IIT GUWAHATI'S

STRATEGY STORM CONSULTING AND ANALYTICS CLUB,

IIT GUWAHATI

The Factor Co.

Investing in innovation..
FROM A CONSULTANT'S POV:
SUSTAINABLE GROWTH STRATEGY

1. Conduct a thorough analysis of the Saas industry,

OUR 2. Research and evaluate different types of innovation along with
feasibility analysis
TASK
3. Create a reassesment stratergy
 EXECUTIVE SUMMARY
An Overview of all the content presented

Software as a Service Market Analysis PESTEL Analysis User Personas

SaaSy projections Region wise segmentation Political factors Users and variety of
Market drivers Deployment wise Economic factors problem faced by them
Market trends segmentation Social factors Problem Solutions
Industry & Application wise Key players Technology
segmentation Environmental impact
Legal issues

Robotic Workflow Timeline: SaaS SaaS Management SaaS Aggregator

Find Dual faced service proviider
KPI
Defination R-cubed model Principle used
Analyse
Referrals
Features
Unique services The Process
Benefits Acquire
A sucess story Target market
Scale
Business model
Feasibility Analysis

Timeline: RPA Prescriptive Measures Predictive Measures Evaluation of Solution

Digital Twin Prioritization of
Cybersecurity
KPIs Features solutions
Features
Feasibility Risk & threats of
Business Model
Timeline solutions
Timeline
Software as a Service
Saasy projections
2020: $113.82 billion
2021: $130.69 billion
2028 (e.): $716.52 billion
CAGR (2021-2028): 27.5%
Market drivers Industry wise segmentation
Driving Factors:
Rising investment in cloud services (Decreasing order of Market share)
Increasing demand for SaaS across SMEs BFSI
Growing advancement in technologies like AI, Retail and Consumer goods
Big data, ML Healthcare
Restraining Factors: Education
Cyber threats like data loss, application Manufacturing
vulnerabilities, data breach Travel & Hospitality
Internet cyber attacks

Market Trends Application wise segmentation

1. Post-Covid Consequences: Growth of niches in healthcare,
Customer Relationship Management
cyber security, e-learning, online events
Enterprise Resource Planning
2. Ukraine-Russia War effect: Increased risk of data breaching,
Awareness of cyber security Content, collab. & Communication
BI & Analytics
3. Rising adoption of artificial intelligence (AI) across industries
such as healthcare, BFSI, etc. Human capital Management

4. No Code Others

5. Conversion from Horizontal SaaS to vertical SaaS

Market Analysis
Region wise segmentation
NORTH
AMERICA
Highest CAGR for projected period
Affinity for Cloud based SaaS
Key Industries: Healthcare
FMCG
Deployment wise segmentation
EUROPE
1. Public Cloud: Captures the key share during
2nd Highest CAGR for the forecast period. The market growth due to
projected period
Adoption of cloud tools the increasing adoption of cloud services
across SMEs
2. Private Cloud
3. Hybrid Cloud : Expected to grow at the
highest compound annual growth rate during
the forecast period

KEY PLAYERS
SOUTH ASIA
AMERICA PACIFIC
Largest CAGR during the
Significant CAGR during the
forcast period
study period
 P
POLITICAL
E
ECONOMIC
S T
TECHNOLOGICAL
E L
SOCIAL ENVIRONMENTAL LEGAL
The Russian-Ukraine war FACTOR co. has seen a Employee satisfaction FACTOR Co. has a mix of COVID 19 pandemic causes The company complies with
causes significant decline in decrease in revenue by survey results indicates that traditional IT and SaaS economic slowdown due to industry regulations but has
company market shares by 20% in the past year with only 60% of employees are services,& some cloud which company facing a received two warning
15% in past year. total revenue at $300 satisfied with their work based servicing significant decline in sales notices for minor non
million and comapny culture and profitability compliance issues related to
cash balance for company business ethics &
operates globally and must it has very limited offerings
has decreases by 80% with customers are increasingly comapany should be sustainibility
comply with various data of Ai/ML services which is
current cash balance at $5 committed to using must comply with various
privacy laws and mobile and expect to be 2% of total revenue
million renewable energy sources intellectual property laws
regulations, such as the able to access their CRM generated
to power its data centers and regulations related to
General Data Protection data from any device. In Company considered
the operating profit and reducing its carbon software development and
Regulation (GDPR) in response, the company has investing in innovation as a
margin has decreased by footprint. distribution. Additionally, it
Europe and the California developed mobile means of driving growth.
15% with current profit is subject to contract and
Consumer Privacy Act applications and a
margin at 12% labor laws in the countries
(CCPA) in the United States. responsive web interface to
Company's revenue and in which it operates.
meet this demand.
market share continue to
decrease despite
implementing cost cutting
measures.

OTHER COMPANY INSIGHTS

Net profit margin for the There is growing need of Despite implementing several cost cutting
Debt to equity ratio Quick ratio has
company has decreased by AI/ML services from new measures, the company's revenue and market
for company has decreased by 15% witH clients,the company wishes
30% with current net share continue to decrease. Hnece, it has a
increased by 10% profit margin at 3% quick ratio at 0.68 to invest in innovation limited resurces and a tight budget
User personas and proposed solution
Identifying the problem os the user and coming up with the perfect solution
Suchita Nigam, 35
Boutique Owner, Noida
Bio :
Owns 3 boutiques across
Noida
Wants to scale her
business online
Pain Points:
Do not have any
technological expertise
Confused about different
ways of online marketing
The CEO: Chief Executive investor
Rohan Shah, 17
School Student, Mumbai
Bio :
Full-time student with hectic
schedule
Inquisitive and tries his best
to improve his academics
Pain Points:
Bored of traditional learning
method
Finds his current curriculum
hard
Robotic Workflow Automation
Ahmed Khan, 42 Sudha Mehra, 65
Enterprise owner, Homemaker, Lucknow
Hyderabad Bio :
Bio :
Has a very normal lifestyle
Hardworking but short-
Health conscious but suffers
tempered
from age-related issues like
works in a highly
diabetes, etc
competitive market
Pain Points:
Pain Points:
Can't go to hospital
Company's Confidential
immediately in emergency
info was leaked by insider
Has no personalised health
Employees are not happy
advisory
with the work culture
Prescriptive Measures: SaaS Security Predictive Measures: Digital Twin
 The CEO: Chief Exective Investor
Dual faceted service provider: Principle used: The Process:
Acquisition entrepreneaur
aur ACQUIRE SCALE
ene or
(companies in which i have major stake) pr st
entr
e inve
Saas aggregator
(companies in which i have minor stake)
acquisition entrepreneaur
investor
Target Market Business Model
Small and medium businesses in the As Factor.co has a major stake in the company, a large part of the profit that it incurs
Apac region: from the company operations will contribute to its earnings.
Total organisations: 1344 In case Factor.co has a comparatively lesser stake in the company and primarily acts
Number of investments: 201 as a Saas aggregator, then it can adopt a hybrid pricing strategy:
HYBRID AND AGGRESSIVE PRICING - freemium + tiered model
Number of acquisitions: 22
1. Factor.co can lend out its basic Saas management features for free to those
Of the total organizations, only 15 %
companies who have a userbase less than 1500 users and help it to scale.
have been invested in, leaving behind a
2. Once its user base increases, they will have to upgrade to a paid plan which will
potential market of 85 %
contain two tiers: silver and gold, the differnce being in the features provided.
Vertical Saas 3. The Prime features like Build It and Desserts will be available only in the gold plan.
describes a Saas cloud computing
providing a cashback to customers if they aren't satisfied with the service
solution created for a specific industry. provided
OUR NICHE: E - COMMERCE
The problem: Sector is highly fragmented. These 2 industry pose a high competitive environment with no major players
Saas Management Services
Web Order Know your Store
development tracker customer Finder
Create an entirely customized Add, remove, delay and Understand your customer Interactive store locator
shopping website with limitless backdate order tags to by evaluating shopping map for offline outlets
product options manage orders. history and provide accurate with real time driving
Increases Average session length recommendations directions
75 % increase in sales Increases customer Increase conversion Increased ease of access
88 % increase in customer satisfaction by 74 % increases consumer reach
retention and engagement Improves customer
lifetime value
14 % increase in conversion rates

Customer is Product Inventory

Loyalty points
king explorer Control
Decreases churn rate
Review management tool to Add short reels to explain track inventory product Create a remarkable on
boost conversions with strong your products volumes to administer real brand loyalty program to
user generated content time demand and supply reward customers
Creates a sense of ownership Improves product Prevents product going Create a remarkable on
among customers understanding 'out of stock' when brand loyalty program to
Increases engagement required. reward customers
by 22 % Increases productivity by 50 %
Saas Management Services Competitors
Referrals UNIQUE SERVICES Acquisition entrepreneaur: MENSA
#HouseOfBrands
Boost sales with a beautiful, Dessert IDEA: Spot small but promising digital
customisable referral program first brands and take them global
Highlighting brand value positively
Decreases customer acquisition A Success Story
amplifies brand definition
cost ANGRY ORANGE
Third-party plugins and enablers for
Customers referred by another Product: pet odor elimination spray
Zoom, Bitbucket, GitLab, Azure DevOps,
have a 16% higher lifetime value excellent rating
etc. $ 2 mn annual revenue
than non-referred ones. Diversifies user reach

Sales Build it
As competitors increased: they had to
spend too much capital and
enhancer management: CEO frustrated
Maximise order value with an Providing applications like no code
interactive, on-brand, geo- which is ecosystem of tools and MENSA came in to provide exit plan
targeted sales motivator bar platforms that lets anyone build and 1 week: 100 % payout
launch software without learning how rebranded packaging to give premium look
to code created brand story

Help increase user reach by onboarding

Highlighting brand value result: Monthly pay-per-click sales increased
those startups who don't know how to
positively amplifies brand by 1860 % from 2019 to 2021
proceed after ideation phase
definition Revenue increased from 2.5 mn to 23.1 m
Timeline
Find R Cubed Model of company selection
Find small and large businesses 1-2
a. Reviews: Do b. Rating: Do they have c. Ranking: are
having weeks they have reviews their rating, the product they ranking
quality founder that should quality to back up and organically on
loyal customer base establish them as sustain their position? high keyword
Annual revenue($1mn to $30 mn) a leadership volume?
position?

Analyse Acquire Scale

Analyse market to find
Start negotiations to acquire brands Enhance the company with Saas
gaps in different
It will not be a 100 % exit, however, management services offered
industries that can be
Factor co. will have a major stake in the Invest heavily in product
capitalized upon
company innovation within canopy Long
7 - 10 10 - 15
Acquire fully in the next 5 years of brand
days days term

Feasibility Analysis
FInancial: Have to invest initially to fully/ partially acquire the firm on equity. However, the Legal: SEBI and NCL regulations
amount invested in the acquisition will be greatly compensated with the profits made. need to be followed
Robotic Workflow Automation: EdTech
What is RWA?
The goal of robotic workflow RWA can be implemented ROBOTIC PROCESS AUTOMATION(RPA)
25% of
Robotic workflow automation is to increase using Robotic Process surveyed
USD MILLION & Y-o-Y GROWTH(%)
managers
Robotic
automationworkflow
refers to theautomation
efficiency refers toerrors
and reduce the use
by of software
Automationrobots,
(RPA) or
spend an avg.
2

USD Million
use of software robots, automating routine tasks, software, which provides a
bots, to automate
or bots, to automate
administrative, repetitive tasks in a workflow. of 4 hrs. per
allowing humans to focus on user-friendly interface for workday on
administrative, repetitive more complex and value- creating and managing administrative
tasks in a workflow. added activities. tasks
software bots.

Features of implementing RPA in educational sectors :- Benefits of RPA in education :-

Low Tech Barrier

Content creation Grading and assessment Student support Liitle code required to
Improved accuracy
Robots can be programmed Robots can be programmed Robots can be programmed configure a bot Cost savings
& Consistency:
to create educational to grade multiple choice and RPA systems can help reduce
to answer frequently asked reduce errors & time
content, such as quizzes and fill-in-the-blank questions, as labor costs and increase
questions, provide student delays caused by
productivity, as bots work
flashcards, based on well as to provide feedback support, and direct students human error
tirelessly 24*7
existing educational on essays and other written to the appropriate
materials. assignments. resources.
Increased efficiency:
Complliance RPA systems can
Student engagement: Personalized Learning
Course management Bots follow automate repetitive and
Robots can be programmed Robots can be programmed
Robots can be programmed to regulatory time-consuming tasks,
to facilitate student to provide personalized such as data entry and
manage various aspects of a compliace ules to a
engagement by providing learning paths and record-keeping, freeing
course, like sending tee & provide an
interactive activities, games recommendations for audit trail history up staff to focus on more
reminders, tracking
and simulations in the students based on their important tasks.
attendance, and updating
classroom performance. Personalization: by analyzing student data
grades.
and providing tailored learning materials.
 COMPETITIVE COMPANY SERVICE OFFERING KEY FEATURES
automates onboarding and arrival specialized in Confirmation of Acceptance for

ANALYSIS process for universities, their student Studies(CAS), ensures 100% visa compliance
and agents, of international students
automatic grading, scalability, it has a large global community of
specialisation in courses students,educators and alumini

adaptive learning, predictive analytics using RPA and machine learning provide
of student, automated content creation, personalised learning for individual students
data management

This model for edtech RPA includes: Feasibility & Fit

1. Cloud-based delivery: The software is hosted on remote servers and
accessed via the internet, which eliminates the need for costly on-premise
infrastructure.
Operational: Financial: Legal:
2. Subscription-based pricing: The software is typically priced on a monthly
or annual subscription basis, with different pricing plans available to meet Cost of creating a bot The software is
the needs of different sized educational institutions or companies. Edtech RPA can be
is certainly less than designed to be secure
3. Automatic updates and upgrades: The software is updated and upgraded integrated with and compliant with
that of hiring and
existing system data security and
automatically, ensuring that users always have access to the latest features training a human .
which allows for regulatory compliance
and functionality. being, & it will
seamless integration such as GDPR and
4. Support and maintenance: Technical support and maintenance are generate enough
and eliminates need HIPAA.
revenue to justify the
included as part of the subscription, which helps to minimize downtime and for manual data
cost.
ensure that the software is running optimally. entry.
5. Scalability: The software is designed to be scalable, which allows
educational institutions or companies to add or remove users and features
as their needs change.
Timeline
Deciding specific software and tools to be used , as Edtech RWA is use of bots to automate repetitive
well as determining specific actions bots will and mundane tasks in field of education by
1-2 weeks 1-2 days for
perform. It also includes creating process flow and identifying process that could be automated to
identifying process
decision making process improve efficiency and accuracy

Next is to program the bots. This involve

This involves running the bots through a 30-40 days for achieving writing code, setting up the bots to interact
series of test scenarios & monitoring their accuracy 6-9 days with existing systems .
performance to identify any issues that need
to be addressed.

It ensures that the bots are properly configured and

This will ensure that the edtech RPA solution
integrated with the existing sytems, and that they
is providing the best possible service to the Ongoing process, 5-7 weeks
are working correctly in production environment.
users, and that the investment in RPA is
providing the desired return.

Key Performance indicators

COST- INCREASED ACCURACY & CONSISTENCY IMPROVED VERSATILITY
EFFECTIVE CUSTOMER QUALITY Robotics are safe ANALYSIS RPA is applicable across
It has been estimated RPA offers services to and non invasive Having access to error- different domains and
SATISFACTION
that using robotics Better quality of work. high processes having high and doesn't free, accurate data from performs a wide range of
cuts operational cost accuracy and improved probabilities of human interfere with various sources would tasks.
as much as 25-50% error thereby increasing inherent systems. improve the quality of
client interaction analytics in the process
accuracy.
Prescriptive Measures: Saas Security
There is an increase in the average cost of cybersecurity attacks. Cybercrime annually drains
$600,000,000,000 from Global Economy hurting job markets.
Employees,
Vulnerability Collaborators, Partners,
Attack frequency of Cybercrimes Multilayered Risk Score etc Profile generation
scanning of
Score
Holistic picture of
Malicious Insiders applications
normal behaviour is
DoS Increase in stated
Code Crime vulnerability
Collection and
score for
Phishing PRODUCT FEATURES Analysis of data
security flaws
Ransomware Increase in Risk
0 50,000 100,000 150,000 200,000 score for unusual
behaviour
Endpoint Blocking the malicious
Automated Prevention
Detection and traffic
Phishing
Response (EDR)
15%
Malware Quarantining or shutting
27.3% Alert the security down the affected system
team
Malicious Insiders Cybercrime
16.3% Cost for Additional features:
attack types
1. Enforcement of policies: Define, document and disseminate the organization’s
Web-Based Attack
security policies.
DoS
18.1%
23.3%
2. Improvisation of work culture: promoting security aware environment, fixed
working hours, timely mental health counseling for employees
Competitive Analysis
SaaS Security
Product/Service Offerings Key Features
Companies

Scans for more than 7000 vulnerabilities including zero-

Acunetix Vulnerability Scanning, Remediation Support.
day.

Secure workload configurations & permissions, secure user

Zscaler Seamless Securing of workload configurations
access to cloud apps, secure app-to-app communications

Adaptive Monitoring all SaaS apps, detects any misconfigurations & Proactive finding and fixing of weakness over the SaaS
Shields incorrect permissions platforms

Crowdstrike Identity Protection, Endpoint Security, Malware management,

Diversified Cybersecurity solutions
Falcon etc

Pricing Model
Custom Factor Standard Factor
Only for big enterprises for scanning of first 7000 web vulnerabilities: $4499/ website/month
Thorough discussion for customized for scanning of 7001 to 50000 web vulnerabilities: $5999/website/month
pricing plan for scanning more than 50000 web vulneabilities: $1/vulnerability/ website
Timeline

Monitoring
Data Data Model Model
augmentation Preparation training deployment
Manipulation of Data filtration Learning Feature
the current data Data formatting values from implementation
Data cleaning input data infi
30-35 2-3 1-3 inst
days months yrs ant nity

KPIs
Momentary
Prolonged results
Feasibility & Fit
results

Operating profit FINANCIAL

OPERATIONAL LEGAL
margin (EBITDA) :
Decreases
Revenue Data acquisition Infrastrure, Compliant with
Not and integration training, legal
Asset trurnover applicable facilitated by deployement requirements
existing cost but such as PCI,
Return on Equity datasets, HIPAA, GLBA, or
Increases profitable in
hardware and long run SOX
Return On Asset
infrastructure
Employees setup
Satisfaction
Predictive Measures: Digital Twin in HealthCare
According to estimates, What is Digital Twin? CAGR (2022- 2031): 25.1% Key Players
healthtech is 10 years
behind other industries in A digital twin is a virtual representation of an By 2025, 25% of Healthcare
terms of digitalizing object or system that spans its lifecycle, is Delivery Organizations will
processes. It means that updated from real-time data, and uses include formalized digital twin
there is a lot of space for simulation, machine learning and reasoning to initiatives within their digital
improvement. help decision-making transformation strategy

Digital twins for medicine and device

Digital twin of a healthcare facility Digital twin of the human body
development
Digital twin technology can be used to Digital twins are also applied for modeling
Digital twin in healthcare can improve the
generate a virtual twin of a hospital to review organs and single cells or an individual’s
design, development, testing, and monitoring of
operational strategies, capacities, staffing, and genetic makeup, physiological characteristics,
new drugs and medical devices.
care models to identify areas of improvement, and lifestyle habits to create personalized
This significantly reduces the costs of failures,
predict future challenges, and optimize medicine and treatment plans.
and enhances the performance and safety of
organizational strategies.
the final product. Clinical
Thus, enabling resource optimization & risk Early Detection Pathways
management.
Data Collection HealthCare
QoE

Visualizing Personalized
Meaningful HealthCare
Data
 Feasibility & Fit
LEGAL
Hiring Cloud infrastructure, Resource
and training coat. Revenue aand
margin set to soar in long run

FINANCIAL
Data Security Agreements, other legal
compliances like GLTA.

OPERATIONAL
Data acquisiton, Resources for R&D
and regular monitoring and
developtment, Sales marketing

BUSINESS MODEL resources for partening with private

and government bodies

Entering ino a periodic Partnerships with Wearable

Initial Fundings from Investors
subscription models with private Health Tech companies, to
and private Hospitals for R&D.
& government hopitals, to reach evenually convert into a B2C
Data of patients and hospital
to a larger segment of patients. business, to enabl eextensive
equiptments from Government as
Initially, in North America, and real time health monitoring for
well as hospitals.
hen subsequently in APAC. individuals
Timeline

Monitoring
Raising Initial Data Model Model
funding Preparation training deployment
and Data filtration Developtment Entering into a
Data formatting of Model subcription model with
Collecting Gov & private hospitals
Data cleaning infi
60 Data 3 2-3 inst Converting B2C

days months yrs ant nity

KPIs Short Term Long

Operating profit WORKING OF DIGITAL TWIN

margin (EBITDA) :

Revenue Decreases
Open Critical Incident
Not
Open Vulnerbility applicable
Critical Threats
Increases
cyber
investigation
Priortization of Solutions
FEATURES REACH(X/10) IMPACT(X/10) CONFIDENCE(X/10) EFFORT(X/10) SCORE

Saas Aggregator 8 9.5 9.5 8 90.25

Robotic Automated Workflow 7.2 8.45 9.3 7 80.84

Prescreptive Maintenece 7.5 8.5 9.45 7.5 80.325

Predictive Maintenece 9.5 9 9 8.5 95.58

Risks & Threats of Proposed Solutions

Saas Security Saas Aggregator Digital Twin Robotic Automation
Chances of false positives for Highly competitive and fragmented
industry Inaccurate prediction due to Data privacy issues regarding
vulnerability scanning.
Risk of customer data breach leading poor training data student info
Mistakes in risk scores due to
to legal issues. Lack of concrete data due to limited access due to economic
poor data or insufficient model
Lack of control due to customer being relatively newer field inequalities
training.
hesitation Scalability issues Bias in RPA system
System error during automated
Affect on Customer satisfaction due to
prevention
issues in the integration
THANKYOU