Portofolio Hang Kesturi - Data Analyst Di Tokopedia

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my portfolio.

a sample of data analytics projects that i’ve


been working on.

By : Hang Kesturi Said


hi, i’m
Haka.
An aspiring data analytics professional who seeks to
connect the dots from what I have been learning to
real-world experiences.

Comfortable with translating business problems into


actionable items and delivering quality results.

Determined to improve my technical skills and apply


my recently acquired skills to build a solid
foundation for my career.

Recently completed a 3-months Full Stack Data


Analytics program from RevoU.
EDUCATION

SIM-UOL RevoU
Singapore Online
B.Sc. in Business & Management Full Stack Data Analytics Program
Aug 2017 - Nov 2021 Jan 2022 - Apr 2022

Completed the program with total grade of 100/100 across all assignments
and managed to be the joint winners (1 of 2) of the Group Final Project
Competition (18 total groups) in my section as the Project Lead.
SKILLS & ABILITIES

● Programming Languages : SQL, Python 3 (Libraries : NumPy, pandas, scikit-learn, Matplotlib)


● Visualization Tool : Tableau
● Data Analysis : Exploratory Data Analysis/Visualization (EDA/EDV), Descriptive a
: Statistics, Cluster Analysis, Correlation Analysis, Cohort a a a
: Cohort Analysis, Sentiment Analysis
● Excel/Sheets
● Data Storytelling skills
RELEVANT
COHORT ANALYSIS (SQL)

Created a monthly retention cohort


using Hacker News dataset to know how
many (%) of users that returned after
creating their first post using SQL in
Google Bigquery. Part of RevoU’s
Individual Advanced Assignment.

Presentation link
CUSTOMER SEGMENTATION USING
CLUSTER ANALYSIS (PYTHON)
Grouped customer segments
using cluster analysis in
RevoU’s Individual Advanced
Assignment. Steps performed :
1. Joining tables
2. Data Cleaning (Outliers,
Missing values, Typos,
converting date into
time-series data)
3. Descriptive Statistics
4. Data Visualization
5. Cluster Analysis

Presentation link
TABLEAU DASHBOARDS

Ecommerce Sales Dashboard SF Crime Analysis Dashboard Airbnb Singapore Listings Dashboard
SENTIMENT ANALYSIS (PYTHON)
Created a logistic regression model
with 77.68% accuracy using
bag-of-words/count vectorizer method
to predict tweet sentiment using tweet
data from this dataset (1.6 million data
points).

Steps performed :
1. Text Normalization (regex)
POSITIVE
sentiment 2. Tokenization
NEGATIVE 3. Stemming (Snowball Stemmer)
4. Bag-of-Words/Count Vectorizer
5. Logistic Regression

Google Colab file <- if interested


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JOINT GROUP FINAL PROJECT


COMPETITION WINNER (RevoU-Madrid-Jan2022)

Taking the role as the Data team for San Francisco Police Department, our objective is to provide necessary
recommendations to the primary decision maker on how we can effectively allocate our resources depending
on the situation, based on our findings.

Presentation Link
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FOUND THE FOLLOWING INSIGHTS :


1 2 1. North-Eastern part of the city is the
most dangerous.
2. There is a strong correlation between
the average monthly rent payment and
the number of crime in that district.
3 4 3. We found that there is a shift in the
crime trend after each new COVID
variant breakout.
4. Some of the Top Tourist Attractions
are in close proximity with the crime
hotspots.
5 6
5. There are recurring crime spikes
during New Year’s Eve Celebration.
6. Larceny is the most popular crime.
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RECOMMENDATIONS

Using a simple linear regression model we proposed the optimal number of police officers in a police district as we
found that the police officer allocation is not in proportion with number of incidents.
Findings about crimes after COVID can be used for future references to plan for in case something similar happened.
To ensure the safety of tourists we also recommend to spread awareness and improve security measures on locations
that were in close proximity with the crime hotspots.

Presentation Link
feel free to reach me out!
hksaid21@gmail.com
WA : +65 84517731
Mobile : +6285358525600
linkedin.com/in/hakasaid/

CREDITS: This presentation template was created by Slidesgo,


including icons by Flaticon, and infographics & images by Freepik

thank you.

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