*0247* 0247

Second Semester 5 Year B.B.A., LL.B. (Hons.)

Examination, June/July 2017
MARKETING MANAGEMENT

Duration : 21/2 Hours Max. Marks : 70

Instructions : 1. Answer Q.No. 8 and any five of the remaining questions.

2. Q.No. 8 carries 20 marks and remaining questions carries
10 marks each.
3. Answer should written either in English or Kannada
completely.

Q. No. 1. What is Marketing ? Explain the need of marketing in non profit and
government organizations. Marks : 10
ÊÜÞÃÜáPÜpær Gí¨ÜÃæà®Üá ? ÇÝ»Ü ÃÜ×ñÜ ÊÜáñÜᤠÓÜÃÜPÝÄ ÓÜíZo®æWÜÙÜÈÉ
ÊÜÞÃÜáPÜpær¿á AÊÜÍÜÂPÜñæ¿á®Üá° ËÊÜÄÔ.

Q. No. 2. Explain the bases for segmenting consumer market. Marks : 10

WÝÅÖÜPÜ ÊÜÞÃÜáPÜpær ËíWÜvÜ®æ¿áÈÉ®Ü ÊÜáãÆWÜÙÜ®Üá° ËÊÜÄÔ.

Q. No. 3. Explain new product development process. Marks : 10

ÖæãÓÜ ÊÜÓÜᤠA¼ÊÜ꩜¿áÈÉ®Ü ÖÜíñÜWÜÙÜ®Üá° ËÊÜÄÔ.

Q. No. 4. What is Price ? Explain the methods of pricing. Marks : 10

¨ÜÃÜ Gí¨ÜÃæà®Üá ? ¨ÜÃÜ ¯«ÜìÄÓÜáÊÜÈÉ®Ü Ë«Ý®ÜWÜÙÜ®Üá° ËÊÜÄÔ.

Q. No. 5. Explain the factors influencing distribution decisions. Marks : 10

ÊÜXìàPÜÃÜ| ¯«ÝìÃÜWÜÙÜ ÊæáàÇæ ±ÜÅ»ÝÊÜ ¹àÃÜáÊÜ AíÍÜWÜÙÜ®Üá° ËÊÜÄÔ.

Q. No. 6. Explain various sales promotion tools. Marks : 10

ÊÜÞÃÝo ±æÅàÃÜOæ ÓÝ«Ü®ÜWÜÙÜ®Üá° ËÊÜÄÔ.

P.T.O.
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Q. No. 7. Write a short note any two of the following. Marks : (2×5=10)
PæÙÜX®Ü ¿ÞÊÜâ¨Ý¨ÜÃÜã GÃÜvÜPæR ÆZá q±Ü³~ ŸÃæÀáÄ.
(a) Process of Personal Selling.

Êæç¿áQ¤PÜ ÊÜÞÃÝo¨Ü ÖÜíñÜWÜÙÜá.

(b) Product Costs.

ÊÜÓÜá¤Ë®Ü ÊæaÜcWÜÙÜá.
(c) Branding.

¸ÝÅ$ÂíwíW .

Q. No. 8. Answer any two of the following. Marks : (2×10=20)

PæÙÜX®Ü ¿ÞÊÜâ¨Ý¨ÜÃÜã GÃÜvÜPæR EñܤÄÔ.
(a) Explain product life cycle with the help of diagram.

ÃæàTÝ bñÜÅ¨Ü ÓÜÖÝ¿á¨æãí©Wæ ÊÜÓÜᤠiàÊÜÊÜÞ®Ü aÜPÜÅÊÜ®Üá° ËÊÜÄÔ.

(b) Explain factors influencing buyer behavior.

PæãívÜáPæãÙÜáÛÊÜÊÜ®Ü ®ÜvÜÊÜÚPæ¿á ÊæáàÇæ ±ÜÅ»ÝÊÜ ¹àÃÜáÊÜ AíÍÜWÜÙÜ®Üá° ËÊÜÄÔ.

(c) Explain the reasons for failure of products.

ÊÜÓÜá¤WÜÙÜ Ë´ÜÆñæWæ PÝÃÜ|WÜÙÜ®Üá° ËÊÜÄÔ.

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