ASSIGMENT: PRINCIPAL OF MARKETING

Podcast session; Medical centers

Name: Khanzada zark khan

Submitted to: Qazi Muhammad Ahmad

Date: 6-8-2023
Segmentation strategy: Medical facilities serve a wide
variety of individuals with various healthcare requirements and interests. The
medical centre will be able to successfully segment its target audience based on
their unique healthcare problems by holding a "Pod Casting Session." The podcast
can discuss a variety of health-related subjects, such as wellness advice, specific
medical conditions, preventive care, mental health, and more. By focusing on
various facets of healthcare, the medical centre can adjust the content to appeal
to the distinct interests of each group, offering insightful knowledge and fostering
trust among prospective patients.

Targeting Plan: The medical Centre will be able to more accurately

target certain patient groups thanks to the "Pod Casting Session." For instance:

1. Patients with Chronic Conditions: Emphasis is placed on managing chronic

conditions, suggestions are made for enhancing quality of life, and the medical
center's specialized services or treatments are highlighted.

2. Families and Parents: Discussing child health, parenting tips, immunizations,

and promoting the medical center's family-friendly medical services.

3. Seekers for Mental Health and Wellness: Addressing mental health issues,
offering counselling services offered at the medical Centre, and stress
management.

4. Seniors: Talking about geriatric care, senior patient-specific services, and senior
health issues.

The medical centre can promote itself as a source of individualised and complete
healthcare solutions by focusing on particular patient groups through the podcast.

Positioning Technique: The 'Pod Casting Session' will give the

medical Centre the chance to establish itself as a recognized and patient-focused
healthcare facility. The podcast will offer evidence-based knowledge and insights
into a variety of health problems, showcasing the knowledge of the medical
experts employed by the Centre. Potential patients will develop trust in the
medical Centre as a result of this positioning since they will see it as a trustworthy
source of healthcare information. The podcast can also foster a sense of
neighborhood surrounding the hospital. The medical Centre can promote a
helpful and compassionate image by engrossing listeners with useful health
information, patient anecdotes, and expert interviews.

Summary:
In conclusion, a "Pod Casting Session" can be an effective marketing technique for
hospitals. They are able to target particular patient groups with information that
is specifically suited to them, effectively segment their audience, and establish
themselves as trustworthy and patient-focused healthcare providers. The podcast
can reinforce the medical center's reputation as a proactive proponent of health
and wellbeing, foster a feeling of community, and increase patient trust.