A FLYER is a type of paper advertisement that is typically found or handed out in public places.

A single sheet of marketing collateral used to promote a product, service, upcoming event, business, or brand in a
single, eye-catching, easy-to-digest format.
Flyers are usually printed on both sides and contain information about a product or event.
They are designed to be eye-catching and easy to read so that people will stop and take notice.
Flyers come in many sizes and shapes; common flyer designs include single-page prints such as postcards, door
hangers, handouts, brochures and mailers.
They are printed in mass and are usually small in size. Often they are no larger than an 8.5 x 11-inch sheet of paper.

PARTS OF A FLYER
HEADING
The headline or title that grabs the reader’s
attention. It aims to capture the readers’ attention
and convince them to read the rest of the content.
BODY COPY
The main body copy that follows the heading
provides users with more details about what the
brand is offering, such as discounts, benefits or
services.
IMAGES
Graphics are used to stand out from other flyers
and to convey the message visually.
CALL-TO-ACTION (CTA)
A button, phrase or graphic that encourages the
user to take immediate action, such as “visit the
store” or “call us now”.
The main body copy that follows the heading
provides users with more details about what the
brand is offering, such as discounts, benefits or
services.
CONTACT INFORMATION
The essential part of a flyer is to provide contact
information like phone numbers, address and email
addresses so that users can contact the brand.
LOGO
While not always present on a flyer, logos help to
identify the company and create brand recognition.
TYPES OF FLYER
INFORMATIONAL FLYER
PROMOTIONAL FLYER
The ideation behind the informational flyer is to
The main idea of a promotional flyer is to promote
provide information about a particular topic or
a product or service. They are typically distributed
issue to the target audience.
in public places like shopping centers, street
corners, or through direct mail.
They often include a clear, attention-grabbing
headline, offers, an image of the promoted product
or service, and a call to action.

COUPON FLYER
These flyers are used to offer discounts or special
promotions to customers. They often include a
coupon code or a QR code that can be scanned to
redeem the offer.
EVENT FLYER
The event flyer promotes a specific event, such as a
concert, party, or fundraiser.
They typically include information about the date,
time, location, and cost of the event, as well as a
description of what people can expect.
They may also include an image or design that
relates to the event.

HOW TO MAKE A FLYER

Identify The Purpose Of The Flyer
Before starting to create a flyer, it’s essential to
understand – what marketing goal a business
wants to achieve with a flyer. Is the aim to promote
an event, a product, or a service, offer a coupon, or
spread awareness? Knowing the flyer’s purpose
helps create a clear and effective message.
Understand The Audience
Knowing who the target audience will help identify
who the flyer will speak to and how that audience
will benefit the business. To understand the
audience, consider their interests, demographics,
and pain points when creating the flyer.
Make A Plan To Relay The Information
Think about the key information the flyer wants to
convey to the audience. Create an outline of the
main points that have to be included in the flyer.
Once the purpose and the audience are in place,
spine up the content, add all the elements and
draft the content for the flyer. This will also help
decode the type of flyer design to be used.

Choose A Relevant Flyer Designing Platform
For non-designers with no designing experience
can create a flyer online on template-oriented
platforms like Canva or Visme using their drag-and-
drop editors and varied templates.
For experts, Adobe Illustrator and Microsoft
Publisher work well as they are powerful vector
graphics editing and layout software programs
commonly used for creating professional-quality
flyers.
team or friends to get feedback and make any
necessary changes. Once done, share the final
product via email or get printed to distribute to the
audience.
CONCLUSION
The flyer’s design and message play a crucial role in
its effectiveness. A well-designed and well-written
flyer can effectively communicate information to
the intended audience and ultimately lead to the
desired outcome.

Choose/Create Flyer Design Layout

Once the designers have chosen a platform, they
can choose a designed layout from a variety of pre-
made layouts or create their own. Choose a visually
appealing layout with all the design elements,
including colour, visuals, images, and other visual
elements aligned with the content outline.

Preview And Share The Final Product

Before printing or distributing the flyer, preview it
to check for any errors or issues. Share it with the