Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

UNIVERSITY LIBRARY – SUMACAB CAMPUS

BIOBLIOGRAPHY OF BOOKS BY MAJOR SUBJECTS

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT

Marketing 1 - Principles of Marketing

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Raymond P. Fisk, Stephen J. Services Marketing An
HD 9980.5 Grove, Joby John Interactive Approach 2014 1
F543s
FIL
HF Michael D. Hutt . Thomas BUSINESS MARKETING
2013 4
5415.13 W. Speh MANAGEMENT
H976
FIL
HF William M. Pride,G.Thomas
Marketing Foundations 2013 5
5415 . M. Hult
H879
FIL Out of the box: marketing
HF 5415 Eduardo P. Garrovillas principles that work and make 2013 1
Ga37 sense
FIL
HF
Romeo B. Nuqui...(et al.). Principles of marketing 2012 3
5415
.P75
CIR Marketing Research Essentials
Tracy A. Suter, Tom J.
HF Outline, case Studied and
Brown Gilbert A. Churchill 2012 3
5415 Applications
Ch34
CIR
HF Marketing Plan: Building the
Go, Josiah L. 1997 2
5415.13 Profitable Preferred Brand
G62
CIR
Suplico, Luz T., Garcia,
HF International marketing
Leonardo R., Esguerra, 2008 1
1416
Renato S.
S87
CIR
HF5415 Kotler, Philip. Principles of marketing 2008 1
K636
FIL
Marketing principles that work
HF5415 Eduardo P. Garrovillas 2007 5
and make sense
G937
FIL
F 5415 Roberto G Medina Principles of marketing 2003 1
.M43

Transforming Communities through Science and Technology Email: library@neust.edu.ph

www.neust.edu.ph
 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

UNIVERSITY LIBRARY – SUMACAB CAMPUS

Marketing 3 - Marketing Management

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR
Strategic management for
G155.A1 Evans, Nigel, 1955- 2015 1
tourism, hospitality and events
E927
FIL
HF Michael D. Hutt . Thomas Business marketing
2013 4
5415.13 W. Speh management
H976
CIR Fischer, Darren Maverick trading: professional 2012 1
HG4636 techniques to create
F57 generational wealth
CIR Walker, Orville C Marketing strategy: a decision- 2011 1
HF5415.13 focused approach
W249
CIR Parry, Mark E. (Mark Strategic marketing 2002 2
HF5415.13 Edward) management: a means-end
P336 approach
CIR Joe Tidd, editor From knowledge management 2000 1
HD30.28 to strategic competence:
F76 measuring technological, market
and organizational innovation

Marketing 4 -Office Management and Procedures

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Sudhir Andrews Textbook of front office 2008 1
TX 911.3 management and operations
.A43
CIR Bardi, James A. Hotel front office 2007 1
TX911.3 management
.M27 B236
FIL Ismail, Ahmed. Front office operations and 2005 2
TX911.3 management
.F75 .Is5
CIR Raymond A. Noe … [et Human resource 2003 3
HF al.]. management: gaining a
5549.2 competitive advantage
.U5 H8
FIL Gregorio S. Miranda, Office management principles 1999 2
HF Carmelita and practices
5547
M57

Transforming Communities through Science and Technology Email: library@neust.edu.ph

www.neust.edu.ph
 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

UNIVERSITY LIBRARY – SUMACAB CAMPUS

Marketing 2 - Retail Merchandising

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Retail IT management 2016 1
HF5429
.R48
CIR Patrick M. Dunne, Robert Retailing 2014 1
HF5429 F. Lusch, James R. Carver
D922
REF MA. Felisa H. Tria- Dessert merchandising 2014 5
TX773 Natad,Ephriamuel laboratory manual
.N19
FIL Jennifer G. Fronda Retail management 2013 1
HF 5429
.F766
CIR Levy, Michael, 1950- Retailing management 2012 1
HF5429
L4828
CIR Lichtenstein, Nelson. The retail revolution: how 2009 1
HF5429.215.U6 Walmart created a brave new
L53 world of business
FIL Flocer Lao Ong Merchandising for beginners 2008 1
HF 5483
.O64
CIR Tucker, Johnny Retail desire: design, display 2004 1
NK2195.S89 and visual merchandising
T797
CIR Gregorio S. Miranda, Retail business: a 1994 1
HF5449.P6 Anne Miranda-Mooney management approach
M672r

Marketing 5- Sales Management

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Weinberg, Mike, 1967- Sales management : simplified : 2015 1
HF5438.25 the straight truth about getting
W29295 exceptional results from your
sales team
CIR Zarate, Cynthia A. Principles of management 2009 1
HD31 Z18
FIL
Out of the Box Marketing
HF5415 Garovilla, Eduardo P. 2007 1
Principles
Ga37
FIL Miranda-Miranda. Management principles & 1996 1
HF management
5547 .M57

Transforming Communities through Science and Technology Email: library@neust.edu.ph

www.neust.edu.ph
 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

UNIVERSITY LIBRARY – SUMACAB CAMPUS

Marketing 6 - Project Planning and Development

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Coronel, Carlos Database principles: 2013 1
QA76.9 fundamentals of design,
.D26 R6 implementation, and
management
Instructional Manual in Entre.
FIL 2 - Project Selection and
Jennifer G. Fronda,
HB615 Development : Classroom 2011 17
Gemma D. Santos
.F76 Discussion

FIL
Out of the Box Marketing
HF5415 Garovilla, Eduardo P. 2007 2
Principles
Ga37
REF Jorge H. Cuyugan A business planning manual a 2003 1
HD62.5 project feasibility study guide
Cu89 for Filipino students and
entrepreneurs

Marketing 7 - Consumer Behavior

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Wayne D. Hoyer, Deborah Consumer behavior 2013 1
HF5415.32 J. Maclnnis, Rik Pieters
H852
CIR Gallo, Carmine The Apple experience : the 2012 1
HF5415.5 secrets of delivering insanely
G356 great customer service
FIL Gabay, Bon Kristoffer G. Economics: its concepts and 2007 1
HB171.5 principles( with agrarian reform
G11 and economics)
FIL Carmelo V. Sison Primer on consumer protection 2007 1
KPM Law
982.3

Transforming Communities through Science and Technology Email: library@neust.edu.ph

www.neust.edu.ph
 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

UNIVERSITY LIBRARY – SUMACAB CAMPUS

Marketing 8 - Marketing Research

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
Colli, Andrea, 1966- Dynamics of international 2016 1
business : comparative
perspectives of firms, markets
and countries
CIR International handbook of 2015 1
HF5415.2 marketing research
I58
CIR Churchill, Gilbert A., Introduction to marketing 2012 2
HF5415.2 Brown, Tom J., Suter, Tracy research
C48 A.
CIR Robert Kaden, Gerald Leading edge marketing 2012 1
HF5415.2 Linda, Melvin Prince, research: 21st century tools and
L383 editors practices
CIR Tracy A. Suter, Tom J. Marketing research essentials 2012 3
HF5415 Brown Gilbert A. Churchill outline, case studied and
Ch34 applications
REF Katz, Helen E The media handbook: a 2003 1
HF5826.5 complete guide to advertising
K38 media selection, planning,
research, and buying

Marketing 9 - Distribution Cost Analysis

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR James A. Heintz., Robert College accounting, 22ed. 2017 1
HF 5635 W. Parry Jr.
H635
CIR Cost analysis for business 2016 1
HF5681 V3
C67
CIR Cost accounting basics 2016 1
HF5686 C8
C8231
CIR Babicka, Liam Accounting principles 2015 1
HF5635
B33
CIR Carl S. Warren…(et al.) Corporate financial accounting 2014 1
HF5686 C7
W251

Transforming Communities through Science and Technology Email: library@neust.edu.ph

www.neust.edu.ph
 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

UNIVERSITY LIBRARY – SUMACAB CAMPUS

CIR Edward J. Vanderbeck Fundamentals of cost 2013 3

F5686 accounting
C8
V36
FIL Eric A. Blas…(et al.) Distribution of cost and 26
HF5681 analysis: worktext
.Di88
FIL Rosario M. Liquigan…(et Cost accounting: worktext 10
HF al.)
5686 .Co67

Marketing 10 - Agricultural Marketing

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Ray V. Herren The science of Agriculture: a 2018 1
S 495 H4335s biological approach
CIR Barkley, Andrew P., 1962- Principles of agricultural 2016 1
HD1761 B32 economics
CIR Agricultural crops production 2016 1
HD1433 A37 beginner
FIL Juvenal Chavez Yabut Manual for agricultural 2013 2
S 544.6 .Y33 extension (Agricultural
Extension 1)
TH Rhene Rose O. Del (Agricultural Marketing) 2010 1
HF Rosario Calamansi Production
5415 .De45
CIR Stephen Biggs, John Agricultural research and the 1991 1
S544.5p6 .B54 Farrington rural ppor

Marketing 11 - Industrial Marketing

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Hilary Collins Creative research the theory and 2019 1
NC703 practice of research for the
C693 creative inductries
CIR Colli, Andrea, 1966- Dynamics of international 2016 1
HD62.4 business: comparative
C625 perspective of firms, markets
and countries
CIR Food production startup 2016 1
HD9000.5
F7391

Transforming Communities through Science and Technology Email: library@neust.edu.ph

www.neust.edu.ph
 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

UNIVERSITY LIBRARY – SUMACAB CAMPUS

CIR Evans, Nigel, 1955- Strategic management for 2015 1

G155.A1 tourism, hospitality and events
E927
CIR Management strategies and 2015 1
HD58.8 innovation
M36
FIl Joel M. Ajero Industrial & corporate security 2013 5
HD 61.5 management
Aj34
FIL Joy N. Savellano, Arjhel Industrial marketing: worktext 1
HF5415 Domingo
N33

Marketing 12 - International Marketing

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Colli, Andrea, 1966- Dynamics of international 2016 1
HD62.4 business: comparative
C625 perspective of firms, markets
and countries
CIR International handbook of 2015 1
HF5415.2 marketing research
I58
CIR Evans, Nigel, 1955- Strategic management for 2015 1
G155.A1 tourism, hospitality and events
E927
CIR Kathy O. Roper & Lisa J. International facility 2014 1
TS155 Borello. management
I57777
CIR Suplico, Luz T., Garcia, International marketing 2008 1
HF1416 Leonardo R., Esguerra,
S87 Renato S.
CIR Keegan, Warren J. Global marketing 2003 1
HF1416
K443
CIR Baker, James Calvin, 1935- International finance: 1998 1
HG4027.5 management, markets, and
B35 institutions

Transforming Communities through Science and Technology Email: library@neust.edu.ph

www.neust.edu.ph
 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

UNIVERSITY LIBRARY – SUMACAB CAMPUS

Marketing 13 - Advertising Management

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Career guide: digital production 1
PN1995.9 and editing
P7 C18
CIR O'Guinn, Thomas C. Advertising and integrated 2012 3
HF5821 brand promotion
O34
CIR Arens, William F. Contemporary advertising 2006 11
HF5821
B62
CIR Duncan, Tom (Thomas R.) Principles of advertising & IMC 2005 1
HF5415.13
D846
FIL Gerard J. Tellis. Effective advertising: 2004 1
HF understanding when, how, and
5823 .T45 why advertising works
REF Katz, Helen E. The media handbook: a 2003 1
HF5826.5 complete guide to advertising
K38 media selection, planning,
research, and buying
FIL Gregorio S. Miranda. Advertising 1991 1
HF
5821 .Mi57
FIL Jennifer G. Fronda, Joy N. Advertising management: 12
HF Savellano, Rhea M. worktext
5823 .F76 Villacorte.

Marketing 14 - Legal Aspect of Selling

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Weinberg, Mike, 1967- Sales management: simplified 2015 1
HF5438.25 the straight truth about getting
W29295 exceptional results your sales
team
CIR Gallo, Carmine. The apple experience: the 2012 1
HF5415.5 secrets of delivering insanely
G356 great customer service
FIL HF Felix M. Lao Jr. Successful selling strategies 2010 2
5438.25 .L36
FIL Eduardo P. Garrovillas Selling: principles and practices 2008 1
HF 5438.25 that work and make sense
G194

Transforming Communities through Science and Technology Email: library@neust.edu.ph

www.neust.edu.ph
 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

UNIVERSITY LIBRARY – SUMACAB CAMPUS

Marketing 15 - International Trade

COPYRIGHT NO. OF
CALL No. AUTHOR TITLE
DATE COPIES
CIR Daniels, Joseph P. Global economics issues and 2014 1
HB171.5 D164 policies
CIR Lichtenstein, Nelson. The retail revolution: how 2009 1
HF5429.215.U6 Walmart created a brave new
L53 world of business
CIR Susan M. Collins and Brookings trade forum,2007: 2008 1
HF1372 B7 Carol Graham,, editors foreign direct investment
CIR Susan M. Collins and Brookings trade forum, 2005: 2006 1
HF1372 B7 Carol Graham,, editors offshoring white-collar work
CIR Pierre Sauvé, Robert M. GATS 2000: new directions in 2000 1
HD9980.6 G37 Stern, editors. services trade liberalization
CIR Sherry M. Stephenson, Services trade in Western 2000 1
HD9985.A2 editor. Hemisphere: liberalization,
S47 integration, and reform

Prepared by: Noted by:

JESSICA C. INSAS, R.L EUFROCENA B. LUCAS, R.L.

School Librarian III College Librarian III

Transforming Communities through Science and Technology Email: library@neust.edu.ph

www.neust.edu.ph