Business plan for the

Founder Oscar Baratta / Andreas Knuchel

Address: Baratta GmbH, Aachstrasse 5, 9327 Tübach, Switzerland

Consultant: Knuchel Consulting GmbH, im Krüz 2, 9494 Schaan, FL
Telephone: +41 79 206 03 02
Email: andreas.knuchel@bluewin.ch
URL: www.knucons.com
At a glance ...

Founder: Oscar Baratta / Andreas Knuchel

Start-up project: Baratta GmbH (founded on 30.07.2020 by OR-EDV GmbH) founds Racso
Mobility S.R.L in a first phase. Racso Mobility S.R.L. will manufacture
and sell a vehicle that offers wheelchair users the opportunity to move
around with the vehicle. For this purpose, the corresponding "goods"
are purchased from a Czech company that has brought the vehicle into
series production for the past ten years. The vehicle offers several
advantages over today's competitors. One of them is the main
entrance for the wheelchair user. This offers a ride for a second person
and a small storage space at the rear of the vehicle.

Target group In a first step, wheelchair users can obtain a "normal" driver's license
for cars. In a second phase, all other wheelchair users should also be
able to purchase and drive one of these vehicles. This is achieved by
building a version with a reduced top speed.

Location: Racso Mobility S.R.L. will create a sales office within D, AT, I, CH or FL
from which all marketing and sales activities will be carried out.
As far as the production site is concerned, an assessment will be
carried out in the first phase, whether it will be in Italy, the Czech
Republic, Slovakia or at the headquarters of the sales office. When
making this decision, various factors are taken into account. One of the
most important will be how the parts (purchase and production) can
be purchased and delivered to the factory. In addition, this decision is
influenced by labor costs, which account for a decisive share of total
production costs.

Legal form: Ltd

Company Name: Racso Mobility S.R.L.

Beginning 1.12.2023

Total Requirements: 17'000'000 €

1. Company:

Racso Mobility s.R.L. will manufacture and distribute a vehicle that offers wheelchair users
the opportunity to drive themselves and carry an extra person (without restrictions) in the
back seat. At the same time, the vehicle should offer a small storage space to carry the day's
groceries. The vehicle will be offered to wheelchair users using a conventional or electric
wheelchair.

The vehicle offers, among others, the following strengths:

• It doesn't matter if it's a conventional or electric wheelchair. The vehicle offers great added
value, especially for electric wheelchairs, as they cannot be folded up and supplied in the
car by a special mechanism. Conventional wheelchairs are attached to a plate and pulled
inside the vehicle by pressing the vehicle key. Both types of wheelchairs are secured
accordingly.
• The vehicle is equipped with a second integrated seat so that a second person can travel.
In addition, the vehicle offers a small storage space behind the second seat.
• The vehicle can be parked perpendicular to the road in an existing parking lot on the side
of the road in such a way that the ramp can be placed directly on the pavement and the
vehicle can be abandoned. This means that wheelchair parking is not necessarily
necessary.
• For vehicle control, there are different types of handles, which can be selected depending
on the impairments.
The vehicle concept is unique: well-known competitors offer an entry from behind and do
not yet have the necessary approvals, so these vehicles may not be offered in Switzerland
and the EU.

The vehicle has been developed in the Czech Republic for the past ten years and brought to
series production. There are currently ten such vehicles on the roads in Italy and France
without a report. There is a combustion engine and a battery-powered vehicle variant. We
want to focus on the battery-powered variant and develop it further later.
With the contractually agreed "assets", we also take care of the approval of roads and
motorways within the EU and Switzerland. The maximum speed that the vehicle can reach
is 80 km/h.

In the first eight months, the company must be established at an existing location so that it
can produce and deliver the first vehicles. This means that, on the one hand, the assembly
hall with warehouse and production facilities must be built and, on the other hand, suitable
personnel must be recruited and introduced. We are actively supported by the current
owners of the Czech Republic.
2. Founder's Profile

Oscar Baratta's motivations are obvious. She has been in a wheelchair since she was 19
years old and therefore knows all the difficulties that life with a disability brings. Over the
past three years, he has been very intensively concerned with the needs of like-minded
people and thus recognized the great potential of the market.

Oscar Baratta has been an IT freelancer for several years and has the necessary
qualifications. As co-CEO, he will be responsible for the development, further development
of the vehicle and the operation of the site.

Andreas Knuchel has a degree in electrical engineering and business administration and has
been working as an independent business consultant since 2020.
For 25 years he introduced products, mostly from the capital goods market, to new
countries, founded companies and even managed them until they were handed over to a
local CEO. The experience gained in all areas of expertise provides him with the necessary
tools to build and lead the company together with Oscar Baratta as Co-CEO. Andreas
Knuchel will join Oscar Baratta's company as a partner.

3. Market Valuation

It is estimated that there are around 7 million people with disabilities in Europe who are
dependent on a wheelchair. Of these, about 70% are classified as conventional wheelchair
users, while the remaining 30% use electric wheelchairs. According to estimates by the
Federal Statistical Office, there are around 1.5 million people with disabilities in Germany
who are dependent on a wheelchair. If only 1% of these people could be equipped with one
of these vehicles, that would mean a sales volume of 15,000 cars.
At the time of the acquisition of the goods, a market study and the contact details of
potential partners in various countries are also delivered.
For the introduction of the vehicle, we can draw on the existing contacts with the ten users
in France and Italy, but also on the contact details of potential end customers to be
delivered.

Worldwide, about 7% of the population depends on a wheelchair. The addressable market

volume can therefore be easily estimated.

People in wheelchairs repeatedly encounter difficulties when they arrive at their destination
airport after a flight and ask a well-known car rental company for a vehicle that has been
converted for them. The answer is always: we're sorry, we can't offer it.
To date, if they need to take their vehicle to the workshop to carry out regular maintenance
or repair work, they have not been able to get a replacement vehicle because the workshops
do not have converted vehicles. These are just two examples!

In the coming years, the needs of the market will shift in the direction of self-driving
vehicles, which should also apply to our vehicle. This also includes voice control. This will
increase the addressable market volume tremendously. In addition, a variant with reduced
speed (45 km/h) will be offered, so that even wheelchair users who are unable to obtain a
"normal driving license" can drive (use) one of these vehicles.
We will continue to focus on sustainability. Specifically. We will replace the body with solar
cells to increase the power of the battery accordingly.
The two graphs show on the one hand the number of possible sales partners and on the
other hand the number of wheelchair users in the various countries that Racso Mobility s.r.l.
can address.

Potentiale Partners

145
150

100
53
38 30 36
50 24 20 16 16 15 11
0 Potentiale Partners

Potentiale Partners

Potentiale Mercato
6755200
7000000
6000000
5000000
4000000 3448200

3000000
2000000
868000 740400 535000 484500
1000000 116790 353200 128500
42000
0

This data comes from the market study we have.

4. Competitive

The competition today is such that there are different types of vehicles (Canta Micro and
Kenguru and two from China). On the one hand, there is only room for the driver, who can
enter the vehicle from behind. On the other hand, the top speed is limited to 40 km/h. Neither
vehicle is registered in the EU or Switzerland.
The Kenguru will be offered at the same price we expect to sell at launch.

Our vehicle has various USPs that are not covered by competitors in any comparable way.
These are listed again here:
• It doesn't matter if it's a conventional or electric wheelchair. The vehicle offers great added
value, especially for electric wheelchairs, as they cannot be folded up and supplied in the
car by a special mechanism. Conventional wheelchairs are attached to a plate and pulled
inside the vehicle by pressing the vehicle key. Both types of wheelchairs are secured
accordingly.
• The vehicle is equipped with a second integrated seat so that a second person can travel.
In addition, the vehicle offers a small storage space behind the second seat.
• The vehicle can be parked perpendicular to the road in an existing parking lot on the side
of the road in such a way that the ramp can be placed directly on the pavement and the
vehicle can be abandoned. This means that wheelchair parking is not necessarily
necessary.
• For vehicle control, there are different types of handles, which can be selected depending
on the impairments.

The two well-known competitors are pictured here:

 The following SWOT analysis highlights the various points that need to be taken into
account when positioning sales and further development:
Strengthen Weaken
1. The most innovative quality product 1. Little luggage space
2. Vehicle Patents 2. Only for 2 people
3. Increased security for users 3. No air-conditioning
4. Already adapted for left and right 4. No airbags
throttle/brake 5. "Normal" driver's license required
5. Electric wheelchair retraction
6. Internal fastening for added security
7. Can be used for both active wheelchairs
and electric wheelchairs
8. With driver's seat incl. storage
compartment
9. Registration CH & EU incl. motorway
10. More autonomy
11. No conversion costs
• Standard P's (transversal to the road) can
be used
Probability Risks
1. Broad coverage through innovation 1. Normal road hazards
2. Quality of life 2. Competitors copy the idea
3. A product for young and old
4. No equivalent competing products

4. Marketing & Sales

Self-propelled wheelchair vehicles are an innovative solution that can significantly improve
the mobility and independence of wheelchair users. We have developed a wheelchair
vehicle that is not only easy to use and functional, but also offers an extra space for a
passenger and storage space. Our goal is to market and distribute this product through
various channels to offer wheelchair users and their families a new dimension of mobility.

4.1 Target groups:

• Wheelchair users: People who are actively looking for mobile solutions to increase
their mobility and independence.
• Relatives of wheelchair users: People who are looking for safe and comfortable
transportation options for their loved ones.
• Healthcare facilities: This includes rehabilitation clinics and nursing homes that are
interested in products to improve the quality of life of their patients.
• Para-organizations, associations, and groups that support people with disabilities
and provide them with resources.
• Disability insurance: Organizations that help people in wheelchairs fund assistive
devices and solutions to improve mobility.
• Assistive device marketplaces: retail stores and online platforms that offer assistive
devices and mobility solutions.
Presentation:
• The vehicle is marketed under a catchy name.
• Create eye-catching images and videos that highlight the functionality and usability
of the vehicle.
• Emphasis on the possibility of individual color configuration and vehicle
customization.

4.2 Distribution channels:

Website:
• Development of a user-friendly website where customers can configure and order
the vehicle.
• Integration of easy-to-follow operating instructions.
• Provide online support for customer queries and assistance with the ordering
process.

Social Networks:
• Using platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote the
product.
• Regularly post engaging content, including photos, videos, customer reviews, and
informative posts.
• Launch targeted ad campaigns to increase reach.

Indirect distributors:
• Identifying car dealerships, local rehabilitation clinics, para-organizations, disability
insurance companies, and assistive technology marketplaces as distribution
partners.
• Training and providing information materials to these organizations so that they can
successfully promote the product.

Prices:
• Offer competitive prices that reflect the quality and additional features of the vehicle.
• Consider flexible financing options to increase affordability.

Customer service:
• Provide customer support via phone, email, and live chat to answer questions and
assist customers with setup and ordering.
• Provide clear information about the warranty and maintenance of the product.

Detention:
• Implement a loyalty program that offers discounts or special offers for repeat
customers.
• Collect customer feedback and use it to continuously improve the product.

Sustainability and environmental awareness:

• Emphasis on the vehicle's ecological aspects, such as electric propulsion and low
emissions.
• Communicate the company's commitment to sustainability and social responsibility.
 Sales Promotion:
• Organisation of events or test days where customers can test drive the vehicle.
• Using influencer marketing to reach your target audience.
• Attendance at national and international trade fairs

Monitoring and adaptation:

• Track the success of marketing and sales strategies using KPIs such as website traffic
and sales data.
• Adapt the strategy according to customer needs and market trends.

This marketing and sales concept makes it possible to successfully advertise the
wheelchair-friendly microvehicle and market it to people with reduced mobility via indirect
sales partners. This not only significantly improves mobility, but also the quality of life of
wheelchair users.

5. Intermediary Providers and Services

The vehicle is mainly manufactured with components that can be purchased at the
company's premises by a purchasing organization. A contractual arrangement with a
"second-origin strategy" is intended to minimize dependencies.
When the "assets" are transferred, the ERP data is also transferred, from which these
supplier relationships can be seen.
The purchasing department is set up within the first eight months and the relevant supply
contracts are negotiated and agreed.

6. Location

The production site must be located within the EU, so that deliveries can be handled more
easily. The location should also be very attractive for wheelchair users traveling by public
transport. Otherwise, there are no further requirements. To this end, talks have already
begun with the Vorarlberg Economic Development Agency.

7. Business Organization and Human Resources Management

The company must be managed as a limited liability company. Oscar Baratta and Andreas
Knuchel will lead the company as co-CEOs. At the same time, Andreas Knuchel will build the
sales department and manage it himself in the first phase. Oscar Baratta will be responsible
for the further development of the vehicle, as well as taking over the management of the
construction site. The representation of the two is regulated between them. Well-trained
employees are hired in the various departments according to the development and further
development of the company. Services such as accounting, legal aspects, etc., are
outsourced through special mandates. Working conditions and wages are adapted to local
conditions.
 The organizational structure is as follows:

8. Risk analysis

We may not be able to recruit enough well-trained personnel. To this end, we have reached
an agreement with the Czechs, under which we can address them for a certain period of
time. Payment would be made on an hourly basis.
There will always be imitators. However, these won't receive the necessary approvals
overnight, which gives us time to differentiate ourselves from them through rapid
development (as already mentioned). The same goes for competitors.
9. Financial Planning

In the following calculation, the organizational structure and processes are shown in
figures. The assumptions and considerations that led to the result of this calculation can be
explained during a personal interview.

In year 0, the company is built with all departments. At the same time, well-trained
specialists are recruited and the first sales activities are initiated. In addition, grant
applications must be submitted in year 0, so that investments in years 1 and 2 can be
massively reduced or completely replaced by them, which would decisively relieve the
investor.
7.11.2023 / e