Until recently, many advertisers viewed Google Ads and Facebook Ads in an

adversarial way. The two companies’ long-standing rivalry, often dramatized by

technology media outlets, was taken as irrefutable evidence that the two platforms
were in direct competition with one another, and that it was necessary for
businesses of all sizes to make a difficult decision about which platform was right
for their needs; a false dichotomy that remains confusing and misleading to those
new to online advertising.

Google AdWords vs Facebook Ads

Although the two plo platforms are often positioned as competitors, nothing could
be further from the truth in a practical sense. Many businesses are leveraging the
strengths of advertising on Google and Facebook Ads in concert to achieve maximum
visibility, increase leads and sales, and find new customers, adopting different
strategies that align with the functionality of each platform and seeing remarkable
return on their advertising spend.

In this guide, we’ll examine what sets Google Ads and Facebook Ads apart, how the
two ad platforms work, and why you should consider using both as part of your wider
digital marketing strategy.

Table of contents
Differences between Google Ads and Facebook ads
The strengths and advantages of Google Ads
The strengths and advantages of Facebook ads

What are the differences between Google Ads and Facebook ads?
Before we look at the vatforms are often positioned as competitors, nothing could
beo platforms are often positioned as competitors, nothing could be further from
the truth in a practical sense. Many businesses are leveraging the strengths of
advertising on Google and Facebook Ads in concert to achieve maximum visibility,
increase leads and sales, and find new customers, adopting different strategies
that align with the functionality of each platform and seeing remarkable return on
their advertising spend.

In this guide, we’ll examine what sets Google Ads and Facebook Ads apart, how the
two ad platforms work, and why you should consider using both as part of your wider
digital marketing strategy.

Table of contents
Differences between Google Ads and Facebook ads
The strengths and advantages of Google Ads
The strengths and advantages of Facebook ads

What are the differences between Google Ads and Facebook ads?
Before we look at the v further from the truth in a practical sense. Many
businesses are leveraging the strengths of advertising on Google and Facebook Ads
in concert to achieve maximum visibility, increase leads and sales, and find new
customers, adopting different strategies that align with the functionality of each
platform and seeing remarkable return on their advertising spend.

In this guide, we’ll examine what sets Google Ads and Facebook Ads apart, how the
two ad platforms work, and why you should consider using both as part of your wider
digital marketing strategy.

Table of contents
Differences between Google Ads and Facebook ads
The strengths and advantages of Google Ads
The strengths and advantages of Facebook ads
What are the differences between Google Ads and Facebook ads?
Before we look at the various strengths and features of Google Ads and Facebook
Ads, it’s crucial to understand the primary difference between the two ad
platforms.
o platforms are oo platforms are often positioned as competitors, nothing could be
further from the truth in a practical sense. Many businesses are leveraging the
strengths of advertising on Google and Facebook Ads in concert to achieve maximum
visibility, increase leads and sales, and find new customers, adopting different
strategies that align with the functionality of each platform and seeing remarkable
return on their advertising spend.

In this guide, we’ll examine what sets Google Ads and Facebook Ads apart, how the
two ad platforms work, and why you should consider using both as part of your wider
digital marketing strategy.

Table of contents
Differences between Google Ads and Facebook ads
The strengths and advantages of Google Ads
The strengths and advantages of Facebook ads

What are the differences between Google Ads and Facebook ads?
Before we look at the vften positioned as competitors, nothing could be further
from the truth in a practical sense. Many businesses are leveraging the strengths
of advertising on Google and Facebook Ads in concert to achieve maximum visibility,
increase leads and sales, and find new customers, adopting different strategies
that align with the functionality of each platform and seeing remarkable return on
their advertising spend.

In this guide, we’ll examine what sets Google Ads and Facebook Ads apart, how the
two ad platformo platforms are often positioned as competitors, nothing could be
further from the truth in a practical sense. Many businesses are leveraging the
strengths of advertising on Google and Facebook Ads in concert to achieve maximum
visibility, increase leads and sales, and find new customers, adopting different
strategies that align with the functionality of each platform and seeing remarkable
return on their advertising spend.

In this guide, we’ll examine what sets Google Ads and Facebook Ads apart, how the
two ad platforms work, and why you should consider using both as part of your wider
digital marketing strategy.

Table of contents
Differences between Google Ads and Facebook ads
The strengths and advantages of Google Ads
The strengths and advantages of Facebook ads

What are the differences between Google Ads and Facebook ads?
Before we look at the vs work, and why you should consider using both as part of
your wider digital marketing strategy.

Table of contents
Differences between Google Ads and Facebook ads
The strengths and advantages of Google Ads
The strengths and advantages of Facebook ads

What are the differences between Google Ads and Facebook ads?
Before we look at the v
Google Ads: Paid search
Google Ads, formerly known as Google AdWords, is the world’s largest and most
popular PPC advertising platform. It is so widely used, it has become synonymous
with the term “paid search.” The two terms are used interchangeably, even though
other platforms such as Bing Ads work in a similar way.

Google AdWords vs Facebook Ads AdWords concept illustration