Creative

Trends
2024
Insights Guide

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1. Ivan Haidutski/Stocksy | 636082430
2. Akela - from alp to alp/Stocksy | 360014423

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CREATIVE TRENDS 2024

Maximize your
creative impact:
1 2

Fluid and flowing visuals soothe the Reconnect with a sense of awe and
senses in the Calming Rhythms trend. enchantment in the Wonder and Joy trend.
Introducing the Creative Trends of 2024

Get ready to tap into the upcoming year’s biggest trends. This year,
we’ve harnessed the expertise of Adobe’s Creative Cloud communities
to identify the biggest creative trends on the horizon for 2024.
Developed through extensive research using internal and external
data, the Adobe Creative Trends Report presents the four most
compelling styles and themes for the year ahead. Find video, visual,
design, and AI-generated content in each of the curated collections to
make the trends your own.
3 4

2D and 3D elements merge in the multiverse Discover contemporary interpretations of

of the Dynamic Dimensions trend. vintage styles in The New Nostalgia trend.

2 1. Михаил Богданов | 616160247, 2. fadi | 604048901, 3. NuTz | 606075401, 4. Qstock | 606360837

CREATIVE TRENDS 2024

Innovation
and inspiration.
The creative landscape mirrors the world we live in. As today’s world is
defined by disruption and rapid changes, trends and the tools used in
the creative process must adapt quickly and accordingly.

Amidst so much change, consumers around the world are prioritizing

balance in all aspects of their lives. It is no surprise that the creative
insights for 2024 present a balance of speed and sustainability,
highlighting techniques and visuals that will not only excite and delight
your customers but also offer elements of relaxation and respite to
counter the frantic pace of daily life.

In the 2024 Creative Trends Report, you’ll find 2D and 3D worlds

delightfully converging, AI-generated visuals conjuring fantastical
worlds, as well as simple, beautiful imagery that brings us back to
everyday moments of wonder.

Brenda Milis
Principal of Consumer and Creative Insights

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3 1. Oleksandr | 616932789, 2. Pixel Stories/Stocksy | 272500662

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 Calming
Rhythms

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4 1. George J/Westend61 | 440153056, 2. ADDICTIVE STOCK | 623163834

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CREATIVE TRENDS 2024 | CALMING RHYTHMS

Fluid and flowing forms soothe the

senses and support emotional balance.
With mental and emotional health now a global priority, these soothing
and rhythmic visuals have a calming effect and are being used by a
growing number brands and companies in workplaces, retail spaces,
outdoor installations, social platforms, and apps across all regions.

Calming Rhythms visuals can vary from simple abstract and repetitive
backgrounds to slowly shifting and transforming forms, often set to
relaxing sounds and music.

912.6
Explore the Calming Rhythms collection →

912.6 billion
views on TikTok of #asmr inspired fluid and relaxing
visuals paired with sonic elements support the
mainstream pursuit of finding relief and balance
across all demographics, making a shifting world
soothingly immersive rather than unsettling.1
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5 1. Gemma can fly/Stocksy | 620685452, 2. Sky-Blue Creative/Stocksy | 620734051

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 78%
CREATIVE TRENDS 2024 | CALMING RHYTHMS

78%
of consumers say wellness is a priority when
traveling for leisure and are planning to spend
more on healing travel experiences. Hospitality
companies are embracing their role as wellbeing
providers, expanding services for mental and
emotional health.2

90
1

90
electronic billboards in Times Square synchronized
to stream a color-based visual meditative experience
3
designed by digital artist Krista Kim, whose aim is
to use technology to stage collective experiences of
healing, wellbeing, and decompression in 2022.3

2 1. ADDICTIVE STOCK | 615503171, 2. Vera Lair/Stocksy | 620725690, 3. Javier Pardina/Stocksy | 518438468

CREATIVE TRENDS 2024 | CALMING RHYTHMS

Trend Takeaways:

• Video clips and design assets that create graphic silhouettes or catch the light can create relaxing, fluid visuals that
also elevate your creative projects.

• Add soothing and rhythmic emotion to your creative project with the right music. Choose from a curated collection
or try our new Find Similar feature on Adobe Stock Audio → for your social posts, videos, and podcasts.
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7 1. ADDICTIVE STOCK | 617452568, 2. ADDICTIVE STOCK | 613222598, 3. DMegias | 568025517

 Wonder
and Joy

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8 1. Teri Hofford | 604484388, 2. Eigens | 301399059

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CREATIVE TRENDS 2024 | WONDER AND JOY

Reconnecting with profound

and positive emotional states.
Consumers are craving visuals that inspire a sense of awe, joy,
and enchantment as a coping mechanism in today’s challenging
macroeconomic environment.

The Wonder and Joy trend spans all types of brand messaging and
experiences: From simple pleasures, being a ‘kidult’, to full-blown luxury
travel and experiences, and AI-generated fantasy environments.

49%
Explore the Wonder and Joy collection →

49% There’s been a sharp decline in

friendships over the past three
27% decades: 49% of Americans in 2021
reported having three or fewer close
friends, compared to 27% in 1990.
The number who had no close
friends at all quadrupled over the
1990 2021 same period.4
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9 1. Kishore Newton | 604232410, 2. mego-studio | 553321034

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CREATIVE TRENDS 2024 | WONDER AND JOY

The Happiness Report showed 80% of people said they are prioritizing
80% 79% 53% health to make them happy, 79% are focusing on personal connections,
and 53% are interested in experiences to gain happiness.5

Health Personal Experiences

Connections

1 1. Martha Castillo | 549869475, 2. SuperStock | 502622238, 3. Катерина Євтехова | 610720888 10

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CREATIVE TRENDS 2024 | WONDER AND JOY

Trend Takeaways:

• Firefly is the new family of creative generative AI → models coming to Adobe products, focusing
initially on image and text effect generation. Firefly will offer new ways to ideate, create, and
communicate while significantly improving creative workflows.
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• This short guide → helps you to write effective prompts, which are critical because they are
instructions given to AI, influencing the quality and relevance of its responses. Write descriptive
prompts to generate extraordinary and vibrant images — if you don’t like the results, reword
your prompt to get closer to what you want.

11 1. Marc Tran/Stocksy | 497642913, 2. Azeemud/peopleimages.com | 595758761, 3. JJAVA | 571292415,

 Dynamic
Dimensions

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12 1. CeLL_Monadic | 496280974, 2. ckybe | 617135277

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CREATIVE TRENDS 2024 | DYNAMIC DIMENSIONS

Where all dimensions and types

of content seamlessly merge.
Thanks to the multiverse and the continued rise of gaming, VR, and
AR, it has become common for multiple asset types and dimensions
to inhabit a world in motion together. In the Dynamic Dimensions
trend, 2D and 3D elements playfully mingle and merge. Stand-out
features include video, music, and illustrations — this trend
encourages a swarm of elements to blend to create an impactful
visual experience.

70%
Explore the Dynamic Dimensions collection →

70%
of youths express their emotions externally by
posting online, going to therapy sessions, or
engaging in mindful activities. In 2024, young
people’s attitudes towards vulnerability will
evolve, as they normalize emotional expression
and mental health issues online and off.6
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13 1. Good Studio | 385447517, 2. Vitaly Art | 618803516

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CREATIVE TRENDS 2024 | DYNAMIC DIMENSIONS

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72%
72%
of adults aged 18-25 years old have been inspired to
take up a new hobby as a direct result of watching
clips on social media networks.7

1. elroce | 606719781, 2. Evgeniy Shvets/Stocksy | 493338786, 3. aditia wira chandra | 533069872 14

CREATIVE TRENDS 2024 | DYNAMIC DIMENSIONS

Trend Takeaways:

• Save time with Adobe Stock video templates. Following our commitment to help creatives tell their stories, we’ve integrated
new Adobe Premiere Pro and After Effects templates with our existing motion graphics offering. Immerse yourself in the world
of Adobe video templates, this landing page → lets you explore the vast selection.

• Adobe announced new innovations, including Text-Based Editing →, Automated Color Tone-Mapping → in
Adobe Premiere Pro →, and Adobe After Effects → celebrated its 30 years. We’ve also expanded Frame.io → to enable
photography and PDF document reviews, giving decentralized marketing teams a unified and intuitive
cloud hub for collaborating on assets.
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15 1. Ailey | 566168502, 2. mego-studio | 620201874, 3. Giada Canu/Stocksy | 518379020

 The New
Nostalgia

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16 1. Haydiddle | 582528495, 2. Amir | 608808234

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CREATIVE TRENDS 2024 | THE NEW NOSTALGIA

Discover contemporary
interpretations of vintage styles.
What began as a fascination with 90’s and aughts styles, design, and
technology, has grown into a deep dive into all eras, re-envisioning
and reinterpreting vintage lifestyles and settings with plenty of creative
license throughout, particularly with AI-generated hyper-realistic
renderings of past periods.

50%
Explore The New Nostalgia collection →

50%
of Gen Z in the US, UK, Canada, and Australia, want
to disconnect from their phones. Some have already
started to invest in healthier digital habits: 30% of
US Gen Z set themselves screen time limits in 2022;
others are taking more drastic measures.8

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17 1. ADDICTIVE STOCK | 484048266, 2. kokoshka | 626498656

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CREATIVE TRENDS 2024 | THE NEW NOSTALGIA

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2.1
2.1 billion
views on TikTok of “Digital Camera”, showing
young people are choosing cost-friendly relics
of the past that provide a familiar grainy,
lower-quality image.9

67%
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67%
of Gen Z in the US believe technology makes us feel more
detached from the real world, while more than half (58%)
agree with the statement: “I feel like technology distracts
me from living a more interesting life.” 10

1. Audrey Shtecinjo/Stocksy | 486643553, 2. Juan Moyano/Stocksy | 504567826, 3. Soeren | 592999630

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CREATIVE TRENDS 2024 | THE NEW NOSTALGIA

Trend Takeaways:

• With Adobe Express → you can now build campaigns quickly and generate the versions
you need for all your social channels. Want to experiment with future-retro? Express helps
you create designs and automatically sizes them, meaning you can spend more time
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designing and less time on repetitive tasks.

• Do you want to create your vision of new nostalgia? Now, you can generate anything you
can think of in Adobe Firefly → with Text to Image. Add details to your prompt and see
what you can create, try it out by typing “pixelart synthwave astronaut, drinking a cup of
tea, in a kitchen”. The more details, the closer to your vision, so you can get to your final
version faster.

19 1. blackcatstudio | 606492010, 2. Enterprise Media STL | 629034146, 3. Usmanify | 624852939

CREATIVE TRENDS 2024

Curated
Collections
1 2

Calming Rhythms → Wonder and Joy →

Explore curated trend collections on Adobe Stock.

3 4

Dynamic Dimensions → The New Nostalgia →

20 1. mim.girl | 614716388, 2. Tanya Yatsenko/Stocksy | 486637283, 3. Adam | 630744213, 4. Juan Moyano/Stocksy | 584984962
CREATIVE TRENDS 2024

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1
*Enterprises have the opportunity to obtain an IP indemnity from Adobe for content generated
by select Firefly-powered workflows under certain Adobe offers. Terms will apply. 1. aiximagination | 595096816, 2. AmazingAerialAgency | 491683277

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CREATIVE TRENDS 2024

1. Cassandra Napoli and Melanie Larsen, “Social Media Forecast 2023,” WGSN Consumer
Forecast, February 27, 2023. →
2. Lindsey Roeschke, “When It Comes to Wellness Travel, Brands Must Think Outside the
Detox,” Morning Consult Pro, April 27, 2023. →
3. “Continuum by Krista Kim,” Times Square Arts, accessed October 13, 2023. →
4. Wunderman Thompson Intelligence, “The Age of Re-enchantment,” Wunderman
Thompson, May 23, 2023. →
5. “Global Report: 45% of People Have Not Felt Happiness for More Than Two Years,”
Oracle, June 15, 2022. →
6. Elizabeth Tan, Alison Ho, and Quentin Humphrey, “Youth Priorities 2023,” WGSN
Consumer Forecast, February 13, 2023. →
7. “Social Media Fuels Rise in Alternatively Awesome Hobbies, as Gen Z Embrace their
Creativity Onlines,” Samsung Newsroom U.K., May 23, 2022. →
8. Kanika Talwar, “Gen Z Is Looking for a Break From Their Phones,” Yahoo News,
May 30, 2023. →
9. TikTok, “Digital Camera”: https://www.tiktok.com/channel/digital-camera?lang=en. → 1

10. Wunderman Thompson Intelligence, “The Age of Re-Enchantment,” Wunderman

Thompson, May 23, 2023. →

1. ADDICTIVE STOCK | 577426953

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