ Long sleeve sleeve Polo/ Long
sleeve sleeve
GENERAL A minimal A casual A casual The design of Long sleeve
DISCRIPTION designed polo or polo or the polo or that is made of
polo or long sleeve long sleeve long sleeve is denim or
long sleeve with very with so cool that leather. It is
that is elegant different suits the very stylish
perfect for and grand pattern of contemporary and elegant at
everyday design choice like era. It is the same time.
use. perfect for floral, unique.
grand checkered,
event. or any
object they
would like
QUALITY Very good Very good Very good Very good Very good
quality quality quality quality quality

COLOR Customers Customers Customers Customers Customers


Choice Choice Choice Choice Choice
SIZE XS, S, M, XS, S, M, XS, S, M, XS, S, M, L, S, M, L, XL
L, XL L, XL L, XL XL
PACKAGING Elegant Elegant Elegant Elegant Elegant
Printed Printed Printed Printed Box Printed Box
Box Box Box
DELIVERY Direct Direct Direct Direct Direct
Delivery/ Delivery/ Delivery/ Delivery/ Delivery/
Shipping Shipping Shipping Shipping Shipping

INSTRUCTION N/A N/A N/A N/A N/A


MANUAL
SPARE PARTS N/A N/A N/A N/A N/A

REPAIRS N/A N/A N/A N/A N/A


OTHER N/A N/A N/A N/A N/A
FEATURES

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iDESIGN Top Clothing

1 2 3 4 5
PRODUCT Polo-Shirt Sweater or T-shirt Crop-top for Shirt
Jacket Women With Text

GENERAL A Polo shirt A Sweater A t-shirt A top A shirt


DISCRIPTION for both or jacket if for specifically with text
male and they everyday for women. they
female. It wanted to use. They They can wanted to
has three put hood can put design it put. They
buttons on it. Its any object, anything they can choose
and a design in any size, wanted, as fonts, color
collar. depends on and in any long as it is and styles
Design the color as based on the they
depends on customer. their pre-designs wanted.
the design. in the app.
customer. They can They can
also put customize it
design with type of
front and cloth, color,
as what and many
they like. more.
QUALITY Very good Very good Very good Very good Very good
quality quality quality quality quality

COLOR Customers Customers Customers Customers Customers


Choice Choice Choice Choice Choice
SIZE XXS, XS, S, XS, XS, S, XXS, XS, XXS, XS, S, XXS, XS,
M, L, XL M, L, XL S, M, L, XL M, L, XL S, M, L, XL
PACKAGING Elegant Elegant Elegant Elegant Elegant
Printed Box Printed Printed Printed Box Printed
Box Box Box
DELIVERY Direct Direct Direct Direct Direct
Delivery/ Delivery/ Delivery/ Delivery/ Delivery/
Shipping Shipping Shipping Shipping Shipping

INSTRUCTION N/A N/A N/A N/A N/A


MANUAL
SPARE PARTS N/A N/A N/A N/A N/A

REPAIRS N/A N/A N/A N/A N/A


OTHER N/A N/A N/A N/A N/A
FEATURES

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iDESIGN Bottom Clothing

1 2 3 4 5
PRODUCT Jeans Trousers Stylish Comfortable Contemporary
Short Short and Designed
Pants Pants
GENERAL Jeans with Trousers Very A short or Pants which
DISCRIPTION different with stylish pants for is very
design of different short that everyday trending right
choice. choices of is eye- use. It is now. It has a
They can material to catching. It made of soft lot of designs
put objects used. They has a lot of fabric and and it is also
and ripped can put design. simple yet very eye-
it patterned adorable catching
anywhere design that design. especially for
they would they would teens.
like to put like.
it.
QUALITY Very good Very good Very good Very good Very good
quality quality quality quality quality

COLOR Customers Customers Customers Customers Customers


Choice Choice Choice Choice Choice
SIZE XS, XS, S, XS, XS, S, XS, XS, S, XXS, XS, S, XS, XS, S, M,
M, L, XL M, L, XL M, L, XL M, L, XL L, XL
PACKAGING Elegant Elegant Elegant Elegant Elegant
Printed Printed Printed Printed Box Printed Box
Box Box Box
DELIVERY Direct Direct Direct Direct Direct
Delivery/ Delivery/ Delivery/ Delivery/ Delivery/
Shipping Shipping Shipping Shipping Shipping

INSTRUCTION N/A N/A N/A N/A N/A


MANUAL
SPARE PARTS N/A N/A N/A N/A N/A

REPAIRS N/A N/A N/A N/A N/A


OTHER N/A N/A N/A N/A N/A
FEATURES

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iDESIGN Headwear

1 2 3 4 5
PRODUCT Double Plain Hat Cap with Stylish Hat Bonnet
Sided Object or
Bucket Hat Text
Design
GENERAL They can Simple A cap with Very A bonnet
DISCRIPTION design it Plain Hat. design of aesthetically with
with text or They can their pleasing hat. different
object. They choose choice it styles of
can also whatever either choice.
choose color they object or
what color wanted to text.
to use for have.
every side.
QUALITY Very good Very good Very good Very good Very good
quality quality quality quality quality

COLOR Customers Customers Customers Customers Customers


Choice Choice Choice Choice Choice
SIZE S, M, L S, M, L S, M, L S, M, L S, M, L

PACKAGING Elegant Elegant Elegant Elegant Elegant


Printed Box Printed Printed Printed Box Printed
Box Box Box
DELIVERY Direct Direct Direct Direct Direct
Delivery/ Delivery/ Delivery/ Delivery/ Delivery/
Shipping Shipping Shipping Shipping Shipping

INSTRUCTION N/A N/A N/A N/A N/A


MANUAL
SPARE PARTS N/A N/A N/A N/A N/A

REPAIRS N/A N/A N/A N/A N/A


OTHER N/A N/A N/A N/A N/A
FEATURES

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WORKSHEET NO. 8
MARKETING PLAN-PRICE

PRODUCT
1 2 3 4 5
PRODUCT iDESIGN iDESIGN iDESIGN iDESIGN iDESIGN
Women Men Casual Top Bottom Headwear
Casual Clothing Clothing
COMPETITORS’
PRICES 5 999 Pesos 4 999 Pesos 2 999 Pesos 3 599 1 299 Pesos
• HIGHEST Pesos
• AVERAGE 3 999 Pesos 2 699 Pesos 999 Pesos 1 999 699 Pesos
• LOWEST Pesos
1599 Pesos 799 Pesos 499 Pesos 499 Pesos 299 Pesos
MY PRICE 1,099-3999 599-2 599 399-1499 599-2 299 299-899
Pesos Pesos Pesos Pesos Pesos
REASON FOR The lower The lower The lower The lower The lower the
SETTING the price the price the the price the price price the
PRICE the higher higher the the higher the higher higher the
the demand demand the demand the demand
demand
DISCOUNTS Customers Customers Customers Customers Customers
WILL BE GIVEN who who who who who
TO purchased purchased purchased purchased purchased
FOLLOWING 10,000 10,000 pesos 10,000 10,000 10,000 pesos
TYPES OF pesos worth worth of pesos worth pesos worth of
CUSTOMERS of products products and of products worth of products and
and to to those and to products to those
those customers those and to customers
customers who customers those who
who purchased a who customers purchased a
purchased single purchased who single
a single product 4 a single purchased product 4
product 4 times in a product 4 a single times in a
times in a month. times in a product 4 month.
month. month. times in a
month.
REASON FOR To attract To attract To attract To attract To attract
DISCOUNTS customers customers to customers customers customers to
to buy more buy more or to buy more to buy buy more or
or to buy to buy or to buy more or to to buy
regularly. regularly. regularly. buy regularly.
regularly.

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CREDIT WILL To To To To To customers
BE GIVEN TO customers customers customers customers who
THE who who who who connected
FOLLOWING connected connected connected connected their credit
TYPES OF their credit their credit their credit their credit card to our
CUSTOMERS card to our card to our card to our card to our application
application application application application system.
system. system. system. system.
REASON FOR It will also It will also It will also It will also It will also
CREDIT help the help the help the help the help the
company to company to company to company company to
gain sales gain sales gain sales to gain gain sales
more more more sales more more
because a because a lot because a because a because a lot
lot of people of people lot of people lot of of people
used credit used credit used credit people used credit
card. card. card. used card.
credit
card.

Ideas for special prices to increase sales such as special offers, month-end
relations, bulk orders, etc.:
In December, the company will introduce its Christmas and Year-end sale where
customers can get a free same product as what he or she designed that they could give
to their loved ones. This activity is called “Design One Get One Free”. It will allow the
company’s sales to increase. The company will also hold a designing contest for
customers and the winners will receive a free shipping promo.

WORKSHEET NO. 9
MARKETING PLAN-PLACE

• Use this worksheet to describe the location and distribution method of your
business.
The Business will be taking place within:
An online application called iDESIGN that is available throughout the Philippine Islands.
This application will serve as our way of interacting with our customers. They can work
on their own clothing designs. After they confirm their designs, the quantity, and their
shipping details, they will pay half of the total payment as their down payment. The
design will be sent on the company’s system and the company will start manufacturing
it. Moreover, designers could also upload their designs and for some customers who
wanted to purchase this design, they can also use it, but they must pay the designer.
Customers can also share their thoughts, feedback, and suggestion.

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My reason for choosing this location:
This application is an adaptation to thrive in the changes made by advancements in this
generation. It will help the company to manage the business more convenient. Since the
business is all about personalizing and customizing clothes, it is better to have
application instead of having physical store in the mall. After all, it is more convenient
for customer, and it can deliver the company’s mission.

METHOD OF DISTRIBUTION (pick all that are relevant to your business)


To get my products or services to my customers, I:
 Sell directly from my shop/ factory/ warehouse/ office/ home (delete those not
applicable)
 Sell to retailers/ Other shops

 Delivery or Shipping

 Sell to wholesalers

 Sell door-to-door/ on the street

 Take orders by phone

 Other (describe)
My reasons for choosing this form of distribution:
Since the company is an online based business it is better to have delivery or shipping
as our method of distribution. It is more appropriate considering the company’s services.

18 | P a g e
WORKSHEET NO. 10
MARKETING PLAN-PROMOTION
• Describe below how you promote your products or services or ranges of products

TYPE OF ADVERTISING DESCRIBE HOW YOU USE IT COST


Products/ Service 1- iDESIGN Hire a famous couple vlogger and
Women Casual shoot a video advertisement for the
casual clothing of the company.
-Video Advertisement in social media. The couple will design their
-Poster for Social Media Marketing. designs using the app. They will
show all the process of creating it. 100,000
Products/ Service 2- iDESIGN Men The process of confirming the
Casual design. And finally, the part where
they will receive their designed
-Video Advertisement in social media. casual attire. After it they will wear
-Poster for Social Media Marketing. it while being sweet in the camera.

After that, the couple will have


photoshoot wearing the casual 20,000
attire while showing their phone
with iDESIGN app for the poster.

Products/ Service 3- iDESIGN Top


Clothing
Bea Doreen, our Brand
-Youtube Advertising Ambassadress and one of the
owners will shoot for a YouTube
Products/ Service 3- iDESIGN commercial since she is a great
Bottom Clothing famous personality here in the
Philippines. It will be dealing with 400,000
-Broadcast Advertising on Television the designing clothes for different
and social media. profession she has, being an
actress, businessperson, a fashion
Products/ Service 3- iDESIGN icon, a simple woman, and a
Headwear designer. It will show the people
that iDESIGN is for all not only for
-Broadcast Advertising on Television designers and creative people.
and social media

Other types of advertising The booths will feature a huge


screen that is broadcasting live an
-Set up booths in malls in major cities actual designing process using the 150,000
during high density seasons. application. It is a way to advertise
the functions of the app, and lure
customers into designing their
clothes as well. In addition, it is a
great way to scout new designers
for the team. Furthermore,
19 | P a g e
customers can be encouraged to
manufacture what they have
designed and give them freebies or
vouchers.

Other ideas: Release a high demand-Bea Doreen limited edition clothing designs on the
application. Those are the outfits she will design and wear in the Youtube advertisement.
This will allow her fans to support her through supporting this campaign. The company
could also have campaign called, “Design for a Cost”. Where the company will donate the
one-week profit to the different Social Welfare offices and organizations.

WORKSHEET NO. 12
STAFF REQUIREMENTS

SKILLS, EXPERIENCE, AND DO YOU NUMBER OF


OTHER REQUIREMENTS TO HAVE TIME & EMPLOYEES
COMPLETE THIS TASK SKILLS TO REQUIRED
PERFORM
THIS TASK?
TASK
OTHER TASKS
(SPECIFY)
Coordinating Managerial skills, communication ___Yes ___No 1
with Suppliers skills, human skills
Delivering Technical skills, good driving ___Yes ___No 2
supplies to skills, Driver’s License
factory
Designing the Creativity, innovative skills, ___Yes ___No 4
pre-designs technical skills
Doing task IT Graduate, Computer Skills, ___Yes ___No 4
related to the Technology Literate, Programming
application Skills
system or IT
Tailoring and Technical Skills, Operational ___Yes ___No 22
producing the Skills, Expertise in sewing
product
designed by
customers
Packing of Technical skills, alertness ___Yes ___No 6
output
Shipping of Inventorial Skills, Organization ___Yes ___No 2
orders skills, Basic Accounting skills,
technical skills, good driving
skills, Driver’s License
20 | P a g e
Sales Collection Basic Accounting Skills, ___Yes ___No 4
trustworthiness, honesty,
Marketing and Creativity, innovative skills, and ___Yes ___No 4
Promotional communicational skills.
Activities
Hiring of Good Human Skills, ___Yes ___No 1
Employees Communicational Skills, and
Managerial Skills

TOTAL NUMBER OF EMPLOYEES 50

The business has 8 partners. Three of those are the company partner for shipping such
JNT, LBC, and the products to the customers. There are three because customers may
choose what shipping carrier company, they prefer to handle their ordered products.
While five of those are the suppliers for the materials like fabric, tread, and other supplies
needed by the company.

My business employs 0 members of the family. They are employed as: N/A

My business advisers are the experiences and stories of successful entrepreneur in the
country. Coupled with some research of market trends.

WORKSHEET NO. 13
BUSINESS ORGANIZATION STRUCTURE

• List the different sections for example, administration, production, selling) in your
business.
• List the number of staff in each section
• Who is in charge of each section?
• Draw a diagram showing the organizational structure of your business. Make sure
that all the staff of the business are shown in the structure.

21 | P a g e
SECTION STAFF
Administration/ Management 8
Operations:
Design 3
IT 3 36
Production 27
Logistics 3
Sales and Finance 3
Marketing 3

The structure of my business looks like this:

22 | P a g e
WORKSHEET NO. 14
EQUIPMENT REQUIREMENT

TYPE OF SPECIFICATIONS QUANTITY UNIT COST COST


EQUIPMENT

Current
Equipment
Production
Sewing SINGER Heavy Duty 4452 15 ₱10,000.00 ₱150, 000.00
Machines Sewing Machine with 32
Stitch Applications, Speed of
1,100stiches per minute,
Metal Frame, Built-in Needle
Threader, and heavy-duty
Accessory Kit suitable for
sewing even heavy fabrics
Computer DELL Inspiron 24 5000 10 ₱36,499.50 ₱364,995.00
Black Touch All-in-One with
Bipod Stand, 11th
Generation Intel Core i3
Processor, Windows 10
Home, Intel UHD Graphics,
256GB Solid State Drive and
8GB Memory
Fabric ACCUQUILT READY. SET. 1 ₱21,350.00 ₱21,350.00
Cutting GO! with Qube 8” Mix &
Machine Match Block, Strip Cutter 2-
1/2”, Two Cutting Mats: 10”
x 24” and 6” x 6”, Die Pick
that can cut up to 6 layers of
fabric and more than 70 free
patterns

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Embroidery SINGER Futura XL580 1 ₱57,080.40 ₱57,080.40
Machine Sewing and Embroidery
Machine with 250 Built-In
Embroidery Designs, 215
Built-In Stitches and
Needle Threader
Fabric EPSON F2100, 1 ₱699,750.00 ₱699,750.00
Printing PrecisionCore TFP 10-
Machine channel, drop-on-
demand, inkjet print head
with ink-repelling coating
technology, 360 nozzles x
10; 6 ink cartridge
bays,Garments up to 0.98”
Thick and Hi-Speed USB
2.0 (1.1 compatible), USB
Flash Memory (Under
32GB, FAT32 format),
10/100 Ethernet
Waybill EPSON TM-L90 Thermal 1 ₱26,100 ₱26,100
Thermal Label Printer, Speed: Up to
Printer 150mm/sec, up to 90mm
paper diameter, Selectable
paper width, Flexible to
wall-mount
Pushcart Pushcart Platform Truck 2 ₱1,250.00 ₱2,500.00
Trolley 150 kg Capacity
Delivery Nissan NV350 Urvan 1 ₱1,348,000.00 ₱1,348,000.00
Van Escapade

24 | P a g e
Administration

Computer DELL Inspiron 24 5000 1 ₱36,499.50 ₱36,499.50


Black Touch All-in-One
with Bipod Stand, 11th
Generation Intel Core i3
Processor, Windows 10
Home, Intel UHD Graphics,
256GB Solid State Drive
and 8GB Memory
Air XTREME XACST10i Split 2 ₱26,800.00 ₱53,600.00
Conditioner Type Inverter
Table • Wood Rectangular Solo 9 ₱2,899.00 ₱26,091.00
Table, W 24” x L 30”
with H 31” Tresle Table
Base

• Heavy Duty L-Shape


Table, W 30” x L 56” 1 ₱8,526.00 ₱8,526.00
and 66” with H 31”
Tresle Table Base

Future
Equipment
Automated SINGER Quantum Stylist 10 ₱23,299.00 ₱232,995.00
Sewing 9980 Computerized Sewing
Machine Machine with 820 stitches,
Built-In Thread Cutter,
Touch LCD Screen, and
Mirror Imaging and
Elongation Function with
Stitch Editing Capabilities
Automated Eastman CNC 75x speed 1 ₱4,088,775.00 ₱4,088,775.00
Fabric Raptor Automatic and
Cutting Computerized Cutting
Machine System with Heavy-duty
frame, gantry and tool head
design
Computer Acer Aspire C24-963-UA91 6 ₱27,846.50 ₱167,079.00
AIO Desktop, 23.8" Full HD
Display, 10th Gen Intel Core
i3-1005G1, 8GB...

25 | P a g e
SPACE REQUIREMENT
FIRST FLOOR

Stairs

Packaging
Area
Parking and
Delivery
Area
Storage Area

SECOND FLOOR

Stairs

Production
Department

IT
Department

Rest Room

26 | P a g e
THIRD FLOOR

Stairs

Conference
Room

And
Administrative

Area Design
Department

Rest Room

BUSINESS INPUT

QUANTITY PER MONTH PER YEAR

1 2 3 4 5 6 7 8 9 10 11 12
TOTAL SALES 1,500,000 1,500,000 1,500,000 3,000,000 3,000,000 3,000,000 4,500,000 4,500,000 4,500,000 6,000,000 6,000,000 6,000,000 45,000,000

INPUTS PRICE
UNIT
COTTON 90/
FABRIC yard 100 100 100 108 108 108 115 115 115 125 125 125 1344
DENIM 200/
FABRIC yard 50 50 50 60 60 60 68 68 68 76 76 76 762
KATRINA 40/
FABRIC Yard 80 80 80 89 89 89 102 102 102 113 113 113 1152
GEENA 30/
CLOTH yard 35 35 35 40 40 40 45 45 45 50 50 50 510
LEATHER 250/
yard 15 15 15 21 21 21 27 27 27 32 32 32 285
PREMUIM 120/
COTTON yard 250 250 250 259 259 259 270 270 270 279 279 279 3174
TREAD 150/
Box 10 10 10 15 15 15 28 28 28 37 37 37 270
BUTTONS 50/
pack 12 12 12 15 15 15 20 20 20 26 26 26 219
ZIPPERS 60/
pack 35 35 35 40 40 40 47 47 47 53 53 53 525
BOND 250/
PAPER ream 1 1 1 3 3 3 5 5 5 6 6 6 45
INK 1400
each 1 1 1 2 2 2 3 3 3 5 5 5 33
PAINT 3000/
box 5 5 5 10 10 10 15 15 15 20 20 20 150

27 | P a g e
MATERIAL COSTING

MATERIAL COST PER MONTH PER


YEAR
1 2 3 4 5 6 7 8 9 10 11 12
TOTAL SALES 1,500,000 1,500,000 1,500,000 3,000,000 3,000,000 3,000,000 4,500,000 4,500,000 4,500,000 6,000,000 6,000,000 6,000,000 45,000,000

INPUTS PRICE
UNIT
COTTON 90/ 9,000 9,000 9,000 9720 9720 9720 10350 10350 10350 11250 11250 11250 120,960
FABRIC yard

DENIM 200/ 10000 10000 10000 12000 12000 12000 13600 13600 13600 15200 15200 15200 162,800
FABRIC yard

KATRINA 40/ 3,200 3,200 3,200 3560 3560 3560 4080 4080 4080 4520 4520 4520 46,080
FABRIC Yard

GEENA 30/ 1050 1050 1050 1200 1200 1200 1350 1350 1350 1500 1500 1500 15,300
CLOTH yard

LEATHER 250/ 3750 3750 3750 5250 5250 5250 6750 6750 6750 8000 8000 8000 71,250
yard

PREMUIM 120/ 30000 30000 30000 31080 31080 31080 32400 32400 32400 33480 33480 33480 405,000
COTTON yard

TREAD 150/ 1500 1500 1500 2250 2250 2250 4200 4200 4200 5550 5550 5550 45,300
Box

BUTTONS 50/ 600 600 600 750 750 750 1000 1000 1000 1300 1300 1300 10,950
pack

ZIPPERS 60/ 2100 2100 2100 2400 2400 2400 2820 2820 2820 3180 3180 3180 31,440
pack

BOND 250/ 250 250 250 750 750 750 1250 1250 1250 1500 1500 1500 11,250
PAPER ream

INK 1400 1400 1400 1400 2800 2800 2800 4200 4200 4200 7000 7000 7000 46,200
each

PAINT 3000/ 40,000 40,000 40,000 80,000 80,000 80,000 120,000 120,000 120,000 160,000 160,000 160,000 1,200,000
box

TOTAL 102,850 102,850 102,850 151760 151760 151760 202000 202000 202000 252480 252480 252480 2,166,530

STAFF COSTING

BASIC SSS, PH, 13TH SALARY NO. TOTAL TOTAL


SALARY PI MONTH PER OF SALARY SALARY
NO. STAFF PER (10% OF PAY MONTH STAFF PER PER YEAR
REQUIREMENT MONTH BASIC PER MONTH
SALARY) STAFF

1. Administrative/Manager 20,000 2,000 1,670 23,670 8 189,360 2,272,320


2. Design Staff 10,000 1,000 835 11,835 3 23,670 284,040
3. IT Staff 12,000 1,200 1,000 14,200 3 42,600 511,200
4. Marketing Staff 10,000 1,000 835 11,835 3 23,670 284,040
5. Sales and Finance Staff 8,000 800 670 9,470 3 28,410 340,920

6. Production Staff 8,000 800 670 9,470 4 37,880 454,560


7. Logistics Staff 7,000 700 584 8,284 1 8,284 99,408
8. Production Workers 5,000 500 417 5,917 24 149,008 1,704,096
9. Logistics Workers 5,000 500 417 5,917 1 5,917 71, 004
Total Staff Cost 508,799 6,105,588

28 | P a g e
OTHER COST

OTHER COST PER MONTH PER


YEAR
1 2 3 4 5 6 7 8 9 10 11 12
TOTAL SALES 1,500,000 1,500,000 1,500,000 3,000,000 3,000,000 3,000,000 4,500,000 4,500,000 4,500,000 6,000,000 6,000,000 6,000,000 45,000,000

INPUTS
POWER 30000 30000 30000 32000 32000 32000 35000 35000 35000 40000 40000 40000 411,000

INTERNET 25000 25000 25000 25000 25000 25000 35000 35000 35000 35000 35000 35000 360,000

WATER 6000 6000 6000 7000 7000 7000 8000 8000 8000 9000 9000 9000 90,000

TRANSPORTION 3500 3500 3500 4000 4000 4000 5000 5000 5000 5500 5500 5500 54,000

REPAIRS AND 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 1200 14,400
MAINTENACE
REPRESENTAION 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60,000

OFFICE SUPPLY 4500 4500 4500 4500 4500 4500 5000 5000 5000 5000 5000 5000 57,000

TAXES AND 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36,000
LICENCES
RENTAL 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 100000 1,200,000

PROMOTIONS 10000 10000 10000 25000 25000 25000 30000 30000 30000 40000 40000 40000 315,000

188,200 188,200 188,200 206,700 206,700 206,700 227,200 227,200 227,200 243,700 243,700 243,700 2,597,400
TOTAL

DEPRECIATION

INVESTMENT ITEM VALUE YEARS OF USE ANNUAL


DEPRECIATION
OPERATIONS
Sewing Machines ₱150, 000.00 3 ₱12, 300.00

Computer ₱364,995.00 3 ₱23,490.00

Fabric Cutting ₱21,350.00 3 ₱1,380.00


Machine
Embroidery Machine ₱57,080.40 2 ₱17,700.00

Fabric Printing ₱699,750.00 3 ₱39,750.00


Machine
Waybill Thermal ₱26,100 2 ₱1,700.00
Printer
Pushcart ₱2,500.00 3 ₱50.00

Delivery Van ₱1, 348, 000 1 ₱48, 000.00

ADMINISTRATION
Computer ₱36,499.50 2 ₱2,469.00

Air Conditioner ₱53,600.00 1 ₱53,600.00

Table ₱26,091.00 3 ₱1,000.00

₱8,526.00 2 ₱321.00

TOTAL ₱201,760.00

29 | P a g e
INTEREST COSTS

MONTH
LOANS 1 2 3 4 5 6 7 8 9 10 11 12
FAMILY
LOAN:
PRINCIPAL
INTEREST
RATE
INTEREST
COST
INSTALLMENT

BANK LOAN:
1,000,000 930,000 860,000 790,000 720,000 650,000 580,000 510,000 440,000 370,000 300,000 230,000
PRINCIPAL
10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%
INTEREST
RATE
8334 7750 7167 6584 6000 5417 4834 4250 3667 3084 2500 1917
INTEREST
COST
78334 78334 78334 78334 78334 78334 78334 78334 78334 78334 78334 78334
INSTALLMENT

OTHER
LOANS:
800,000 775,000 750,000 725,000 700,000 675,000 650,000 625,000 600,000 575,000 550,000 525,000
PRINCIPAL
12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12% 12%
INTEREST
RATE
8,000 7750 7500 7250 7000 6750 6500 6250 6000 5750 5500 5250
INTEREST
COST
33000 33000 33000 33000 33000 33000 33000 33000 33000 33000 33000 33000
INSTALLMENT

DEPT
SERVICE
111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334
INSTALLMENT
16,334 15,500 14,667 13,834 13,000 12,167 11,334 10,500 9,667 8,834 8,000 7,167
INTEREST
COST

30 | P a g e
SALES AND COSTS PLAN (INCOME STATEMENT)

MONTH ANUAL

1 2 3 4 5 6 7 8 9 10 11 12

TOTAL 1,500,000 1,500,000 1,500,000 3,000,000 3,000,000 3,000,000 4,500,000 4,500,000 4,500,000 6,000,000 6,000,000 6,000,000 45,000,000

SALES

DIRECT 102,850 102,850 102,850 151,760 151,760 151,760 202,000 202,000 202,000 252,480 252,480 252,480 2,166,530
MATERIALS
COST
GROSS 1,397,150 1,397,150 1,397,150 2,848,240 2,848,240 2,848,240 4,298,000 4,298,000 4,298,000 5,747,520 5,747,520 5,747,520 42,833,530
MARGIN

INDIRECT
COST
STAFF 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799 6,105,588
COSTS
OTHER 188,200 188,200 188,200 206,700 206,700 206,700 227,200 227,200 227,200 243,700 243,700 243,700 2,597,400
COSTS
DEPN 15,814 15,814 15,814 15,814 15,814 15,814 15,814 15,814 15,814 15,814 15,814 15,814 201,760
COST
TOTAL INDIRECT 712,813 712,813 712,813 731,491 731,491 731,491 751,813 751,813 751,813 768,313 768,313 768,313 8,904,748
COST

NET PROFIT 666,337 666,337 666,337 2,116,749 2,116,749 2,116,749 3,546187 3,546187 3,546187 4,979,207 4,979,207 4,979,207 33,928,782
BEFORE
FINANCING

INTEREST 16,334 15,500 14,667 13,834 13,000 12,167 11,334 10,500 9,667 8,834 8,000 7,167 141,004
COST

NET PROFIT 650,003 650,837 651,670 2,102,915 2,102,749 2,104,167 3,534,853 3,535,687 3,563,520 4,970,373 4,971,207 4,972,040 33,787,778
FROM
OPERATIONS

PROVISION 210,903 211,220 211,536 761,813 761,736 762,274 1,304,743 1,305,059 1,315,612 1,849,044 1,849,361 1,849,676 12,392,977
FOR INCOME
TAX

NET PROFIT 439,100 429,617 440,134 1,341,102 1,341,010 1,341,892 2,230,110 2,230,628 2,247,908 3,122,163 3,121,846 3,122,364 21,394,801

31 | P a g e
CASH FLOW

PER MONTH
1 2 3 4 5 6 7 8 9 10 11 12

CASH AT THE 303,563 681,477 1,059,403 1,436,355 2,695,899 3,955,520 5,214,603 7,360,527 9,506,135 11,741,190 14,775,833 17,810,159
BEGINNING
OF THE
MONTH
CASH IN 1,500,000 1,500,000 1,500,000 3,000,000 3,000,000 3,000,000 4,500,000 4,500,000 4,500,000 6,000,000 6,000,000 6,000,000
FROM SALES
TOTAL CASH 1,803,563 2,181,477 2,559,074 4,436,355 5,695,899 6,955,520 9,714,603 11,860,527 14,006,135 17,741,190 20,775,833 23,810,159
IN

CASH OUT FOR DIRECT COST

DIRECT 102,850 102,850 102,850 151,760 151,760 151,760 202,000 202,000 202,000 252,480 252,480 252,480
MATERIALS
TOTAL CASH 102,850 102,850 102,850 151,760 151,760 151,760 202,000 202,000 202,000 252,480 252,480 252,480
OUT FOR
DIRECT COST
CASH OUT FOR INDIRECT COST

STAFF COSTS 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799 508,799

OTHER COST 188,200 188,200 188,200 206,700 206,700 206,700 227,200 227,200 227,200 243,700 243,700 243,700

LOAN 111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334 111,334
INSTALLMENT
TOTAL CASH 808,333 808,333 808,333 826,883 826,883 826,883 847,333 847,333 847,333 863,833 863,833 863,833
OUT FOR
INDIRECT
COST
ANY OTHER CASH OUT

TAXES 210,903 211,220 211,536 761,813 761,736 762,274 1,304,743 1,305,059 1,315,612 1,849,044 1,849,361 1,849,676

TOTAL ANY 210,903 211,220 211,536 761,813 761,736 762,274 1,304,743 1,305,059 1,315,612 1,849,044 1,849,361 1,849,676
OTHER CASH
OUT

TOTAL CASH 1,122,086 1,122,403 1,122,719 1,740,456 1,740,379 1,740,917 2,354,076 2,354,392 2,264,945 2,965,357 2,965,674 2,965,989
OUT

CASH AT THE 681,477 1,059,403 1,436,355 2,695,899 3,955,520 5,214,603 7,360,527 9,506,135 11,741,190 14,775,833 17,810,159 20,844,170
END OF THE
MONTH

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