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MAYOR OF LONDON
London Underground corporate identity - Corporate publications standards
Contents
Foreword
A4 3 column grid
example 1 2.6
A4 3 column grid
example 2 2.7
London Underground corporate identity - Corporate publications standards
With over 4 range of material and are set out on the pages which follow.
Charles Monheim
Director, Customer Relations
London Underground corporate identity - Corporate publications standards 1
Basic elements
Introduction
This section gives guidance on the basic
elements that make up the London Underground
(LU) Corporate publications standards. The
information covered includes the use of the
corporate typeface, roundels and logotypes.
More detailed information can be found in
the LU Basic elements and the LU Desktop
publishing standards.
London Underground corporate identity - Corporate publications standards 1.1
Corporate typeface
Ab
àäâèëêìíî New Johnston Bold
òóöôøùúûü New Johnston Bold Italic
New Johnston
London Underground corporate identity - Corporate publications standards 1.2
Roundel
0.25 0.25
x x x
0.25 x
LU
0.25 x
London Underground corporate identity - Corporate publications standards 1.3
Logotypes
This page shows the logotype used by LU. Transport for London logotype.
To reinforce its identity on desktop publishing
material produced by its business units, the TfL
logotype is associated with the LU logotype as
shown below.
London Underground
Logotypes continued
Colours
LU colours
This page identifies
the LU colours.
These colours refer
to colour reproduction
LU Corporate blue London Travel Textphone
using the Pantone
Information
Matching System on
coated or uncoated
paper.
For colour conversion PANTONE® PANTONE® PANTONE® PANTONE®
to CMYK, RGB, 485C
PANTONE® 072C 430C
PANTONE® 235C
PANTONE®
Layouts
Layouts 11
Transport for London
London Underground
A4 publication cover Transport for London Roundel
Example 1 New Johnston Light 13pt Width: 21
Colour: Pantone 072 Annual report 2002 Colour: Pantone 072
Size 210 x 297 Aligned left Serving our customers Pantone 485
London Underground
All A4 brochures New Johnston Medium 22pt
produced for LU Colour: Pantone 072
must conform to the Aligned left
basic layout set out
here and on the Title
following pages. New Johnston Medium
Colour: Pantone 072
Please note all Aligned left
measurements Sub title
are in mm. New Johnston Book
Colour: Pantone 072
Aligned left
Mayor of London
New Johnston Bold 14pt
Colour: White and
appropriate second colour
Aligned left
MAYOR OF LONDON
10
London Underground corporate identity - Corporate publications standards 2.2
15 15
Layouts 32
continued Transport for London
London Underground
Transport for London Bar
New Johnston Light 13pt Colour: Pantone 072
A4 publication
Aligned left
cover Example 2 Annual report 2002 Roundel
London Underground Width: 21
Serving our customers
Size 210 x 297 New Johnston Medium 22pt Colour: White
Aligned left
This example shows
an alternative layout
Title
with the image
New Johnston Medium
bleeding on two Colour: Pantone 072
sides only. Aligned left
Please note all Sub title
measurements New Johnston Book
Colour: Pantone 072
are in mm.
Aligned left
Mayor of London
New Johnston Bold 14pt
Colour: White
Pantone 485
Aligned left 28
MAYOR OF LONDON
10
London Underground corporate identity - Corporate publications standards 2.3
15 15
Layouts 32
continued Transport for London
London Underground
Transport for London Bar
New Johnston Light 13pt Colour: White
A4 publication
Aligned left
cover Example 3 Annual report 2002 Roundel
London Underground Width: 21
Serving our customers
Size 210 x 297 New Johnston Medium 22pt Colour: Pantone 072
Colour: Pantone 072 Pantone 485
This example shows Aligned left
an alternative layout
with the image
Title
bleeding on two New Johnston Medium
sides only. Colour: Pantone 072
Aligned left
Please note all
measurements Sub title
New Johnston Book
are in mm.
Colour: Pantone 072
Aligned left
Mayor of London
New Johnston Bold 14pt
Colour: Pantone 072
Pantone 485
Aligned left 28
MAYOR OF LONDON
10
London Underground corporate identity - Corporate publications standards 2.4
15 15
Layouts 11
32
continued Transport for London
London Underground
Transport for London Bar
New Johnston Book 13pt Colour: Pantone 072
A4 brochure cover Aligned left
Example 4 Annual report 2002 37 Roundel
London Underground Serving our customers Width: 21
Size 210 x 297 New Johnston Medium 22pt Colour: White
Aligned left
This example shows
an alternative layout
with the image Title
bleeding on two New Johnston Medium
Colour: Pantone 072
sides only with a
Aligned left
colour identity strip.
Sub title
Please note all New Johnston Book italic
measurements Colour: Pantone 072
are in mm. Aligned left
Mayor of London
New Johnston Bold 14pt
Colour: Pantone 072
Pantone 485
Aligned left 28
MAYOR OF LONDON
10
London Underground corporate identity - Corporate publications standards 2.5
15 8 15
Layouts continued
30
A4 2 column grid First level heading
Layouts continued
30
A4 3 column grid Example 1 First level heading
Layouts continued