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    PB KS Math

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    kenneth cheung
    This document outlines the key metrics for a potential advertising campaign on Panda Bus, including daily and total impressions, costs, conversion rates from the ad to the landing page and from there to purchases, and the resulting estimated revenue under a cost-per-mille (CPM) model or a revenue-sharing model. It estimates that a 10-day campaign could generate ¥8.25 million in gross revenue with a 30% revenue share yielding ¥297,000 for Panda Bus, compared to a flat ¥100,000 cost under a CPM model.

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    PB KS Math

    Uploaded by

    kenneth cheung
    3 views2 pages
    This document outlines the key metrics for a potential advertising campaign on Panda Bus, including daily and total impressions, costs, conversion rates from the ad to the landing page and from there to purchases, and the resulting estimated revenue under a cost-per-mille (CPM) model or a revenue-sharing model. It estimates that a 10-day campaign could generate ¥8.25 million in gross revenue with a 30% revenue share yielding ¥297,000 for Panda Bus, compared to a flat ¥100,000 cost under a CPM model.

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    PB KS math

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    This document outlines the key metrics for a potential advertising campaign on Panda Bus, including daily and total impressions, costs, conversion rates from the ad to the landing page and from there to purchases, and the resulting estimated revenue under a cost-per-mille (CPM) model or a revenue-sharing model. It estimates that a 10-day campaign could generate ¥8.25 million in gross revenue with a 30% revenue share yielding ¥297,000 for Panda Bus, compared to a flat ¥100,000 cost under a CPM model.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    3 views2 pages

    PB KS Math

    Uploaded by

    kenneth cheung
    This document outlines the key metrics for a potential advertising campaign on Panda Bus, including daily and total impressions, costs, conversion rates from the ad to the landing page and from there to purchases, and the resulting estimated revenue under a cost-per-mille (CPM) model or a revenue-sharing model. It estimates that a 10-day campaign could generate ¥8.25 million in gross revenue with a 30% revenue share yielding ¥297,000 for Panda Bus, compared to a flat ¥100,000 cost under a CPM model.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
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    Panda Bus Daily impressions 5,000,000.

    00
    Total Impressions 50,000,000.00
    daily cost (RMB) 10,000.00
    total cost (RMB) 100,000.00
    CPM (RMB) 2.00

    estimate Number of days 10

    CTR (PB to KS landing page 1.50%


    KS landing page hits 750,000.00
    conv from KS landing page to purchase 2%
    purchases 15,000.00
    AOV (RMB) 550.00
    (GMV) total gross rev (RMB) 8,250,000.00

    Gross Margin 12%


    Net Rev (RMB) 990,000.00
    Rev share to PB 30%
    PB revenue (RMB) (gross) 297,000.00

    opportunity cost for PB


    if charge on daily 100,000.00
    if rev-share 297,000.00
    * assumed Unique Visitors

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