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Full Download Test Bank For Marketing 15th Edition Roger Kerin Steven Hartley PDF Full Chapter
Full Download Test Bank For Marketing 15th Edition Roger Kerin Steven Hartley PDF Full Chapter
Full Download Test Bank For Marketing 15th Edition Roger Kerin Steven Hartley PDF Full Chapter
A) Unless you take a marketing class, you will never truly know anything about
marketing.
B) Marketing is nothing more than common sense.
C) Marketing requires an innate sense of creativity; you either have it or you don't.
D) You can call yourself a marketing expert only if you have sold something for a
profit.
E) You have significant marketing expertise since you make marketing-related
decisions every day.
5) Elon Musk was involved in the inception of all of the following companies except
which?
A) SpaceX
B) PayPal
C) Tesla
D) Facebook
E) Neuralink
Version 1 2
A) research and development of new products that existing customers want to purchase.
B) expansion of companies into other countries.
C) process of identifying the best local plants to serve particular geographic markets.
D) activity involved in getting a product or service from the manufacturer to the
ultimate consumers and organizational buyers.
E) activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large.
7) The activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large is
referred to as
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.
9) What do an organization's stockholders, its suppliers, its employees, its customers, and
society at large all share what have in common with regard to an organization?
Version 1 3
A) All should benefit from the marketing of an organization's offering.
B) Everyone has a say in the ultimate design of a product.
C) Everyone is legally culpable if something goes wrong with a product.
D) All have to make some type of direct financial investment in the organization so it
can profitably sell its products.
E) All use the products and/or services marketed by the organization.
10) Mizuno designs and sells high-quality baseball gloves. Who likely benefits from the
firm's marketing activities for its gloves?
11) To serve both buyers and sellers, marketing seeks to __________ and satisfy the needs
and wants of prospective customers.
A) change
B) circumvent
C) deny
D) discover
E) measure
12) To serve both buyers and sellers, marketing seeks to discover and ________ the needs
and wants of prospective customers.
Version 1 4
A) change
B) satisfy
C) circumvent
D) align
E) preserve
A) a prospective customer.
B) a dual-purpose marketing decision maker.
C) a potential distributor.
D) an informed buyer.
E) an end user.
14) A student wants to buy a smartphone so she can share pictures with her friends. An
insurance claims adjuster wants to buy a smartphone to document accidents (take pictures, write
a report, etc.). If they both purchase the same model smartphone, such as an Apple iPhone,
which statement is most accurate?
A) The adjuster is a prospective customer because the smartphone will be used for
work; the student is only a secondary user since the purpose of the smartphone is just for
entertainment.
B) Both the adjuster and the student are prospective customers because, in their own
way, they both benefit from the smartphone.
C) Neither the adjuster nor the student is a prospective customer since the company will
pay for the adjuster's smartphone and the student's parents will pay for hers.
D) The student is the prospective customer since there are more students buying
smartphones for personal use than there are insurance adjusters buying smartphones for business
use.
E) Only a person who has bought a smartphone previously is a prospective customer
because only previous owners of smartphones benefit from buying new ones.
Version 1 5
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Archpriest’s hand, and girdeth himself. And the Archpriest saith,
Axios. And they sing in the altar and without in like manner. And they
do the same with the phelonion, and with the sloujébnik. And the
Archpriest saith with each, Axios. And they sing according to custom.
And, having kissed the omophorion and the Archpriest’s hand, he
that hath received the laying on of hands as priest goeth out and
kisseth the archimandrites, and all the co-ministrants on the
shoulder, and standeth with the priests.
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