B.

Strategies for Success in the Evolving Digital Distribution Landscape

Distributors are undergoing a significant transformation to meet the challenges and opportunities
presented by the digital age. According to one forecast, the global industrial distribution market is
projected to witness significant growth, reaching USD 11.87 trillion by 2032, with a CAGR of 4.77% from
2023 to 2032.

Embracing Adaptability

The key to survival in uncertain times is adaptability, as demonstrated by distributors during the
pandemic. According to McKinsey, 70 to 80% of B2B decision-makers prefer digital or remote
interactions, even before the pandemic.

 In order to remain relevant in the new normal, distributors must adjust to the shifting demands
and behaviors of their customers.
 Distributors should be alert to changes in the market and react quickly, changing their tactics to
suit changing client demands.
 In order to satisfy B2B buyers, who today have high standards influenced by B2C shopping
experiences, they must embrace technology and offer a flawless online purchase experience.
 Distributors should also concentrate on streamlining the purchasing process and aiding
complicated B2B buying groups in making decisions.
 High-quality data is no longer sufficient; distributors must use a sense-making strategy to assist
customers in navigating the vast amount of information accessible.

Leveraging Technology

Technology plays a pivotal role in the future of distribution, enabling distributors to streamline
operations and enhance efficiency.

 Distributors can improve inventory control and supply chain management by implementing
digital tools and platforms.
 Distributors can better understand client preferences, predict demand, and tailor their offerings
with the use of data-driven insights.
 A unified picture of customer data and order history is provided, manual processes are
eliminated, and efficient data flow is made possible through seamless interface with current
systems.
 Personalization and customization features allow distributors to offer tailored experiences,
including personalized product recommendations, pricing, and promotions.
 Advanced search and navigation capabilities make it easier for customers to find products
quickly, saving time and enhancing user satisfaction.
 Mobile responsiveness makes sure that clients can easily use their mobile devices to access and
make purchases from the B2B eCommerce platform, boosting accessibility and flexibility.
Strengthening Customer Engagement

Building strong relationships with customers is a vital aspect of successful distribution.

 Distributors should invest in personal engagement and understand customer needs to provide
tailored solutions.
 Leveraging social collaboration tools facilitates effective communication and knowledge sharing
within the supply chain ecosystem.
 Streamline website navigation and make it easy for customers to find the information they need.
 Implement intuitive search functionality, allowing customers to quickly locate products or
information.
 Provide clear and concise product descriptions, specifications, and pricing details.
 Include customer reviews and testimonials to build trust and credibility.
 Offer multiple communication channels, such as live chat, contact forms, and phone numbers,
for customers to reach out easily.

Reimagining the Supply Chain

The COVID-19 epidemic has brought attention to the weaknesses and obstructions present in industrial
supply networks. Distributors can increase resilience without sacrificing efficiency if they proactively
identify vulnerabilities and plan for upcoming shocks.

 Reimagining value chains from beginning to end will help organizations become more resilient.
Rethinking business models and looking into new revenue sources are required for this. A few
examples include offering subscription-based or pay-by-usage models.
 Consider how collaborative platforms that unite several stakeholders, including brands,
warehouse providers, and e-commerce enterprises, might improve logistics efficiency.
 Distributors can improve inventory management and obtain insights into consumer behavior
with the use of centralized information centers and real-time data analytics.

Unlocking the Power of Data

Data has become a valuable asset for distributors, offering valuable insights into consumer preferences
and market trends.

 Investing in digital channels and leveraging transaction data empowers distributors to anticipate
customer needs and align their offers effectively.
 Distributors must use dynamic data and a customer-focused go-to-market strategy to deliver a
seamless omnichannel experience.
 Distributors can find new growth prospects, improve inventory control, and create more
specialized marketing and sales strategies by utilizing data. Techniques for Succeeding in the
Changing Distribution Environment.

https://www.linkedin.com/pulse/strategies-success-evolving-digital-distribution-landscape-dckap
C.

Pricing Strategies to Boost Growth (During & After COVID-19)

"Strategy" is key when it comes to app and game pricing. Customers typically expect to pay something
when exchanging goods and services, but with digital products, the predominance of "freemium"
models or advertisements in place of payment makes billing for applications a more delicate and
complicated issue.

Psychology is crucial to any mobile growth methods. As growth marketers, we must comprehend our
audience in order to position pricing in a way that appeals to and makes sense to them, while also
keeping in mind your product and business goals (during and after the pandemic).

Subscription Price Reframing

Perspective is crucial at times. As seen in the samples below, remind users of your price's weekly/daily
equivalent while maintaining the focus on your actual price. In particular for fitness or often used apps,
the viewer's perspective will become fixed in the low-cost mindset due to the cheap cost of the
equivalent pricing.

Discounts

When used wisely, discounts have the potential to be a highly effective incentive. Think about it: Does
getting 10% or 20% off seem like a better deal?

You're undoubtedly thinking that it depends on the item's price, and you're absolutely correct. Applying
the golden rule of discounts is crucial since it states that percentage discounts should be given on
purchases less $100 and absolute discounts should be given on purchases beyond $100. Of course, the
exact amount will vary slightly depending on your currency.

The power of Nine

It almost seems too simple to be true, but prices that end in ‘9’ generally increase sales by 8%, and this is
without changing any other digit in the pricing.

Cancelation Discount

By offering current customers incentives to continue using your product, such as discounts or
membership pause choices, this pricing model helps with client retention. Since it is always simpler and
less expensive to keep a client than to acquire a new one, this is an excellent alternative for re-engaging
disengaged users. These choices are frequently quite enticing and are really worthwhile using.

Price Campaigns

As with any pricing approach, it's critical to see yourself as the ideal client. When will they have money
to spend, and what needs do they have? Your pricing promotions may benefit from the usual
presumption that customers get paid at the end of each month. Therefore, the ideal time to run a
campaign and attract paying clients is usually from the 25th to the 6th of the subsequent month. This is
particularly true when there is a pandemic since more people stay at home and spend money there.

https://phiture.com/mobilegrowthstack/12-pricing-strategies-to-boost-growth-during-after-covid-19/
D.

Prioritizing the focus to digital

Amidst the pandemic, there has been a significant surge in the utilization of digital platforms, as
consumers primarily depend on these channels for accessing information, entertainment, services, and
networking. Customers explore many service touchpoints to become more digitally connected than
before. CMOs will continue to be optimistic about employing online channels as long as the trend
continues, since they intend to further expand their digital spend in 2021.

Virtual events

Physical interactions underwent significant modifications as a result of travel restrictions and social
isolation. As of March 2020, the financial effect of postponed physical events has topped US$1.1 billion.
As a result, 67% of businesses are switching to digital conferences and 54% are hosting webinars. To
reach specific audiences, businesses also use easily shareable on-demand video content.

The main issue for organizations adopting virtual event strategy will be to make these events have the
same significance as in-person events. Organizations will need to investigate live-streaming and
immersive technology to successfully hold virtual events in order to connect remote audiences and
boost customer engagement.

Social media marketing

The overall number of social media users worldwide is increasing quickly, surpassing 4 billion users in
October 2020 at 4.14 billion. Already, this represents about 53% of the world's population. Furthermore,
social media is growing in importance as a medium for brand promotion. Social networking sites are
becoming the second most popular place for consumers worldwide to research goods and services
before making a purchase, after search engines.

Social media platforms give businesses a great chance to interact with customers in novel ways. Creating
interactive content with focused messaging for these networks can support several business objectives,
such as expanding your audience reach, increasing website traffic, generating new leads, increasing
brand engagement, and monitoring social media data. This will help define the success of digital
marketing and make it possible to launch better campaign efforts.

Omnichannel marketing

Digitizing products for various platforms but one aspect of the digital process. The correct messaging,
engagement, and consistent customer experience across all touchpoints will be crucial to the project's
success. Customers who are constantly online and largely rely on mobile devices to obtain the services
they need will benefit from a differentiated user experience thanks to the optimization of applications
and websites.

Shaping digital experience in the next normal

Businesses should keep abreast of customer trends and patterns to optimize their digital strategies and
drive digital customer experience excellence in the new normal. Organizations that adapt to the
changing needs of customers will recover more rapidly and be better positioned than competitors.
https://www.youtube.com/watch?v=x5fw_HmO4ck

https://www.pccwsolutions.com/site/en/insight/reimagining-digital-marketing-strategies-in-the-new-
normal