UNIVERSITY OF CALIFORNIA

Business Officer Institute

Welcome to the
The Whole Brain Model:
Understanding Working Styles
Slide presentation
You are welcome to read and enjoy the information shared in this
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(john.berberet@hr.ucsb.edu) for permission to print or
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 The
Whole Brain
Model:
Understanding
Working
Styles

© 1990-2003 The Ned Hermann Group, Inc.

Used with permission
 The
The Whole
Whole Brain
Brain Model
Model

2
5
9
4

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© 1990-2003 The Ned Hermann Group, Inc.

Used with permission
The Agenda
Step 1: Sort Cards
Step 2: Trading
Step 3: Choices
Step 4: Explanation of Whole Brain Model
Step 5: Small Group Discussion -- by Color
Step 6: Report Back
 The Whole Brain Model
Styles
Styles at
at Work
Work
Logical Big Picture
Rational Creative

Organized Interpersonal
Planned Feelings

© 1990-2003 The Ned Hermann Group, Inc.

Used with permission
The Whole Brain Model
• Four quadrant metaphoric model
• Preferred modes of thinking, learning and
working
• Based on brain research
• Nature and Nurture
• All styles are neutral
• We have all the styles
• Preferences different from competence
• Similarity and complementarity
• Organizations need all styles
• Understand and value diverse styles
© 1990-2003 The Ned Hermann Group, Inc.
Used with permission
The Creative Brain

Figure 1-11. Phyllis the Left-brainer Figure 1-12. Sam the Right-brainer
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5
9
4

• Logical
• Analytical
• Linear Thinking
• Quantitative
• Here-and-Now
© 1990-2003 The Ned Hermann Group, Inc.
Used with permission
 BLUE
• Argue Rationally • Make things work
• Generalize from specifics • Rational, unemotional
• Problem-solve logically • Consider financial aspects
• Know the bottom line • Goals & outcomes
• Critical Analysis • Realistic & present-oriented
• Solve tough problems • Efficient
• Gather facts
• Measure precisely

© 1990-2003 The Ned Hermann Group, Inc.

Used with permission
 ---
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• Organized --------
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• Sequential
• Safe-keeping
• Planned
• Detailed
• Implementer
© 1990-2003 The Ned Hermann Group, Inc.
Used with permission
 GREEN
• A rule and a place for • Stable leadership &
everything supervision
• If it ain’t broke, don’t fix it • Detailed plans & procedures
• On time • One thing at a time
• Action-oriented • Keep financial records
• Approach problems straight
practically • Neatness & protocol count
• Stand firm on issues • Disciplined & reliable
• Maintain standard of • Order & control
consistency
© 1990-2003 The Ned Hermann Group, Inc.
Used with permission
 • Interpersonal
• Feeling-oriented
• Teamwork
• Intuition
• Communication
© 1990-2003 The Ned Hermann Group, Inc.
Used with permission
 RED
• Attuned to people & • Participation & collaboration
group dynamics • Expressive, talkative, friendly
• Empathetic & nurturing • Spirituality
• Experience is reality • Personal growth
• Intuitive, understanding • Build relationships & teams
• Care about values
• Recognize interpersonal
difficulties
• Helping, coaching,
partnering
© 1990-2003 The Ned Hermann Group, Inc.
Used with permission
 • Creative
• Innovative
• Holistic
• Synthesizing
• Visionary
© 1990-2003 The Ned Hermann Group, Inc.
Used with permission
 YELLOW
• See the “big picture” • Use metaphor
• Risk-taker • Originality & imagination
• Recognize new possibilities • Curious & adventurous
• Integrate ideas & concepts • Design/Artistic
• Bend or challenge • Like variety & multi-tasking
established policies • Envision the future
• Problem-solve in intuitive • Impulsive & playful
ways

© 1990-2003 The Ned Hermann Group, Inc.

Used with permission
 • Being Challenged • Dealing with the Future
• Analyzing & Diagnosing • Seeing the Big Picture
• Logical Processing • Inventing Solutions
• Finance & Numbers • Developing New Things
• Making Things Work • Providing Vision
• Solving Tough Problems • Taking Risks
• Clarifying Issues • Integrating Ideas
• Explaining Things • Bringing About Change

How I Like to Put My WHOLE BRAIN to Work

• Administering • Coaching
• Attending to Detail • Working with People
• Being in Control • Communicating
• Building Things • Building Relationships
• Establishing Order • Expressing Ideas
• Timely Implementation • Teaching/Training
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• Planning Things Out • Persuading People
• Providing Support • Being part of a Team
© 1990-2003 The Ned Hermann Group, Inc. Used with permission
Whole
Whole Brain
Brain Model
Model Communication
Communication Preferences
Preferences
BLUE YELLOW
• Facts, no Fluff • Metaphors
• Technical Accuracy • Big Picture Overview
• Articulated ideas • Imaginative
• Brief, Clear, Precise • Conceptual framework
• Critical Analysis • Exploration
• Straight forward • Visual

GREEN RED
• Details • Feelings & values
• Thoroughness • Open discussion
• Rules & Procedures • Expression
• Action Plans • Personal touch
• Explanations • Empathy & consideration
• Stay on topic • Stories & examples
© 1990-2003 The Ned Hermann Group, Inc. Used with permission
“What’s the Theory of the case?” “Challenge the Status Quo”
2
• Define goals & objectives 5 • Strategize & visualize the future

9
• Logically solving problems • Risk taking & experimenting

4
• Critical analysis & theory • Combining & connecting concepts
• Efficiency, cost & data • Brainstorming new ideas & solutions
• Working toward quantifiable outcomes • “Big picture” perspective

GETTING DOWN BREAKTHROUGH

TO BUSINESS
Team Approaches
“How can we make this happen?”
• Attention to detail & procedures
• Moving from point A to point B
• Task allocation, organization & planning
• Follow-up & scheduling with time lines
• Making sure everything is in order & in
control
THINKING
“Being part of the team”
• Mediating & facilitating
• Sharing, listening & expressing
• Collaborating & building relationships
• Intuitive sensing of underlying issues
• Being sensitive to other people

MOVING TOWARD KINDLING THE SPIRIT

CLOSURE OF COMMUNITY
© 1990-2003 The Ned Hermann Group, Inc. Used with permission
 Management Styles
Blue Yellow
• Authoritative • Adventurous
• Directive • Visionary
• All-business • Entrepreneurial
• Analytical • Idealistic
• Factual • Holistic

Green Red
• Traditional • Team-Oriented
• Conservative • Supportive
• Organized • Personable
• Accountable • Intuitive
• Safe-Keeping • Communicator
© 1990-2003 The Ned Hermann Group, Inc. Used with permission
For more information about the Hermann
Whole Brain Model please contact:

Hermann International at 800-432-4234

Or visit the website at www.hbdi.com