AAD3103

BOYCOTT BRAND
SOSIOLOGY OF
DA’WAH
ISRAEL
DR. NIK SUHAIDA NIK ABDUL MAJID Presentation by Group 11
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C1
INTRODUCTION Thus , this research aimed to provide
The term boycott is a common term a general explanation in relation to
in the community when used by boycott including the concept ,
certain parties to give awareness to impact and history of Israel and
always be alert to current issues. The Palestine conflict and so on .A
boycott is one of ongoing campaign qualitative method was used in this
get attention that often indicates research including the use of
interesest in the community aroud interview session.
theworld.
RESEARCH BACKGROUND
This topic examines the effects of boycott on society in Malaysia,
especially the employees of business companies involved in
goods that need to be boycotted, parents and students who are
involved in the boycott phenomenon in this country. Since the
boycott issue in this country is still going on and is hot on social
media, there are many initiatives from the government as well as
non-governmental associations that are trying to maintain the
boycott since the issue of war affecting the Palestinian people is
still in a tragic state. This involves a humanitarian issue where
there are many Palestinians among the parents and children killed
in the event.

Research Background
 METHODOLOGY
Qualitative Method

3 Group Community : In - Depth interview Different Places

1) Worker 1) Subway at Aeon

2) Parent Semi-structured
interview Mall Nilai
3) Student 2) FKP, USIM
C2
LITERATURE
REVIEW
 HISTORY OF ISRAEL-PALESTINE
Palestine mostly Arabic-speaking Muslims, while Israel is a Jewish state by Zionist ideology
Conflict between Israel-Palestine happen because disagreement between two groups over who is entitled
to shared piece of land.
Majority Palestine & Israel agree that the West Bank and Gaza Strip should be component of future state.
In 1945, the conflict between these two countries began because the population of Israel was increasing
In November 1947, the United Nations in Resolution 181, agreed to divide the land of Palestine into two
parts: Jewish and Palestinian Territories
13 countries opposed Israel’s existence, 10 countries had no stance or “neutral”, 33 countries agree
Israel as a nation in that resolution.
15 May 1948, the official date of the state of Israel’s foundation.
1948 Arab-Israel War begin because the Arab countries were dissatisfied with Israel's settlement in
Palestine and felt that it had occupied territory meant for an independent Palestinian state
The Israeli forces succeeded in stopping the offensive that was launched against them and took direct
control of the area that Israel had taken over
Israel's victory granted control over a significant portion of land intended by the Arab forces
The war ended with an armistice agreement between Israel and neighboring Arab countries in 1949.
 THE CONCEPT OF BOYCOTT IN ISLAM
Thesis Defense
In general, the lawPresentation
of boycott is “fardu kifayah” for the Muslim population whose country is
not invaded, as is the case for the law of jihad to take up arms. Because of that, outwardly
the law of boycott is a “fardu ain” on the population invaded by the enemy such as
Palestine. For residents outside the region, the law is “fardu kifayah”. The duty of “fardu
ain” is when the slogan of war is declared for the people of a country.

BOYCOTT AS A JIHAD IN ISLAM

‫عن أنس أن النبي صىل هللا عليه السالم قال جاهدوا المشركين بأموالكم‬
‫وأنفسكم وألسنتكم‬
The Prophet SAW said: Use your property, your persons any your tongues in striving against the polytheists.

Based on the definition of boycott by the Oxford dictionary, boycott something to refuse to buy, use or take part in
something as a way of protesting. Usually boycott can also be interpreted by using words that are prohibition,
rejection, threat, prevention, obstacle and others in accordance with the word of God in Surah Al-Mumtahanah
[60];9 :
‫ِإَّنَم ا َيْن َه ٰى ُكُم ٱلَّلُه َع ِن ٱَّلِذيَن َقٰـ َت ُلوُكْم ِفى ٱلِّديِن َو َأْخ َرُجوُكم ِّم ن ِد َيٰـ ِرُكْم َو َظ ٰـ َه ُرو۟ا َع ٰٓىَل‬
‫ٰٓـ‬
٩ ‫ِإْخ َراِج ُكْم َأن َتَو َّلْو ُه ْم ۚ َو َم ن َيَت َو َّلُه ْم َف ُأ۟و َل ِئَك ُه ُم ٱلَّظ ٰـ ِلُم وَن‬

The meanings: Allah only forbids you from befriending those who have fought you for
˹your˺ faith, driven you out of your homes, or supported ˹others˺ in doing so. And whoever
takes them as friends, then it is they who are the ˹true˺ wrongdoers.
 IMPACT OF BOYCOTT ISRAEL BRAND
IHRC AND IN MINDS HAVE JUST PUBLISHED A NEW SET OF PAMPHLETS THAT INCLUDE A LIST OF COMPANIES THAT
SHOULD BE BOYCOTTED FOR THEIR ONGOING SUPPORT OF ISRAEL'S APARTHEID REGIME.
MALAYSIANS HAVE ALSO BANDED TOGETHER TO BOYCOTT
ISRAELI-AFFILIATED GOODS AND BUSINESSES AS A SHOW OF SUPPORT FOR PALESTINE.
AT THE SAME TIME, BUY MALAYSIAN CAMPAIGNS ARE BECOMING MORE POPULAR,FOR LOCAL MANUFACTURERS
THE SITUATION IS A GODSEND BECAUSE MALAYSIAN CONSUMERS NOW PREFER DOMESTIC BRANDS THAT ARE ON
PAR WITH THOSE OF FOREIGN COMPANIES, MANY OF WHICH ARE WELL-KNOWN THROUGHOUT THE WORLD
"THE BOYCOTT ISSUE IS QUITE SENSITIVE AND FALLS UNDER THE AUTHORITY OF CONSUMER RIGHTS. IN AN
EXCLUSIVE INTERVIEW, KPDN TRADE, DISTRIBUTION AND BUSINESS SECTOR SENIOR DIRECTOR DATUK ROHAIZI
BAHARI TOLD BERNAMA, "LOCAL BUSINESSES MAY TAKE THE DAY BY PROMOTING THEIR GOODS AS SUBSTITUTES
TO FOREIGN PRODUCTS THAT ARE AVOIDED BY BUYERS." THE MINISTRY MUST ADOPT A NEUTRAL POSITION
BECAUSE WE HAVE A ROLE TO PLAY IN PROTECTING THE INTERESTS OF BOTH LOCAL AND FOREIGN GOODS.
IN MALAYSIA, BRANDS ASSOCIATED WITH ISRAEL, INCLUDING MCDONALD’S, BURGER KING, STARBUCKS, GRAB, MILO,
NESCAFE,
 IMPACT OF BOYCOTT ISRAEL BRAND
THESE BOYCO
TT
S
AR
E
AF
THESE BOYCOTTS, WHETHER OR
FEC
NOT THEY ALIGN WITH THE BDS
IDEOLOGY, CAN RAISE AWARENESS
TIVE!!!
AND PROMOTE DISCUSSIONS AND
DEBATES ABOUT THE CONFLICT,
THEREBY EXERTING PRESSURE ON
INTERNATIONAL ORGANISATIONS.
IN 2015, A REPORT BY THE GLOBAL
POLICY THINK TANK RAND
CORPORATION ESTIMATED THAT BDS
AND OTHER RELATED FINANCIAL AND
TRADE SANCTIONS RESULTED IN A
CUMULATIVE REDUCTION OF AROUND
US$15 BILLION IN ISRAEL’S GDP OVER
10 YEARS.
FOR INSTANCE, THE BOYCOTT OF
MCDONALD’S IN MALAYSIA, WHICH IS
OWNED BY THE MALAYSIAN COMPANY
GERBANG ALAF RESTAURANTS SDN BHD,
AFFECTS THE LIVELIHOOD OF MOST OF ITS
21,000 MOSTLY MUSLIM
EMPLOYEES.MALAYSIA’S ECONOMIC
INFLUENCE IS FAR SMALLER THAN THAT OF
ISRAEL.
THIS IMPLIES THAT THE
BOYCOTT MOVEMENT HAS
REDUCED ECONOMIC
OPPORTUNITIES IN PALESTINE
AND INFLICTED MORE HARM ON
THE PEOPLE THAN HELP.
FOR THE RESEARCH REPORTS AND DATA
MENTIONED ABOVE REVEAL THAT
BOYCOTTING ISRAELI BRANDS AND
BUSINESS PRODUCTS IS LIKE SACRIFICING
YOURSELF BEFORE DESTROYING THE
OPPONENT.
C3
FINDINGS
 WORKER
01 Life and Career Background
Owner’s named Danish Haras bin Ahmad, 28 years old from Bangi, is one of our respondent carrying out
observations related to the effect of the boycott of Israel products on the economy, is also one of the employees as a
regular staff at Subway in Aeon Mall Nilai

02 Opinion on Boycott
According to Danish Haras, related to his views and opinions on the issue of boycotting Israel’s products, he thinks
that if the boycott involving this work should continue, but if it involves buying of Israel products , if possible, avoid
buying products that contribute to Israel because there are alternatives or other products that can be purchased.

03 Effect and Challenge

they have been received a lot of criticism especially from the public
sales for the subway have been drop 70 percent
01 Life and Career Background
PARENT
Dr. Mohd Faridh Hafez Bin Mohd Omar is one of the lecturers at USIM as a Head of Da’wah and Islamic Management. He was chosen as our interviewee as a
parent to full fill our needed to complete our observations related to the effects of boycott of Israel products on the economy. We choose Dr.Faridh as a
respondent because we want to see how Dr teachs his children. He has two children who are in the range 7 years old and 9 years old..

02 Opinion on Boycott
Based on our interviewee‘s opinion, Dr Mohd Faridh Hafez said he also joins in boycotting Israeli products. Therefore, not only him but a
whole of his family also boycotted Israeli products. At the same time, he also advised his children to boycott anything that donate to
Israel. In the interview session, it was also informed that the task of advising and controlling his children is not that difficult, because
generally his children also take advice and input on the issue of boycotting Israeli products.

03 Challenges
McDonalds and KFC are places where Dr.Faridh always took his childrens to eat there before boycotting issue.
The request from his childrens to watch Netflix.
Difficulty changing to products that are already comfortable.
01 Life and Career Background
Nur Aimi Farhana Binti Nasrudin
STUDENT
She is a 3rd year student of Da'wah cost and Islamic Management (FKP)
She held a position as corporate of external relations for the Student Representative Council at USIM.
02 Opinion on Boycott
A good way to show solidarity with the Palestinian people is to carry out a widespread and continuous boycott.
Implementation of the boycott should be done according to the suitability and ability of each.
Products that are often brought such as Starbuck, should be reduced or stopped bought those products as a sign of solidarity with the Palestine.
Support Muslim product that have been programmed by BMF (Buy Muslim First) campaign.

03 Effect and Challenge

the effects that have a greater impact in Malaysia is on retail stores traders as well as small or large business companies. The amount of income from their
company's sales will decrease and cause losses to their business economy.
She did not get any effect except that her choice in buying any products was more limited.
challenge to istiqamah in boycott a product that is used in everyday life continuously.
A person who wants to change her product to another or new product is having to test the compatibility of the product against herself.
The cost of the product may be differences or a little more expensive than the products we usually use.
C4

DA’WAH APPROACHES
 RESPONSIBILITY OF LEADERS IN BOYCOTTING ISRAEL PRODUCT

01 arise in our society.

Leaders and followers must successfully engage with one another in order to solve any challenges or concerns that

‫ُأ‬ ‫َأ‬ ‫َأ‬ ‫َأ‬

‫ْم‬‫ُك‬‫ن‬ ‫ِم‬ ‫ْم ِر‬‫َأْل‬‫ا‬ ‫وِلي‬ ‫َو‬ ‫وَل‬ ‫َّرُس‬‫ال‬ ‫وا‬ ‫ُع‬‫ي‬ ‫ِط‬ ‫َو‬ ‫َهَّللا‬ ‫وا‬ ‫ُع‬‫ي‬ ‫ِط‬ ‫وا‬ ‫ُن‬ ‫َم‬‫آ‬ ‫َن‬‫ِذي‬‫َّل‬‫ا‬ ‫ا‬ ‫ُّيَه‬ ‫ َيا‬Surah An-Nisa: 59
"Wahai orang yang beriman taatlah kamu kepada Allah, taatlah kamu kepada Rasul serta (taatlah kepada) ulil amri
(para pemimpin) dari kalangan kamu."
"O you who believe, obey Allah, obey the Messenger and (obey) the ulil amri (leaders) from among you."

02 suspension of all diplomatic relations with the state of Israel.

World leaders must be courageous enough to take harder measures, such as a complete boycott of Israel and the

Prime Minister Anwar Ibrahim emphasized the importance of maintaining diplomatic, peaceful, and commercial ties while
being unmoved in terms of protecting justice and supporting the Palestinian rights movement. Anwar stated this in
response to media inquiries about whether he will highlight the topic of Israeli atrocities against the Palestinian people at
the APEC 2023 meeting.

03 to boycott Israeli goods.

The good actions and measures shown by the leaders can be used as a follow-up to Malaysians in this campaign
RESPONSIBILITY OF MEDIA IN BOYCOTTING ISRAEL PRODUCT
01 SPREADING AWARENESS :
Social media can be used to
spread awareness of a cause or
issue quickly and easily. This

02 ORGANIZING BOYCOTTS:
can help to galvanize support
for a boycott and encourage
others to take action
social media can be used to organize boycotts
and coordinate efforts between different
groups. This can make it much easier for
people to boycott a company or product,
even if they are not personally familiar with
the issue.

03 CREATING A SENSE OF
URGENCY :
Social media can be used to create a sense of
urgency around a boycott or online firestorm. This
can encourage people to take action quickly, before
the opportunity is lost.
 SOLIDARITY
01 Solidarity is fundamental for fostering a sense of togetherness,addressing societal issues, promoting justice and
building a better and more compassionate world.

02 Many national have shown their hatred for Israel by standing together in solidarity with Palestine.
03 Palestinians shared collective identity and sense of solidarity are mostly formal as a result of historical events
04 wide awareness,solidarity and advocacy for Palestinian rights.
Non-Governmental Organisations (NGO) and international solidarity groups contribute to the promotion of world

05 Both traditional and social media have an impact on public opinion, which further contributes to the promotion of unity
in the Palestine struggle.
06 Solidarity helps increase the global community's awareness and knowledge of the conflict.
07 Allows people to understand the challenges and needs of Palestinian people.
08 and religious backgrounds.
Palestinian solidarity reflects unity among individuals and communities with different ethnic,cultural

09 Despite controversies about issue of Palestine, it's also helps people to see as a promote the values
of humanity, justice and peace around the world.
CONCLUSION
In conclusion , the Israeli-Palestinian conflict's deep historical roots, fueled by conflicting claims to
the same region, escalated with the establishment of Israel in 1948. The dispute centers on
conflicting entitlements to shared land, particularly the West Bank and Gaza Strip. Its can be
defines boycott as a protest form and supports the idea that Muslims should not befriend those
opposing their faith. Perspectives from various Islamic schools of thought are explored,
emphasizing commonalities in the prohibition or limitation of boycotts.. This research also
concludes by stressing the significance of boycotting Israeli products to impact the enemy's
economy and express solidarity with the oppressed. However, the effectiveness of boycotting is
deemed debatable, with differing opinions suggesting that dialogue and diplomatic efforts may
offer a more lasting solution to the Israeli-Palestinian conflict.
THANK YOU
APPENDIX