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  • Content Marketing

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    b mochii
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    Content marketing is used to generate leads, develop fan bases, increase sales, and strengthen brand awareness through various content types like blog posts, ebooks, videos, podcasts, and email newsletters distributed across online and offline channels. The main purposes are to engage with users, drive website traffic, and increase brand visibility. An effective content marketing strategy involves defining goals and audiences, carrying out research, auditing existing content, brainstorming new ideas, deciding on content types, publishing content regularly, and analyzing metrics and user behavior to manage and improve content over time. Content marketing is related to but broader than SEO, as it focuses on creating and distributing useful content to attract and engage audiences while SEO involves more technical optimization of

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    Content marketing is used to generate leads, develop fan bases, increase sales, and strengthen brand awareness through various content types like blog posts, ebooks, videos, podcasts, and email newsletters distributed across online and offline channels. The main purposes are to engage with users, drive website traffic, and increase brand visibility. An effective content marketing strategy involves defining goals and audiences, carrying out research, auditing existing content, brainstorming new ideas, deciding on content types, publishing content regularly, and analyzing metrics and user behavior to manage and improve content over time. Content marketing is related to but broader than SEO, as it focuses on creating and distributing useful content to attract and engage audiences while SEO involves more technical optimization of

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    8 views1 page

    Content Marketing

    Uploaded by

    b mochii
    Content marketing is used to generate leads, develop fan bases, increase sales, and strengthen brand awareness through various content types like blog posts, ebooks, videos, podcasts, and email newsletters distributed across online and offline channels. The main purposes are to engage with users, drive website traffic, and increase brand visibility. An effective content marketing strategy involves defining goals and audiences, carrying out research, auditing existing content, brainstorming new ideas, deciding on content types, publishing content regularly, and analyzing metrics and user behavior to manage and improve content over time. Content marketing is related to but broader than SEO, as it focuses on creating and distributing useful content to attract and engage audiences while SEO involves more technical optimization of

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 1

    Blog Posts

    Ebooks

    Videos
    Digital Marketing
    Podcasts

    Email Newsletters
    Practical Uses
    Mind Maps

    Posts
    Offline Marketing
    Events

    Generate Leads

    Develop Fans Base


    Demographic info
    Increase Sales Main Purposes
    1.Define goals & audience Channels
    Strengthen Brand Awareness
    Pain points
    Engage with Users
    2.Carry out researches

    3.1 Inventory content

    Website Traffic 3.2 Sort and tag content

    Visiting Time Period Brand Visibility


    Content Marketing How-to
    3.Do content audit
    3.3 Add useful metrics

    Clicks 3.4 Analyze data reports

    User Demographics 4.Brainstorm ideas

    Traffic Sources Various User Groups 5.Decide content types


    Basic Metrics
    User Behaviors 6.Publish content

    Re-engagement 7.Manage and follow-up content


    Business Performance
    Sales Figure

    Social Media Activities Innovation Factors


    SEO is narrower and technical

    SEO demands content


    Relations with SEO
    SEO demands keywords for CM to use

    SEO demands backlinks whereas CM brings backlinks

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