Seatwork 2

Adriano M Morales III

MICRO PERSPECTIVE OF
BSHM - 2.8 TOURISM AND HOSPITALITY

Henn-na Hotel - Japan:

Strengths:
• Innovative Use of Robotics: The humanoid robots at the front desk and in-room assistants
showcase cutting-edge technology, attracting tech-savvy guests.
• Efficient Operations: Automation through AI helps in efficient front desk operations, reducing
human resource requirements.
• Enhanced Guest Experience: AI-controlled room features contribute to a unique and personalized
stay.
Weaknesses:
• Technical Dependencies: The hotel's heavy reliance on robotics and AI may make it vulnerable to
technical failures or glitches.
• High Initial Costs: Implementing and maintaining advanced robotics could entail substantial
upfront costs.
• Limited Human Interaction: Some guests may prefer human interactions over interactions with
robots, affecting overall satisfaction.
Opportunities:
• Technological Leadership: Being a pioneer in AI and robotics can position the hotel as a
technological leader in the hospitality industry.
• Continuous Innovation: Regular updates and improvements in AI technology can keep the hotel
at the forefront of innovation.
• Global Expansion: The unique selling point of AI integration may attract global travelers,
providing opportunities for expansion.
Threats:
• Rapid Technological Changes: Fast-paced advancements in AI could make the current
technology quickly outdated.
• Public Perception: Negative incidents involving robots or AI may lead to concerns among
potential guests.
• Security and Privacy Concerns: Increased data collection through AI may raise security and
privacy issues.

Yotel - Various Locations:

Yotel, with locations in cities like New York, Boston, and Singapore, incorporates technology
and automation into its compact hotel rooms. They use the Yobot, a robotic luggage storage
system, and provide guests with a streamlined check-in and check-out process through digital
kiosks.
Strengths:
• Automated Services: Yotel's use of technology and the Yobot enhances operational efficiency,
providing a novel experience for guests.
 • Streamlined Check-in/Check-out: Digital kiosks contribute to a quick and hassle-free check-in
and check-out process.
• Cost Efficiency: Automation in various processes may lead to long-term cost savings.
Weaknesses:
• Limited Personalization: The focus on automation may limit the level of personalized services for
guests.
• Potential Technical Glitches: Any malfunctions in the Yobot or digital kiosks could disrupt guest
services.
• Guest Adaptation: Some guests may prefer traditional services, affecting overall satisfaction.
Opportunities:
• Brand Differentiation: The incorporation of technology can set Yotel apart from traditional
hotels, attracting a tech-savvy clientele.
• Global Expansion: The concept of compact, tech-driven rooms may appeal to a wide range of
global travelers.
• Integration of AI: Further integration of AI for personalized services could enhance the guest
experience.
Threats:
• Competition: Other hotels adopting similar technologies could reduce Yotel's differentiating
factor.
• Technological Dependency: Relying heavily on technology makes Yotel vulnerable to rapid
technological changes.
• Guest Resistance: Some guests may resist automated services, affecting user adoption.

Marriott International - Global:

Strengths:
• Global Presence: Marriott's exploration of AI across its properties benefits from its extensive
international reach.
• Enhanced Customer Service: AI chatbots improve customer service, providing quick responses to
guest inquiries.
• Smart Room Technology: Allows guests to control various room features, enhancing the overall
guest experience.
Weaknesses:
• Consistency Challenges: Implementing AI uniformly across a diverse range of properties may
pose challenges in maintaining consistency.
• Privacy Concerns: Increased use of AI may raise concerns about the privacy and security of guest
data.
• Initial Investment: Implementing AI technologies requires a significant upfront investment.
Opportunities:
• Brand Loyalty: Enhanced services through AI can contribute to increased guest loyalty and
satisfaction.
 • Technological Innovation: Continued exploration and adoption of AI can position Marriott as a
technological innovator.
• Market Differentiation: AI integration can set Marriott apart from competitors, especially in the
luxury segment.
Threats:
• Competition: Other hotel chains adopting similar technologies may reduce Marriott's competitive
advantage.
• Guest Adaptation: Some guests may prefer traditional services, affecting the adoption of AI.
• Regulatory Changes: Evolving data protection regulations may impact how AI handles guest
data.

Zoku - Amsterdam:
Strengths:
• Innovative Concept: Zoku's hybrid concept of a hotel and co-living space is unique and attracts a
diverse range of guests.
• Smart Design: Incorporates smart design and technology for an efficient and comfortable living
experience.
• AI for Personalized Interactions: Utilizes AI for personalized guest interactions, enhancing the
overall stay.
Weaknesses:
• Niche Concept: The hybrid concept may limit the appeal to a specific demographic, potentially
affecting occupancy rates.
• High Operational Costs: Maintaining smart design and technology could lead to ongoing
operational expenses.
• Limited Global Presence: The concept may not translate equally well to diverse international
markets.
Opportunities:
• Expansion Opportunities: Successful implementation in Amsterdam could open opportunities for
expansion into other cities.
• Community Building: The co-living aspect can foster a sense of community, attracting guests
seeking social interactions.
• Technological Advancements: Continuous updates in AI technology can enhance the
personalized guest experience.
Threats:
• Competition: Other co-living or tech-driven concepts may emerge, posing a threat to Zoku's
uniqueness.
• Economic Factors: Economic downturns may impact the demand for co-living spaces.
• Guest Perception: The balance between technology and personalized interactions may be
challenging to maintain.
Wynn Las Vegas - USA:
Strengths:
• AI-Enhanced Rooms: Integration of Amazon Echo devices for room control provides a high-tech
and convenient experience.
• Voice-Activated Controls: Guests can control various aspects of the room using voice commands,
enhancing user experience.
• Luxury Segment: Positioned in the luxury segment, Wynn Las Vegas can afford to invest in
cutting-edge technologies.
Weaknesses:
• High Implementation Costs: Implementing AI technology in luxury rooms may incur significant
upfront costs.
• Limited Personalization: The focus on room controls may not provide extensive personalized
services for guests.
• Guest Resistance: Luxury travelers may have varying preferences, and some may prefer
traditional services.
Opportunities:
• Brand Image: The incorporation of AI can enhance Wynn Las Vegas' image as a luxury, tech-
savvy destination.
• Technological Advancements: Continued investments in AI can keep the hotel at the forefront of
luxury hospitality technology.
• Differentiation: AI integration can differentiate Wynn Las Vegas from other luxury competitors.
Threats:
• Privacy Concerns: High-end clientele may have heightened concerns about data security and
privacy.
• Technological Dependency: Rapid technological changes may render current AI systems outdated
quickly.
• Competition: Other luxury hotels adopting similar technologies may reduce Wynn's competitive
advantage.