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Demand Supply Analysis Templates
Demand Supply Analysis Templates
Demand-Supply Analysis
MED EGGS
Market Share
Sales Projection +
Year Market Share
Projection Supply
Year 1 2,000 73,954 3%
Year 2 2,200 76,435 3%
Year 3 2,420 79,008 3%
Year 4 2,662 81,678 3%
Year 5 2,928 84,449 3%
Increase: 10%
XYZ Eggs
Projected Demand
Total Population
Census Year Household
of XXX
Total Popuation
Growth
Year Base Increase
(A) (B) (A + B)
2016 89,176 205 89,381
# Respondents
Choices in % Weight FOP(Annual)
Monthly 17% 1 12
Once a week 48% 3 52
Twice a Month 35% 2 24
Assignment of weight is based on the number of respondents (%).
of Population)
of Population)
Projected
No. of Trays
Demand
per purchase
(In Trays)
0.40 913,464
0.40 915,566
0.40 917,669
0.40 919,786
0.40 921,902
0.4
12
156
48
216
XYZ Eggs
Ave. Annual
Competitors No. of Layers
eggs per layer
Competitor 1 200 1080
Competitor 2 300 1080
Competitor 3 400 1080
Competitor 4 400 1080
Competitor 5 500 1080
Total
67,600
Increase 3.17%