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Questions, Tata Nano Case Study
Questions, Tata Nano Case Study
Assignment
Case Study
Dear Students
PFA case study ‘Tata Nano’questions to be solved after reading the case study:
2. How Tata Nano was positioned in the market during the launch. Was it successful
? Give reasons for your explanation.
3.What was the positioning decision of Tata nano when introduced for the second
time in the market.
4. According to Indian consumer's psychology, what was the status of 'Cheapest car'
in their mind which led to a change in positioning of Tatat nano.
Instructions:
1 Assignment should have a proper cover page showing the name, class.
subject and date of submission clearly.
2 Answers should be hand-written on A-4 size sheets.
3 Every answer should start on a new page.
4 Attempt all Questions
Last date of submission: 24th November 2023.