Client

Brand
Budget (-VAT)
Budget (+VAT)

Channel

Maximize Brand Awareness for through brand film & product videos

YouTube TrueView - Promote brand

film (50% Mobile - 30% Smart TV -
20% Tablet & PC)

Facebook Reach & Frequency

- Reach buying
Facebook Throughplay

Enhance brand awareness/ consideration

Ad Network - Ad Micro - Mobile In

Page

Ad Network - Ad Tima - Mobile In

Page

Ad Network - Ambient - Mobile In

Page

Wifi - Hospital
Facebook - Engagement

Lead generation

SEM - Google Search - Brand

Keyword

SEM - Google Search - Category

Keyword

Facebook Conversion
GDN Retargeting

TO
 Session/ Placement Objective

or through brand film & product videos

Prime pack inventory to ensrue brand Awareness -

safety Engagement

Awareness -
Facebook/ Instagram: News Feed/ Story
Engagement
 Awareness -
Facebook/ Instagram: News Feed/ Story
Engagement

onsideration

Top websites - Ad Micro Inventory

Content tag: Health - Vehicle - General Consideration
News - Entertaintement - Travel

Top websites - Adtima Inventory

Content tag: Health - Vehicle - General Consideration
News - Entertaintement - Travel

Top websites - Ambient

Content tag: Health - Vehicle - General Consideration
News - Entertaintement - Travel

List of Hopistal Inventory Consideration

Facebook/ Instagram: News Feed/ Story Engagement

Google SERP Conversion

Google SERP Conversion

Facebook/ Instagram: News Feed/ Story Conversion

Retarget people click on the wesite Conversion

TOTAL
Creative Assets/ Format Targeting

25 - 44 years old
Both male & female
3 Product Films
Living in 8 large cities (Ha Noi, HCM, Da Nang, Hai
Phong, Thai Nguyen, Nghe An, Bien Hoa, Can Tho)

25 - 44 years old
Both male & female
Mixed Brand Assets
Living in 8 large cities (Ha Noi, HCM, Da Nang, Hai
Phong, Thai Nguyen, Nghe An, Bien Hoa, Can Tho)
 25 - 44 years old
Both male & female
3 Product Films
Living in 8 large cities (Ha Noi, HCM, Da Nang, Hai
Phong, Thai Nguyen, Nghe An, Bien Hoa, Can Tho)

25 - 44 years old
Both male & female
Mobile In Page
Living in 8 large cities (Ha Noi, HCM, Da Nang, Hai
Phong, Thai Nguyen, Nghe An, Bien Hoa, Can Tho)

25 - 44 years old
Both male & female
Mobile In Page
Living in 8 large cities (Ha Noi, HCM, Da Nang, Hai
Phong, Thai Nguyen, Nghe An, Bien Hoa, Can Tho)

25 - 44 years old
Both male & female
Mobile In Page
Living in 8 large cities (Ha Noi, HCM, Da Nang, Hai
Phong, Thai Nguyen, Nghe An, Bien Hoa, Can Tho)

Display Banner List of Hopistal Inventory

 25 - 44 years old
Both male & female
Social Content
Living in 8 large cities (Ha Noi, HCM, Da Nang, Hai
Phong, Thai Nguyen, Nghe An, Bien Hoa, Can Tho)

Ad Text Brand Keyword

Category Keyword
Ad Text
Competitor Keyword

25 - 44 years old
Both male & female
Ad Text
Living in 8 large cities (Ha Noi, HCM, Da Nang, Hai
Phong, Thai Nguyen, Nghe An, Bien Hoa, Can Tho)
 Ad Text Retargeting

L
 Target
Impression Frequency Reach CTR Audience
Size on
platform

22,500,000 2 4,500,000 N/A 8,800,000

33,600,000 4 8,400,000 14,000,000

 N/A 14,000,000

Target
Impression Frequency Reach CTR Audience
Size on
platform

10,000,000 4 2,500,000 0.5% N/A

6,000,000 4 1,500,000 0.5% N/A

6,000,000 4 1,500,000 0.5% N/A

120,000 50.0%
Impression CTR Click CR Lead

9,000 30.00% 2,700

30,000 25.00% 7,500

6,000,000 1% 60,000 14.0% 8,400

24,000,000 0.50% 120,000 15.0% 18,000
 Key KPI

% Reach Click VTR View Quantity

51% n/a 40% 9,000,000 9,000,000

60% 1
 3,000,000

% Reach Click VTR View

N/A 50,000 10,000,000

N/A 30,000 6,000,000

N/A 30,000 6,000,000

60,000 60,000
 72,000

CR Qualified Lead CPL CPQL

8% 216 10,667 133,333 9,000

8% 600 19,600 245,000 30,000

10% 840 20,000 200,000 60,000

8% 1,440 11,667 145,833 120,000
Key KPI

Buying
Unit Unit Cost Quantity % Disount
method

View CPV 200 9,000,000 0%

Reversation
Package 772,800,000 1 0%
R&F
 View CPV 230 3,000,000 0%

Impression CPM 70,000 10,000 15%

Impression CPM 52,500 6,000 15%

Impression CPM 65,000 6,000 15%

Click CPC 4,000 60,000 30%

Engagement CPE 2,200 72,000 0%

Click CPC 3,200 9,000 0%

Click CPC 4,900 30,000 0%

Click CPC 4,000 60,000 30%

Click CPC 2,500 120,000 30%
 Total Net
WHT Agency Fee
Media

5.26% 10%

1,800,000,000 94,680,000 180,000,000

772,800,000 40,649,280 77,280,000

690,000,000 36,294,000 69,000,000

5.26% 10%

595,000,000 59,500,000

267,750,000 26,775,000

331,500,000 33,150,000

168,000,000 16,800,000
158,400,000 8,331,840 15,840,000

5.26% 10%

28,800,000 1,514,880 2,880,000

147,000,000 7,732,200 14,700,000

168,000,000 8,836,800 16,800,000

210,000,000 11,046,000 21,000,000

5,337,250,000 209,085,000 533,725,000

 Grand total
Total Amount 10% VAT
(+10% VAT)

2,074,680,000 207,468,000 2,282,148,000

890,729,280 89,072,928 979,802,208

795,294,000 79,529,400 874,823,400

654,500,000 65,450,000 719,950,000

294,525,000 29,452,500 323,977,500

364,650,000 36,465,000 401,115,000

184,800,000 18,480,000 203,280,000

182,571,840 18,257,184 200,829,024

33,194,880 3,319,488 36,514,368

169,432,200 16,943,220 186,375,420

193,636,800 19,363,680 213,000,480

242,046,000 24,204,600 266,250,600

6,080,060,000 608,006,000 6,688,066,000

 Quarter 3 Quarter 4

July August September October

2,000,000
3,000,000 Views 2,000,000 Views
Views

8,400,000 Reach
1,500,000 1,500,000
Views Views

3,000,000 2,000,000 3,000,000

Impressions Impressions Impressions

2,000,000 1,000,000 2,000,000

Impressions Impressions Impressions

1,500,000 1,500,000
Impressions Impressions

10,000 10,000 10,000 10,000

Clicks Clicks Clicks Clicks
 12,000 12,000 12,000 12,000
Engagement Engagement Engagement Engagement

1,500 1,500 1,500 1,500

Clicks Clicks Clicks Clicks

5,000 5,000 5,000 5,000

Clicks Clicks Clicks Clicks

10,000 10,000 10,000 10,000

Clicks Clicks Clicks Clicks
10,000 10,000 10,000 10,000
Clicks Clicks Clicks Clicks
Quarter 4

November December

2,000,000
Views
 2,000,000
Impressions

1,000,000
Impressions

1,500,000 1,500,000
Impressions Impressions

10,000 10,000
Clicks Clicks
 12,000 12,000
Engagement Engagement

1,500 1,500
Clicks Clicks

5,000 5,000
Clicks Clicks

10,000 10,000
Clicks Clicks
10,000 10,000
Clicks Clicks