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XYZ Eggs

Demand-Supply Analysis

Year of Total Projected Total Projected


Operation Demand Supply

Year 1 913,464 71,954


Year 2 915,566 74,235
Year 3 917,669 76,588
Year 4 919,786 79,016
Year 5 921,902 81,521
Computation of Demand in Appendix D
Computation of Supply in Appendix E

Year Demand (D) Supply (S) D-S GAP Percent Unserved


(1) (2) (3) (4)=(2)-(3) (5)=(4)/(2) x 100%
Year 1 913,464 71,954 841,510 92.12%
Year 2 915,566 74,235 841,331 91.89%
Year 3 917,669 76,588 841,081 91.65%
Year 4 919,786 79,016 840,770 91.41%
Year 5 921,902 81,521 840,381 91.16%

MED EGGS
Market Share

Sales Projection +
Year Market Share
Projection Supply
Year 1 2,000 73,954 3%
Year 2 2,200 76,435 3%
Year 3 2,420 79,008 3%
Year 4 2,662 81,678 3%
Year 5 2,928 84,449 3%
Increase: 10%
XYZ Eggs
Projected Demand

POPULATION GROWTH FIGURES DATA

Total Population
Census Year Household
of XXX

2016 89,176 18,162


Source :PSA: Population of XX (Based on the Results of 2016 Census of Population)
1.41%

PROJECTED POPULATION GROWTH

Total Popuation
Growth
Year Base Increase
(A) (B) (A + B)
2016 89,176 205 89,381

2017 89,381 206 89,587


2018 89,587 206 89,793
2019 89,793 207 89,999
2020 89,999 207 90,206
2021 90,206 207 90,414
2022 90,414 208 90,622
2023 90,622 208 90,830
2024 90,830 209 91,039
2025 91,039 209 91,248

2026 91,248 210 91,458

Source :PSA: Population of XX (Based on the Results of 2016 Census of Population)


Average growth rate: 0.23%

PROJECTED DEMAND FIGURES

Target Market Average


Projected
Projected Year Buying from the Frequency of
Population industry Purchase
2022 90,622 63,435 36
2023 90,830 63,581 36
2024 91,039 63,727 36
2025 91,248 63,874 36
2026 91,458 64,021 36
Assumption: 70.00%
FREQUENCY OF PURCHASE (FOP) COMPUTATION:

# Respondents
Choices in % Weight FOP(Annual)
Monthly 17% 1 12
Once a week 48% 3 52
Twice a Month 35% 2 24
Assignment of weight is based on the number of respondents (%).
of Population)

of Population)

Projected
No. of Trays
Demand
per purchase
(In Trays)
0.40 913,464
0.40 915,566
0.40 917,669
0.40 919,786
0.40 921,902
0.4

12
156
48
216
XYZ Eggs

SUPPLY FIGURES DATA (2020)

Ave. Annual
Competitors No. of Layers
eggs per layer
Competitor 1 200 1080
Competitor 2 300 1080
Competitor 3 400 1080
Competitor 4 400 1080
Competitor 5 500 1080

Total

Year Total Projected Supply


2021 69,743
2022 71,954
2023 74,235
2024 76,588
2025 79,016
2026 81,521
Increase of chicken egg supply annually is 3.17% based on the average increase of chicken eg
Source: Historical Comparative Data on Poultry and Eggs, PSA as of 2013-2017
Annual Number
No of Trays
of Eggs
0=E7*F7 10,000
324,000 10,800
432,000 14,400
432,000 14,400
540,000 18,000

67,600
Increase 3.17%

rease of chicken egg supply in Davao Region.

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